Majority of Americans see organic label as an excuse to charge more






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 4/29/2013 5:18:34 PM





USDA organic labelDoes an uptick in the economy give people more reason to care about Mother Earth? That is what a March 2013 Harris Poll of 2,276 U.S. adults (ages 18+) interviewed online set out to find.

 

Turns out that concern for the current stateand future of the environment are on the rise in 2013 (38 percent vs. 31 percent in 2012) even as economic indicators point to all-time stock market highs and a solid housing market recovery. However, as Americans start to feel better about reaching into their pockets, they still may not be ready to dish out the extra green on organic items. Turns out that more than half (59 percent) agree that labeling food or other products as organic is just an excuse to charge more.

 

“What surprised us most was that while Americans are showing more concern for the environment, they aren’t necessarily willing to pay more to do anything about it,” says Mike de Vere, president of the Harris Poll. “While Americans feel better about the economy, many are wary of the ‘greenwashing’ concept that gives companies a chance to cash in on consumers who want to help the planet but are confused by all the eco-friendly jargon.”


Fact vs fiction


Going green continues to be a gray area, as consumers try to decide where it makes sense to incorporate it into their lives. While recent research shows that organic produce and meat typically aren’t any better for you than conventional varieties when it comes to vitamin and nutrient content [1] , more than half of Americans (55%) believe that organic foods are healthier than non-organic. In addition:

  • 41% think organic food tastes better and/or fresher than non-organic
  • Only 23% know what the term “dirty dozen” (The Environmental Working Group’s annual list of foods consumers should always buy organic due to pesticide levels) means in regards to organic food
  • 48% think washing dishes by hand is more environmentally friendly than using the dishwasher, though a study from Scientists at the University of Bonn in Germany found that the dishwasher uses only half the energy, one-sixth of the water, and less soap than hand-washing an identical set of dirty dishes.


Is it easy being green? 

Americans are divided on how easy, or not so easy, it is to live a more environmentally conscious lifestyle, with nearly equal percentages of U.S. adults perceiving it as difficult (49%) and easy (47%). When asked about sentiments towards going green, respondents indicated the following:

  • Eight in ten Americans (80%) say they will seek out green products, but only three in ten (30%) are willing to pay extra for them
    60% of Americans prefer to use environmentally friendly cleaning supplies because of the chemicals contained in traditional cleaning products
  • As noted, the majority of Americans agree that labeling food or other products “organic” is just an excuse to charge more (59%)
  • Men are the most skeptical about organic, with 63% agreeing that the labeling of food or other products as organic is an excuse to charge more, versus 54% of women
  • Overall, efforts to be green seem to have leveled off, with nearly two-thirds (63%) making the same amount of effort to be environmentally conscious as a year ago, up considerably from 2009 (51%).

Source: Harris Polls

 

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Goya Foods redesigns marinades line from glass to PET packaging






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 4/29/2013 4:52:12 PM





 

Goya PETOld packaging in glass at left and new PET packaging to the right.Goya Foods Inc., based in Secaucus, N.J., the largest Hispanic-owned food company in the U.S. and a leader in Latin American food and condiments industries, has undertaken a major redesign of its marinade product line, converting 12-oz (355-mL) and 24.5-oz (725-mL) products from glass to lightweight polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics.

 

Amcor’s Latin America custom designed hot-fill containers, which also feature a newly designed shrink wrap label, boast a highly attractive, iconic shape. The vibrant design was developed to promote a clean look that is both modern and elegant. The hot-fill bottle delivers significant performance and cost advantages including portability, reduced breakage, and light weight, along with sustainability benefits such as recyclability, reduced transportation costs, and a significantly reduced carbon footprint.

 

With the new PET bottle design, Goya also offers consumers more marinade product by moving from a 705-mL glass container to the 725-mL PET bottle. Consumers are drawn to the attractive and lightweight features of the PET bottles which are easier to grip compared to traditional glass containers. The marinade containers also further extend Amcor’s growing penetration in the food industry.

 

The use of PET in the 24.5-oz container results in a reduction in greenhouse gas (GHG) emissions of 61.4 percent compared to glass, representing savings equivalent to annual GHG emissions from 313 passenger vehicles, according to Amcor.

 

In addition, the PET bottles permit 52 percent more product to be shipped per truckload.

“In the end, lightweight PET not only delivered a major savings in terms of freight cost but also gave us the glass-like appearance and the shelf appeal to maintain our brand image,” explains Joseph Perez, senior vice president of Goya Foods.

 

Meanwhile, both PET bottles are the first to feature Amcor’s new Origami hot-fill technology which incorporates six flat panels to counteract vacuum that occurs in hot-filled containers. The vacuum panels are designed to collapse to compensate for shrinkage during cooling to maintain structural strength and integrity. The flat surfaces create a modern, elegant profile which enhances gripping and consumer handling. A predominant neck adds to the bottles’ uniqueness and improves pourability.

 

Both the 12-oz and 24.5-oz PET bottles are custom designed for both ambient fill (up to 140°F) and hot fill (up to 185°F) applications. They have a 38mm finish and are seamlessly integrated into existing glass filling lines with minimal adjustment, according to Perez. The marinade products, available in three varieties including Chipotle, Mojo, and Naranja Agria, are sold in supermarkets and club stores in the U.S., Puerto Rico, and the Dominican Republic.

 

Goya Foods also plans to replace glass with PET in an existing 12-oz juice beverage line. The conversion to hot-fill PET is expected by the summer, according to Perez.

Amcor offers 16- and 32-oz hot fill family size decanters and 12-oz, 38-mm ring neck style and 24-oz 63mm wide-mouth hot fill stock bottles for the food market. The company continues to focus on the development of new product offerings to meet the hot fill needs of food manufacturers.

 

For further information, please contact Mercedes Candedo, diversified products manager for ARP South & Central America, phone 954-499-4819, email Mercedes.Candedo@amcor.com

 

Source: Amcor Rigid Plastics

 

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Colbert Wins Best of Show Award from Flexographic Technical Association

Colbert Packaging Corporation, a leading manufacturer of folding cartons, rigid paper boxes and paperboard specialty products, today announced that it has received prestigious honors in the Flexographic Technical Association’s Excellence in Flexography Awards competition. During a gala banquet held last night (April 28th) as part of the FTA Annual Forum in San Diego, the FTA unveiled the winners and presented Best of Show and Gold Awards to Colbert for the VetGuard Plus version of its patented EnviroGuard solution.

The FTA’s Excellence in Flexography Awards, which have been held annually since 1960, rate the execution and degree of difficulty of entry submissions from every flexographic segment. Colbert’s EnviroGuard package for VetGuard Plus was chosen as the Excellence in Flexography Best of Show winner in the paperboard class. This year, Colbert was one of seven Best of Show winners selected from among 35 Gold winners and 517 total entries across all entry classes.

“It is an honor to have been chosen for this highly coveted award from a pool of many qualified entrants,” said Brad Davis, general manager of Colbert Flexographic Packaging, who was present at the banquet. “VetGuard Plus was the first commercial application for EnviroGuard, and this Best of Show Award lends credence to EnviroGuard’s viability in the market. It’s also a testament to our advanced flexographic capabilities and to our ability to provide consumer goods manufacturers with secure, sustainable and designer-friendly alternatives to plastic clamshells.”

VetGuard Plus – packaged in eight fully customized, paperboard-only versions of EnviroGuard – made its U.S. market debut in 2012 in big box retail and club stores. VetGuard Plus packages are produced on a custom-built CPS CP 585 in Colbert’s flexographic manufacturing facility in Lake Forest, Ill. Colbert’s CP 585 features nine print stations for printing four-color processes and coating both sides of web-fed paperboard (up to 23 in. wide) in a single pass. The press prints water-based and ultraviolet inks, and it can also produce metallic and holographic effects.

EnviroGuard is easily adaptable to consumer goods manufacturers’ specific product and retailing requirements, which made it ideal for VetGuard Plus’ custom retail and club pack varieties. All VetGuard Plus packages consist of treatment applicators, calendar reminder labels, and a printed and micro-folded insert that contains important product information and meets FDA and EPA regulations for veterinary medications. The paper insert was printed and micro-folded by C and H Printing Solutions, a joint venture between Colbert Packaging and Haapanen Brothers.

The VetGuard Plus version of EnviroGuard has also received General Gold, Eco Excellence and Innovation Excellence Awards from the Paperboard Packaging Council, and EnviroGuard is a former winner of the Illinois Department of Natural Resources’ Sustainable Technology Award.

About Colbert Packaging Corporation
Since its founding in 1959, Colbert Packaging has built a solid reputation as a manufacturer of the highest quality folding cartons, rigid paper boxes and paperboard specialty products. Folding carton, flexographic packaging and pressure-sensitive roll label operations are based in Lake Forest, Ill.; cartons and boxes are also manufactured in Elkhart, Ind., which is also home to Colbert’s stock box program; VMI programs and contract packaging services are located in South Bend, Ind.

EnviroGuard is a trademark of Colbert Packaging Corporation. All other trademarks are the property of their respective owners.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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PaperWorks Sustainability Report

CEO’s Letter
As I take the helm at PaperWorks, I am enthused by the opportunity that lies before us. Driven to become the industry’s top supplier of recycled board and innovative packaging solutions, we have an opportunity to redefine leadership within our industry.

PaperWorks is an amalgamation of four companies and two mills, all with previously different operating practices and growth strategies. Despite our former differences, we have always shared common values and goals: an efficient and sustainable company that respects our environment, community, and heritage while offering a safe workplace. These core values continue to drive us forward as PaperWorks Industries, Inc.

The objective of our first sustainability report is to show our evolution in terms of driving efficiency across our company. I strongly believe that sustainability and efficiency go hand-in-hand. The reduction of waste and energy, for example, are core to both manufacturing and sustainability. This report is not only an account of our results in terms of sustainability, it is a testimony of the values and goals that are common to all personnel. It encompasses our organization’s value system and gives an insight into where we came from, where we are, and where we want to go.

2011 was a year of integration and growth for our company. Throughout this report, you will see that some of the metrics were not tracked by our legacy companies in 2010. In 2011, we worked diligently to integrate legacy companies, standardize reporting, and centralize policies and programs; going forward, you will see more consistent reporting as we have implemented a corporate-wide sustainability reporting system. Along with the challenges of integration, we made some significant accomplishments: completing two large-scale, energy efficiency upgrades; winning the Paperboard Packaging Council’s Eco-Award for innovative packaging (HolobriteTM process); launching new safety initiatives and standardizing benefits for all employees. The economy also proved a challenge in 2011. While we reported more new growth in 2011 than in previous years, existing sales from long-standing customers dropped, we closed our London, ON, Canada facility, and our mills faced slowdowns. These realities impacted our sustainability goals relative to sales.

Identifying performance improvements requires a commitment from all employees and stakeholders. Metrics available in this report are a result of exchanges with our customers, employees and industry associations. For example, we have taken part in P&G’s sustainability scorecard program since its inception. This program has helped us direct efficiency goals in our site-based sustainability performances. The successful integration of their objectives into our metrics resulted in being recognized as one of only 17 suppliers worldwide to receive excellence in sustainable performance as it relates to the P&G Supplier Scorecard. As we continue to track and report our annual sustainability performance, we will continue to dialog with our stakeholders to understand what metrics are key to them and in such, uncover additional opportunities for sustainable growth within our company.

When effectively integrated, sustainability drives innovation and operational efficiency. This report summarizes where we came from, where we are, and areas of opportunity, and gives us a vision of where we need to go in the future. I hope you will take the time to carefully read this document and share your thoughts to help us drive a company that is committed to improving in all matters of sustainability, teamwork and efficiency; a company that continues to progress while leaving a positive legacy for generations to come.

Comments or questions regarding this report can be directed to: sustainability@paperwrks.com

Sincerely,
Mark Staton
President and CEO

This report, covering our performance for 2010-2011, is PaperWorks Industries’ first annual sustainability report. This report will provide a framework for future public reporting by our organization and measure our performance against our sustainability goals and objectives. Data comes from invoices and regulatory reporting inserted monthly into our “real-time” sustainability tracking software to drive continuous improvement.

Our Sustainability Director was responsible for collecting data and drafting this report. A committee of representatives from our executive team reviewed and provided guidance on the final report. Unless otherwise noted, data used in this report is from our wholly owned U.S. and Canadian operations and business units.

Regardless of acquisitions in 2010, we have done our best to standardize data between facilities. Facilities lost1 due to acquisition activities have been excluded from this report even though they may have been active for a short time during this period.

PaperWorks Packaging supports the efforts of the Global Reporting Initiative (GRI)2 to standardize sustainability reporting globally. We self-declare that this report meets the GRI Indicator protocols at application level C.

At PaperWorks, we take pride in manufacturing a product that is by its very nature sustainable, and we are constantly looking for environmentally friendly ways to improve our processes. The recent acquisition of our packaging plants and paper conversion facilities allows us to perform closed loop manufacturing. Converting plants purchase board from our facilities and other vendors, and then return any excess board waste back to paper mills at the end of the day.

DID YOU KNOW?
The paper industry has one of the best recycling rates of any recyclable prod uct (70% across Canada and the U.S.). Consumers rank (a) use of recycled products and (b) ease of recycling as the top criteria they loo k for in assessing sustainable packaging.
Source: EcoFocus Worldwide 2011.

Sustainability Success Story –Holobrite
DESIGN FOR RECYCLING”: The PaperWorks Packaging Group is trained to work with customers to design packaging that is more readily recyclable. This helps drive further sustainable package performance and ensures we use our natural resources more efficiently. As an integrated packaging provider, we have a reputation for designing packaging with recyclability in mind. Our Holobrite process provides customers seeking the high-end look of holographic imaging with a sustainable alternative with the same look at less cost.

Working with P&G, we applied our Holobrite process on their Crest toothpaste box to provide a shimmer that reflects and refracts light similar to a traditional holographic PET laminated board. Spot-applying saved time and reduced costs by limiting the players in the supply chain and dropping the package weight by an estimated 6%. The savings on shipping alone led to a 9.5% reduction in overall carbon emissions. In addition, the new carton is fully recyclable, unlike paperboard cartons containing polyester film laminations.

By considering the end of life of our cartons, we create a more sustainable alternative for our customers and establish a closed loop cycle between our operations. Many companies use relative measures so they can normalize data to reflect any changes in the operating practices of the company. If we only measured absolute emissions, then any new acquisitions or increased production would reflect an increase in emissions without being able to explain the operational change.

Using both absolute and relative readings allows us to track whether we are successfully decreasing energy demand at our sites despite increases/decreases in production. Even though our overall energy demand decreased between 2010 and 2011, we are disappointed to report that our relative score saw a slight increase, an indication that we consumed more energy per dollar sold. It is therefore clear that we need to further reduce energy consumption to defray any future fluctuations. This result will only drive further efforts toward improving our onsite energy consumption.

EXTENDED PRODUCER RESPONSIBILITY
The United States is the only developed nation without an Extended Producer Responsibility (EPR) program for packaging. Under the current economic climate we’re seeing more interest at the federal, state and local levels to explore legislation for packagingbased EPR programs. While it has been argued that EPR is an additional tax that will be passed along to the consumer, recently the debate has started to evolve toward an understanding that a well-designed EPR program is not a tax per se, but rather an incentive to figure out how to get valuable material back and remove volatility from the supply chain. As recycled board mill operators, EPR could be beneficial toward ensuring that we obtain a steady and reliable stream of input materials. On the other hand, as converters, we understand a fee based on packaging could impact both our customers’ and our own margins.

Through our involvement with AMERIPEN, PaperWorks is co-leading an effort to understand international programs and their success in increasing recycling rates, access to quality recycled materials for repurposing, and incentives for sustainable design. By encouraging dialog to explore beyond the economic aspects of legislation, we believe we can work collaboratively toward finding a solution that works best for all stakeholders.

Founded in 2008, PaperWorks Industries, Inc. is a leading North American integrated fullservice packaging provider. Through a series of strategic acquisitions, the company now has more than 1,600 employees across 16 North American manufacturing locations with annual sales in excess of US$600 million. PaperWorks Industries is a privately held enterprise owned by Sun Capital Partners. Its headquarters are located in Philadelphia, PA.

Our packaging division is considered in the top 10 suppliers of folding cartons and a leading innovator in the production of both commodity and specialized folding cartons. Our sheeting facilities provide quick-turn sheeting, rewinding and cutting operations to commercial printers and packaging companies. Our mills offer high-quality coated and uncoated recycled paperboard, manufacturing close to 300,000 tons a year for predominately consumer packaged products. Currently, we are the largest recycled boxboard supplier to the non-integrated open market.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Color-Logic Used in Hong Kong Graphic Arts Association Magazine

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Nectar and Juice Package Design by Murray Brand Communications

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