Growth spurt for Caffè-Latte’s coffee line-up






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/29/2013 9:49:25 AM





 

Emmi Caffè Latte

 

 

Caffè Latte is made by Emmi—and it is a standout on the shelves. The product’s uniqueness is reflected through the special convex shape of its packaging that is based on the design of original Italian Caffè-Latte glasses. This feature distinguishes its new 370mL cup, as well. “One of the specific challenges during the implementation of the packaging project was to transfer the excellent properties of the existing tried-and-true packaging, one-to-one, to a larger volume, with its looks and functionality equally concerned,” says Jens Krause, sales director at Greiner Packaging in Diepoldsau.

 

Special touch sensation, tight lid
The new packaging is made using injection molding technology, and it is decorated with semi-gloss sleeves that create a pleasing touch sensation. Designing the lid was a challenging task as it has to satisfy demanding tightness requirements. As a pre-requisite the cup had to be held horizontally five times within ten seconds and verified for tightness. “We solved this critical task using a dipping sealing lid and a double-snap function,” says Krause.

 

Efficient, synchronized cooperation
For many years, Greiner Packaging Intl. has been supporting Emmi as its Caffè-Latte packaging partner. Their close and thorough cooperation aims to assure consistently high quality. The development of this new cup in particular required fast implementation. Greiner Packaging International managed to fulfill this demand, and in doing so displayed a basic strength of the corporation: The entire packaging solution (cup and lid) is delivered from a single source and therefore, the customer benefits from relying on a single contact partner at every stage of the project.

 

Emmi Caffè Latte: an unprecedented success story
In March 2004, Emmi, the largest milk processing plant in Switzerland, began its Caffè-Latte concept—and it became the most successful product launch in company history. At present, Caffè Latte is being distributed in 17 countries and there are seven flavor varieties available on the market: Caramel New York Edition, Cappuccino, Vanilla, Espresso, Espresso Zero, Macchiato and Macchiato Light.

 

Source: Greiner Packaging 

 

 

 

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Pack & Gift 2013: Promotions at the heart of brand strategy

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Delicious Design for Salt of the Earth Bakery

Salt of the Earth Bakery is relaunching their artisan baked goods in fresh new structure and design worthy of these supremely delicious treats. The Bakery turned to branding partner Little Big Brands to lead the effort.

“Rebranding the best cookies and brownies on the planet was no easy task. When you try them, you’ll understand why our inspiration was to make each box into a piece of art,” said John Nunziato, creative director, Little Big Brands.

Salt of the Earth Bakery creations are unique in that each product is paired with the finest sea salts from around the world. Equally unique now is their packaging structure. Both cookies and brownies are housed in a custom craft box that hinges similar to a jewel box. It also features a large diecut window on top where the product is visible. The brand identity was cleaned up, given a more organic font, and depth and dimension added to the mark. Vibrant colors contrast the craft paper and are painted on the top and sides, with solid color peeking out from the bottom panels of the box. Typography was chosen to reflect the handcrafted nature of the product.

Each product features a unique name and description on front of pack that speaks to the playful nature of the brand. Take for instance, The Wild Oat: A Very Adult Oatmeal Raisin. A Luscious oatmeal cookie with voluptuous raisins, a slap of aromatic spices and a kiss of Bali Rama sea salt. Napkin optional. Or perhaps you’d prefer, The OMGCB: Holy Mother of Brownie. A sweet assault of decadent chocolate brownie with rivers of handcrafted caramel and French sea salt. Damn!

“We’re thrilled to have packaging that now truly reflects the heart and soul of our brand and all the love that goes into each cookie and brownie we bake,” said Alexandra Joseph Rabbani, Executive Chef, Salt of the Earth Bakery.

The cookies come in five flavors: The Cookie, The Chocoholic, The Wild Oat, The Good & Evil, and The Heavenly Oat. The brownies come in five flavors as well: The Brownie, The Kona, The Mayan, The OMGCB, and The Nutty One. They are currently sold in fine food and natural food stores throughout New York and New Jersey with aggressive plans to expand throughout the East Coast.

Little Big Brands (LBB) specializes in strategic brand design – including brand strategy, consumer research, concept development, structural design, graphic design, and print production. LBB is also a leader in sustainable packaging. www.littlebigbrands.com. Salt of the Earth Bakery: www.saltoftheearthbakery.com.

 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

 

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Winning becomes Habit as Planet Canit, LLC. is Presented its 4th AmeriStar Packaging Award

Award winning designs are becoming routine for Virginia Price, Owner and CEO of Planet Canit, LLC., as she received her 4th nod from The Institute of Packaging Professional’s AmeriStar Package Awards on June 19th. Price and Planet Canit, LLC. received an AmeriStar Award in the Health and Beauty Aids category for their Aquiesse Candle Tin.

The prestigious AmeriStar Package Award Competition prides itself on showcasing the most cutting-edge, innovative packaging produced each year. AmeriStar Judges gave Price and Aquiesse President Michael Horn top marks for innovation, sustainability, protection, economics, performance and marketing.

Aquiesse, a leader in the home fragrance industry, offers a premium home fragrance collection with products sold in upscale department stores and specialty boutiques around the world. Horn sought to develop a unique item of beauty at a lower price point while still maintaining the brand’s image and well known product value. Planet Canit, LLC. who has done work for major companies such as De Cecco pasta, Calvin Klein and illy coffee, provided the solution.

“Metal packaging provides a perception of quality, but at Planet Canit, LLC., we take it one step further.  We design tins where the overall product pushes the capacity of metal to its limits creating a unique unforgettable product,” says Price.

Proficient in product branding through unique design metal packaging, Price provided the necessary aesthetic and technical expertise to make the production successful.

Planet Canit, LLC. contributed unparalleled tool making ingenuity, a strong knowledge of metal’s inherent capabilities and their patented double-wall construction to the award winning design.

 The Planet Canit, LLC. and Aquiesse design team considered everything from product protection, shelf impact and consumer convenience for this design.

The design features a double-walled construction;   a seamless interior that effectively contains hot liquid wax and a seamed exterior which allows the metal to be moved into an irregular, embossed pattern of visual texture. Special tin-plate was selected to enhance visual design by creating a deep, metallic finish and glistening appearance.  An embossed company logo and rope pattern of reversed metallic silver further complements the look.

Fragrance and print inks can react when in close contact, so to eliminate this risk, a “plug” cover was created to ensure zero contact.  For extra protection, all text on the interior of the tin is conveyed via a 3-leveled, detailed blind emboss completely eliminating the need for ink.

Not only concerned with product protection and shelf impact, this packaging is designed with the consumer in mind and is practical in use.  The matches needed to light the candle are included with the packaging, housed in a match compartment within the lid of the tin. The lid itself also serves as a pedestal and protects the surfaces on which the candle is placed.

This unique and eye catching vessel has also received praise in other spheres. When launched at its first gift show, it won Best Product in its category. The Aquiesse candle tin was also featured in Beauty Packaging’s December issue in the article Home Fragrances Luxe Treatment.

As an AmeriStar Winner, the Aquiesse Candle Tin qualifies for entry into the WorldStar International Packaging Competition which includes submissions of all forms of packaging from 33 countries.  Price, who won a WorldStar award in 2008, is optimistic about her submission.

Planet Canit, LLC.’s Beyond the Box® tag line couldn’t be more fitting. This company truly goes beyond the box with its cutting-edge, innovative designs and continues to produce award worthy packaging for a variety of industries, including but not limited to confections, health and beauty, fragrance, tea and coffee, bakery, entertainment, apparel and gifts.

About Planet Canit, LLC.
Planet Canit, LLC. is the marketing solutions company that helps maverick marketers differentiate their products from the pack to drive exponential sales growth. Based in Highland Park, IL, Planet Canit, LLC. does not believe in canned, one-size-fits-all solutions. Instead they invest extraordinary time and resources into understanding the client’s needs, their brands’ competitive realities and sentiments of the end consumer so that they can create customized packaging solutions. From its products and services to their people and perspective, Planet Canit, LLC. succeeds by acting and doing things differently – Beyond the Box.

 

 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

 

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Kodak Announces Reseller Relationship with Correct-Touch Graphic Arts for Packaging and Letterpress Plates

Kodak has certified Correct-Touch Graphic Arts (CTGA) as a new U.S. reseller for Kodak’s portfolio of KODAK MIRACLON letterpress plates and KODAK RIGILON molding plates.

“Kodak and CTGA are focused on delivering customers exceptional value,” said John Anderson, Kodak’s U.S. and Canada Segment Sales and Product Marketing Director, Packaging. “This relationship will enable Kodak to reach a greater number of customers with our technology and solutions.”

Effective immediately, the agreement will enable CTGA to offer KODAK letterpress and analog plates through its U.S. organization, which includes a nationwide network of technical reps, a technical center in Nashville, and various warehouses.

“Carrying KODAK’s letterpress products allows us to offer a broader solution to our flexographic customers,” said Scott Keran, President, Correct-Touch Graphic Arts. “Many of our flexographic customers also own letterpress technology, so we see this partnership as a great opportunity to enhance our offering while continuing our commitment to provide leading solutions.”

 

About CT Graphic Arts

CT Graphic Arts is based out of San Luis Obispo, CA, and has been in business since the year 2000. Providing cost-effective and value-adding solutions to the flexographic printing industry, CTGA offers solutions in every aspect of the flexo industry. CT Graphic Arts provides anilox, mounting tapes, doctor blades, imaging units and many more products to choose from in the United States. For more information on CT Graphic Arts, visit: www.ctgraphicarts.com.

 

About Kodak’s Commercial Imaging Business

Kodak’s Commercial Imaging business is driving innovation and change for customers in commercial, packaging and functional printing, and enterprise services markets. Kodak’s innovative technologies and solutions provide customers greater competitive advantage and return on investment. For more information, visit graphics.kodak.com.

 

 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

 

(Kodak, Miraclon, and Rigilon are trademarks of Eastman Kodak Company.)
 

2013

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KODAK FLEXCEL Direct System Receives Prestigious 2013 InterTech Technology Award

KODAK FLEXCEL Direct System Receives Prestigious 2013 InterTech Technology Award

Third InterTech Award for Kodak’s flexographic solutions

Printing Industries of America has announced that the KODAK FLEXCEL Direct System is among 11 recipients of the 2013 InterTech Technology Awards, signifying its contribution to the advancement of flexographic package printing. This innovative direct laser engraving system uses energy-efficient, high-power imaging technology to produce press-ready elastomer plates and sleeves that enable both superior print quality and increased production throughput.

This year’s InterTech Technology Award marks the third time Kodak has received recognition from Printing Industries of America for its flexographic solutions. In 2008, Kodak was recognized for the launch of the groundbreaking KODAK FLEXCEL NX System, and again in 2010, for its launch of KODAK DIGICAP NX Screening.

“Historically, direct laser engraving systems have offered very limited throughput capability, and have been primarily used for applications that require low- to mid-level print quality,” notes Kuty Paperny, Kodak’s Worldwide Marketing Director, Flexographic Solutions. “The FLEXCEL Direct System changes the game for direct laser engraving by providing a cost-effective system that can open doors for our customers. It offers a complete solution that includes imaging, media and software—all optimized to work together in a simple, two-step process that boosts operational efficiency and print quality. This is a win-win for flexo prepress service providers and printer/converters, who are constantly looking for ways to enhance productivity while increasing shelf impact for their brand owner customers. The FLEXCEL Direct System delivers on all fronts, driving a distinct competitive advantage for our customers.”

Users of the FLEXCEL Direct System agree. Girard Moravcik, President/CEO of Carey Color Inc., states, “Quite simply, Kodak’s laser diode technology has addressed all of the major issues that were limiting the use of In-the-Round (ITR), including speed, quality, material consistency and price. The KODAK FLEXCEL Direct System is outperforming our dual-laser CO2 systems by three to one in performance speed. The quick media prescan catches imperfections before engraving. Kodak’s elastomer is extremely consistent and produces exceptional quality, and the blazing imaging speed reduces product cost, bridging the gap between flat plates and sleeves. Our sleeve business has gone through the roof after the install of the FLEXCEL Direct System.”

Jӧrg Günther, Sales Director of SWG (Sachsische Walzengravur GMBH), describes the business impact this innovative solution has had at his company. “We are seeing signs of our sales increasing by about 30 percent with this system in place. And even more exciting, we are exploring where we can use the FLEXCEL Direct system for other applications.”

Environmental sustainability is another key benefit of this all-digital technology. Hubert Sampré, Managing Director of Miller Graphics Group, notes, “Direct engraving removes the need for solvents and uses a powerful filter to neutralize particulates, making it a very environmentally friendly flexo system. We also like the fact the high-power laser system is energy-efficient, ergonomic and simple to operate.”

The FLEXCEL Direct System is the latest innovation in Kodak’s industry-leading portfolio of flexographic solutions, designed to help our customers to print better and print smarter.

To learn more about the KODAK FLEXCEL Direct System, please visit www.graphics.kodak.com.

 

 

About Kodak’s Commercial Imaging Business

Kodak’s Commercial Imaging business is driving innovation and change for customers in commercial, packaging and functional printing, and enterprise services markets. Kodak’s innovative technologies and solutions provide customers greater competitive advantage and return on investment. For more information, visit graphics.kodak.com.

 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

 

 

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Growth spurt for Caffè-Latte’s coffee line-up






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/29/2013 9:49:25 AM





 

Emmi Caffè Latte

 

 

Caffè Latte is made by Emmi—and it is a standout on the shelves. The product’s uniqueness is reflected through the special convex shape of its packaging that is based on the design of original Italian Caffè-Latte glasses. This feature distinguishes its new 370mL cup, as well. “One of the specific challenges during the implementation of the packaging project was to transfer the excellent properties of the existing tried-and-true packaging, one-to-one, to a larger volume, with its looks and functionality equally concerned,” says Jens Krause, sales director at Greiner Packaging in Diepoldsau.

 

Special touch sensation, tight lid
The new packaging is made using injection molding technology, and it is decorated with semi-gloss sleeves that create a pleasing touch sensation. Designing the lid was a challenging task as it has to satisfy demanding tightness requirements. As a pre-requisite the cup had to be held horizontally five times within ten seconds and verified for tightness. “We solved this critical task using a dipping sealing lid and a double-snap function,” says Krause.

 

Efficient, synchronized cooperation
For many years, Greiner Packaging Intl. has been supporting Emmi as its Caffè-Latte packaging partner. Their close and thorough cooperation aims to assure consistently high quality. The development of this new cup in particular required fast implementation. Greiner Packaging International managed to fulfill this demand, and in doing so displayed a basic strength of the corporation: The entire packaging solution (cup and lid) is delivered from a single source and therefore, the customer benefits from relying on a single contact partner at every stage of the project.

 

Emmi Caffè Latte: an unprecedented success story
In March 2004, Emmi, the largest milk processing plant in Switzerland, began its Caffè-Latte concept—and it became the most successful product launch in company history. At present, Caffè Latte is being distributed in 17 countries and there are seven flavor varieties available on the market: Caramel New York Edition, Cappuccino, Vanilla, Espresso, Espresso Zero, Macchiato and Macchiato Light.

 

Source: Greiner Packaging 

 

 

 

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Growth spurt for Caffè-Latte’s coffee line-up






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/29/2013 9:49:25 AM





 

Emmi Caffè Latte

 

 

Caffè Latte is made by Emmi—and it is a standout on the shelves. The product’s uniqueness is reflected through the special convex shape of its packaging that is based on the design of original Italian Caffè-Latte glasses. This feature distinguishes its new 370mL cup, as well. “One of the specific challenges during the implementation of the packaging project was to transfer the excellent properties of the existing tried-and-true packaging, one-to-one, to a larger volume, with its looks and functionality equally concerned,” says Jens Krause, sales director at Greiner Packaging in Diepoldsau.

 

Special touch sensation, tight lid
The new packaging is made using injection molding technology, and it is decorated with semi-gloss sleeves that create a pleasing touch sensation. Designing the lid was a challenging task as it has to satisfy demanding tightness requirements. As a pre-requisite the cup had to be held horizontally five times within ten seconds and verified for tightness. “We solved this critical task using a dipping sealing lid and a double-snap function,” says Krause.

 

Efficient, synchronized cooperation
For many years, Greiner Packaging Intl. has been supporting Emmi as its Caffè-Latte packaging partner. Their close and thorough cooperation aims to assure consistently high quality. The development of this new cup in particular required fast implementation. Greiner Packaging International managed to fulfill this demand, and in doing so displayed a basic strength of the corporation: The entire packaging solution (cup and lid) is delivered from a single source and therefore, the customer benefits from relying on a single contact partner at every stage of the project.

 

Emmi Caffè Latte: an unprecedented success story
In March 2004, Emmi, the largest milk processing plant in Switzerland, began its Caffè-Latte concept—and it became the most successful product launch in company history. At present, Caffè Latte is being distributed in 17 countries and there are seven flavor varieties available on the market: Caramel New York Edition, Cappuccino, Vanilla, Espresso, Espresso Zero, Macchiato and Macchiato Light.

 

Source: Greiner Packaging 

 

 

 

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Growth spurt for Caffè-Latte’s coffee line-up






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/29/2013 9:49:25 AM





 

Emmi Caffè Latte

 

 

Caffè Latte is made by Emmi—and it is a standout on the shelves. The product’s uniqueness is reflected through the special convex shape of its packaging that is based on the design of original Italian Caffè-Latte glasses. This feature distinguishes its new 370mL cup, as well. “One of the specific challenges during the implementation of the packaging project was to transfer the excellent properties of the existing tried-and-true packaging, one-to-one, to a larger volume, with its looks and functionality equally concerned,” says Jens Krause, sales director at Greiner Packaging in Diepoldsau.

 

Special touch sensation, tight lid
The new packaging is made using injection molding technology, and it is decorated with semi-gloss sleeves that create a pleasing touch sensation. Designing the lid was a challenging task as it has to satisfy demanding tightness requirements. As a pre-requisite the cup had to be held horizontally five times within ten seconds and verified for tightness. “We solved this critical task using a dipping sealing lid and a double-snap function,” says Krause.

 

Efficient, synchronized cooperation
For many years, Greiner Packaging Intl. has been supporting Emmi as its Caffè-Latte packaging partner. Their close and thorough cooperation aims to assure consistently high quality. The development of this new cup in particular required fast implementation. Greiner Packaging International managed to fulfill this demand, and in doing so displayed a basic strength of the corporation: The entire packaging solution (cup and lid) is delivered from a single source and therefore, the customer benefits from relying on a single contact partner at every stage of the project.

 

Emmi Caffè Latte: an unprecedented success story
In March 2004, Emmi, the largest milk processing plant in Switzerland, began its Caffè-Latte concept—and it became the most successful product launch in company history. At present, Caffè Latte is being distributed in 17 countries and there are seven flavor varieties available on the market: Caramel New York Edition, Cappuccino, Vanilla, Espresso, Espresso Zero, Macchiato and Macchiato Light.

 

Source: Greiner Packaging 

 

 

 

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Lean Cuisine rolls out all natural ingredients in new frozen line






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/29/2013 9:08:09 AM





 

Lean Cuisine Honestly Good entrees

 

 

New Lean Cuisine Honestly Good is frozen food like you’ve never seen or tasted before. Available in the natural meals section of the freezer aisle, Lean Cuisine Honestly Good entrees are made with a delicious combination of thoughtfully selected, quality ingredients that are 100 percent all natural and contain no preservatives. With Lean Cuisine Honestly Good, what’s left out is as important as what’s put in. All six varieties feature lean proteins like whole white meat chicken breasts and North Pacific wild caught fish filets, nutritious whole grains, and farm-selected vegetables with a flavor-packed sauce you add yourself.

The new line made an exciting debut at the March Natural Products Expo West in Anaheim, CA, and will be sampled at the 9th annual BlogHer Conference in Chicago, IL this week. “We’re shaking up the frozen category,” says Mike Niethammer, Lean Cuisine director of marketing. “We recognize that today’s frozen consumer wants more. She’s seeking great tasting whole ingredients that she can feel good about, like wild caught salmon from sustainable sources and whole grain pilaf. By offering these innovative products in the natural section, we’re giving our Lean Cuisine consumers six new, delicious options to choose from, attracting new users and helping grow the category.”

 

The new Lean Cuisine Honestly Good varieties feature new packaging with a 100 precent recyclable outer sleeve and a translucent tray, which allows consumers to see the meal they’re about to enjoy. Lean Cuisine believes strongly in the importance of serving the best tasting, highest quality ingredients, so we’ve partnered with select farmers to grow the ingredients in Lean Cuisine Honestly Good entrees. Together with some of these farmers, we’re donating a portion of the vegetables grown for Lean Cuisine Honestly Good to local communities through our Honestly Good Giving program. In our first year, we will give one million servings of vegetables, so they can be enjoyed by those in need.

 

Lean Cuisine Honestly Good is available in the natural meals section of the freezer aisle of supermarkets nationwide, with six delicious varieties:
NEW! Pomegranate Chicken
• Whole grilled chicken breast filet
• Pomegranate glaze in separate pouch
• Green beans, yellow beans, ribbon cut carrots
• Whole grain pilaf with currants

NEW! Lemongrass Salmon
• Whole coconut-crusted North Pacific wild caught salmon filet
• Ginger lemongrass sauce in separate pouch
• Snap peas, orange & yellow carrots, edamame
• Brown rice with wheatberries
NEW! Roasted Red Pepper Chicken
• Whole grilled chicken breast filet
• Roasted red pepper sauce in separate pouch
• Sea salt and lemon-seasoned broccoli florets
• Whole grain cavatappi pasta
NEW! Plum Ginger Grain-Crusted Fish
• Grain-crusted North Pacific wild caught white fish filet
• Plum ginger sauce in separate pouch
• Snap peas, wax beans, carrots
• Brown rice with edamame
NEW! Pineapple Black Pepper Beef
• Tender prime rib beef
• Pineapple black pepper sauce in separate pouch
• Green & wax beans, orange & yellow carrots
• Brown & wild rice with pineapple and slivered almonds
NEW! Honey Citrus Chicken
• Whole grilled chicken breast filet
• Honey citrus glaze in separate pouch
• Broccoli florets, yellow zucchini
• Whole grain radiatore pasta with spinach, slivered almonds and sun-dried tomatoes

 

Source: Nestle USA

 

 

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