AS BRAND INTEREST IN AEROSOL OLIVE OILS “COOKS” LINDAL GROUP STUDIES MEDITERRANEAN EXPANSION

Rising global demand for aerosol packaged olive oils has prompted Lindal Group – a worldwide leader in aerosol packaging solutions – to reevaluate its production capacity and consider expansion in the Mediterranean olive producing region, according to Philip Brand, the firm’s Global Marketing Director.

Major brands such as Bertolli have successfully created aerosol olive oils using Lindal Group’s Cozy model, plus oil insert, according to Brand.  The company’s Global Innovation Center is working with customers to develop new olive oil packaging, from concept to retail product.  This latest Lindal facility is designed to leverage the company’s global aerosol expertise and further support customers in development of new generation packaging solutions. 

“The global popularity of aerosol olive oil format makes it logical for us to expand production near the olive producing regions, which shortens supply chains and maximizes efficiencies,” Brand said.  “In addition to Bertolli, other brands have our system under consideration, for a variety of reasons.”

Bertolli launched its three-SKU line of Extra Virgin Spray Originals and Carbonell, Spain’s olive oil market leader, is also on-board with Lindal’s platform, with brands such as Heritage, Carapelli, Hojiblanca, Koipe, Koipesol, Sasso, Louit, Friol and Maya, according to Brand. 

The surging worldwide popularity of the Mediterranean Diet, combined with consumers seeking convenience, product purity and value, is driving growth in the vibrant olive oil market.  As a result, usage of the Lindal Group Cozy actuator, with oil insert, continues to grow.  The aerosol olive oils are easy for consumers to use and provide accurate, sparing, 360-degree operation, plus long-lasting, fresh flavor. 

“The market potential is unlimited and the consumer is primed for innovation in this category,” Brand said.  “Olive oil packaging has been virtually unchanged for decades and today’s consumers seek new ways to enjoy healthful products.”

According to Lindal Group executives, the global market for olive oil is exploding and is one of the food industry’s fastest growing segments.  In the relatively mature U.S. market alone, olive oil consumption is expected to more than double by 2020.  Besides consumption leaders Spain, Italy and the U.S., olive oil consumption in China has grown 70 percent a year for the last decade.  In fact, industry reports state that China, Japan and India will soon be on the list of largest worldwide olive oil consumers.

Aerosol olive oils offer enhanced shelf-life stability and purity.  The oil itself is separated from the propellant, thanks to Lindal’s BOV technology, and thus protected from light and air – the enemies of longevity.This enhances flavor as well as hygienic appeal.  Further, aerosol olive oils allow precise, efficient usage for Mediterranean style recipes.  “And, as with other aerosol-based foods we supply, the spray olive oils are a delight to use,” said Brand.

The Lindal Group is a worldwide leader in the development and manufacture of valves, actuators and spray caps for aerosol products and is renowned for its innovative packaging solutions. 

 

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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 12/20/2013 4:29:08 PM





 

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