New Management and Service Platform at Iggesund

The paperboard manufacturer Iggesund Paperboard, part of the Holmen forest products group, is undergoing changes on several levels. Last autumn the company gained a new CEO, Annica Bresky.

A university graduate in engineering, Bresky has roots in both Greece and the rural heart of Sweden’s Småland province. She was previously CEO of BillerudKorsnäs Karlsborg AB and before that she worked as production manager for Stora Enso Kvarnsveden’s most modern paper machine. When she took over the reins at Iggesund in October, the top positions of both of the company’s board mills were vacant, as was the position of company financial director. She has therefore had unique opportunities to shape a new management team that reflects the dynamism she wants to see within the organization. 

“The market has changed and this process will continue,” she explains. “By working in an intelligent and more dynamic way we will be able to match our customers’ demands even better than before.” 

During the autumn Iggesund Mill gained a new manager, Olov Winblad von Walter, who comes from the top job at Metsä Board’s paper mill in Husum, Sweden. The new manager of Iggesund’s Workington Mill is the former financial director there, Ulf Löfgren. The new financial director is Tobias Bäärnman, who comes most recently from the consultancy Connecta but who has experience in fast-moving consumer goods with Mediamarkt, Procter & Gamble and Statoil. The management team has been further reinforced with Eva Thorén, the HR manager, and Anna-Lena Ström, the supply chain director.

In addition to these changes, Iggesund will be tearing down walls within its sales organization. Previously the company had separate teams for Europe and the rest of the world but now the global marketing and sales responsibility will be combined under the leadership of Arvid Sundblad.

“For more than a decade we have seen the conversion of packaging for consumer goods move from western Europe to other parts of the world, mostly in the east,” Annica Bresky says. “Brand owners with headquarters in one part of the world can have the manufacturing of both their goods and packaging in another. This is globalization in a nutshell and we must adapt to it.

“Fifteen years ago Iggesund was the first Scandinavian forest products company to adapt its European organization to the new conditions arising from the European Union. Now we simply need to take another step to ensure that we can live up to – and surpass – the service level required by our customers.” 

One of the prerequisites for further developing Iggesund’s service level is the introduction of a new business system – the backbone of all production and supply processes. Changing systems is a big step and countless tests have been done to ensure that the transition will be painless for customers. 

“Our customers’ development and needs are the starting point for our own continual process of change,” concludes Iggesund’s new CEO. “Doing business with us will become even easier. Iggesund has long been a fantastic company and we definitely have the strength needed to continue to be competitive in the future too.”

About Iggesund
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production. 

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1658, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

Brandimage’s Rob Swan to Speak at the 2014 FUSE Conference

Brandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive brand performance, announced today that Rob Swan, senior vice president, executive creative director, will present “Decoding the Design of Motivation” at the FUSE 2014 Conference, April 7-9, 2014, Chicago.

The world’s most respected conference in the brand strategy and design community, the 18th annual FUSE conference explores design as a strategic lever and invaluable asset in building better brands and more meaningful relationships with consumers. With One Collective Voice, FUSE becomes a forum for all to share stories, inspiration and best practices.

Swan will address the elite group of brand strategists, designers and key decision makers in the fields of marketing, branding, media and advertising on elevating Design beyond what is seen, to understand how it can be used to define what is felt. Great design strikes a powerful chord on an emotional level. He’ll examine how design can incite emotions to tell stories that motivate action, brand growth, trust and loyalty. Swan will present “Decoding the Design of Motivation” at FUSE on Tuesday, April 8, 2014 at 2:45 pm CDT.

“At its best, design combines form, function and aesthetics as it tells an intuitive, immediate and meaningful story. Great design taps into human consciousness on a level much deeper than rational thought,” Swan commented. “The way that brands invite consumers to feel, trust, and buy – the story they tell at the point of transition – is a fundamental cornerstone of the consumer experience and design is a primary way that brands accomplish this.”

Swan added, “Brand experiences that are truly distinctive, ownable, engaging and memorable resonate deeply and enduringly with consumers because they are rooted in a fundamental truth.

As svp, executive creative director for Brandimage, part of the brand development group of SGK, and previously creative director for the Kimberly-Clark Corporation, Rob Swan has been a tireless advocate for the branding-building power of design – responsible for both designing and defining agency creative workflow and methodology as well as global 360-degree visual equity management for a major global CPG company. His work has earned numerous awards and recognition for creative excellence.

Also at FUSE, Brandimage will unveil an installation of creative artifacts “The Meaning of Motivation – An Exploration of How Design Establishes Trust At The Point Of Transaction and Entices People To Buy And Try.” Curated and designed by Brandimage, the creative installation will emphasize how design can create powerful meaning that makes people see ordinary branded propositions in new ways. Leveraging its global creative network, the installation will demonstrate Brandimage’s Meaningful Branding approach and how cultural and individual perspectives come together in ideas that drive emotions – transforming brands from commodities to must-haves. The emphasis for each artifact created for display in the installation will be on how consumer emotion and perception can be influenced by design to create brand desirability.

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

Brandimage’s Rob Swan to Speak at the 2014 FUSE Conference

Brandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive brand performance, announced today that Rob Swan, senior vice president, executive creative director, will present “Decoding the Design of Motivation” at the FUSE 2014 Conference, April 7-9, 2014, Chicago.

The world’s most respected conference in the brand strategy and design community, the 18th annual FUSE conference explores design as a strategic lever and invaluable asset in building better brands and more meaningful relationships with consumers. With One Collective Voice, FUSE becomes a forum for all to share stories, inspiration and best practices.

Swan will address the elite group of brand strategists, designers and key decision makers in the fields of marketing, branding, media and advertising on elevating Design beyond what is seen, to understand how it can be used to define what is felt. Great design strikes a powerful chord on an emotional level. He’ll examine how design can incite emotions to tell stories that motivate action, brand growth, trust and loyalty. Swan will present “Decoding the Design of Motivation” at FUSE on Tuesday, April 8, 2014 at 2:45 pm CDT.

“At its best, design combines form, function and aesthetics as it tells an intuitive, immediate and meaningful story. Great design taps into human consciousness on a level much deeper than rational thought,” Swan commented. “The way that brands invite consumers to feel, trust, and buy – the story they tell at the point of transition – is a fundamental cornerstone of the consumer experience and design is a primary way that brands accomplish this.”

Swan added, “Brand experiences that are truly distinctive, ownable, engaging and memorable resonate deeply and enduringly with consumers because they are rooted in a fundamental truth.

As svp, executive creative director for Brandimage, part of the brand development group of SGK, and previously creative director for the Kimberly-Clark Corporation, Rob Swan has been a tireless advocate for the branding-building power of design – responsible for both designing and defining agency creative workflow and methodology as well as global 360-degree visual equity management for a major global CPG company. His work has earned numerous awards and recognition for creative excellence.

Also at FUSE, Brandimage will unveil an installation of creative artifacts “The Meaning of Motivation – An Exploration of How Design Establishes Trust At The Point Of Transaction and Entices People To Buy And Try.” Curated and designed by Brandimage, the creative installation will emphasize how design can create powerful meaning that makes people see ordinary branded propositions in new ways. Leveraging its global creative network, the installation will demonstrate Brandimage’s Meaningful Branding approach and how cultural and individual perspectives come together in ideas that drive emotions – transforming brands from commodities to must-haves. The emphasis for each artifact created for display in the installation will be on how consumer emotion and perception can be influenced by design to create brand desirability.

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

Formula O2 Features Aluminum Can by Rexam

Detox + Hydration + Energy. That is what formula O2 natural recovery drink promises. The new oxygenated beverage has hit the market in Rexam 16 oz. cans and is available online at www.drinkO2.com with free shipping.

Formula O2 is a clean and simple recovery drink infused with ten times more oxygen than tap water to help eliminate toxins, 2.5 times more electrolytes than leading sports drinks and 140mg of natural caffeine. It contains nothing artificial and is available in Orange Mango and Grapefruit Ginger flavors.

The recovery drink was developed to help people return to a natural state of health, mind and strength with ingredients that provide “only what you need and nothing you don’t.”

“We were weary of all the energy and sports drinks that claimed to help people but had ingredients that were questionable,” said Dr. Dan Kim, vice president of research and design for formula O2. “So we decided to create something totally different. formula O2 helps you feel your best and quenches thirst with something light and refreshing. And working closely with Rexam, we were able to ensure we delivered it in a great-looking can that accommodates the 16 oz. of fluid we wanted for hydration. Rexam has been an excellent partner, very accommodating to our needs from the start.”

The company chose this package for the launch of formula O2 because the aluminum beverage can has the best barrier properties, protecting the integrity of the oxygen content in the product, as well as portability and sustainability. With a U.S. recycling rate of 67%, aluminum cans are recycled at more than double the rate of any other beverage container.

Rich Grimley, president and CEO, Rexam BCNA commented on the benefits of this packaging choice. “Our 16 oz. can draws attention on store shelves with its colorful, reflective graphics. And additional advantages such as the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies will help formula O2 establish its brand and grow its business.”

In addition to online, formula O2 recovery drink is available at select retailers in Ohio, with plans for continued expansion.

About formula O2
Formula O2 was founded by three friends – a doctor, a CrossFit instructor, and a health nut – who were sick of all the energy and sports drinks that claimed to help people but were really just full of questionable ingredients. So they decided to create something different.

Formula O2 helps you reset when you’re not feeling your best or when you’re just thirsty and want something light and refreshing. It’s got nothing artificial and has natural caffeine, electrolytes, and about 10x the oxygen of tap water to help your body eliminate toxins. O2 comes in two great-tasting flavors – Orange Mango and Grapefruit Ginger – that include only what you need and nothing you don’t. Learn more at www.drinkO2.com.

About Rexam
Rexam is a leading global beverage can maker. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.

We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

Juice Plus+ Redesigns Packaging to Offer Better Value and More Environmentally-Friendly Containers to Customers

In 2013, Juice Plus+ celebrated 20 years of inspiring healthy living in families around the world.  As part of the brand’s anniversary celebration, the company unveiled a new look and feel for their product packaging. Staying true to the brand’s commitment to be eco-friendly, the new bottle design reduces the amount of plastic used to make each container. Within the next seven years alone, the company will have saved more than 1,000,000 pounds of resin and decreased HDPE by more than 130,000 pounds.

In addition to making their packing more environmentally-friendly, Juice Plus+ also set out to make the container more user-friendly by selecting a NutraGen II dispensing closure. The lid allows for a wider opening on the top of the bottle, making dispensing of capsules easier.  Made of recyclable plastic, each bottle contains twice as many capsules, which reduce the number of bottles per carton, helping to further eliminate waste.

In an effort to offer better value to customers, the Juice Plus+ team worked with the packaging experts at TricorBraun to develop a new package that included a larger bottle which also led to a larger closure. “Knowing that Juice Plus+ customers range from busy moms hustling to feed on-the-go children to business travelers trying to stay healthy and fit, convenience was an important component of the new package,” notes Chuck Silva, regional sales manager at TricorBraun.

After evaluating closure options and realizing the added benefits of production line efficiencies and brand awareness, Weatherchem’s NutraGen II closure was selected to ensure that Juice Plus+ customers could conveniently dispense the product, easily open and close the bottle and know that their nutritional supplements are safely contained. The NutraGen II closure offered the dispensing convenience of a flip-top closure, as well as the opportunity to support the Juice Plus+ brand with an embossed logo on the cap. “Because of our direct sales model, it is important to reinforce our brand to our customers and provide them with an exceptional product that is easy-to-use. This new package helps us achieve all of these things, and improve our sustainability efforts by using less plastic,” adds Gary Giles, vice president of product and research for The Juice Plus+ Company.

“This new package is a great example of how collaboration results in a package that looks great and benefits both the brand owner and the consumer,” said Gary Szymanski, senior district sales manager for Mold-Rite Plastics | Stull Technologies | Weatherchem.

Juice Plus+, a multi-million dollar international brand, was founded with the goal of providing customers with more nutrition from fruits and vegetables every day. Delivering this nutrition in a convenient capsule form, Juice Plus+ supplements provide concentrated nutrition from 25 different fruits, vegetables, berries and grains that help bridge the gap between what you should eat and what you do eat. The company has shown their commitment to their consumers and the environment for the past 20 years and looks forward to another 20 years of sustained excellence in meeting their customers’ needs while providing an outstanding product that encourages healthy lifestyles.

About Mold-Rite Plastics | Stull Technologies | Weatherchem
Three trusted closure manufacturers have joined together to deliver greater value for customers. Mold-Rite Plastics, Stull Technologies and Weatherchem are united providing an expanded product portfolio, multiple manufacturing locations, in-house tooling, outstanding innovation, unmatched flexibility and responsiveness.  The company’s complete line of products offers a single source for the broadest range of closures ideal for a wide variety of markets. Whether designing or selecting packaging for a new product, or revamping the design of an existing product, Weatherchem, Stull, and Mold-Rite Plastics have the closures that consumers love.

About The Juice Plus+ Company
The Juice Plus+ Company, headquartered in Memphis, Tenn., manufactures and markets Juice Plus+ nutritional supplements containing concentrated fruit and vegetable juice powders.  The primary products in the Juice Plus+ line are “Orchard Blend” (a fruit juice powder-based supplement) and “Garden Blend” (vegetable juice powder-based) capsules. These capsules provide whole food-based nutrition in capsule and chewable forms.

About TricorBraun
TricorBraun is one of North America’s largest providers of rigid packaging and components. The company has more than 40 locations in the United States, Canada, Mexico, Europe and Asia.  Its primary focus is on packaging for personal care; nutritional supplements; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

Independent Carton Group Names Agfa Graphics Supplier of the Year

The Independent Carton Group (ICG), an association of 18 independently owned and operated folding carton manufacturers, is pleased to announce that Agfa Graphics is the recipient of its Supplier of the Year Award for 2013. The award was presented to Agfa this week during the ICG’s general membership meeting in Denver, Colo.

One of the many benefits of ICG membership is participation in the group purchasing program, which began in 1999. By amassing the collective buying power of its independently owned and operated member companies and negotiating vendor contracts as a group, the ICG can capture volume discounts on the raw materials, supplies and equipment its members use every day in the production of packaging solutions. The ICG currently maintains contracts with over 40 reputable suppliers of paperboard, printing plates, inks, coatings, blankets, rollers, presses and more.

Agfa Graphics has the distinction of being the ICG’s first official supplier. The partnership was spearheaded in 1999 by Andrew Willie, the ICG’s then executive director, and Bruce Wnuk, corporate account executive at Agfa. Agfa’s printing plate business has always been at the heart of the partnership, but it has grown over time to encompass a wide range of prepress, industrial inkjet, pressroom and package printing products. The expanded portfolio is largely attributed to Agfa’s 2010 acquisition of Pitman, which, coincidentally, was the second supplier to join the ICG’s purchasing program. Pitman now serves as the U.S. distribution arm of Agfa Graphics.

“Agfa brought to the table everything we needed in an inaugural supplier–quality products, great service, and a management team with the ingenuity and foresight to see our vision and take a leap of faith with us,” said Andrew Willie, executive director emeritus of the ICG. “The Agfa partnership began with just a handshake, and it was the first major milestone in the history of our purchasing program, which provides a financial benefit to our members and their customers. We are pleased to present Agfa with an award that reflects its continued commitment to the ICG.”

The Supplier of the Year Award has been presented annually since 2012 to the ICG supplier that receives the highest marks on performance evaluations completed by ICG members for the prior calendar year. Members use evaluation forms to rate suppliers on a variety of criteria, including product and service quality, delivery timeliness, invoicing accuracy, personnel expertise, and other key performance metrics. Evaluations are used both as the basis for selecting the award recipient and as a means of assessing suppliers and sharing feedback to strengthen partnerships.

“We are honored to receive this award, which represents the high accolades of ICG members as well as our team’s hard work and commitment to customer satisfaction,” said Bruce Wnuk, corporate account executive at Agfa Graphics. “Our objective is to help our customers be more profitable and grow. We appreciate our long-standing relationship with the ICG, and we look forward to our continued mutual success in the future.”

About Agfa Graphics
Agfa Graphics, part of the Agfa-Gevaert family, has been a trusted name in the graphics arts industry since 1873. As the worldwide market leader in prepress solutions, Agfa answers all the prepress needs of the graphics industry. Agfa provides commercial, newspaper and packaging printers with the most extensive integrated solutions for computer-to-film and computer-to-plate systems, including equipment, consumables (graphic films and printing plates) and software. Agfa also supplies digital proofing systems, large format printing and the professional software that controls the entire prepress process. In addition, Agfa offers digital inkjet printing presses for industrial applications.

About Independent Carton Group
The Independent Carton Group (ICG) is an association of independently owned and operated folding carton companies. The ICG helps its members provide exceptional products, service and pricing to customers through group purchasing, continuity assurance, and various educational and networking programs. ICG members include Accord Carton, Accurate Box, All Packaging, Climax Manufacturing, Colbert Packaging, Curtis Packaging, 3C Packaging, Dee Paper Box, Diamond Packaging, Disc Graphics, El Paso Paper Box, Finn Industries, Frankston Packaging, Metro Packaging and Imaging, Royal Paper Box, Sonderen Packaging, Thoro Packaging and Zumbiel Packaging.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

RPC Bramlage-Wiko Creates New Deodorant Stick for Garnier Mineral Range

SUBSCRIBE

To our print and digital magazine, e-newsletter and more…

Menasha Packaging Wins 14 OMA Awards at GlobalShop 2014

Menasha Packaging won 14 of POPAI’s Outstanding Merchandising Achievement (OMA) Awards at GlobalShop 2014 in Las Vegas, Nev. The OMA Awards is the retail merchandising industry’s largest and longest running awards contest.

Menasha received three gold, five silver and six bronze awards in 10 categories, including: Aisle/Category/Department Redesign, Cosmetics and Fragrances, Drug Store, Food, General Merchandise, Healthcare, Mass Merchandise, Snack Products, Soft Drinks and Supermarket. 

Menasha’s winning Gold displays are:

  • Coty Sally Hansen Insta-Dri Walmart Display, a semi-permanent mass merchandise display
  • Katy Perry’s “Killer Queen” Launch Tester for Coty, a semi-permanent cosmetics and fragrances display
  • P&G Vick’s Severe Formula Launch Floor Stand, a temporary healthcare display

Menasha competed in a field of 460 entries from 70 competitors.

“Menasha is honored to have received so many accolades from POPAI this year since the OMA Awards is one of marketing at-retail’s highest recognitions,” said Dennis Bonn, vice president of marketing for Menasha Packaging. “By harnessing the power of retail integration, our team strives to create powerful and effective retail promotional solutions that help our consumer packaged goods (CPG) customers optimally sell, protect and promote their products in stores.”

Displays compete for gold, silver and bronze honors in three divisions based upon length of time in the store: Temporary, Semi-permanent and Permanent. Entries are evaluated on design, engineering, shopper engagement, retail experience, brand performance and sales results. Awards are presented to the most innovative, effective in-store displays that lift sales, make products memorable and entice shoppers to purchase.

The winners were announced on March 19, 2014 at POPAI’s Annual Awards Celebration during GlobalShop 2014. GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising and shopper marketing.

About Menasha Packaging
Celebrating 165 years in business, Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation and has more than 2,400 employees at locations nationwide. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers, material handling solutions, pack-out and fulfillment services. With a network of design, sales service centers, corrugated and paperboard manufacturing plants, and fulfillment facilities located throughout the United States, the company’s mission is to help its customers protect, move and promote their products better than anyone else. Visit its website at www.menashapackaging.com.  

About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation’s products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America’s oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 4,000 employees in over 75 facilities in North America, Europe and Asia. For more information, visit www.menasha.com

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

Technorati Tags: , , , , , , , , , , , , , , , , , , ,