Kill Cliff Extends its Sports Recovery Drink Line with Addition of Third Flavor

Just in time for spring, Kill Cliff sports recovery drink has extended its line to include a third delicious flavor: Lemon-Lime.   

Available in Rexam 12 oz. Sleek cans, Kill Cliff’s sports recovery drink formula is a proprietary mix of functional, gluten-free, recovery-supporting ingredients including essential vitamins, enzymes, plant extracts and electrolytes. It is specifically designed to replenish micronutrients and support the body’s inflammation system, integral parts of recovering from strenuous exercise and physical exertion. And like Kill Cliff’s Blood Orange and Pomegranate-Watermelon, Lemon-Lime has just 15 calories, 25mg’s of caffeine and no sugar.

“Rexam has seen our company grow from a start-up with one flavor to a three-flavor freight train and that aluminium can has been key to our success,” said Kill Cliff founder Todd Ehrlich.

Kill Cliff chose Rexam Sleek cans because of their durability, portability, recyclability and brand differentiation. Aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.

Rich Grimley, president and CEO, Rexam BCNA commented on Kill Cliff’s expansion. “Our Sleek cans continue to deliver, grabbing consumers’ attention on store shelves with their colorful, reflective graphics,  while also providing the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies. This remains the perfect package to help Kill Cliff further strengthen its brand and grow its business.”

Kill Cliff Lemon-Lime is available now at www.KillCliff.com and will hit Vitamin Shoppe stores nationwide later this month, as well as General Nutrition Center (GNC) stores shortly thereafter.

About Kill Cliff
Founded and created by a former Navy SEAL, Kill Cliff – The Recovery Drink, is a premium sports beverage formulated with quality functional ingredients which aid in recovering from strenuous activity and physical exertion. Kill Cliff is an alternative to everyday beverage choices; no sugar, no artificial colors and no artificial flavors.  Packed with essential vitamins, electrolytes, plant extracts and enzymes, Kill Cliff delivers key micronutrients that support the body’s inflammation system and help in converting other nutrients to sugar or energy for the body to thrive.

Available in Blood Orange, Pomegranate-Watermelon and Lemon-Lime flavors, Kill Cliff is sold at Vitamin Shoppe and GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at KillCliff.com.

Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation, The Red Circle Foundation and Wounded Wear. Test Positive for Awesome.

About Rexam
Rexam is a leading global beverage can maker. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.

We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.

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Leading New Jersey Packaging Association Announces Hall of Fame & Scholarship Dinner

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Maxwell House celebrates 121 years with brand refresh

Kraft brews up a refresh for the 121-year-old Maxwell House brand. The food and beverage giant aims to making itself more relevant to a new generation and reawaken previous fans’ affinity for the “good to the last drop” coffee. The new packaging and logo are supported by the new campaign, “Say Good Morning to a Good Day,” which emphasizes the countless benefits that come with starting your day with a good cup of coffee. In fact, Maxwell House is bringing back the iconic “good to the last drop” tagline to reinforce that good is, well, pretty great.

“More than ever, Americans have embraced coffee as a routine part of their lives, so it made sense for us to re-introduce people to what a good cup of coffee can do to kick start a good day,” says Chris McClement, senior director, Maxwell House. “The brand’s refreshed look and feel is meant to complement our evolving portfolio – from our traditional roast and ground varieties to our newer single-serve format – appealing to a broader group of coffee drinkers.”
 

As part of the holistic brand renovation, consumers will see the new packaging appear on store shelves in the coming months. The new canisters showcase the brand’s iconic blue color, with a concentrated emphasis on the well-known coffee drop, a nod to the original line from Teddy Roosevelt in 1907, when he proclaimed Maxwell House Coffee was “good to the last drop.”
 

“Say Good Morning to a Good Day”
The new, multi-media brand campaign includes TV, print and a strong digital focus, and features the iconic “perking pot” jingle that has been part of American culture since 1959. The ad inspires coffee drinkers to be their own champions of progress and encourages them to start their day off on the right foot, no matter how small the step. Whether it’s selling that old car, applying for a job, or getting a first apartment, a good cup of coffee says, “Good Morning” to a good day.
 

More Choices for Maxwell House Lovers: Expansion of Single-Serve Coffee
In addition to its new campaign, Maxwell House is introducing new coffee options with the intent of reaching both existing customers as well as Millennials. In March, Maxwell House introduced two new flavors in single-serve format: The Original Roast and Master Blend. The new items deliver the two most popular Maxwell House roast and ground flavors in a new form that will allow more people to enjoy the coffee they love in a variety of ways.

Anthem Wins Five Packaging Design Awards for Private Brand Awards Recognize Design Excellence for Safeway Select Brand

Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, announced today that its San Francisco office has been honored with five packaging design awards recognizing packaging design excellence for Safeway SELECT private brand.

Anthem received a ‘Silver’ award for its packaging design of Safeway brands’ Safeway SELECT French Style Sparkling Sodas and a ‘Bronze’ for Safeway SELECT Chocolate Bars in the Vertex Awards International Retail Brand Design Competition.

The name Vertex – the highest point of something; apex or summit – was chosen by competition co-creators, Christopher Durham, founder of My Private Brand and Philip Russo, publisher of Global Retail Brands, because it exemplified their goal to push the industry forward and set a new standard for the recognition of superior design and great retailer-owned brands.

In the Beverages category, Anthem was awarded Vertex Silver for its private brand design:

Safeway SELECT French Style Sparkling Sodas

In the Packaged Goods category, Anthem was awarded Vertex Bronze for its private brand design:  

Safeway SELECT Chocolate Bars

“Packaging is perhaps the most valuable vehicle for a brand and plays a key role at ‘shelf’ whether that shelf be in store, online or in home,” says Tom Holownia, managing director of Anthem’s San Francisco office. “Design that creates emotional connections helps make a brand more desirable and this desirability from the shelf out is a powerful approach to amplifying a brand’s anthem.”

Winners of the 2014 GDUSA American Package Design Awards are those select creative and marketing talents who best use the power of design to advance the brand promise, forge an emotional connection with the buyer at the moment of truth, and help make the sale.

In the Packaging category, Anthem was awarded Certificates of Excellence for its work on:

Safeway SELECT French Style Sparkling Sodas

Safeway SELECT Chocolate Bars

The HOW International Design Awards recognize excellence on a global level. Its international design competition winners span the globe and give readers of HOW magazine a taste of design innovation on an international design scale.

In the Packaging category, Anthem was awarded for its private brand package design:

Safeway SELECT Balsamic Vinegars

Holownia concluded: “It is an honor for Anthem to be recognized with five prestigious awards for packaging design excellence. We are fortunate to work with a visionary client like Safeway that understands the power of design and the role packaging has in creating brand desirability. Packaging doesn’t just contain the brand, it is the brand.”

To view all 2014 GDUSA American Design Awards winners, click the following Web site address: http://www.gdusa.com/contests/apda14/winners/

To view all 2013 Vertex Awards International Retail Brand Design Competition winners, click the following Web site address: http://www.vertexawards.org/2013-vertex-awards-winners-announced/

Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK (NYSE:  SGK), formerly marketed as Schawk, Inc. For more information visit: http://www.anthemww.com

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Mohawk Celebrates Earth Day and Recognizes 20-Year Affiliation with Green Seal Organization

Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, celebrates Earth Day (April 22, 2014) while recognizing a significant 20-year environmental anniversary as a manufacturer of Green Seal-Certified Papers.

Green Seal Certification is a process that ensures that a product meets rigorous performance, health and environmental criteria. Mohawk’s relationship with Green Seal dates back to November 1993, when the company first applied for and received Green Seal Certification (GS-7 Standard) for Printing and Writing Papers. Initially, six Mohawk paper grades were certified by Green Seal, and many grades have followed.

2014 also marks Green Seal’s 25th Anniversary. Over the years, Green Seal has updated their certification standards to require higher levels of post-consumer content to match or exceed federal procurement guidelines.  As one of Green Seal’s longest standing certified-paper manufacturers, Mohawk continues its pursuit of excellence by striving to exceed the EPA recommendations for paper, including Mohawk’s 50% and 100% post-consumer recycled paper products. 

“After 25 years of recognizing sustainability leadership, Green Seal is honored to share this celebration with Mohawk, and their success in creating green papers that perform,” said Mark Petruzzi, Sr. VP of Outreach & Strategic Relations, Green Seal.

In addition to Mohawk’s long standing affiliation with Green Seal, Mohawk continues to lead the paper industry in environmental and sustainable practices and has been recognized by the U.S. Environmental Protection Agency for many achievements.

Mohawk continues its membership in the EPA’s Green Power Leadership Club which it has held since 2005.  Once again in 2014 Mohawk has been named to the U.S. Environmental Protection Agency’s national list of 100% Green Power Users list, ranking among other leading renewable energy purchasers including Intel, Whole Foods Market, Staples, the US EPA, Union College, and the Empire State Building. 

Mohawk has also qualified for the U.S. EPA SmartWay Partnership, a program of the U.S. EPA designed to reduce transportation-related emissions by creating incentives to improve supply chain efficiency.  Mohawk efficiently transports paper products across the country on a timely basis, and the company’s logistics team is recognized for optimizing shipping methods and routes, and using biodiesel in the Mohawk truck fleet. Additionally, Mohawk has been recognized by the EPA for several notable awards within the last decade, including Green Power Leadership award in 2005, Partner of the Year Award in 2007 and Partner of the Year award in 2009. 

“As a paper manufacturer, we have always understood that our dependence on basic resources such as water, wood fiber, and energy creates a unique responsibility for environmental stewardship. We continue to examine each aspect of our business with the objective of minimizing our environmental footprint in every way practicable. Environmental responsibility is at the core of Mohawk’s ethos,” said Michelle Carpenter, Vice President, Environmental and Energy Stewardship, Mohawk.

Earth Day 2014 Initiatives
Environmental commitment, social responsibility and corporate stewardship are woven into the fabric of Mohawk’s culture and business practices.

Mohawk will recognize Earth Day 2014 by encouraging employees to participate in the company’s fourth annual Earth Day clean-ups. Employees at all Mohawk locations (Cohoes, Waterford and Albany, NY and Saybrook, OH) will be encouraged to clean up community areas outside of their workplaces.

From simple activities like desk-side recycling, to designing and providing a unique Environmental Calculator on the company’s website, to complex decisions about manufacturing techniques, energy choices and vendor selection, nothing is left unexamined by Mohawk.

Mohawk takes pride in the company’s numerous environmental partnerships and certifications, including longstanding alliances with:

• US Environmental Protection Agency (EPA) Green Power Partnership
• EPA SmartWay Transport Partnership 
• Center for Resource Solutions Green-e Marketplace
• Green Seal
• The Rainforest Alliance 
• The Forest Stewardship Council (FSC) 

For more information about Mohawk’s environmental and sustainable business practices, visit http://www.mohawkconnects.com/company/environment.

For more information on Green Seal, visit http://www.greenseal.org.  For information on US EPA SmartWay, visit http://www.epa.gov/smartway/.

ABOUT MOHAWK
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail.  Mohawk fine papers and envelopes include the signature brands Mohawk Superfine and Strathmore, as well as proprietary treatments Inxwell and i-Tone. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets. 

As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of fine papers includes many grades that are certified by Green Seal and/or the Forest Stewardship Council (FSC).

Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.

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Brandimage Wins Five Awards in the 2014 GDUSA American Package Design Competition

Brandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive brand performance, announced that its Chicago office has been honored by GDUSA (Graphic Design USA) with five 2014 American Package Design Awards recognizing outstanding new work and design excellence.

For five decades, GDUSA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Graphic Design Awards is the fastest growing of this decade. More specifically, this year’s contest generated 1,800 entries from all over the country, a 12% rise from last year’s breaking number. Roughly 15% are recognized as winners.

“The winners of the 2014 American Package Design Awards are those select creative and marketing talents who best use the power of design to advance the brand promise, forge an emotional connection with the buyer at the moment of truth, and help make the sale,” said GDUSA editor Gordon Kaye.

Rob Swan, senior vice president, executive creative director of Brandimage’s Chicago office, said, “The way that brands invite consumers to feel, trust, and buy – the story they tell is a fundamental cornerstone of the consumer experience and design is a primary way that brands accomplish this at the all-important point of decision – the shelf.”

Swan added, “By emphasizing the creation and definition of powerful brand stories based on deep universal meaning, it is possible for marketers to create brand desirability that transforms brands from commodities to brands that are requested by name.”

In the Packaging category, Brandimage was awarded Certificates of Excellence for:

Swanson Flavor Infused Broth, Brand Owner: Campbell Soup Company

Healthy Choice Dinners, Brand Owner: ConAgra

Hunt’s 100% Natural Ketchup, Brand Owner: ConAgra

Marie Callender’s Pies, Brand Owner: ConAgra

Green Giant Steamers, Brand Owner: General Mills

Swan concluded, “I’m very proud that we have worked so well with our clients to create  meaningful branding that can incite emotions to tell stories that spur action, gain trust and build equity.”

To view all 2014 American Design Awards winners, click the following Web site address: http://www.gdusa.com/contests/apda14/winners

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. For more information visit: http://www.brand-image.com.

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Springhill and Accent Opaque Envelope Lines Are Now Available through Mohawk

Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, has expanded the company’s envelope offerings and is now an official converter of the Springhill and Accent Opaque envelope lines.

“With the addition of these two well known branded lines, we now proudly offer the broadest collection of Springhill and Accent Opaque envelopes available. Mohawk provides one stop shopping convenience, fast delivery and superior converting quality,” said Dolph Beyer, Director of Envelope Operations, Mohawk. 

Springhill envelopes are engineered and converted by Mohawk to stringent specifications, ensuring consistent, high-speed performance on envelope inserting equipment.  Engineered to lay flat on a wide range of equipment, Mohawk converted envelopes are substantial and durable.

Springhill envelopes are available in a wide selection of popular pastel shades including Blue, Canary, Cream, Goldenrod, Gray, Green, Ivory and Pink, with shades designed to match the Springhill paper line. This economically-priced line will attract attention and increase response rates for direct mail, financial mailings, retail, greeting cards and color coded inter-office mail. Available in 6.75 commercial, 9 commercial, 10 commercial and 10 commercial windows sizes, along with full custom conversion. 

Accent Opaque envelopes are made from 96-bright Accent Opaque paper, and converted to Mohawk’s stringent specifications. Both smooth and vellum finishes offer excellent offset and flexographic print performance with minimal show through. Available in White and Warm White shades, these envelopes are designed to match Accent Opaque paper line for coordinated communications. Available in 10 commercial, booklet, A-style announcement sizes and squares and custom envelope sizes.

Converted with Mohawk quality
Mohawk’s envelope quality stands above the rest.  Every Mohawk envelope features a discreet die-cut “M” on the inside seam, which is revealed by holding the envelope up to a light source.  The “M-notch” is a symbol of Mohawk quality and assurance, backed with world class service and support.

One-stop shopping
Mohawk envelope customers enjoy ease of ordering and the convenience of one-stop shopping for fast delivery. With advanced envelope converting services, exceptional warehousing capability, and available stock in regional distribution centers throughout the country, Mohawk provides next-day or two-day delivery to 98% of the country.

For additional information about Springhill and Accent Opaque envelope lines, visit mohawkconnects.com.

ABOUT MOHAWK
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail.  Mohawk fine papers and envelopes include the signature brands Mohawk Superfine and Strathmore, as well as proprietary treatments Inxwell and i-Tone. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates and web-based software platforms, which connect designers and printers to new markets. 

As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).

Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia. For more information, please visit www.mohawkconnects.com.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.