Ball Corporation Steps in to Support Employees and the Local Community in the Wake of Massive Flooding throughout Serbia

With large parts of Serbia and Bosnia currently facing the largest scale flooding in recorded history, Ball Corporation through its partnership with the Red Cross has earmarked a total of 50,000 Euros in both funds and product in an effort to provide support to locally-based employees and the community at large.

Heavy Rains
Devastating rains over the course of the last several weeks in Serbia and the surrounding areas have claimed the lives of more than 30 people and required the full scale evacuation of 30,000. The region faces several immediate concerns as a result of the flooding.

  • A power plant that produces approximately half of the electricity in Serbia is located in a high-risk flood area (near Belgrade). Energy Minister Aleksandar Antic said that protecting this power plant is “crucial” for the security of the country’s energy supply.
  • There are an estimated 120,000 landmines in the area leftover by a previous war, and it is believed many may have been carried away by the floods. Mine action centers (MAC) in the region are investigating the threat of these explosive devices.
  • Epidemic outbreaks are a major health concern. With rising temperatures and water contamination, diseases such as typhoid fever and hepatitis may break out. Local authorities are working to ensure the water supply is safe, and to organize sanitation and medical efforts.

While Ball’s Europe production facilities remain intact, employees of the organization have been profoundly affected. “The catastrophe has a direct impact on all our lives,” said David Banjai, Plant Manager at Ball Packaging Europe Belgrade Ltd. “Many employees are engaged in helping relatives and friends, and some of them have lost their homes to the floods. Especially challenged are our colleagues from Obrenovac.” This small town, about 30 kilometers southwest of Belgrade is framed by two rivers: the smaller Kolubara and the bigger Sava and ultimately joins the Danube in Belgrade. Both Kolubara and Sava burst their banks flooding the town completely. “Our chief concern is to ensure that our employees are safe and secure,” said Banjai. “We have put together an emergency fund and every affected employee will receive an emergency package worth 1.000 Euros.” In addition to this, company and colleagues have collected charity donations and are organizing a task force to help their colleagues clean and re-build their homes.

Supporting the community
Ball is closely allied with the Red Cross and through the Ball Foundation has set up a program to provide support for flood victims. In addition to a five million RSD (43,000 Euros) donation, Ball has teamed up with ingredient producer Doehler and filling company Terra Production who together have given more than 50,000 33 cl cans of orange juice to the Red Cross for distribution. “We are hoping that by dispersing this product throughout the community, we will help to relieve some of the hardship that our colleagues and neighbors are facing. We are committed to doing everything we can to help them get back to normal as soon as possible,” said Banjai. Ball employees around the globe are also showing their support by making personal donations directly to the Red Cross. Ball in turn has committed to matching 100 percent of all donations received via this channel.

Ball in Serbia
Though near to the Danube, Ball’s production plant itself is secure. “The Danube has an excellent flood defense so that we are able to serve our clients without any problems,” adds Banjai. The Belgrade plant was established in 2005 and now is the workplace of 190 people. They produce 1.2 billion aluminum cans per year on two lines for the markets of Serbia, Montenegro, Slovenia, Croatia, Bosnia and Herzegovina, Macedonia, Bulgaria, Romania, Hungary, Albania, Turkey and Greece.

Ball Foundation
The Ball Foundation is a Disaster Responder member of the American Red Cross. Through this partnership, the Ball Foundation pledges support before disasters occur and ensures that the Red Cross can respond immediately with the support and supplies needed. This provides great flexibility for the American Red Cross to respond to needs in our communities across the country and around the world

About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2013 sales of $8.5 billion.

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Diamond Wins Three Awards in 21st Annual FSEA Gold Leaf Awards Competition

Diamond Packaging won three awards in the 21st annual FSEA Gold Leaf Awards Competition, the industry’s premier showcase for foil stamping, embossing, and other specialty effects. Awards were announced last month at the FSEA•IADD Joint Conference in Milwaukee, WI.

The competition, which is sponsored by the Foil & Specialty Effects Association (FSEA), recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Entries are judged on several criteria including design, execution, and level of difficulty. Winning an award is a mark of excellence in the packaging field and recognition of superior achievement.

Diamond won a Bronze Leaf award in the “Calendar” category for its three-month corporate calendar, a long-standing company tradition and popular promotional item given to customers and suppliers. The 2014 apple-themed calendar features a simple, yet striking design that represents a natural evolution of Diamond’s greenbox initiative and is a fitting tribute to New York, one of the nation’s largest apple producing states.

The vivid presentation illustrates inline green technologies (e.g., soft touch, specialty effects coatings), UV gloss spot coating, foil stamping, multi-level embossing, debossing, and intricate die cutting. The innovative structural design allows the calendar to be hung with one lower panel, or unfolded to reveal apple blossoms on the middle panels.

The calendar was converted utilizing Clearwater Candesce SBS paperboard and offset printed with four color process inks, inline with an overall aqueous gloss coating, UV gloss spot coating, specialty effects pigmented coating, and DiamondTouch soft touch coating. Metal Magic provided all of the embossing dies.

Multi-level embossing and debossing the header creates a dramatic sense of texture and depth, while UV gloss spot coating (water droplets) and pearlized coating (leaves) provide a striking contrast to the finish surrounding it.

The middle backers feature multi-level embossed apple blossoms enhanced with soft touch coating, contributing to a unique visual and tactile presentation. The subtle concave die cut pattern on each side conveys an apple core.

The calendar is delivered in its own recyclable shipper featuring a woodgrain design that faithfully simulates an actual apple crate, right down to the stencil typography.

Diamond won a Bronze Leaf award in the “Best Use of Embossing” category for Five Star Fragrance Company’s Michael Jordan Flight Sport Gift Set. The overall presentation imparts unusual depth and distinction through creative design, material selection, UV matte and gloss spot coating, and embossing.

The carton was converted utilizing FSC-certified metallized polyester board and offset printed with transparent red, dense black, and opaque white inks, in-line with UV matte and UV high gloss coating. The UV matte spot coating on the lid provides a striking contrast to the high gloss red accents (logo, dimpled pattern) surrounding it. The multi-level embossed dimpled golf ball pattern (on the lid) reinforces the Michael Jordan brand as the ultimate in sport and style.

Diamond utilized its proprietary QuikSet structural design for the project. QuikSet provides an attractive and economical alternative to rigid set-up boxes, featuring a reinforced base and lid, direct application of graphics and stamping or embossing, flat shipping and storage, and easy set-up. With crisp, clean lines and outstanding strength, QuikSet is a perfect choice for gift sets or promotional items.

Diamond also won a Bronze Leaf award in the “Creative Use of Foil/Embossing on a Folding Carton” for Five Star Fragrance Company’s Michael Jordan Legend Gift Set. The gift set carton, which also incorporates QuikSet structural design, features FSC-certified metallized polyester board and intricate embossing accents that combine to create a strikingly singular and legendary presentation.

The carton was offset printed with transparent gold, dense black, and opaque white inks, in-line with UV matte and UV high gloss coating. The UV matte spot coating on the lid and base provides a striking contrast to the high gloss gold accents (logos, ribbed pattern) surrounding it. The multi-level embossed pebbled surface of the basketball (on the lid) reinforces the Michael Jordan brand.

About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale.

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Vonco Products Fulfills Requirements of the International Consolidated Standards for Food Contact Packaging

Vonco Products, LLC, a leading manufacturer of flexible packaging, has fulfilled the requirements of the International Consolidated Standards for Food Contact Packaging from the American Institute of Baking (AIB) at its Lake Villa, Ill., facility. Vonco received recognition following its May 2014 inspection.

AIB’s Food Contact Packaging recognition of accomplishment signifies that Vonco’s Lake Villa facility meets industry best practices and strict regulatory requirements. The facility has been deemed to be safe for the manufacture of packaging that will come into contact with food.

“Safety and customer focus are part of our DNA and everything we do,” said Tim Morgan, partner & vice president of sales and marketing at Vonco. “We understand the important role our packaging plays in the safety and quality of our customers’ products. We have worked hard to achieve this goal as part of our commitment to continuous improvement.”

As part of its strict standards in food contact packaging, AIB evaluates operational methods, employee practices, maintenance, cleaning and sanitizing, and pest control. This comprehensive approach is designed to provide enhanced criteria to complement government regulatory standards.

About Vonco Products, LLC
Vonco Products, LLC, (www.vonco.com) headquartered in Lake Villa, Ill., creates customized high-performance, quality flexible packaging solutions for the medical, industrial, retail, food and security industries. With more than 60 years of experience in materials, bag, pouch and sleeve design, seals and closures, Vonco services its customers totally in house from concept to production, supporting speed to market and a one-stop process.

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Tamper-Evident Plastic Clamshell Picks Up a Prestigious AmeriStar Packaging Design Award for Rigid Thermoformer Placon

Earning three Ameristar packaging awards in two years, Placon, an innovative designer and thermoformer of custom and stock packaging for the retail, medical and food markets, is continuing to earn high marks for its creative, economical and safe packaging designs.

With a 20% overall reduction in the size of its footprint, the Hypertherm consumables’ packaging, previously manufactured in PVC material, is now designed with Placon’s EcoStar brand of post-consumer recycled PET rollstock. The 100% recyclable packaging now contains a minimum of 50%, up to 100%, post-consumer content from curbside-collected PET bottles and thermoforms.

Tamper-Evident Packaging Design
Collaborating closely with Hypertherm, a leading US-based designer and manufacturer of advanced plasma metal cutting systems, Placon designed creative, overt methods of tamper detection into the packaging, allowing suppliers and consumers to authenticate a genuine Hypertherm package from a counterfeit product.

The clear plastic clamshell has a secure 360 degree seal with a Placon patented retaining snap feature on the inside of the lid, holding the graphic card securely in place. When the clamshell is filled, the hang-hole area is ultrasonically welded, affixing the lid to a perforated area on the base of the thermoform. Once opened, the perforated area is broken off of the base, permanently affixing itself to the interior of the lid, “trapping” the graphic card.

The unique tamper-evident design allows consumers to visually see the “broken” hang-hole tab area alerting them that the package has been tampered with. The feature also makes it difficult for counterfeiters to not only repackage the clamshell but to repurpose the graphic card as well. Attempts to slide the graphic card out of a package with a broken seal will result in ripping the card, rendering it unusable.

“Many companies, like Hypertherm face a major issue in counterfeiting, an ongoing concern for companies and their brands,” states Jeff Baillies, senior concept designer, Placon. “We paid critical attention to the packaging design in order to help customers identify genuine Hypertherm packaging while also protecting the package against duplication by making it more technically and financially challenging to replicate by counterfeiters.”

A Smart, Intentional Thermoform Design
Hypertherm’s over 220 consumable part numbers securely fit into four unique designs, from six, reducing the number of SKUs the company needs to inventory. Packaging footprints were made to be more universal, only varying in terms of the number of cavities and total depth, making it easy to stack across SKUs. Internal cavities of the four unique SKUs were designed to create a consistent merchandising experience, with the company’s Marketing team ensuring synergies in its consumables’ brand look worldwide.

ABOUT PLACON
For over 45 years Placon has been a leading custom designer and manufacturer of thermoformed plastic packaging for the retail, medical and food markets with an extensive line of stock packaging products as well as environmentally-friendly recycled PET rollstock products. Continuously setting the bar in thermoform packaging and sustainable material solutions, Placon provides innovative, high quality and safe packaging products that harness the power of tomorrow’s technology and design to solve customers’ challenges today. According to Plastic News, Placon ranks among the top 20 thermoformers in North America.

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Shopper Marketing Agency Harvey & Daughters Changes Name To Harvey, Expands Services

Harvey & Daughters, a top brand activation agency, today announced it officially changed the firm’s name to Harvey. The change is part of a planned evolution to respond to the shifting shopper marketing landscape. The new name honors the firm’s legacy working with brands like COVERGIRL and McCormick while also opening new opportunities to engage with consumers who shop in a non-linear fashion.

Once considered a relatively tactical and straightforward part of the marketing mix, retail brand activation in today’s complicated, multi-faceted buying environment is now among the fastest growing and most desirable disciplines. Over the past two years, Harvey more than doubled its staff to nearly 40 people. The company’s revenue increased by 33% in 2012 and by nearly 50% in 2013 due to the agency’s expanded strategic and digital capabilities.

“Our three decade history in shopper marketing and the recent expansion of our team positions us well for a new reality where the consumer accesses a brand through multiple channels,” said Kathy Harvey, president of Harvey. “We’ve always stayed one step ahead of the retail curve and it’s incredibly exciting to see our category recognized as one of the biggest opportunities in building customer value.”

In addition to its core services, such as package design and in-store marketing, Harvey makes shopping rewarding and seamless for consumers shopping for products on shelves, on premise and online through digital brand strategy, shopper research (in person and online), interactive, social media engagement, mobile and video content.

Among Harvey’s long-tenured clients are COVERGIRL, Manischewitz, McCormick, Phillips Seafood, Goetze’s Candy and H&S Bakeries. More recent wins include Glory Days Grill and Flying Dog Brewery. Additionally, Harvey partners with every major retailer in the grocery, drugstore, warehouse, and home improvement categories and helps clients influence these retailers.

“The explosion of online, mobile and e-commerce in addition to brick and mortar stores makes it more important than ever to deliver a consistent brand experience,” said Diane Lonsdale, senior vice president of Harvey. “As the buying process has gotten more complex, we’ve become increasingly strategic and more focused on digital to develop programs that deliver results.”

About Harvey
Harvey is an award-winning, Baltimore-based, brand activation agency that engages consumers as they shop. For nearly 30 years, Harvey (formerly Harvey & Daughters) has taken a holistic approach to shopper marketing. Today Harvey bridges its in-store shopper heritage into the digital environment, creating one seamless omnichannel brand experience for the customer. Leading brands, including COVERGIRL, McCormick, and Manischewitz trust the agency to deliver programs that drive results. The firm is on track to become the largest brand activation agency in the mid Atlantic. The Baltimore Business Journal has recognized Harvey as one of the fastest-growing woman-owned businesses in Baltimore and one of the fastest-growing private companies in Greater Baltimore.

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Packaging Design Doesn’t Need to be Like “The Wild West”

Delivering Package and Label Design projects is a collaborative process that involves many different roles and departments within an organization. These roles include designers, artwork and copy editors working with Brand Managers, legal representatives, product supply and others to transform creative ideas and brand equity into increased revenue, market share and higher margins. The process integrates creative and marketing activities with financial, legal and regulatory requirements. Brands and regions compete for limited budgets, and the staff competes for opportunities to progress in their career. This environment conjures up memories of “The Wild West” with pioneers operating in a chaotic environment.

In a recent whitepaper titled Unwrapping the Packaging Industry – Seven Factors for Success1, the authors discussed a number of new developments in delivering packaging solutions that separate successful Consumer Packaged Goods (CPG) companies from underperformers. Included in these factors is the ability to deliver new types of packaging for convenience and single serving sizes, providing more promotional packs and brand extensions, using more eye-catching and colorful designs that enhance brand awareness on the shelf, and though not explicitly stated, investing in the capability to deliver solutions quickly and consistently in a rapidly changing marketing environment. For large or global CPG or Food and Beverage companies, standardizing and scaling these capabilities provides additional opportunities for both risk and cost reduction, and ensures the design intent is achieved on the shelf.

How does a company keep up with these new developments and implement them in their own organization? How does it manage creative processes that thrive on divergent thinking and focus the efforts to deliver projects on time and budget? In short, how does a company tame “The Wild West”?

Over the past 20 years, Corbus has identified a number of key components that contribute to successful execution of leading edge solutions, including:

  1. Adopting and using a standard package design lifecycle methodology and optimizing associated workflows.
  2. Ensuring roles and responsibilities are clearly understood throughout all processes.
  3. Leveraging labor specialization by assigning the best resource to the specific task. For example, using professional Project Managers to manage cost, schedule and project performance frees up designers to focus on design aspects of projects.
  4. Working in close partnership with all clients’ stakeholders, including Design Departments, Marketing, Legal, Product Supply and Brand Management to eliminate any delays or gaps in the process.
  5. Adopting technology enabling tools to manage project workflow, standardize design components or improve quality assurance.
  6. Reducing the number of touch points and simplifying and automating processes.
  7. Measuring the maturity of packaging design delivery processes to guide continual improvement.

Delving further into the last component (7), a standard capability maturity model approach is ideal to measure project management maturity in packaging design. This disciplined approach allows companies to systematically identify areas to focus improvement efforts, and gives a baseline in which to measure organizational successes. Done correctly, Corbus has seen customers reduce budgets by 20%, free up the time of key employees’ by as much as 60%, improve time-to-market by 20% and reduce costs by as much as 30% on production budgets.

Improving your own design delivery service ensures packaging gets implemented on time, on budget and within the agreed scope, and ultimately that the consumer picks your product off the shelf. Focusing on improving the processes for delivering packaging design projects lets you tame “The Wild West” of Packaging Design.

1Unwrapping the Packaging Industry – Seven Factors for Success, Ernst & Young Global Limited, 2013, http://www.ey.com/Publication/vwLUAssets/Unwrapping_the_packaging_industry_%E2%80%93_seven_factors_for_success/$FILE/EY_Unwrapping_the_packaging_industry_-_seven_success_factors.pdf

-Patrick Sepate, vice president, Business Process Management Services

Corbus Packaging Design Management Services optimize packaging design operations by leveraging project management best practices and packaging and print production knowledge and skills. Serving the CPG and Retail industries, Packaging Design Management Services reduces the work required from creative, marketing and legal staff; ensures the design intent is delivered to the shelf; lowers costs and decreases time-to-market by as much as 20%.

For further information on Packaging Design Management services, contact CorbusConnects@corbus.com or go to www.corbus.com.

About Corbus, LLC
Corbus, LLC, a minority owned, global solutions provider since 1994, offers differentiating services while combining years of experience, solid partnerships and adaptability to client needs. Corbus’ solution offerings include Sourcing and Procurement, Business Process Management (BPM) and Information Technology (IT) services. With headquarters in Dayton, Ohio, our operations span the globe with execution team presence in North America, Europe, India, and the Asia Pacific markets. These teams collaborate with our clients to create technology-enabled, revenue generating and cost effective solutions across diverse industries while leveraging our ability to work in true partnership with our clients to improve their business results. For more information, visit www.Corbus.com.

Corbus is part of Soin International LLC, a private multi-national holding company that provides strategic management, administrative systems, and financial support to a diverse array of worldwide subsidiaries and affiliates.

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Milliken ClearTint Liquid Polymeric Colorants Win FDA Approval for Clarified PP and HDPE Food Contact Applications

Milliken & Company today announced that its ClearTint polymeric colorants have received approval from the U.S. Food and Drug Administration (FDA) for use in food contact applications. All five ClearTint primaries, the basis for all the company’s ClearTint colors, have been approved under the FDA’s Food Contact Notification program. Milliken’s proactive efforts to secure agency approval, undertaken on behalf of customers, will benefit manufacturers of food containers in two important ways. First, customers can avoid the time and cost required to calculate use levels and conditions for non-migration of new ClearTint colorant blends, making it easier to adopt the latest color trends. Second, these high-end products help ensure safety in broader application areas, such as sippy cups and baby bottles and other repeat-use containers. FDA approval adds an important new benefit to the already compelling ClearTint value proposition.

“Our ClearTint colorants were already compliant with FDA food contact requirements and have now earned agency approval across broad conditions of use, including sterilization in boiling water,” said Melissa Copeland, Milliken global product line manager. “Approval of our primaries will streamline custom color qualifications and allow customers to quickly address new consumer trends, styles and preferences. Although the Food Contact Notification process was rigorous and time-consuming, Milliken voluntarily completed it to provide added value to our customers.”

The ClearTint primaries were submitted individually to the FDA and subjected to extensive migration testing, purity analysis and toxicity testing. The results showed ClearTint colorants were undetectable at common detection limits in standard migration testing. The five primaries received Food Contact Notification approval under use conditions B (boiling water sterilized) through H (frozen or refrigerated storage) and J (microwave cooking). The approvals now allow ClearTint colorants to be used in repeat-use articles in contact with infant formula and housewares used for feeding infants.

ClearTint colorants are ideally suited for clarified polypropylene (PP) and high density polyethylene (HDPE), providing exceptional aesthetics and easy, consistent processing. When combined with Milliken’s Millad NX 8000 additive for PP, ClearTint colorants provide unsurpassed brightness and richness of color while protecting the plastic’s clarity. Compared to traditional pigments, that often cause haze in clear materials and warpage due to nucleation, Milliken’s polymeric colorants offer superior gloss and clarity and are non-nucleating. Further, they will not migrate or extract as traditional dyes can.

ClearTint colorants are available globally.

About Milliken
Milliken is an innovation company that has been exploring, discovering, and creating ways to enhance people’s lives since 1865. Working from our laboratories, application and development centers around the world, our scientists and engineers create coatings, specialty chemicals, and advanced additive and colorant technologies that transform the way we experience products from automotive plastics to children’s art supplies. With expertise across a breadth of disciplines that also includes floor covering and performance materials, the people of Milliken work every day to add true value to people’s lives, improve health and safety, and make this world more sustainable.

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Global Packaging Alliance Holds Annual Meeting in Dubai

Which technologies can packaging manufacturers use to effectively help their customers fight product piracy? Members of the Global Packaging Alliance (GPA) addressed this and other issues at their annual meeting held in Dubai, United Arab Emirates (UAE) during the week of January 20. Representatives from the global consortium of independent, medium-sized packaging manufacturers convened from all over the world to discuss current packaging trends and technologies.

According to the latest customs report published by the European Commission, European Union (EU) customs officials confiscated nearly 40 million counterfeit products valued at nearly one billion euros ($1.3 billion) in 2012. This resulted in damages suffered by branded goods manufacturers and pharmaceutical companies in particular, some of whom are customers of GPA members. With this in mind, the GPA annual meeting addressed new security technologies and track & trace solutions for packaging production.

“GPA members want to offer their globally-active customers standardized, highly effective and cost-efficient ways to protect their products,” explained Hans-Christian Bestehorn, GPA spokesman and CEO of the rlc | packaging group, a GPA charter member.

Members also looked at new solutions for industry trends in packaging printing. This included modular “all-in-one solutions” in medium-format web offset printing as a method of choice for shorter lead times and high-performance digital printing solutions in response to the growing demand for low-volume packaging print runs.

“The main objective for the group is to coordinate production processes and quality standards worldwide. This will enable us to provide customers with even better service across the entire value chain and help them maintain a consistent global brand image,” Bestehorn said, summing up GPA joint activities.

About GPA
The Global Packaging Alliance is an international organization of independent packaging experts proficient at managing all aspects of the supply chain. With state-of-the-art production facilities and logistics centers around the world, the GPA provides responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled global packaging support. Members include:

  • Diamond Packaging – Rochester, NY USA
  • rlc | packaging group – Hannover, Germany, Poland, and Switzerland
  • Colorpak Limited – Melbourne, Australia, and New Zealand
  • Gonçalves SA Indústria Gráfica – São Paolo, Brazil, and Mexico
  • Polygrafoformlenie – Flexo – St. Petersburg, Russia
  • Kumar Printers – Gurgaon, India
  • Masterpack – Johannesburg, South Africa

GPA members practice packaging management geared toward the needs of international companies, including Bayer, Beiersdorf, GlaxoSmithKline, Kraft Foods, L’Oreal, Nestlé, Procter & Gamble, Schering Plough, and Unilever. This includes designing and producing innovative paperboard and plastic packaging, as well as providing logistical services such as fulfillment and POP management. The GPA’s goal is to support clients in launching new brands or products, while significantly reducing time-to-market.

About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

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Saavy Pure and Naturals Chooses Labeltronix for National Launch

ORGANIZATION
Hugo and Debra Saavedra—chefs, restaurateurs and exotic flower growers—discovered a gift for creating personal care products when they experimented with herbs and special flowers to develop luxurious soaps, body creams, and body scrubs.  When the husband-and-wife entrepreneurs offered their new creations at a local farmer’s market, it was an instant success. Less than six months into opening Saavy Naturals, the Saavedras are selling 35 products in Whole Foods, online, and in select boutiques.

CHALLENGES
Flexibility needed:
As the founders of a new brand, the Saavedras needed the nimbleness to add new products, discontinue old ones, and have flexibility in printing labels without incurring a major investment every time they went in a new direction.

Financially sensible:
“In the past, with traditional printing processes, I had to invest in plates when we needed to make changes.  It was onerous, financially, when I needed to make an update to my label,” said Debra Saavedra.

Upscale impressions:
Saavy Pure and Naturals are sold as gift items and the labels need to withstand the streaming water from many long showers.

SOLUTIONS
Digital printing gave the Saavedras the flexibility they wanted. After considering several digital printers, Ms. Saavedra said Labeltronix was chosen for the service it offers, as well as its unique label materials.

RESULTS
Ms. Saavedra knew what she expected from Saavy Naturals’ labels. With Labeltronix, she was able to check off all the results on this list:

• The label had to feel like paper. Since the company’s products are handcrafted, pure and natural, a paper texture is a tactile way to communicate Saavy’s branding.

• Waterproof labels were essential. At least some of Saavy’s products are used in the shower, so they needed to be waterproof.

• Being ‘green’ is important to Saavy, so labeling options needed to demonstrate a respect for the sanctity of the earth.

• Labeltronix’ Arctic Bright White Felt substrate met all Saavy’s expectations.

“That was the home run for me,” Ms. Saavedra said. “We’re growing so fast,” Ms. Saavedra said. “We’re doing run after run after run. I’m so glad we found Labeltronix to be our labeling partner to streamline that growth.”

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