FUSION PACKAGING AND STRIVECTIN PARTNER FOR NEW LAUNCHES AND BEST-SELLING PRODUCT REPACKAGE

DALLAS, TEXAS – October 2014 – Clinical anti-aging skincare leader, StriVectin, partnered with Fusion Packaging for two 2014 product launches. The brand selected Fusion’s 30 mL and 50 mL Couture jar and 5 mL Ice jar for the StriVectinLABS Extreme Cream, as well as the 100 ml Ice jar for the Nourishing Cleansing Balm. 

For Extreme Cream, a deeply hydrating treatment formulated with the brand’s patented NIA-114 technology, StriVectin opted for the prestigious, double-walled Couture jar collection. To give the jar a luxurious yet clinical aesthetic, Fusion applied a shiny silver spray to the inside of the outer jar for added dimension, paired with minimal silkscreened decoration. To complete the look, the closure features a sprayed silver inner cap with a clear outer cap. The acrylic Couture jar has a thick-walled base with a wide profile for brand design, and offers a broad range of sizes from 15 mL to 100 mL. 

The brand also selected Fusion’s Ice collection for the recently launched StriVectinLABS Nourishing Cleansing Balm, packaged in the 100 ml single-walled PET-glycol Ice jar. This jar features a crisp white base and closure with simple silkscreen and hot stamp art to mirror the clean and gentle formula. For a coordinating sample-sized version of Extreme Cream, StriVectin also selected the 5 mL Ice jar decorated with the same shiny silver spray and minimal silkscreen art as the 30 ml and 50 ml full-sized jars. One of Fusion’s most diverse stock collections, Ice offers an expansive line of jars ranging from the 5 mL mini to 350 ml jar, which is ideal for body creams, scrubs and masks. 

In further collaboration, the two teams worked to redevelop packaging for the best-selling TL Advanced Tightening Neck Cream. For its breakthrough formula, the brand opted for the 50 mL Couture LTE jar, a stock collection from Fusion reduced by nearly 50% in plastic material for eco benefits. This tightening and lifting product, which remains the number one selling neck cream in the prestige market, required a package that reflected the youthful vibrance the anti-aging formula provides over time. To achieve this, Fusion injected the inner ABS cap with the brand’s custom yellow hue, which stands out beneath the crystal-clear PMMA outer cap for maximum shelf impact. The lightweighted Couture LTE jar is comprised of a PMMA base and PP inner cup, and is available in 40 mL and 50 mL capacities. 

“We are always looking at new ways to develop more environmentally conscious packaging to our customers,” said Dan Dominski, VP of Product Development, Engineering and Quality for Fusion. “Brands are paying closer attention to the packaging materials that play a part in the overall brand story. At the end of the day, we all want to leave the world a better place.”

StriVectin products are available at StriVectin.com, QVC.com, Macy’s and Ulta. For more information on Fusion Packaging and the Couture, Ice, and Couture LTE collections, visit fusionpkg.com. 

 

About Fusion Packaging

Fusion Packaging is a global leader in the design, engineering, manufacturing and distribution of luxury packaging for the beauty industry. For over a decade, Fusion’s commitment to quality and airless packaging expertise has redefined industry standards with quicker strokes to prime, higher evacuation rates, and precision dosing. The world’s leading skincare and cosmetics companies have trusted Fusion Packaging’s beautiful, innovative and functional packaging to protect and dispense their most valuable formulations, ncluding Mary Kay, Elizabeth Arden, Avon, Murad, Urban Deca, and Arbonne.

 

 

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ANTHEM’S JIM LUCAS TO SPEAK AT THE SHOPPER MARKETING EXPO

Lucas To Co-Present With Carol Mazza, VP, Advertising and Branding, For Bi-Lo Holdings, “Own Brands Creating Shopper Empathy And Loyalty”

Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, announced today that Jim Lucas, director, global insights and strategy, will co-present “Own Brands Creating Shopper Empathy And Loyalty” with Carol Mazza, vice president of advertising and branding for Bi-Lo Holdings, parent company of BI-LO, Harveys and Winn-Dixie grocery stores, at the Shopper Marketing Expo, October 23, 2014, at 1:00 pm in Minneapolis.

The Shopper Marketing Conference & Expo, produced by the Path to Purchase Institute, attracts nearly 4,000 marketers, agency executives and retail professionals who develop shopper strategy along the path to purchase.

Mazza and Lucas will address this elite group of leading retailers, retail executives, and shopper and retail marketing professionals on the strategic path taken by Bi-Lo Holdings in launching their own brand Chek soda to compete with national carbonated soft drink leaders.

Attendees will discover ways to identify barriers to purchase and develop empathy for the shopper and how private label brands can break through the competitive national brand landscape. They’ll learn how Bi-Lo Holdings looked at customer purchasing habits by analyzing loyalty data, and conducted research to find the barriers to trying private-label products as well as what kept shoppers loyal to national brands.

Carol Mazza stated, “Bi-Lo Holdings partnered with Anthem to learn what would get consumers to try our products and discovered that six years after the 2008 financial crisis, consumers were tired of value messaging such as ‘budget-stretcher’ or ‘stretch your dollars further’ – just pushing products on price point alone is something that doesn’t connect with customers.”

Jim Lucas continued: “Recession fatigue was starting to set in… We had to rethink the notion of value. Differentiating from the national brands who promote their products alongside big events such as NASCAR races, the Super Bowl and the Fourth of July, Anthem suggested the Chek messaging make the brand part of everyday activities like an after-school snack, taco Tuesday or hanging out with neighbors.”

The Chek launch saw double-digit household penetration; driven by high levels of trial and strong repeat purchases. “Social and digital media played a huge role in this. We could literally observe how people were thinking about Chek and how it fit into their everyday lives.”

Mazza added: “We learned a lot of helpful things from monitoring social media (Facebook, Pinterest and Twitter) where people commented on what’s the best flavor, what’s the best food combination or occasion, what’s the best recipe.”

Lucas concluded: “Much of the success can be attributed to Bi-Lo Holdings’ ability to empathize with consumers and keep the messaging positive – Consumers are thinking, I can’t really control the future, but I can enjoy the now. I can enjoy my friends and family.”

Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK. SGK is a division of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http://www.anthemww.com

Shopper Marketing Magazine interviewed Mary Kellmanson, SVP, Marketing, for Bi-Lo Holdings and Jim Lucas, Director, Global Insights & Strategy, for Anthem, in a special Shopper Marketing Conference & Expo Preview report in its article “Bi-Lo Emphasizing the Quality of its Private Labels.” To learn more please visit: http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410/#/50

Bi-Lo Holdings, LLC, parent company of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. The company employs more than 71,000 associates who serve customers in approximately 830 grocery stores and 550 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com, www.harveyssupermarkets.com and www.winndixie.com.

To learn more about The Shopper Marketing Conference & Expo please visit: http://www.shoppermarketexpo.com

 

Editor’s Note: This post was shared by a member of the Package Design community and edited by our editorial staff. Do you have agency or brand news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

 

 

Design Business Association Design Effectiveness Awards 2014

Design Business Association
www.effectivedesign.org.uk
The Design Business Association is the trade association for the U.K. design industry, which promotes professional excellence through productive partnerships between commerce and the design industry to champion effective design that improves the quality of people’s lives.
Judged by business leaders and entered by design agencies and their clients, the DBA Design Effectiveness Awards aims to be both rigorous and authoritative. They celebrate the power of design to drive business success and provide compelling proof of why design is a sound commercial investment.

Editor’s note: We’ve included a sampling of the Design Effectiveness Awards in the Annual Awards issue as part of Package Design magazine’s focus on design strategy. The awards are not part of The Showcase of Packaging Innovations at the Pack Expo International 2014 trade show.

Packaging—Branded, Food, Gold
Eat 17 Bacon Jam
For: Eat 17
By: Together Design
Is it a jam, a spread or a relish? Perhaps, the bigger question is, how can brands increase sales for a product that defies categorization and carries a premium price point?
Eat 17 Bacon Jam is not your common condiment. Born out of the kitchen of bistro Eat 17, the premium burger topper made the jump from menu offering to packaged good in 2012 when the restaurant started packing and selling it as a separate product for customers. The restaurant team knew the popularity of the product could make it a success in a larger marketspace but also knew the category-
defying product had some branding challenges before it could enjoy widespread success among U.K. distributers and supermarkets.
250% uplift in sales in the 10 months following the launch of the new designs
Working with its agency, Together Design, the brand embarked on
a redesign that would position Bacon Jam as a high-quality artisan product and help both trade buyers and end consumers understand the food. The solution is a clever combination of messaging and distinctive graphics that works on both a functional and an emotional level. The design focuses on the product’s roots, quality and the quirkiness of a preserve that contains meat.
Together also expanded the scope of the project and the target
market for the product so it could be sold in delis and supermarkets, but could also be positioned as an ingredient, condiment or even a gift product due to its novelty. The redesign and revamped branding strategy helped Eat 17 Bacon Jam earn shelf space at Tesco, Booths Supermarkets, Waitrose and farm shop distributor Cotswold Fayre. There was a 250% uplift in sales in the 10 months following the launch of the new designs. Turnover increased by £66,000, profit increased by £22,000 and the return on investment was 120%.
And the answer to the first question: Bacon Jam is all three.
Together’s usage suggestions are to “jam it on some cheese, spread
it on crusty bread or relish it by the spoonful” straight from the jar.
 

 

Design Business
Association
www.effectivedesign.org.uk
The Design Business Association is the trade association for the U.K. design industry, which promotes professional excellence through productive partnerships between commerce and the design industry to champion effective design that improve the quality of people’s lives.
Judged by business leaders and entered by design agencies and their clients, the DBA Design Effectiveness Awards aims to be both rigorous and authoritative. They celebrate the power of design to drive business success and provide compelling proof of why design is a sound commercial investment.

Editor’s note: We’ve included a sampling of the Design Effectiveness Awards as part of Package Design magazine’s focus on design strategy and are not part of The Showcase of Packaging Innovations at the Pack Expo International 2014 trade show.

PACKAGING—BRANDED,
OTHER, BRONZE
Rampant Rabbit
For: Ann Summers
By: Elmwood
Rampant Rabbit vibrators were invented by Ann Summers, yet consumers weren’t making the connection between the two brands. Additional challenges include, packaging that didn’t accurately reflect each model’s premium price and marketplace confusion with numerous poor imitations on the market. Rampant Rabbit knew it needed to improve customer
perceptions to increase sales.
£2 million in
sales in just
six months
Design consultancy Elmwood upgraded the packaging for each Rabbit, as well as the overall tone of voice, naming conventions and package copy. A change of logo and design unified the range while clarifying the differences between each model.
Following the rebrand and relaunch, sales of Rampant Rabbit products grew at double the speed of other vibrators sold by Ann Summers. The range achieved £2 million in sales in just six months, and enjoyed a 4% retail sales value increase overall.
Perceptions of Ann Summers have also changed, with consumer research showing that customers applaud the brand’snew-found confidence.

Packaging—Own Brand,
Other, Silver
Superdrug Beauty Face Masks
For: Superdrug
By: Biles Inc.
Superdrug’s own-label facemask was
experiencing a decline, with sales falling 16% year-over-year. Superdrug needed to redesign its packaging in order to reignite customer engagement, stabilize sales and drive growth. The retailer also needed to strengthen its in-store position against the market leader Montagne Jeunesse.
Superdrug saw a 46% category growth in store, and it took just three weeks for the design investment to be returned.
Biles’ challenge was to drive consumer engagement, broaden appeal to men as well as women, and clearly communicate the product benefits. This was achieved by redesigning the packaging and introducing obvious range segmentation between youth, male and female products, using symbols that shouted the benefits.
Market share grew by 6%. Superdrug saw a 46% category growth in store, and it took just three weeks for the design investment to be returned. One year on, the own-label facemasks are outperforming sales of the previous Superdrug and Montagne Jeunesse ranges combined.

In-Mold Labeling and Digital Watermarking – Now With Engineered Resins: A Packaging Industry Breakthrough from SussexIM and Inkworks Printing

The new strategic alliance between SussexIM and Inkwell Printers LLC, announced here today, combines – for the first time – the appeal of In-Mold Labeling (IML) and Digital Watermarking with engineered resins. 

As a result, brand owners in cosmetics, personal care and household products and more now have quick-turnaround access to a visually exciting and cost-efficient alternative to pad printing and hot stamping.  Importantly, the alliance also enables brand engagement with today’s smart phone savvy consumer to scale new heights, right at the point of sale.

“Our exclusive collaboration with Inkworks LLC opens new vistas for our customers, in terms of using IML and watermark technology with engineered resins such as ABS,” Keith Everson, President and CEO of SussexIM said.  “Until now, IML was a technology married to polypropylene, because of cost and technology-related challenges. 

“Now, however, we offer a fast-turnaround solution that is a compelling alternative to other decoration techniques,” he said.

According to Bob Travis, President and CEO of Inkworks Printing LLC, “Watermarking and digital IMLs provide exciting product connectivity to the brand, and that spells incremental sales.  Such brand-to-consumer communication is increasingly important given today’s smart phone-oriented in-store shopping experience. 

“Until now, this capability, with use of engineered resins, has been unavailable,” Travis said.  “The combination of providing brand information and couponing, plus the value-added look and appeal of the technology and material, and the addition of enhanced product authentication combine to deliver powerful new levels of return for brand owners in the cosmetics and personal care space, among others.

“And,” he added, “we can get our customers there in a mere matter of weeks.  This is invaluable in today’s world, where speed to market and shortened supply chains are of paramount importance.”

According to Everson and Travis, with just a simple smart phone AP (applications processor) “click”, the end-user can link to the brand’s product and receive product use directions and recommendations, as well as additional incentives and links to online shopping.

In addition, the Brand can offer links to other APs for Augmented Reality (i.e. digital makeup applications such as Modiface™ or L’Oreal’s MakeUpGenius™).

Finally, the end-user and the brand owner can validate that the product is “authentic” as the Watermark-IML is part of the product, not the retail packaging. This can also be used by the brand’s supply chain to track distribution within targeted channels.

ABOUT SUSSEXIM

SussexIM is a full-service, fully automated supplier to the innovation-driven cosmetics business that solves problems to satisfy consumer needs.   SussexIM has more than 600 man-years of industry experience and its global customer base includes many of the most respected, innovative, and demanding cosmetics power brands, including L’Oreal, Revlon, Mary Kay, Neutrogena, and Elizabeth Arden. 

These customers benefit from SussexIM’s ability to accelerate time-to-market, thanks to the company’s accelerated decision-making capabilities and shortened supply chains.  The firm’s in-depth cosmetics business experience delivers highly competitive delivered cost,

99.5 percent OTIF with Six Sigma quality and smooth, successful launches. 

SussexIM’s suite of plastics-related services includes design, engineering, lean-manufacturing, and post-molding value-added operations (including shipping) – D2DC (Design to Distribution Center) – as well as warehousing to support customers’ needs.  Importantly, the company has extensive automation design capabilities and an in-house, dedicated staff of automation engineers.   

SussexIM, founded in 1977, has experienced annual double-digit growth since the completion of a management buyout from Rexam’s Plastic Packaging group in 2010.

 

ABOUT INKWORKS PRINTING LLC

Inkworks Printing LLC has more than 40 years of experience in printing and material science.  The company harnesses advanced technology to develop innovative imaging that enhances the buying experience and, thus, moves the sales needle.  Its laser focus on both digital imaging technologies and conventional printing techniques results in consumer products with superior functionality, perceived value and on-shelf appeal.

In anticipation of accelerated initiatives in sustainable packaging and lean manufacturing, Inkworks Printing LLC has created a line of in-mold label products specifically designed for injection molding (IML).  Unlike other IML companies, Inkworks Printing deliver superior molding fusion and static properties, with constructions that mold into a wide variety of plastic types, including polypropylene, polyethylene, polystyrene, polycarbonate and ABS.

With this ability to marry the IML technology and digital printing expertise to engineered resins, customers benefit from reduced costs when compared to other plastic decorating methodologies, as well as reduced waste and enhanced visual appeal.  Applications include packaging containers, semi-durable products such as cups and reusable containers and durable products for OEM components.

 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

NJPEC Package of the Year Awards Banquet

The New Jersey Packaging Executives Club announces its 36th Annual Package of the Year (POY) Awards Banquet will be taking place on Thursday, November 20 at The Madison Hotel in Morristown, NJ. Advanced registration is encouraged as last year’s event was sold-out.  Registration information can be found at www.njpec.com.

            The NJPEC POY Awards provides a glimpse into the year’s best packaging designs and innovations, and this year’s program saw a record number of submissions.    An elite panel of judges made-up of top packaging executives from Estee Lauder, COTY, Avon, Elizabeth Arden and more selected the winners in several categories.  Packaging students from various universities also named a Student’s Choice winner.

            The winners will be announced at the Awards Dinner and more than 80 submissions will be on display during the event.   Along with the awards ceremony, the popular Tricky Tray auction will take place.

            “The Package of the Year Awards Banquet will be the final highlight of an exciting year for NJPEC.   Attendees will have an opportunity to network with their peers and celebrate our industry’s most outstanding design and engineering achievements,” said Howie Greenberg, President of NJPEC and Sales Manager of Allstate Paper Box Company.   

            Reservations to attend the 36th Annual NJPEC Package of the Year Awards Banquet may be made online at http://www.njpec.com/package-of-the-year-awards-banquet.html.    For more information on the POY Awards, please contact

Peter Gould, pgould13@gmail.com or Karen Hadden-Wolf, khaddenwolf@coloroptics.com.

            To donate to the Tricky Tray contact: Holly Benda, holly@wwpinc.com or Stacey Rimassa,Stacey.rimassa@neenah.com.  The POY Awards, Tricky Tray and other NJPEC activities help fund numerous scholarships that are awarded yearly to deserving students.

 

North Jersey Packaging Executives Club (NJPEC)

Founded in 1962, NJPEC is an organization of packaging professionals from all disciplines in the industry, who share information and hands-on business experience.  The culture of NJPEC is comfortable, collaborative and professional; creating an environment of learning, and business networking.  Members invest their time, skills and knowledge to strengthen the packaging industry with talent and innovation.  Numerous scholarship programs and mentoring opportunities are offered to support those entering the packaging field. The members of NJPEC are shaping the future of packaging.  For more information visit: www.njpec.com

 

 

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2014 DuPont Awards for Packaging Innovation

DuPont
www.packaging.dupont.com
The DuPont Awards for Packaging Innovation is the industry’s
longest running, independently judged, global awards program honoring packaging materials, processes, technology and service innovations. The 26th DuPont Awards were determined to
demonstrate excellence in
innovation, sustainability, and cost and waste reduction.

Diamond Winner—Technological Advancement, Responsibility and Enhanced User Experience
Unilever Compressed Deodorant Cans
By: Unilever (U.K.)
Unilever’s compressed aerosol deodorant cans
contain the same amount of product and offer
consumers the same amount of protection as the previous cans. These cans feature a re-engineered spray system that uses a reduced amount of propellants to deliver the same amount of deodorant with each spray.
The compressed cans meet airport regulations, allowing the deodorant to be carried onto planes, yet contain the same amount of product as before.

Gold Winner—Technological Advancement and Enhanced User Experience
P&G’s Smart Dosing Cap
By: P&G (Belgium, Brussels,
Singapore and Switzerland);
Contributors: P&G Fabric & Home Care Center (Belgium, Singapore, Switzerland and U.S.)
P&G’s liquid cleaner bottles feature a smart dosing (auto-stop) cap that uses a timer mechanism activated by one squeeze of the bottle and cleanly shuts off the flow when the prescribed dose has been dispensed.

Silver Winner—Responsible Packaging
Lightweight
Gatorade Bottle
By: PepsiCo (U.S.); Contributors: Stress Engineering and Tether (U.S.)
PepsiCo has optimized the 28-oz. Gatorade bottle to be 13% lighter and 25% stronger than the previous bottle. The hot-fill bottle features a vacuum panel in the base, rather than the sides, and a series of structural ribs prevent deformation during and after the hot-filling process.

Gold Winner—Technological Advancement and Enhanced
User Experience
VerDeSoft’’s Cardboard-
Dosing Pouch
By: VerDeSoft-Packaging Design and Technology (Germany); Contributors: Frizle AG; ALB-GOLD Teigwaren GmbH; Martin Spiegel Kartonagenfabrik GmbH & Co. KG (Germany)
Preparing and cooking fresh pasta in minutes is now possible with VerDeSoft’s cardboard-dosing pouch filled with semi-fluid pasta dough. Consumers prepare the pasta by tearing the bottom label and squeezing the dough into a pot of boiling water. One to two minutes later, the fresh pasta can be served.

Gold Winner—Technological Advancement and Enhanced
User Experience
Amcor Flexibles’ Plastic
Separable Pouch
By: Amcor Flexibles (Huizhou, China and Singapore); Contributors: Nestlé (Australia) Limited-MAGGI
Stir-fry Creations
Consumers can prepare home meals using two separate paste mixes at different points in preparation with Amcor Flexibles’ plastic separable pouch.

Gold Winner—Technological Advancement and
Responsible Packaging
Plastipak’s Direct Object Printing
By: Plastipak Packaging Inc. (U.S.)
Plastipak’s Direct Object Printing is an innovative solution for printing ink directly onto a package. This technology eliminates the need for label substrates, reducing labels and glue from landfills and recycling streams, and simplifying the supply chain.

Not pictured in print edition:
Gold Winner-Responsible Packaging and Enhanced User Experience
Parakh Agro Industries’ Shelf-Stable
Milk Pouch
By: Parakh Agro Industries, Ltd. (India); Contributor: Elecster (Finland) and ISF Industries (India)
For the first time in India, ultra-high temperature processed milk is now packed in a flexible pouch that has a shelf life of 90 days.
Silver Winner-Responsible Packaging
Green Water 100% Recycled Material Cooler Bottle
By: Ice River Springs Water Company Inc. (U.S.)
Ice River Springs Water Company claims to be the only beverage company in North America to collect and process curbside-collected PET packaging and convert it back into food-grade PET to make its own
water bottles.
Silver Winner-Responsible Packaging
Betamiel Beeswax Honey Pot
By: Betamiel (Morocco)
Inspired by the natural environment of honey,
Betamiel created honey pots made of beeswax
leftover from honey harvesting.
Silver Winner-Enhanced User Experience
Fugini Vegetables Standup
Retort Pouch
By: Bemis (Brazil)
In an industry once dependent on rigid cans to
maintain product quality, this flexible pouch represents a major shift to allow an increase in user
convenience and safety.
Silver Winner-Responsible Packaging
Infini Lightweight, HDPE Milk Bottles
By: Nampak Plastics (U.K.)
Nampak Plastics has developed Infini. The lightweight high density polyethylene packaging is reported to be the world’s lightest 4-pint (2.27-L) 32-g milk bottle.
Silver Winner-Technological Advancement
Hillshire Brands Heat Fresh
Microwaveable Sandwich Pouch
By: Curwood (U.S.); Contributor: Hillshire Brands (U.S.)
The Hillshire Brands Heat Fresh horizontal form-fill-seal package keeps bread soft and moist, while heating the rest of the sandwich evenly and thoroughly in the original package.
Silver Winner-Responsible Packaging
Reclosable Peanut Package
By: Clear Lam Packaging Inc. (U.S.); Contributors: John B. Sanfilippo and Son Inc. (U.S.); Spear Systems (U.S.)
The PrimaPak package is a flexible, recloseable pop-up box made from a single roll of flexible film and enhanced with an outer label that adds vertical strength and rigidity.
Silver Winner-Enhanced User Experience
Roast-In-The-Bag Chicken Package
By: FFP Packaging Solutions Ltd. (U.K.); Contributors: Faccenda, ASDA and ULMA spa (U.K.)
The large polyester flow wrap sealed with heat-seal polyester allows consumers to place the packaged chicken straight into the oven without having to touch the raw meat.
Silver Winner-Enhanced User Experience
Snap-Top Package
By: Sigma Alimentos (Mexico); Contributors: Sigma
Alimentos (R&D, Marketing, and Processing Departments); Multivac and Winpak (Mexico)
New for the Mexican market, the San Rafael ham
package keeps ham fresh throughout multiple uses.
Silver Winner-Responsible Packaging
Co-extruded Paper Laminate
Soup Packet
By: Mondi (Austria); Contributors: Mondi Coatings GmbH ; Mondi Coating Zeltweg GmbH (Austria);
Afripack Group (South Africa)
The new Mondi soup packet replaces aluminium
foil with a co-extruded paper laminate and tailored barrier properties that protects the contents to help ensure a long shelf life.