Diamond Packaging Recognized as Leading Supplier for Corporate Action on Climate Change

Diamond Packaging has been awarded with a position on the CDP Supplier Climate Performance Leadership Index 2014 for its actions to reduce carbon emissions and mitigate the business risks of climate change.

The index, which is included within a new report reviewing the environmental sustainability of global supply chains, presents 121 suppliers identified as demonstrating a superior approach to climate change mitigation. It has been produced by CDP, the international NGO that drives sustainable economies, at the request of 66 multinational purchasers who work with CDP to better understand and manage the environmental impacts of their supply chains and have a procurement spend of US$1.3 trillion.

Information provided by 3,396 companies has been independently assessed against CDP’s respected scoring methodology and ranked accordingly. Diamond Packaging is one of the 121 that has been awarded an A grade for its climate performance, earning a position on this global ranking of suppliers’ efforts to mitigate climate change.

Climate performance leaders recognize the risks and opportunities of climate mitigation strategies. Accordingly, they have implemented cost-effective initiatives to lower their greenhouse gas emissions, collectively reducing their total (absolute) emissions by over 20 million metric tons in the past reporting year; this is equivalent to planting 16 million acres of forest.

CDP performance scores provide a tool for corporate buyers to evaluate and track supplier efforts to mitigate climate change risks such as rising costs associated with regulation and fluctuating energy prices, or business interruption due to extreme weather events. When climate change risks become a reality, profitability and brand reputation up and down the value chain can be impacted. CDP scores enable benchmarking and easy identification of where purchasers and their suppliers can collaborate to drive improvements to future-proof their supply chains against climate risk.

Paul Simpson, chief executive officer of CDP, comments: “Greenhouse gas emissions continue to rise globally and we face steep economic risk if we do not mitigate them. The business case for action to mitigate climate change impacts in the supply chain has never been stronger or more urgent. For this reason we congratulate those suppliers who have achieved a position on CDP’s Supplier Climate Performance Leadership Index. These companies are responding to the growing demand for environmental accountability while at the same time making progress towards the realization of sustainable economies.”

Robert Francisco, president of FirstCarbon Solutions, adds: “For many companies, the majority of greenhouse gas emissions are found within the supply chain. This achievement is testament to Diamond Packaging’s partnership with its customers to make the commitment to environmental stewardship and demonstrate a superior approach to climate change mitigation. As CDP’s sustainability business process outsourcing partner and supply chain scorer, FirstCarbon Solutions congratulates Diamond Packaging for being recognized in the top 4% of suppliers as part of CDP’s 2014 Supplier Climate Performance Leadership Index.”

About Diamond Packaging

Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons, and provides comprehensive contract packaging services for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, visit www.diamondpackaging.com. For more information about Diamond’s greenbox initiative, visit www.diamondpackaging.com/green. For more information on CDP visit www.cdp.net.



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Community, collaboration, culture converge in Naples, Florida

Package Design closes its inaugural Package Design Matters conference. Widely acclaimed as a rousing success, Package Design Matters, along with the co-located D event, brought together nearly 200 senior decision makers to discuss the business of designing and marketing packaged goods.

Larry Light, the man behind McDonald’s I’m Lovin’ It campaign and author of Six Rules for Brand Revitalization kicked off the Package Design Matters conference. Several in the audience were moved to give Light a standing ovation as he concluded a keynote on Brand Journalism and elevating the role of all marketing media.

Light shared insights gleaned as the former global CMO of McDonald’s, former chief brands officer at InterContinental Hotels Group and current CEO of marketing consultancy Arcature. Under Larry Light’s leadership as CMO of McDonald’s, the mega-brand introduced a new marketing strategy that rejects traditional marketing and advertising approaches. This new plan, commonly known as the “I’m lovin’ it” campaign, used a variety of multi-dimensional messaging via multiple channels to multiple audiences. The approach was a vital driver in McDonald’s turnaround.

Additionally, Light shared his dismay that some organizations have not yet recognized the value of design as a primary marketing vehicle and gave advice on how designers and marketers can move beyond just content marketing to develop marketing programs in much the same way editors develop content—using the strength of each vehicle to deliver a variety of content with a coherent editorial framework—for more powerful business results.

We were so honored to have Larry at the conference, as he opened our last Package Design conference 10 years ago, also held in Florida. We hope that Larry can join us for future events, as we have resurrected the conference and move to make this high-level design thinking forum an annual event.

Todd Henry, author of The Accidental Creative: How To Be Brilliant at a Moment’s Notice and Die Empty: Unleash Your Best Work Every Day, delivered the closing keynote, which left many in the audience speechless. After the conference closed and once many in the audience regained their tongues, attendees shared that they found Henry’s presentation, which was customized for senior design and marketing leaders, managers, directors and vice-presidents, versus just individual creatives, amazing. I caught up with one such attendee, the evening after Henry’s presentation, and he shared that, “Todd was mind blowing, and his presentation will change my life.”

These keynotes were the bookends for a thought-provoking conference program, where lively and enlightened conversations extended beyond the stage to include the curious and inquisitive audience of senior design and marketing leaders. Read more about the conference in the Front Panel department of the next issue of Package Design magazine.

7-Eleven chooses New Year’s to grow private-label brand

Each year, millions of people make New Year’s resolutions to improve their health—eat less, exercise more and make healthier food choices. According to a study by the University of Scranton, almost half of all Americans resolve to change or improve something, with losing weight at the top of the list. And the younger the resolution-maker, the more likely they are to succeed. Research shows almost 40T of 20-somethings will achieve their goals.

Just in time for people trying to keep their health-related New Year’s resolutions, convenience retailer 7-Eleven, Inc. has introduced two premium, better-for-you snack bars under a new private-label banner, 7-Select GO!Smart.

Weighing in at less than 200 calories each with a retail price of $1.79, the yogurt-drizzled fruit and nut bars are available in two varieties—Cranberry Cashew and Pistachio and Mixed Berries. The GO!Smart bars are part of 7-Eleven’s growing 7-Select family of high-quality, private-brand offerings and the first designated specifically for the better-for-you category. The gluten-free, low-sodium snack bars carry a simpler, all-natural ingredient list with organic sweeteners like agave and brown rice syrups. These natural sweeteners have a lower glycemic index than sugar. New packaging features a transparent window so shoppers can see the natural ingredients.

“In discussions and development for more than a year, the two varieties of GO!Smart bars are made in small batches from recipes created especially for 7-Eleven,” says Sean Thompson, 7-Eleven senior director for private brand. “Besides those listed in the bar’s name, ingredients include whole grain, crisp brown rice, flax seed, raisins, roasted peanuts, sunflower oil, sea salt, a yogurt-flavored coating and natural flavors.”

For more information about the GO!Smart yogurt-drizzled fruit and nut bars and 7-Eleven other good-for-you private label offerings, visit www.7-Eleven.com

E-cigarettes not immune to calls for marketing and package design restrictions

With poisoning calls about e-cigarettes and liquid nicotine growing, a spotlight is being shone on how the products are marketed and packaged. Most recently, Matthew L. Myers, president of Campaign for Tobacco-Free Kids, is urging the FDA to make a final ruling within months on how the products are packaged.

“The alarming jump in poisoning calls, along with recent surveys showing youth e-cigarette use is on the rise, underscore the urgent need for the Food and Drug Administration to strengthen and finalize its proposed rule to regulate all tobacco products, including e-cigarettes,” Myers says. “More than half the calls involved a child under the age of six. Last month, a one-year-old child in Fort Plain, New York, became the first person in the United States to die accidentally from swallowing nicotine liquid.”

He reports that poisoning incidents involving electronic cigarettes and liquid nicotine jumped by 156% from 2013 to 2014 and have increased more than 14 fold since 2011. Calls to poison control centers involving exposures to e-cigarettes and liquid nicotine increased to 3,957 in 2014 from 1,543 in 2013 and 271 in 2011 (according to the AAPCC, the preliminary 2014 data will be updated as poison centers update their reports).

“The White House must make it a priority to issue a final rule and to do so no later than April 25, 2015—one year after the FDA issued its proposed rule,” Myers remarks. “It is unacceptable that products that can be addictive and toxic are being sold without any federal regulations to stop them from being marketed and sold to kids and without requirements for safety warnings and childproof packaging. The FDA first announced in early 2011 that it planned to regulate e-cigarettes, cigars and other unregulated tobacco products, so these important public health protections are long overdue. How many more kids have to be addicted or poisoned by e-cigarettes before our government acts? Our kids can’t wait.”

The controversy surrounding e-cigarette packaging has its particular set of wrinkles, with the Centers for Disease Control and Prevention reporting e-cigarette use among high school students tripled between 2011 and 2013. But the labeling and marketing controversies affecting both e-cigarettes and traditional tobacco packaging have the potential to restrict on-pack marketing efforts for a variety of products, from snack foods to video games.

What’s your opinion on the calls for stronger labeling laws for nicotine products, and do you believe the CPG categories you work in will be affected?

Consumer demand for natural, organic products to drive frozen food market

“If it comes in a package, it’s not real food.” I’ve heard this misconception countless times. Although given with good intentions, the advice is offensive to someone who works in the packaged goods industry and knows that food companies can encourage healthy eating by selling more conveniently packed and better marketed fruits and vegetables.

Naturally, I can’t help but smile when research shows the industry is getting much deserved credit for helping healthy lifestyles.

A new report from Packaged Facts found that consumers are slowly warming up again to frozen foods due to both the well-known convenience of the products and the recent introduction of more natural and organic frozen offerings that are lending the segment a much needed health halo. This is happening, the research group says, despite additional challenges faced by the frozen food segment. Packaged Facts notes that frozen foods almost inherently fail conjure connotations associated with fresh foods.

“Frozen foods of all kinds have been challenged in recent years as a result of the convergence of several trends, especially, but not exclusively, a growing demand for fresh products or, at least, fresher products in refrigerated rather than frozen form. Nevertheless, frozen food products still have much to offer,” says Packaged Facts research director David Sprinkle. “For instance, frozen products identified as natural or organic are having a more positive experience than frozen foods in general. These organic and natural frozen foods appeal to the consumer who is both cost conscious and health conscious.”

Looking ahead, the future of the frozen foods segment is encouraging after several years of challenges and slowly declining sales. Packaged Facts estimates that sales of the collective frozen food categories dinners/entrées, pizzas, side dishes and appetizers/snacks will edge up from $22 billion in 2014 to $23 billion in 2019.

Part of this success will depend on food manufacturer and consumer behavior. Packaged Facts notes, increased sales of in frozen dinner/entrées, pizzas, side dishes and snacks in the upcoming five-year period will be based on the ability of major marketers to adjust to the changing consumer environment that calls for more variety (in terms of flavors and serving styles), healthier foods and better pricing. Consumers are expected to continue to drive the trend with increasing demand for natural and organic, boutique brands such as Annie’s (now under General Mills).

For more information on the report Frozen Foods in the U.S.: Hot Meals, Sides and Snacks, visit: http://www.packagedfacts.com/Frozen-Foods-Hot-8637297.

The Packaging Innovation Challenges of an Aging Population

Organized by IOM Communications Ltd on behalf of the Packaging Society, a division of the Institute of Materials, Minerals and Mining 

The Packaging Society brings together leading members of the supply chain to explore the packaging design and development challenges faced by our aging population.


  • 10 million people on the UK are over the age of 65
  • This figure will increase to 15.5 million people by 2034
  • Half of all adults in the UK are over the age of 47
  • 20% of the UK population have some form of disability


These statistics define the some of challenges faced by the packaging design and development community. Whilst designing and developing packaging for a changing population is important to remember that aging is not our only issue, awareness of capability is equally important.

This seminar aims to encourage the packaging industry to engage in the real issues facing 21st century society, exchange ideas and discuss a way forward.

Speakers from the retail sector, academia and the charity sector will present their viewpoint and ideas. They will highlight some current areas of best practice then a panel discussion will then review the issues raised and engage the audience to create a call for action and next steps. [Editor’s note: The actual event uses the British spelling for aging, which leaves the e before the i. For consistency, we have changed the spelling to the preferred American version. For more research on the general subject of aging of the American population, we recommend visitng the U.S. govenment site on the subject: http://www.nia.nih.gov/]


Speakers include:

Jane Vaas, Head of Policy, Age UK

Mark Caul, Technical Manager Packaging, Tesco Food Group

Ian Hosking, Senior Research Associate, Engineering Design Centre, Cambridge University

Emily Boniface, Designer, Nestle Confectionery Product Technology Centre, York




Brandimage Earns Recognition for 5 Designs in The 2014 GDUSA American Graphic Design Awards

Brandimage, a leading global consultancy of brand equity architects and designers of brand meaning who create brands that drive brand performance, announced that its Chicago office has been honored by GDUSA (Graphic Design USA) with five 2014 American Graphic Design Awards recognizing outstanding new work and design excellence.

This recognition acknowledges Brandimage’s ability to use design as a tool to create brand meaning and influence consumers across store aisles, whether they are choosing brands in categories ranging from 100% natural ketchup, to frozen vegetables, meals and deserts or snack chips. Design that understands and leverages meaning can incite emotions to tell stories that spur action, gain trust and build equity.

Rob Swan, executive creative director of Brandimage’s Chicago office, said, “At its best design combines form, function and aesthetics as it tells an intuitive, immediate and meaningful story. Great design ideas tap into human consciousness – they literally make us feel a certain way.”

Swan added, “The way that brands invite consumers to feel, trust, and buy – the story they tell is a fundamental cornerstone of the consumer experience and design is a primary way that brands accomplish this at the all-important point of decision – the shelf.”

In the Packaging category, Brandimage was awarded Certificates of Excellence for:

Green Giant Steamers, Brand Owner: General Mills

Healthy Choice Dinners, Brand Owner: ConAgra

Hunt’s 100% Natural Ketchup, Brand Owner: ConAgra

Marie Callender’s Pies, Brand Owner: ConAgra

Pepperidge Farm Cracker Chips, Brand Owner: Pepperidge Farm

Swan concluded, “In today’s consumer landscape, you only get one chance to make a first impression – to earn trust and a share of the hard-earned dollar. I’m very proud that we have worked so well with our clients to create meaningful branding that transforms brands from commodities to brands that are requested by name.”

To view all 2014 American Design Awards winners, click the following Web site address: http://gdusa.com/contests/agda14/winners/  (Editor’s note: GDUSA is not affiliated with Package Design magazine. We approved this post in support of and in recognition of an accomplishment by a member of our design community.)

Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK. SGK is a division of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http://www.brand-image.com/


Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.