Evolve From Take-Two Interactive Takes Video Game Packaging to The Next Level

How Newell Rubbermaid Enriches Consumers’ Lives

During this in-depth interview with Philip Thompson, former vice president of design at Newell Rubbermaid, Thompson discusses his career journey and how he has helped build an organization famous for design and product performance to enrich consumers’ lives every day.

 

During his tenure with the company, Thompson had a mission to build a design-led organization with a clear vision to connect design to Newell Rubbermaid’s Growth Game Plan strategy. He has more than 22 years of global experience leading multi-disciplined design teams and has spent his career shaping the creative direction for the Whirlpool, KitchenAid and Kenmore brands at Whirlpool Corporation, in addition to working at Masco Corporation and Electrolux. 

 

Philip Thompson was a co-presenter of the 2015 Package Design Matters Conference session: Design ROI: Quantifying Return on Investment on the Project and Enterprise Levels. 

How Newell Rubbermaid Enriches Consumers’ Lives

During this in-depth interview with Philip Thompson, former vice president of design at Newell Rubbermaid, Thompson discusses his career journey and how he has helped build an organization famous for design and product performance to enrich consumers’ lives every day.

 

During his tenure with the company, Thompson had a mission to build a design-led organization with a clear vision to connect design to Newell Rubbermaid’s Growth Game Plan strategy. He has more than 22 years of global experience leading multi-disciplined design teams and has spent his career shaping the creative direction for the Whirlpool, KitchenAid and Kenmore brands at Whirlpool Corporation, in addition to working at Masco Corporation and Electrolux. 

 

Philip Thompson was a co-presenter of the 2015 Package Design Matters Conference session: Design ROI: Quantifying Return on Investment on the Project and Enterprise Levels. 

Luxury Hair Products Right at Home

Catching the attention of consumers walking down a crowded hair care aisle, filled with several dozen unique brands, can become quite the challenge. With only seconds to spare, brands have to do all they can to stand out and make a connection.  Understanding this challenge, Unilever partnered with Crown Aerosol Packaging North America, a business unit of Crown Holdings Inc. (www.crowncork.com), to introduced their new TRESemmé Expert Selection premium hair spray line. The new line was created to appeal to a variety of hair types, styles and consumers of all ages with salon-quality formulas in offerings under Platinum Strength, Youth Boost, Perfectly (un)Done and Keratin Smooth ranges.

“The hair care market has seen positive, consistent growth every year, and by 2018, it is expected to reach over $12 billion in sales1, with premium brands responsible for a large percentage of that growth,” Melissa Quintana, Marketing Manager, CROWN Aerosol Packaging North American explains. “Consumers are after ‘salon hair’ without actually having to make multiple trips to the salon. Brands like TRESemmé are vital in providing consumers with premium products at home.”

CROWN provided Unilever with two unique features to maximize the introduction of the TRESemmé Expert Selection hairspray line. The first was utilizing a new can size that was different from previous TRESemmé hairspray cans. The 52mm diameter can not only provides a modern, sleek look, but is also a unique size compared to similar brands in this market. In addition, Unilever worked with CROWN’s Midwest Graphics Lithography Center to develop a super matte varnish and paired it with segmented high-gloss highlights – a concept not commonly seen in three-piece aerosol can printing. The unique finish, combined with the new height, is attractive and will lure consumers to want to pick up the can and feel it for themselves. Unilever’s TRESemmé Expert Selection premium hairsprays can now be found in select retailers everywhere.

About CROWN Aerosol Packaging North America

CROWN Aerosol Packaging North America has helped global brands to become leaders within various market segments by producing high quality metal packaging. As the leading producer of tinplate aerosol cans in the world, Crown merges unique decorating capabilities and the latest aerosol technologies to create metal packaging that not only meets rigorous industry requirements, but also meets the everyday demands and expectations from consumers.

About Crown Holdings, Inc.

Headquartered in Philadelphia, PA, Crown Holdings, Inc. is a leading manufacturer of packaging products for consumer marketing companies around the world.  Crown makes a wide range of metal packaging for food, beverage, household and personal care and industrial products and metal vacuum closures and caps.  As of December 31, 2014, the Company operated 149 plants located in 40 countries, employing approximately 23,000 people. For more information, visit www.crowncork.com.

 

Editor’s Note: This post was shared by a member of the Package Design community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

 

 

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Latest Survey Points to Confidence in Foodservice Packaging Industry for 2015

Industry growth and sales in 2014 has led the foodservice packaging industry to forecast even greater optimism for 2015 than last year, according to an annual survey conducted by the Foodservice Packaging Institute (FPI).

Now in its 16th year, the annual State of the Industry Survey included input from foodservice packaging converters, raw material and machinery suppliers, foodservice distributors and operators. More than 60 FPI members and invited guests, including members of FPI’s sister association, Pack2Go Europe, shared their business growth successes and challenges from 2014. FPI then collected the changes to sales volume and profits, expansion and purchasing plans, opportunities and challenges.

“FPI’s annual State of the Industry Survey provides an inside look at the industry — how we’re doing and where we’re going,” said Lynn M. Dyer, president of FPI. “It’s encouraging to see so much optimism in this year’s report even though the industry continues to face economic and environmental challenges.”

Nearly 85 percent of foodservice packaging manufacturers and suppliers experienced growth in volume, and more than 60 percent reported profit growth in 2014. That’s up from 60 percent and 50 percent, respectively, in last year’s survey. This year, nearly three quarters of the industry expect both volume expansion and profit growth. Foodservice operators that responded were also overwhelmingly optimistic and all predicted sales to increase by year-end.

In another positive sign for the industry, nearly 60 percent of the North American and European manufacturers reported corporate expansion plans through construction of new facilities, expansion of current facilities, mergers and acquisitions. Three-quarters of North American and European converters also plan to purchase new machinery in 2015.

With regard to growth potential over the next five years, respondents overwhelmingly envision market expansion in the fast casual sector, due to the segment drawing customers from traditional quick service restaurants. Other areas for potential growth include convenience stores and supermarkets / grocery stores.

North American and European converter and supplier respondents highlighted five common challenges facing the industry (ordered from most to least important):

Increasing raw material costs.
Margin compression.
Environmental activism.
Public perception of packaging or foodservice packaging as “waste.”
Recovery / end of life options for foodservice packaging.
Complete survey results are distributed to FPI members and contributing participants only. Contact FPI’s Natha Dempsey, ndempsey@fpi.org, for more information.
 

 

Editor’s Note: This post was shared by a member of the Package Design community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

 

 

Four Peaks Launches Five Brews in Rexam 12 oz. Cans

Just in time for Spring, Four Peaks Brewing Company has launched five of its beers in Rexam 12 oz. cans.

Kilt Lifter Scottish-Style Ale, the brewery’s award-winning flagship beer, is a full-bodied ale with strong caramel and roasted barley flavors, an amber color, malty sweetness and a hint of smokiness. Peach Ale is a light, fruity beer with a subtle, sweet peach flavor and aroma. Sunbru Kölsch-Style Ale has a malty, chardonnay-like aroma and dry, refreshing finish with a low but balanced bitterness and a light to medium body. Hop Knot India Pale Ale has the color of a golden ale, but carries the bitterness of a fine pale ale and the hop aroma of an IPA. Its logo represents the five different hops that are introduced at seven separate intervals during the brewing process. 8th Street Pale Ale features English bitters which are known for their balance of malt, hop flavors and aromas. It has won several Great American Beer Festival medals among others. A sixth beer, Pumpkin Porter, is a seasonal slated to be released in cans later in the year.

As part of the launch, Four Peaks chose to upgrade its look by enhancing the messaging and graphics on its can labels to drive continuity across all its brands and strengthen its presence. The company worked closely with Rexam to utilize its graphics expertise for this new packaging.

“We believe that cans are the best vessel for our beers providing portability for our consumers who want to take their favorite brews with them wherever they go,” said Andy Ingram, owner and lead brewer, Four Peaks Brewing Company. “Rexam’s quality is outstanding and working closely with their dedicated proofing facility we were able to create a unified look across all our cans with colors that really ‘pop.’ We are very pleased with our new packaging and expect that beer drinkers will be too.” 

Four Peaks uses cans for the many inherent benefits they deliver. Aluminum cans are durable and portable, often permitted at parks, lakes and other outdoor locations where glass is not. They block out all light and oxygen helping to preserve the beer’s taste and freshness longer. Cans are light-weight, which can reduce shipping costs. They are also the most sustainable beverage package in the world recycled at double the rate of any other package option. 

Claude Marbach, president, Rexam BCNA, commented on the relationship with Four Peaks. “Our cans are the perfect packaging choice to help the brewery reach even more consumers,” he said. “They attract attention on store shelves, safeguard beverage integrity and deliver superior recycling, filling, distribution and retail display economics that will help continue to strengthen their brand and build their business.”

Four Peaks beers in Rexam cans are available at select retailers in Arizona.

About Four Peaks

Four Peaks Brewing Company, founded in 1996, is a local Arizona brewery and restaurant that provides consistent high quality beer, food and service in a community-based atmosphere. For more information, visit www.fourpeaks.com.

About Rexam

Rexam is a leading global beverage can maker. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.

We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2014, our sales were in the region of $5.8 billion.

Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.

 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have research to share with our readers, tips and observations about the art or business of package design, or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

 

Honor, Vengeance, Justice

Legendary Hatfield & McCoy families finally agree on something. The feuding families combine authentic recipes to create a Legendary American Whiskey, in a bottle with moonshine jug cues and a label that refers to the emotional and historical journey of the two families.

The families’ legend is embedded in American culture. Their names are synonymous with unrelenting rivalry. Their story has been told and re-told by local townsfolk and movie stars alike. Now, after feuding for more than 150 years, the descendants of the Hatfields and McCoys are collaborating on a new product launch.

“Our families have been blending and distilling American spirits in the Appalachian tradition since before the feud began,” said James “Big Jim” McCoy, a descendent of “Ole’ Ran’l” McCoy. “Now, all those recipes that we’ve been writing in the backs of bibles and in the backs of our minds for centuries are coming together in a way that our ancestors could never have imagined.”

John T. Hatfield, the great-great-great grandson of “Devil” Anse Hatfield, adds: “This Whiskey is the first authentic product that is truly worthy of our Hatfield & McCoy names. While blood may be thicker than water, turns out this whiskey has them both beat.”

To help the families meet high demand for the product, the families selected Local Choice Spirits, a distiller out of Charleston, South Carolina, to help them produce the liquid using precise specifications and ingredients as outlined in the family recipe.

The complexity of The Legendary Hatfield & McCoy Whiskey comes from a blend of corn, barley, malt, special strains of yeast, infused natural flavors and pure water. Aged in oak to perfection, the liquid is filtered and purified to create a mature-tasting, bold and complex 80-proof whiskey with an incredibly smooth finish.

Local Choice then bottles and ships the liquid to distributors. It is currently available in stores, restaurants and bars in Florida, Georgia, S. Carolina, Louisiana, Ohio, West Virginia, New Jersey, Michigan, Kentucky, Missouri and Colorado. It has just recently launched in New York State.  By the summer of 2015, after it launches in Texas, Wisconsin, Iowa, Nevada, Tennessee, Arizona, North Carolina, Pennsylvania and California, the product will be available in 21 states.

To find out more about the whiskey and the families, visit http://www.legendaryhatfieldandmccoy.com