PepsiCo Collaborates with Leading Global Design Talent for Mixology 2.0 Showcase

PepsiCo Design opens its “Mix It Up” space for a week filled with design collaborations and exhibitions by leading talent during Milan Design Week, the design industry’s premiere international event.

“At PepsiCoDesign we believe design is a universal language and defies all boundaries. With the ever-changing world, design today is a discipline playing a very important role to connect all of the different touch points of different brands and product solutions into one meaningful, relevant story and experience for consumers. Here at Milan Design Week with PepsiCo’s MixItUp showcase, we are activating the power and equity of PepsiCo and our brands through key partnerships with some of the world’s famous designers bringing our designs, innovation and products to life in a new and unexpected ways,” said Mauro Porcini, senior vice president and chief design officer, PepsiCo.

Roberto Rios, senior vice president and chief marketing officer, PepsiCo Foodservice adds, “Milan Design week provides a unique opportunity for PepsiCo to showcase our product innovations on a global stage. Our partnership with PepsiCoDesign enables us to co-create innovative solutions that meet the needs of consumers today and in the future; forge new partnerships with customers; and further strengthen PepsiCo’s role as an invaluable partner in the foodservice industry.”

The Mix It Up space, envisioned by Design Group Italia, showcases PepsiCo Design’s recent innovations across its leading brand portfolio of snacks and beverages, from product packaging and branding to equipment and experiences.

PepsiCoDesign collaborated with Nicola Formichetti, Stefano Giovannoni, Italia Independent and Lapo Elkann, Kravitz Design Inc., Fabio Novembre, Alex Ott, Design Group Italia, Karim Rashid, and Vogue Talents to showcase an interactive and engaging exhibit creating pop culture by blending design, fashion, music and culinary art in unique and unexpected ways.

Event highlights include:

The Kola Bar & Lounge, designed by Kravitz Design Inc.

PepsiCo Design and Kravitz Design Inc. envisioned by Lenny Kravitz, have teamed up to create the Kola Bar & Lounge, a chill space that invites visitors to relax and network, with a sophisticated selection of details and touches all balanced together to celebrate the world of Kolas and mixology. Kravitz Design, Inc. specializes in commercial and residential design, product development and branding. Their team of professionals, alongside PepsiCo Design, has created spaces in Dubai and now Milan that speak to the eclectic minds of designers, innovators and everyday consumers.

The Kola Station, designed by Design Group Italia

Ever wonder about the taste and refreshment of a kola nut beyond cola? Meet Alex Ott, master alchemist, author and nutritionist. Behind the Kola Bar, he will unveil the magic behind the kola nut, creating beverages that will stimulate the senses and offer bursts of flavors sure to surprise taste buds.

The Kola Station, designed by Design Group Italia (DGI) and PepsiCo’s Design Team, marries the duality of tradition and modernity, with copper tubing along the back wall that references artisan beer and whiskey production, along with glass cylinders filled with ingredients such as kola nuts, kola powder and spices.

Pepsi Spire 2.0 Experience Spaces, designed by Fabio Novembre and Stefano Giovannoni

Be your own mixologist with the innovative Pepsi Spire™, designed internally by PepsiCo. The Pepsi Spire is the first digital fountain that lets consumers personalize their own refreshing beverage of choice with a variety of PepsiCo beverage brands. Choose your drink. Mix in flavor shots. Enjoy.

In Milan you will find two artistically-inspired atmospheres created by the world famous designers Fabio Novembre and Stefano Giovannoni. The Pepsi Spire 2.0 now features a reduced size and gives interior designers greater flexibility to transform the beverage counter from a simple service area into a strong design feature that also promotes and increases the visibility of PepsiCo beverage brands.

Creating their ideal beverage stations with the Pepsi Spire, Giovannoni and Novembre bring the consumer experience to a new level within the “Mix It Up” space as visitors explore new taste territories from the sleek, digital touch screen.

Pepsi Spire Food Truck, designed by Karim Rashid

Karim Rashid is one of the most prolific designers of his generation, with more than 3,000 designs in production and more than 300 awards attesting to his design legend. To him functionality is essential, but at the same time he wants to move people. This design philosophy resonates in his creation of the first-ever Pepsi Spire Food Truck, partially reproduced and “parked” within the “Mix It Up” space uniquely delivering unexpected snacks and beverages from the PepsiCo product portfolio to visitors.

Fashion Showcases by Vogue Talents and Masha Reva

Following a successful showcase at Vogue Fashion Dubai Experience 2014, Pepsi brings its global fashion collaboration collection with Vogue Italia to Milan. “The Pulse of New Talent” collection captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world-view. An exclusive showcase by the Ukraine’s Masha Reva – winner of the contest presented in Dubai last October – displays her latest designs inspired by the streets of her home country.

Pepsi+ Italia Independent Eyewear

Marking an exciting partnership with influential fashion eyewear brand Italia Independent and Lapo Elkann, a Pepsi-inspired limited edition eyewear collection will be unveiled at the “Mix It Up” space. This creative exercise for Milan Design Week is the first public output of a broader collaboration between Italia Independent and PepsiCo Design.

 

Museum of Brands Moving

Due to the dramatic growth of the Museum of Brands it is moving to new, larger premises at the London Lighthouse building in Notting Hill in the U.K>

The Museum chronicles the history of consumer culture through design, packaging and advertising and it opened in Colville Mews, Notting Hill in 2005. Since then its visitor numbers have increased fourfold and having outgrown the current premises it has been looking for a new home for several years. On Sunday 5th July the Museum will close the doors at its current home and reopen in September at the London Lighthouse Building, Lancaster Road, formerly owned by the Terrence Higgins Trust.

Rosemary Gillespie, CEO of Terrence Higgins Trust, who managed the sale of the Lighthouse to the Museum of Brands said: The Trust is delighted that the building will remain part of the community. Throughout the sale, we remained committed to ensuring the important historical legacy of the Lighthouse is protected, and we are pleased to say that the memorial garden will be retained as a place of reflection for people with a link to it.
The Museum is an educational charity that works with the local, national and global community to deliver engaging learning experiences related to its displays.

Robert Opie, Museum Director, said: “With visitor numbers increasing, the new space will allow us to display more of the collection, and improve the visitor experience”.
A quick look at Tripadvisor reveals the Museum’s consistent five star reviews from visitors originating all over the world, with a variety of interests. Rated as nineteen out of 260 museums in London, a recent visitor commented ‘While kings and queens come and go, and wars are won and lost, people still need washing soap and chocolate and board games and breakfast cereals. This is the museum of consumer history, a massive collection of items and brands. A fascinating, hidden delight.’

The Museum contains branded objects and design classics, nostalgia inducing items such as Spangles, Watneys Party Seven and Fiendish Feet yoghurts. These are presented alongside artefacts of daily life such as household appliances, toys and fashion, which demonstrate our consumer heritage and changing life in Britain over the last 150 years.

Sir Paul Judge, Chairman of the Museum, said: “This is an exciting and significant next step for the Museum and for London. The move will provide a better platform for learning on
every level – the marketing community in particular will benefit from enhanced exhibitions and public programme facilities’.

The Museum moved to Notting Hill in 2005 with the support of household names such as Kellogg’s, Cadbury, Diageo, Twinings, pi Global, Vodafone and McVitie’s.
The Museum of Brands closes on Sunday 5th July and will reopen in September 2015.

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PROCTER & GAMBLE JOINS NATIONAL EFFORT TO RECYCLE FLEXIBLE PLASTIC WRAPS, BAGS

The ACC is pleased to announce that the Procter & Gamble Co. has joined the Flexible Film Recycling Group (FFRG), a self-funded group that is driving unprecedented growth in the recovery of flexible polyethylene (PE) film, wraps and bags.

“Optimizing and recovering packaging is a key part of our sustainability mission at P&G,” said Stephen Sikra, P&G Research and Development Manager. “Our aim is to reduce our environmental footprint as a Company and that of the consumers who choose our products. Working with the FFRG and our value chain partners to expand film collection and recycling is a focused priority as we work toward that goal.”

“We’re extremely pleased to be working with P&G,” said Shari Jackson, director of FFRG. “National efforts to educate consumers about the recyclability of bags and wraps are already paying off, and having P&G on board will help extend our reach even further.”

The recycling of postconsumer plastic film surged 116 million pounds, or 11 percent, in 2013 to reach a reported 1.14 billion pounds, according to a recent national report. This marks the highest annual collection of plastic film—a category that includes product wraps, bags and commercial stretch film made primarily from PE for recycling, since the survey began in 2005.

Through its partnership initiatives, FFRG has supported the Sustainable Packaging Coalition’s (SPC) “store drop-off” label for plastic film packaging and helped to establish film recycling pilot programs around the country. In addition, FFRG is partnering with SPC and the Association of Postconsumer Plastic Recyclers on the Wrap Action Recycling Program, or WRAP, which makes it easier for state and municipal governments, brands and retailers to increase awareness of opportunities to recycle used PE wraps at local stores.

Founding members of the Flexible Film Recycling Group include Dow Chemical, ExxonMobil, Chevron Phillips, Berry Plastics, Wisconsin Film and Bag, Sealed Air Corporation, SC Johnson, Avangard and Trex.

 

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.