Jack Link’s puts packaging first in publicity stunt

A three-story-high bag of Jack Link’s jerky towered over New York City’s meatpacking district on Friday. The brand chose packaging as the center of a publicity stunt to show off the new package design, in a very big way. The giant bag of jerky, nicknamed Meatzilla, measures 30 feet tall by 38 feet wide. It was part of a multi-faceted marketing campaign that included a “National Jerky Day.”


Even the company’s announcement extend the fun approach:

Hunger doesn’t stand a chance against “Meatzilla,” a towering, three-story-high, monster-sized bag of Jack Link’s jerky that today roared into New York City’s Meatpacking District. Spurring the epic takeover was National Jerky Day, celebrated every June 12.

The giant meat bag descended on Gansevoort Plaza this morning, dangling from an enormous crane to deliver its mighty, meaty cargo. The neighborhood was reclaimed as the “Meatsnacking District,” to the delight of jerky fans.

“National Jerky Day is our favorite day of the year because we get to honor America’s love for jerky,” said Kevin Papacek, director of marketing, Jack Link’s. “This year, we wanted to showcase our passion for jerky bigger than ever before by unveiling Meatzilla. While Meatzilla may not be able to feed jerky lovers across the nation, we invite everyone to grab a bag of Jack Link’s and feed their wild side!”

The largest bag of jerky the world has ever seen
When it comes to great-tasting, satisfying protein snacks, Jack Link’s has it in the bag — a very, very big bag. Measuring 30 feet tall by 28 feet wide, the bag showcases Jack Link’s new packaging design and the jerky inside features an improved jerky formulation that simplified the label without sacrificing taste or quality.

“People keep telling us they eat a ‘ton’ of jerky and they want more,” said Papacek. “They tell us on social media, in research groups and at retail stores and events, so we decided to make the bag they’ve been asking for. So far we’ve just made this one, but we think we’re on to something.”

Celebrating National Jerky Day
What better way to party on National Jerky Day than with free jerky? From sunup to sundown, Jack Link’s Jerky samples with the new product formulation will be distributed to passersby in Gansevoort Plaza. Adding to the festivities, the elusive Sasquatch is also rumored to be making an appearance.

Even if you aren’t in New York City, you can enter for a chance to win a one-year supply of Jack Link’s jerky by submitting a photo with a bag of Jack Link’s using hashtag #Meatzilla and tagging Jack Link’s in the photo. More details and the official rules can be found at www.jacklinks.com/jerkyday.

A giant-sized donation, too
Jack Link’s will donate a full ton of jerky to Food Bank For New York City, part of the Feeding America network, the nationwide group of 200 food banks that leads the fight against hunger in the United States. Protein snacks are important to food banks and this donation will provide 409,600 grams of protein or 51,200 servings of jerky. In addition to this donation, Jack Link’s annually gives over $1 million worth of product donations to charities across the country.

“We truly appreciate the support of Jack Link’s, a new product donor to Feeding America member food banks,” said Bill Thomas, chief supply chain officer, Feeding America.

A rich tradition in meat snacks
Jack Link’s mission has been, and always will be, to lead the protein snacks category. With that comes a deep understanding of what it takes to make high-quality, great-tasting jerky. Jack Link’s food scientists worked for three years to develop a proprietary process to remove MSG and preservatives without sacrificing taste, texture or quality.

As the No. 1 meat snack manufacturer worldwide, Jack Link’s new product formulation addresses the desires of consumers who want cleaner labels and healthier snacks without sacrificing taste. A 1-ounce serving of Jack Link’s Original Beef Jerky, for example, is packed with 12 grams of protein, has just 80 calories, and is 95 percent fat free. In addition, the new product formulation for all of Jack Link’s jerky products features no added MSG, no artificial preservatives and no added sodium nitrate.

Jack Link’s® Protein Snacks – Feed Your Wild Side
Jack Link’s is a global leader in protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wis., Jack Link’s is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link’s offers more than 100 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.


New coffee line helps consumers find their inner Iron Man

First a confession: In my teens and 20s, I was a huge RPG fan, and one of my favorite role playing games was Marvel Superheroes. So collaborations like this one from White Coffee Corporation and Marvel Entertainment connect with me on an emotional level, bringing back childhood and early adulthood memories and all their positive emotional associations, in addition to the many other coffee fans who were (or still are) fans of the Marvel Universe.

The single-serve coffee line, comprises Marvel Comics Coffee and Marvel’s Avengers Hot Chocolate options, and is designed to help adult fans can tackle their first valiant act of the day with a shot of great coffee, and fans of all ages can enjoy some hot chocolate at any time of day.

“We are so excited to feature Marvel’s characters on our coffee and hot chocolate collections,” says Jonathan White, executive vice president of White Coffee Corporation. “Our consumers are huge Marvel fans. These iconic figures – Iron Man, Hulk, Captain America, Black Widow and the rest of the Avengers – plus Spider-Man, have legacies that span multiple generations.” Coincidently, White Coffee Corporation, just like Marvel, traced their origin to the same calendar year — 1939.

The Marvel Comics Coffee line consists of four single serve varieties, featuring Marvel’s Super Heroes’ likenesses splashed, in bold colors, across each 10-count box including: Iron Man’s “Stark French Roast,” Spider-Man’s “Daily Bugle Breakfast Blend,” Captain America’s “Shield Hazelnut” and the Incredible Hulk’s “Gamma Espresso Roast.” The suggested retail price is $6.99.

Marvel’s Avengers Hot Chocolate highlights the most powerful Super Hero team in the world on its packaging. The hot chocolate is fat-free, with only 20 calories per serving and comes in 12 single serve cups per box with a suggested retail price of $7.99.

Marvel Comic Coffee and Marvel’s Avengers Hot Chocolate will be available in retail outlets nationwide later this year. The cups produced will be 2.0 compatible, for use with the Keurig system and similar coffeemakers.

Both products will be on-hand at the upcoming New York Comic Con starting on October 8 (my birthday) at the Javits Center. Now, all I need is for White Coffee and Marvel Entertainment to collaborate with Nestle so I can use the pods in my Nespresso machine.

Beer market to reach $688.4 Billion by 2020

According to a new report by Allied Market Research titled, “Global Beer Market – Size, Share, Global Trend, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation, and Forecast, 2014-2020”, the global beer market is expected to garner $688.4 billion by 2020, registering a CAGR of 6% over the forecast period, 2015-2020. The significantly growing consumption in developing regions is largely fuelling the market growth.

The types of beer covered in this report are light and strong, of which, strong beer holds a major market share. The largest consumption for strong beer is observed in the Asia Pacific region, especially in India. The market for strong beer is estimated to grow rapidly over the forecast period accounting for a market value of $463.9 billion by 2020, registering a high CAGR of 6.5% during the forecast period. The global increase in the count of female drinkers has considerably supplemented the growth of the beer market. However, stringent government and tax regulations governing the alcoholic beverages industry would restrain the growth of this market.

The market is further segmented into premium, super premium and normal beer category on the basis of pricing, in which normal beer accounts for the largest market share of around 43% of the global beer market. The segment for premium beer is expected to grow at a higher CAGR of 6.4% during the forecast period, as compared to super premium and normal beer. The growth would primarily be driven by the shifting consumer preference towards premium beer due to the high quality, and increasing affordability owing to the rising disposable income.

The categories for beer packaging include canned, bottle and draught beer, of which, canned beer accounts for the largest share, in terms of packaging, followed by bottled beer. The demand for canned beer is high due its easy storage and transportation, and the protection that it offers from the external heat.

The market, based on beer production, is segmented into microbreweries and macro breweries. With a global change in drinking preferences, the demand for microbreweries is considerably increasing, and is anticipated to register a high CAGR of 9.3% over the forecast period, 2015-2020.

Geographically, Europe contributes a major portion in the global beer market revenue. Developing economies such as China and India would largely contribute to the growth of this market. The Asia Pacific market should garner a revenue of $202.4 billion by 2020, growing at a CAGR of 7.3% over the forecast period 2015-2020.

Key findings of the study:

  • The global beer market is rapidly growing due to increasing disposable incomes and changing lifestyles
  • The segment for strong beer accounts for the largest share in the beer market, growing at a CAGR of 6.5% during 2015-2020
  • The segment for premium beer would grow at a CAGR of 6.4% during the forecast period
  • Europe accounted for the highest revenue generating region in the global beer market
  • Asia-Pacific would prove to be one of the most profitable markets, in terms of growth. The market in this region is expected to reach $202.4 billion by the year 2020


The growth of the beer market is supplemented by rising disposable incomes and changing lifestyles in developing nations. Companies are adopting product launch, acquisition and partnership as key strategies to expand their market reach and gain a larger market share. The prominent companies profiled in the report are Anheuser- Busch InBev, SABMiller, Heineken and Carlsberg Group.

To request more information about the report, visit Allied Market Research’s website at https://www.alliedmarketresearch.com/beer-market

SOURCE Allied Market Research

Kick Features Fashion on Medical-Strength Compression Hosiery Packages

Minneapolis-based design consultancy, Ideas that Kick, recently delivered stylish new packaging for Rejuva, the fashion line of compression legwear licensed by Dr. Comfort to complement their existing Shape-to-Fit line of medical-strength compression hosiery.    

“Medical orthotic compression wear can be deadly dull and monotone — in theory as well as actual design,” Brand Strategist for Kick, Mary Kemp said. “Dr. Comfort’s licensing agreement with Rejuva represents a major step toward bringing a sense of fashion to the category, so we dialed up the fashion sense of our packaging to really engage our target audience.”  

“Rejuva was licensed to be a sister line to the Dr. Comfort Shape-to-Fit compression line typically sold by podiatrists and in medical equipment stores,” Creative Director of Kick, Stefan Hartung said. “It was exciting to package products that so wonderfully balance health benefits and high style. Genuine fashion photography gave our package concept a look [that was] truly unique to a category known for featuring conservative stock photography. Our packaging solution for unisex products leveraged the wedding photography trend of newlyweds showing off their matching socks. That’s a lot sexier than a professional in a dark blue suit.”

Kick’s new Rejuva packaging will be available from podiatrists and specialty retailers in summer 2015. 


About Dr. Comfort

Therapeutic shoes don’t have to look therapeutic. This is the belief that drove the founders of Dr. Comfort to reinvent the category in 2002 and become one of the worldwide leading manufacturers of diabetic footwear in the years since. Dr. Comfort recognized a need for people with diabetes to have access to prescription shoes that looked better, felt better and are easily available. The company’s product offering has expanded over the years to include prescription and non-prescription inserts, diabetic socks, slippers, sandals and compression wear that help enable and inspire people with a full range of therapeutic needs to be more active. Learn more at www.drcomfort.com.  

About Ideas that Kick

Ideas that Kick innovates branding and business opportunities — by design. Kick elevates client branding, product development, package design and online engagement strategies to transform words and images into action. To woo and wow consumers. Clients that have benefited from Kick’s insights and innovations include Becton Dickinson (BD), Cargill, Caribou Coffee, Deckers Brands, PepsiCo, Step One Foods, Synchrono and Twin Cities In Motion. Learn more at www.ideasthatkick.com.


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Surprising study shows single serve coffee can have better environmental record than regular brewed coffee

Single serve coffee may be a better choice for the world’s environment than traditional brewed coffee for most coffee drinkers. That’s the surprising finding of new research on the full environmental impacts of coffee throughout all steps of its life cycle from farm to processor to consumer to waste disposal.

“Life Cycle Assessment of coffee consumption: comparison of single-serve coffee and bulk coffee brewing” was released today by PAC, Packaging Consortium.

This life cycle analysis (LCA) was researched by Quantis Canada1, a recognized global leader on LCA.  It examines the full range of environmental impacts of growing coffee, transporting it, processing it and its use and disposal by consumers – including on ecosystems, climate change and water.

The research found wasted coffee and electricity consumption during brewing and heating are the key parameters in the comparison between single serve coffee and brewed bulk coffee, rather than packaging.  It identifies three key benefits of single serve coffee over traditional brewing of bulk coffee.

  • Single serve coffee uses an exact serving of fresh coffee in a controlled process – leading to minimal coffee wastage.
  • Drip brewed coffee making is consumer controlled – consumers are more likely to prepare more brewed coffee than they need with the leftover coffee going down the kitchen sink.
  • Bulk brewing systems typically use a hot plate to keep the coffee warm and can use more energy than single serve systems.

James D Downham, PAC CEO, said, “We understand that people are concerned about the environmental impacts of single serve packaging.  So, we wanted to support a transparent, credible study that would assess the big picture environmentally, including the impacts on the staggering global issues of food loss and waste because every time someone empties a coffee pot down the drain, the water, energy and resources used from the farm all the way to that home are going down the drain too.”

The work by Quantis Canada experts was reviewed by external experts.  The study is ISO-compliant and was done on behalf of PAC, Packaging Consortium and PAC Food Waste which promotes ways to reduce food waste.  According to the United Nations Environment Program and the World Resources Institute, 33% of all food produced worldwide is wasted.  The study reflects the PAC commitment to address food waste issues.

Edouard Clément of Groupe AGÉCO noted, “We wanted to provide a practical, comprehensive overview of the two product systems.  As such, the LCA considered all identifiable upstream inputs covering five life cycle stages from coffee supply to materials and production, distribution, usage and end-of-life.”

Alan Blake, PAC NEXT Executive Director stated, “We realize that packaging waste is an on-going challenge, which is why Club Coffee and Mother Parkers Tea & Coffee cooperated with us to make this research a reality. Mother Parkers has launched its recyclable RealCup™ capsule and Club Coffee is launching what is expected to be a 100% compostable coffee pod.”

PAC, Packaging Consortium is a not-for-profit corporation, founded in 1950. PAC is North American-centric with global access. PAC advocates for all materials and for package neutrality through inclusive, transparent and collaborative processes. The 2,200 PAC members come from all sectors of the packaging value chain.  From PAC NEXT, the vision of A World without Packaging Waste, to PAC Food Waste, PAC members share a commitment to sustainability.

Life cycle analysis is an internationally recognized approach that evaluates the relative potential environmental and human health impacts of products and services throughout their life cycle, beginning with raw material extraction and including all aspects of transportation, production, use, and end-of-life treatment.

The Executive Summary of the Life Cycle Analysis is here.

The full Life Cycle Analysis report is online here.

The Critical Review Panel approval letter is here.

1. The report was carried out by Quantis Canada, the Canadian branch of Quantis, which was acquired in March 2015 by Groupe AGÉCO


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Jurassic World Film cans win Award of Excellence Award from the International Metal Decorators Association

It has been 22 years since the iconic Barbasol Shaving Cream can appeared in the original Jurassic Park film as a vessel for smuggling dinosaur embryos. To support the long-awaited next installment of Steven Spielberg’s groundbreaking Jurassic Park series, Perio, Inc. (Parent company of Barbasol) worked with Crown Aerosols North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), to print two unique, limited-edition shaving cream cans to represent the new Jurassic World film.

“Not only are we thrilled about our partnership with Universal Pictures to celebrate the new Jurassic World film,” said Sarah Paulson, Brand Manager with Perio, Inc., “but we are also excited to work with Crown to capture these unique designs on our cans.”

Crown’s Midwest Graphics Lithography Center worked closely with Perio, Inc. to ensure that each of the cans, which feature Velociraptors and Pteranodons illustrations integrated with the recognizable Barbasol shaving cream striped packaging, were printed according to the designs created by artist Mark Englert. Englert is the same artist whom Universal Pictures enlisted to create Jurassic World movie posters for last year’s San Diego Comic-Con.

Just recently, the effort made by Crown’s team to meticulously print the limited-edition Jurassic World Barbasol cans was recognized by the International Metal Decorators Association (IMDA). Crown received the ‘Excellence in Quality’ award at the IMDA show in May 2015. “We had a lot of fun working on this project with Perio, Inc.,” explains Melissa Quintana, Marketing Manager with Crown Aerosols North America. “Everyone on our team, from printing to manufacturing, took pride in showcasing the new film in the iconic series”

The new, limited-edition Jurassic World Barbasol cans be found now at select retailers everywhere, while supplies last. The Jurassic World film opens in theaters nationwide on June 12, 2015.

About CROWN Aerosol Packaging North America

CROWN Aerosol Packaging North America has helped global brands to become leaders within various market segments by producing high quality metal packaging. As the No. 1 producer of tinplate aerosol cans in the world, Crown merges unique decorating capabilities and the latest aerosol technologies to create metal packaging that no only meets rigorous industry requirements but also meets the everyday demands and expectations from consumers.

About Crown Holdings, Inc.

Headquartered in Philadelphia, PA, Crown Holdings, Inc. is a leading manufacturer of packaging products for consumer marketing companies around the world.  Crown makes a wide range of metal packaging for food, beverage, household and personal care and industrial products and metal vacuum closures and caps.  As of December 31, 2014, the Company operated 149 plants located in 40 countries, employing approximately 23,000 people. For more information, visit www.crowncork.com.


About Barbasol

Barbasol, an American shave cream brand was introduced as the first “brushless” tube of shave cream in 1919.  Currently offered in seven varieties, Original, Soothing Aloe, Pacific Rush, Sensitive Skin, Skin Conditioner, Arctic Chill and Mountain Blast, Barbasol continues to be made in America and is available at mass merchandise stores, drug stores and supermarkets across the country.  For more information about Barbasol, please visit www.barbasol.com.  Barbasol is owned by Dublin, Ohio-based Perio Inc.


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Crown And Mother Earth Brew Co. Win IMDA 2015 Best Of Category Award, Craft Cans, For Honcho Hefeweizen

The International Metal Decorators Association (IMDA) recently held its Annual Conference at the Hilton Chicago/Indian Lakes Resort, May 20 to 21, 2015, and recognized CROWN Beverage Packaging North America and Mother Earth Brew Co. with a Best of Category award, Craft Cans, in its 19th Annual “Excellence in Quality” competition.  The top honor was for Crown’s print quality, ink laydown and registration in production of Mother Earth Brew Co’s HONCHO Hefeweizen (Bavarian Style Wheat Beer) 12-ounce standard 211 size can.

“Crown really managed to make our HONCHO design pop,” notes Kevin Hopkins, Chief Branding Officer of Mother Earth Brew Co. and current President of the San Diego Brewers Guild.  “While many Hefeweizens feature German/Bavarian influences in their packaging, we opted to focus on other aspects with a ‘Like A Boss’ theme.  In fact, we placed the emphasis on the attitude of the beer drinker and imagined a 1960s casino pit boss, who might enjoy a well-crafted beer after a long shift.  Other aspects of the design are high value poker chips that emphasize the beer’s inherent worth.”

HONCHO began life as a draft offering of Mother Earth and its popularity quickly led to the 12-ounce can and its place in the brewing company’s year round lineup.  The can design features a six ink laydown on top of the aluminum base.  The use of gold metallic ink shines out of the can’s dark nightlife effects.

“Craft beer is an increasingly competitive space,” notes Ron Skotleski, Director of Marketing, CROWN Beverage Packaging North America.  “There are a lot of companies in this six million barrels of beer or less brewing space and Mother Earth is one of the most successful, with distribution currently in California, Utah, Washington, Southern Florida, Hawaii and international markets.  It is a huge honor to have the HONCHO can design chosen by IMDA.  The Crown graphics team truly partners with brewers to get the most out of their designs.”

Winning this category is becoming a new tradition for Crown.  Last year, the company also won Best of Category, Craft Can, for Sunny & Share Citrus Saison, an entry from Mad & Noisy Brewing of Creemore Springs, Ontario, Canada.


About Mother Earth

Founded in 2010, Mother Earth Brew Co. develops hand crafted artisanal ales in year-round, as well as seasonal and specialty offerings.  Its award-winning beers help define the standard of West Coast Craft and have led to year-over-year growth of well-over 100% since inception, currently making it San Diego’s 6th largest brewery.  With two tasting locations within the City of Vista, including a large Tap Room that anchors the historic Downtown Vista Village District, as well as distribution in five states and on four continents, Mother Earth is proud to be a part of the San Diego craft scene and to be considered one of its premier craft breweries.

For more information, contact:

Kevin Hopkins, Chief Branding Officer, Mother Earth Brew Company; Tel: 1 (760) 542-8868


About Crown Holdings, Inc.

Headquartered in Philadelphia, PA, Crown Holdings, Inc. is a leading manufacturer of packaging products for consumer marketing companies around the world.  Crown makes a wide range of metal packaging for food, beverage, household and personal care and industrial products and metal vacuum closures and caps.  As of December 31, 2014, the Company operated 149 plants located in 40 countries, employing approximately 23,000 people. For more information, visit www.crowncork.com.


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Suero Oral Inc. Expands its Market Reach by Adding New Beverage Concentrate Packaging

Suero Oralâ is a functional beverage containing electrolytes that replenish the body’s fluids lost either through exertion or through fever or vomiting due to illness. It is based on a traditional Latin American home remedy used by generations of mothers to treat their children losing fluids due to illness, as its name, which translates as “oral serum,” suggests.

Since 1999, Suero Oral Inc. has sold this product across the United States, targeting the Hispanic market through small bodegas and grocery stores. It is still popular for its traditional medicinal use for children, but is also used extensively by agricultural and construction workers and other laborers who work in heat-intensive conditions and become dehydrated. Today, Suero Oral products are sold in all 50 states and are also exported throughout the Caribbean and to Asia.

In recent years the company has found that the product also appeals to a newer market segment: a younger, more urban population of athletes and exercise enthusiasts who deplete body fluids and critical electrolytes fluids while playing in sports events or working out.

Going smaller

Recognizing this diverging market appeal is one factor that led Suero Oral Inc., which has sold its thirteen flavors of the product in 1 liter and 500-mL bottles since its founding, to evaluate the potential impact of adding beverage concentrate packaging to its product mix.

“We have seen this category of packaging explode into the beverage market in the past three years,” says Chief Operating Officer Marc Perez. “We were initially concerned that we would be cannibalizing our larger package sales by introducing this new type of packaging. But our market research indicated that the concentrate package would have a strong appeal to our new category of younger mobile customers without significantly affecting our existing customer base.”

The smaller packaging would also offer Suero Oral the opportunity to place its products in locations that would not accept the larger bottles, such as on store countertops and in convenience stores that were ideal locations to reach these younger, on-the-go customers. It would also let workers carry the restorative supplement more easily and let younger users individualize the amount they dispensed to meet their personal taste and need, which would appeal to that group.

The new package

As it was evaluating the new package concept, Suero Oral also consulted with TricorBraun, which sources its traditional bottles, and which has also done its own research into the new concentrate packaging. But where Suero Oral’s research had been into the market, and involved talking with distributors and retailers, TricorBraun had conducted consumer focus groups in which it explored consumers’ preferences regarding the new packaging. It then used those results–including preferences for convenient size, dispensing functionality, and leak resistance–to create unique beverage additive package designs.

“This was an important decision for us,” Perez says. “In all, it was a 16-month process of evaluating the market and the package, re-formulating products to deliver the same result in a concentrated form, etc.“

From the concentrate bottle designs that TricorBraun had created, Suero Oral chose a fluid, subtly asymmetrical two-ounce squeeze bottle with a flip-top closure for its convenient size and dispensing functionality. Each bottle is decorated with a full body shrink sleeve label carrying an image that reflects the image on the larger bottle of the product.

The new concentrate packages were shipped to distributors in early May for placement in Suero Oral’s retail outlets. In response to suggestions from its retailers who viewed the new product packaging, it is being introduced in Hispanic retail outlets in a countertop display unit in addition to being available on shelves. While it is too early for retail sales results, Perez reports that both distributors and retailers were very positive about the new package and its prospects for success.

TricorBraun Design & Innovation Group is a business unit of TricorBraun, one of North America’s leading providers of bottles, jars, and other rigid packaging components. The Group’s primary mission is to design, engineer and manage the development, production and delivery of customized rigid packaging solutions for personal care, cosmetics, healthcare, food and beverages and industrial and household chemical products. It is supported by TricorBraun’s more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide.


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Building an Appreciation of Design within a Large Organization

During this in-depth interview with Ximena O’Reilly, global head of visual identity and design at Nestlé, O’Reilly dives into global brand strategy and package design, multi-sensorial branding and building an appreciation of design within a large organization. Additionally, she discusses the use of digital printing to deliver a unique experience to consumers, leveraging digital asset and project management software to optimize strategic efforts, and design for the small screen and e-commerce. 

O’Reilly is based in the headquarters in Switzerland. Her global role often has her traveling to different international markets to consult on their designs and recognize opportunities. To leverage that design knowledge company-wide, she uses Salesforce Chatter to inspire and educate. “I’m sure on this trip, I’ll see some interesting visual identity work or packaging and post it to Chatter with some commentary,” O’Reilly says. “I can post it to the whole organization, all 380,000 employees of Nestlé could see my post if they so choose, or to specific groups within Nestlé. For example, I have a group of followers that discuss packaging specifically.”

In addition to her online learning activities and in-market consultations, O’Reilly has created design workshops for Nestlé. The Five Senses workshop looks at the multi-sensorial properties of the brand and helps develop an understanding of multisensory design across departments. “This makes it easier to say, ‘this isn’t just about packaging; it’s about how our brand comes to life from the look to the feel,” she explains. 

This webcast was part of the May installment of the Package Design Matters Thought Leadership Series.

Consumer poll reveals America’s love for limited-edition products

McDonald’s reigns supreme when it comes to America’s favorite limited edition foods, according to a consumer poll released today by Instantly, the provider of the world’s largest audience and consumer insights platform.

From the McRib Sandwich to the Shamrock McCafe Shake®, Instantly’s 6,000-plus respondent poll showed that the fast-food franchise continues to win over consumers, as it took two spots on the list of top-five favorite limited edition foods of all time. 

Mountain Dews’ Baja Blast, Starbucks’ Pumpkin Spice Latte® and Oreos’ Red Velvet® flavor rounded out the top-five list.

Other results from the research indicate that consumers are more familiar with limited edition items from fast-food restaurants than packaged items sold in grocery stores. In fact, 52 percent are familiar with Wendys’ Pretzel Bacon Cheeseburger compared to only 25 percent who are familiar with Campbell’s Soups’ Andy Warhol cans.

Twenty percent of Americans say they purchase limited edition items often, with 60 percent citing that trying a new flavor is the leading factor motivating their purchase. Thirty-eight percent say they purchase limited edition food products because of unique packaging.

“Overwhelmingly, our survey showed that consumers have a heightened awareness of limited edition products and are genuinely interested in trying new flavors and seasonal offerings when they become available,” said Andy Jolls, chief marketing officer at Instantly.

The leading reasons Americans would be most likely to purchase a limited edition product are if it is related to a good cause, tied to a seasonal trend or packaged in a unique way.

“A limited edition strategy could add real value to any marketing mix,” said Jolls. “Still, CPG and food marketers should think carefully about which message and positioning will resonate most with consumers. Specialty packaging and seasonal flavors still interest consumers, but as millennials grow to become the primary consumer group in the country, socially conscious product campaigns should not be overlooked.”  

Instantly polled over 6,000 respondents nationwide to get their perceptions on limited edition food products.

About Instantly, Inc.
Instantly is a global audience and insights platform, providing researchers and marketers with immediate access to consumers and automated insights tools to make faster, better decisions. Instantly is based in Los Angeles, with offices in the United States, Europe and Asia.

SOURCE: Instantly, Inc.