A three-story-high bag of Jack Link’s jerky towered over New York City’s meatpacking district on Friday. The brand chose packaging as the center of a publicity stunt to show off the new package design, in a very big way. The giant bag of jerky, nicknamed Meatzilla, measures 30 feet tall by 38 feet wide. It was part of a multi-faceted marketing campaign that included a “National Jerky Day.”
Even the company’s announcement extend the fun approach:
Hunger doesn’t stand a chance against “Meatzilla,” a towering, three-story-high, monster-sized bag of Jack Link’s jerky that today roared into New York City’s Meatpacking District. Spurring the epic takeover was National Jerky Day, celebrated every June 12.
The giant meat bag descended on Gansevoort Plaza this morning, dangling from an enormous crane to deliver its mighty, meaty cargo. The neighborhood was reclaimed as the “Meatsnacking District,” to the delight of jerky fans.
“National Jerky Day is our favorite day of the year because we get to honor America’s love for jerky,” said Kevin Papacek, director of marketing, Jack Link’s. “This year, we wanted to showcase our passion for jerky bigger than ever before by unveiling Meatzilla. While Meatzilla may not be able to feed jerky lovers across the nation, we invite everyone to grab a bag of Jack Link’s and feed their wild side!”
The largest bag of jerky the world has ever seen
When it comes to great-tasting, satisfying protein snacks, Jack Link’s has it in the bag — a very, very big bag. Measuring 30 feet tall by 28 feet wide, the bag showcases Jack Link’s new packaging design and the jerky inside features an improved jerky formulation that simplified the label without sacrificing taste or quality.
“People keep telling us they eat a ‘ton’ of jerky and they want more,” said Papacek. “They tell us on social media, in research groups and at retail stores and events, so we decided to make the bag they’ve been asking for. So far we’ve just made this one, but we think we’re on to something.”
Celebrating National Jerky Day
What better way to party on National Jerky Day than with free jerky? From sunup to sundown, Jack Link’s Jerky samples with the new product formulation will be distributed to passersby in Gansevoort Plaza. Adding to the festivities, the elusive Sasquatch is also rumored to be making an appearance.
Even if you aren’t in New York City, you can enter for a chance to win a one-year supply of Jack Link’s jerky by submitting a photo with a bag of Jack Link’s using hashtag #Meatzilla and tagging Jack Link’s in the photo. More details and the official rules can be found at www.jacklinks.com/jerkyday.
A giant-sized donation, too
Jack Link’s will donate a full ton of jerky to Food Bank For New York City, part of the Feeding America network, the nationwide group of 200 food banks that leads the fight against hunger in the United States. Protein snacks are important to food banks and this donation will provide 409,600 grams of protein or 51,200 servings of jerky. In addition to this donation, Jack Link’s annually gives over $1 million worth of product donations to charities across the country.
“We truly appreciate the support of Jack Link’s, a new product donor to Feeding America member food banks,” said Bill Thomas, chief supply chain officer, Feeding America.
A rich tradition in meat snacks
Jack Link’s mission has been, and always will be, to lead the protein snacks category. With that comes a deep understanding of what it takes to make high-quality, great-tasting jerky. Jack Link’s food scientists worked for three years to develop a proprietary process to remove MSG and preservatives without sacrificing taste, texture or quality.
As the No. 1 meat snack manufacturer worldwide, Jack Link’s new product formulation addresses the desires of consumers who want cleaner labels and healthier snacks without sacrificing taste. A 1-ounce serving of Jack Link’s Original Beef Jerky, for example, is packed with 12 grams of protein, has just 80 calories, and is 95 percent fat free. In addition, the new product formulation for all of Jack Link’s jerky products features no added MSG, no artificial preservatives and no added sodium nitrate.
Jack Link’s® Protein Snacks – Feed Your Wild Side™
Jack Link’s is a global leader in protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wis., Jack Link’s is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link’s offers more than 100 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.