PaperWorks announces $9 million investment in Boehmer Box facility


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Beer Company Tells Story Through Labels

Back Forty Beer Company based in Gadsden, Alabama, aims to make each of its beers different, not just in flavor, but also in the label that’s placed on the bottle.

The seasonal Trade Day Cuban Coffee Stout, which is brewed for the fall and winter, has a label that tells a story, and that’s of Cuban coffee.

“So when it came to label design, we wanted the focus to be on the word, “Trade,” says David Carn, business development manager and designer for Back Forty Beer Co. “To do this, we added a subtle shadow to the text to let ‘Trade’ pop more.”

All of the beer labels have a common theme of a stark white background and large bold two-row font and etching at the top and banner at the bottom.

“We knew the etching would serve an even more important role for Trade Day than probably any of our other brands,” he says. “We needed to drive the point home about what ‘Trade Day’ meant.”

The term “Trade Day” refers to an old Southern tradition of getting together to trade goods of all kinds, somewhat similar to the flea market.

“We used ‘Trade Day’ here to highlight the current strides being made toward lifting our 54-year trade embargo with Cuba,” Carn says.

The team at Back Forty Beer worked through several designs to get the etching the way they wanted it and the team says it works well to tell the story.

“With our seasonals, we’ve decided to make them a bit different than the rest of our labels, not as ‘in your face;’ it’s a seasonal beer so we’re going to step outside the box,” Carn concludes. 

Hennessy’s Limited Edition Bottle Label Features Florescent Color


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Designers launch fragrance line

Isabel and Ruben Toledo wanted a design for their new fragrances that would knock the ball out of the park.

Kuba Rose and Crystal Honey are Hothouse Beauties that exude love, couture, art and joy, the fundamental values that the Toledo’s live by.

The Toledo’s decided their products needed that design that would elevate on the shelves, so they took to Lane Bryant, a brand that offers customers access to a new level of quality design, and glass maker Pochet.


Katie Mann: Why was Parisian glass chose to house the perfume?

Isabel Toledo: It was more than Parisian glass, it is Pochet glass! We loved how much care and focus pochet dedicated in seeing out bottle idea come to fruition. We presented them with our inspiration, the 100 year old sky light in Rueben’s painting studio, we love the prism effect it has on light, the golden pyramid like structure. All of this was taken into consideration by Pochet and evolved into the magical eight-sided power cube. Glass is an important element for me; it represents fragile eternity, softness and strength within one material. I love this combination. The bottle had to feel at home in my hand. Before you wake the sense of smell, you begin by pleasing your sense of touch. Pochet understood this very well.


Alec Batis, Global Beauty Marketer for Lane Bryant:

I presented Ruben and Isabel with Pochet Glass for one reason alone – they are the best in the world. They’ve been working on the most exquisite perfumes in the world for four centuries and is still family owned. Everything they do is with love and care – and from the “inside, out,” as Isabel Toledo would put it. I knew it was a match.


Katie Mann: Did the package design meet its goal? How?

Ruben Toledo: We wanted to marry the shape of one of my favorite places which is my own painting studio, and Isabel’s herbarium and hot house, two places where creativity is born, and magic happens.

Isabel: As a couturier, shape is an element I am very familiar with. I understand it as symbols. I wanted a throne for my first fragrance to sit in. A golden framed hothouse in which the aroma of beauty can happily reside with confidence.


Ruben: The box carries Isabel’s design signature and aesthetic by putting all the secret pleasures inside the carton, making sure the woman who owns the box will discover with joy that the inside is as rich or even more so than the outside, like many of her dress designs.


Alec: We call it [the glass] (or, I do at least), “techno-artisan” in that not only is the glass of superior lasting quality, but the decoration technique is a rare and exquisite process. The glass is first dipped in golden metal and then when set, it’s placed by hand into the arms of a proprietary laser etching robot that one-by-one, etches the window panels of the glass until it resembles the gilded hothouse of Isabel’s dreams. Then a third process of printing Ruben’s unique icon illustrations onto each bottle. All custom and with painstaking detail.


For more coverage on Isabel and Ruben’s new fragrance line, click here.