Oracle Packaging expands extrusion capabilities

Flexible packaging provider Oracle Packaging has completed a capital investment in its Winston-Salem, NC facility to expand its extrusion capabilities and capacity. 

Completed in December, the new extrusion line was designed and developed in conjunction with extrusion technology provider Davis Standard. The company reports that the line’s first products have already been delivered to customers. 

“As a part of our strategic planning process, we recognized the need for an investment that would meet the increasing demands of our customers in terms of sealant performance and improve overall economics,” explains Oracle CEO Jim Squatrito in a news statement. “The marketplace is becoming more and more challenging, and technology investments are required to meet the expectations of our customers.”

Chris Payne tells PMP News that “the addition of this extrusion line allows Oracle to expand our line of custom, sealable, and easy-peel products beyond food packaging to the pharma and medical device marketplace. This new line will provide cost-effective, easy-open, and sterilizable packaging solutions for a wide range of barrier/non-barrier and foil and non-foil pouches, lids and rollstock specifically for the pharmaceutical and medical device markets.”

Oracle Packaging manufactures custom lid stock, pouch stock, and other products for specific barrier and sealant performance. For more details visit


Be sure to visit Medical Design & Manufacturing East in New York City June 14-16 to find the latest innovations in medical device packaging.

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Krispy Kreme goes SuperHeroic

Breaking this week, special packaging and mobile/online advertising promote “SuperHero Day,” April 28th, when customers at participating Krispy Kreme, Winston-Salem, NC, stores (in 43 states, plus D.C.) will get a second one-dozen box of Original Glazed doughnuts, free with first dozen purchased. The work is by advertising agency Baldwin&, Raleigh.

The comic-inspired, one-dozen SuperHero carton (the illustrator, Marc Laming, has worked for Marvel, DC, Fleetway, Dark Horse, Dynamite and other publishers) is a four-way first-ever for Krispy Kreme: It’s their first promotion to go totally outside the company’s standard corporate design identity. It’s printed sideways, to open from left (comic-book style), instead of from the top. The offer copy is playful and topical (“Buy a dozen. Get a free original glazed dozen for your sidekick.” “Costumes not required. Just super encouraged.”), rather than legalese. And it’s the first, with its caped and masked Ks on bottom, to alter Krispy Kreme’s initials logo.

The offer is supported by Flash banner advertising, in a contextual buy targeting consumers with superhero movie interests and within 10 miles of a Krispy Kreme, via networks TURN and Verve Mobile.

National Superhero Day was originated in 1995 by employees of Marvel. Krispy Kreme first participated last year. Because… why not? Superheroes are fun.

Baldwin& creative directors are David Baldwin and Bob Ranew.

Baldwin& is a digital/advertising/design/brand/content practice in Raleigh, N.C. Cients include Krispy Kreme, Cree Light Bulbs, Red Hat, Habitat for Humanity, and Ponysaurus.

Event Promotion Fact Sheet

Krispy Kreme, Winston-Salem, N.C. (NYSE: KKD)

Baldwin&, Raleigh, N.C.

Brief/BOGO offer:        
On April 28th, “SuperHero Day,” customers at participating Krispy Kreme stores (in 43 states, plus D.C.) will get a second one-dozen box of Original Glazed® doughnuts, free with first dozen purchased.

Promoted via:            
Special packaging and mobile/online advertising.

SuperHero carton is Krispy Kreme’s first-ever to:        

  • Disregard company’s corporate design identity standards.
  • Open from left (comic-book style), not top.
  • Tweak offer copy (“Buy a dozen. Get a free original glazed dozen for your sidekick.” “Costumes not required. Just super encouraged.”)
  • Alter Krispy Kreme initials logo (caped and masked Ks on bottom).

Box size:                
One-dozen, 11” x 14.5”

Advertising support:        
Flash banners. Contextual buy targets those with superhero movie interests and within 10 miles of a Krispy Kreme, via networks TURN and Verve Mobile.

National Superhero Day:    
Originated in 1995, by employees of Marvel. Krispy Kreme first participated last year. Because… why not? Superheroes are fun.

CDs: David Baldwin, Bob Ranew

Illust: Marc Laming, Hatfield, U.K.
Has illustrated Marvel, DC, Fleetway, Dark Horse, Dynamite and other comics.

This week (week of April 25)


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How to leverage 3 Millennial mindsets with your packaging team

A generationally diverse environment enriches all packaging professionals by combining the unique strengths of each generation. What are the particular strengths of the Millennial generation? Here’s how to act on them to help enrich your work.


The packaging industry is a collection of dynamic parts—iconic bottles, functional fitments, flexible films, folding fiberboard and evolving equipment—directed by a stratified workforce that will include five generations working side-by-side by 2020. What an opportunity!

A generationally diverse environment enriches all packaging professionals by combining the unique strengths of each generation. What are the particular strengths of the Millennial generation? Consider these three—not invented by millennials, but embraced by them. Here’s how to act on them to help enrich your work.


1. Purpose blending

Millennials blend work with personal purpose. Their work is inseparable from their understanding of the purpose and meaning of life. Millennials orient themselves inside, then move to action outside and this then erupts in productivity that is marked by focus, imagination and energy.

Os Guinness of the famed Guinness family says, “Calling is the truth that God calls us to himself so decisively that everything we are, everything we do and everything we have is invested with a special devotion and dynamism lived out as a response to his summons and service.”

Speaking personally, my understanding of God’s call on my life stirs me to act and ideate in the world of packaging, similar to how Guinness’s nitrogen widget is designed to unleash a can’s creamy stout head.

Action: Contemplate your intrinsic purpose—and flow to the work.


2. Feedback fuels growth

Millennials crave a diet rich in feedback as they forage the forest in search of professional growth. Feedback varietals abound: a challenge to coax courage, life-hacks to enhance productivity, correction to shore gaps, appreciation to boost morale.

The best feedback to Millennials is frequent, informal and spontaneous. Yet the traditional feedback diet is made up of the standard annual review plus the mid-year check-in—only two opportunities per year. For Millennials, a feedback-dense diet is made up of two informal feedbacks per week—104 opportunities for growth and encouragement.

Action: Learn to offer and seek frequent feedback to fuel growth.


3. Re-inventing a SME (Search Matter Expert)

Millennials Google everything, anything and nothing. Before they speak to you, before they consult a book, they search on Google, social media or any number of available information sources. Millennials involved in packaging must be dedicated to a deep knowledge in a specific subject, but are, by nature, inclined to problem solving with a search-first mentality. The greatest packaging problems of our day will reward a mastermind of symbiotic SME’s: subject matter expert and search matter expert. Do you know a pair of SME’s to match up?

Action:  Leverage a Search Matter Expert in your next problem-solving approach.


Millennials are drawing on personal purpose, a feedback-dense diet and search-first mentality to help transform the corporate chutes and ladders into a dynamic multi-generational packaging powerhouse. Now what can we learn from your generation’s mindsets?  


Matt Dingee is an American ex-pat currently packaging manager across the Campbell Soup’s packaging in the Canadian market for brands that include V8, Campbell’s Soup and Broth, Goldfish, Pepperidge Farm, Plum Organics and innovation platforms. He previously worked in various packaging roles across Pepperidge Farm and Campbell’s, and has a BS from the School of Packaging, Michigan State University. Additionally, Dingee is a recipient of the prestigious DuPont Award in 2013 for initiating and commercializing a new to market reclose feature. You can likely find him reading, serving his church or brewing coffee on his Aeropress-inverted method.



See a host of new ideas in packaging machinery, materials and more at EastPack 2016, June 14-16, in New York City.


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5 ways to design packaging to save on EU fees

What does Europe’s Circular Economy Package and the coming regulations mean to you? If you take a measured and intentional approach to sustainable packaging design, you can actually optimize the value for your organization.


Perhaps you’ve noticed: Circular economy has become “the next big thing.” It’s now a standing topic at most sustainability conferences, a regular news item in key publications and on the forefront of everyone’s emerging issues radars.

Major news lately includes: General Motors recycling employee water bottles for car parts, Walmart joining the Ellen MacArthur Foundation’s Circular Economy 100 and Dow winning a prize for its efforts to drive circular economy related to water. And did you see the new EMF report on plastics? Project Mainstream sets out some ambitious visions and actions related to overcoming endemic barriers to circularity of packaging.

If you’re like most of our clients, you’re still wrestling with what circular economy means to consumer packaged goods. Or at least, what’s different about circular economy compared to the packaging recycling advocacy we’ve been doing for the past 40 years. Establishing a truly circular economy for consumable packaged products must go beyond simply improved end-of-life management to rethinking how we deliver the function of our packaged products.

However, driving recovery of materials is still a key component to the vision of circularity—and it’s one of the most direct ways governments can encourage companies to design packaging differently. This is why we’re seeing the latest from the European Union (EU) directive in the Circular Economy Package. Whether you agree with the focus or not, the reality is that more waste-management focused legislation is coming down the pike to drive circular economy of consumer packaging.


What is the EU Circular Economy Package?

The EU has an overall vision of becoming 100% sustainable by 2050. As part of that vision, the EU has also adopted the first Circular Package of initiatives. The package includes specific waste-related legislative proposals, as well as a broader action plan.

The focus of the waste proposals is to reduce waste to landfill, and includes an ambitious Packaging Directive with a long-term plan for achieving 75% recycling of packaging waste by 2030. The Action Plan articulates additional measures to address circularity throughout the life cycle of products and packaging and tackles specific market barriers in plastics, food waste, bio-based products, as well as others, and will also propose measures in areas such as innovation and investment.

The proposed Directive will affect all materials used for packaging and will also increase scrutiny of the materials and practices related to waste-to-energy facilities.

While the Directive outlines how the EU suggests member states actually implement policies to achieve the goal, it is still up to the member states to determine how to achieve the overall goals. The states will likely have three years to conform with the expectation.


What does this mean for you?

If you already sell goods into the EU, you are well aware of the complex packaging fee and reporting requirements for doing so. Most likely, as recycling targets increase, we can expect states will consider increasing fees at the same time to help accelerate packaging reduction and recovery.

If you’re thinking about selling your goods in Europe, it behooves you to start getting organized to make sure you can be in compliance at minimal cost.

The good news is, the risk of higher fees gives you a strong business case for looking carefully at your packaging. The fees could be steep enough that simply lightweighting your packaging incrementally to cut costs may not really save you much money.

Since it will take a few years for the states to interpret and integrate into their own regulatory frameworks, you are able to take a measured and intentional approach on how to optimize the value for your organization.


How to save more than nickels and dimes

Getting a jump on managing your designs to save money on packaging fees, particularly when they might become more steep or reporting more stringent, is always a good idea. What we’ve learned from helping other companies with their packaging fees is that the earlier in design process you can influence the amount of packaging required to achieve a certain function, the more you can reduce your packaging costs and related packaging recycling fees.

But your opportunities go beyond just managing costs. Start thinking now about how the broader circular economy principles could enable you to repackage functional and sustainable design, so you are reducing the amount of packaging going into the world in the first place.

Five tips for how to get started:

1. Strategize: Develop a vision that aligns with your company values and strategic priorities as a company and in sustainability specifically.

2. Prioritize your actions: Start somewhere. Don’t be afraid to start small, fail fast, learn and reiterate.

3. Redesign—the business, product, delivery system and more: Consider designing for recyclability and material separation (such as “design for disassembly). But also use this opportunity to rethink how your product is packaged—go beyond just dematerialization. Think about new ways to meet the function of packaging.

4. Measure:  As with all sustainability initiatives it’s important to know what your metrics are for success—what environmental/social/economic issues are you aiming to improve and what does “better” mean? How do you ensure you aren’t designing in unintended consequences? There are several ways to measure the impacts of your design decisions—use life-cycle assessments (LCAs) to quantify things like energy consumption, greenhouse gas emissions, emissions to air and water, for example. Your LCA can also incorporate the key parameters for the circularity metrics being proposed by Ellen MacArthur foundation.

5. Iterate: A key component to achieving big ideas is to keep the larger goal in mind but drive progress in tangible, achievable smaller projects

Watch this free webinar to learn more.


This article was written by Laura Flanigan, Lise Molander and Aidan Turnbull.

Laura Flanigan is vp of the Consumer Goods sector and a senior consultant at thinkstep. She has 15 years of experience developing, implementing and evaluating customized strategies, frameworks and tools to help clients achieve their visions for sustainable products, business practices and operations.

Lise Molander is a principal consultant and thinkstep’s director of strategic accounts, Nordic Region. She is an expert on innovation, design and implementation of circular economy models. She has more than 17 years of industrial and consultancy experience in sustainability, innovation, processes, facilitation, eco-design, cradle-to-cradle and circular economy on the corporate level.

Aidan Turnbull, Ph.D., is director of the industry-led substances declarations web database and the web database system for WEEE, Batteries and Packaging compliance. Turnbull holds a Doctorate in Physics and Electronics, sponsored by British Telecom through a CASE award. He has specialist expertise in REACH, RoHS, WEEE, Batteries, Packaging and EcoDesign through a range of projects over the past 23 years.



Learn about the latest developments in sustainable packaging at EastPack 2016, June 14-16, in New York City.

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Pharma printer expands and prepares to go “fully digital”

As Platinum Press has grown and established itself in the pharmaceutical industry as a printer of packaging components, Senior VP of Corporate Strategy and Development Andrew Vale realized that a second site was needed to provide the redundancy expected by the industry. To that end, the company recently opened its second printing facility in late 2015 in Oakland, NJ.

The new facility successfully replicates the production and quality procedures of its Grand Prairie, TX, facility, but Vale has even bigger plans in store for the new state-of-the-art operations. “Ultimately, we anticipate it will be a fully digital site,” says Vale. The Oakland site currently produces printed inserts and medication guides on Didi offset presses, and the company is bringing in one insert folder at a time. It will begin printing labels once the company installs a new digital press, which Vale says the company is currently selecting. 

Platinum Press had installed a Xeikon digital printing press in Grand Prairie in to complement its flexographic and offset printers. But “now we’re looking to replace our flexo printer with a digital printer for labels and cartons,” says Vale. 

The company has been seeing smaller orders in pharma, for instance around 5000 to 20,000 labels. Vale believes it is a deepening trend, which could be driven in part by the growth in generics. “Generics tend to produce a lot of different items—several hundred different products,” he says.

While such short runs have been served by the changeover-friendly digital printing, Vale expects that newer presses can handle much more. He believes that gains in technology could position digital presses to take on some of the more-traditionally sized runs.

“Digital presses have been around, but they have been expensive and slow,” he says. “But run speeds are getting faster and faster. One press we’re looking at can run as fast as a flexo press.” 

Vale believes that “the newest digital presses will outperform the original digital presses. They are also more efficient in set up and start up.”

And with digital, there’s also “less press space required,” he says. “Our Mark Andy P5 flexo is 50 ft long, whereas digital presses can be the size of a dining room table.”

The reason Platinum Press hasn’t moved over sooner has to do with color, says Vale, such as handling spot colors and metallics. “But it is being addressed, as is color consistency. Some systems are even adopting offset inks to produce them digitally—offset is top-notch in quality and better than flexo,” he says. “The key [for us] is to support customers’ colors.” 

“Digital will take over the industry,” he predicts.

Platinum Press’s new facility has already had 20 customer audits. “Industry has to approve a site for us to produce out of it,” he explains. “Auditors are looking to ensure our systems and procedures meet expectations at the site.”

Finding a location in the Northeast was a priority. “The majority of clients are in New Jersey and the tri-state area,” he says. “For customers in New Jersey, the new site means faster transit and fewer shipping costs,” he says. “It works out well for customers in the east.” 

The company had originally considered a location in Pine Brook, but determined it was “unsuitable for printing, given its high ceilings and the difficulty in maintaining the relative humidity ideal for printing,” he says. A property in Oakland that had originally been considered was decided upon after the landlord leveled existing offices and gave Platinum Press a “blank slate” on which to build 47,000 sq ft of production space. The building itself is 150,000 sq ft, so there’s room for growth, he adds.

Vale says the company even considered buying competitors to establish a facility in the Northeast, “but we decided to build it from the ground up,” he says. “We didn’t want two separate companies. In fact, we have one phone number for both facilities, and our PA system pages people located at both sites, so it feels like one company.”



Packaging design for safe dosing and other topics will be discussed during the June 16 conference at EastPack, “Ensuring Patient Safety & Product Efficacy Through Successful Packaging,” held in New York City. 

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Click, buy, RePack: How Finland’s reusable ecommerce packaging works

At the recent SustPack 2016 conference in Chicago, attendees learned about RePack, a Finland-based company that provides a reusable packaging platform to those buying and selling products online. Partnering with about 15 companies in the fashion and pharmaceutical space, RePack allows shoppers to opt for a reusable package at check-out that is then returned via direct mail in exchange for a voucher.

Packaging Digest caught up with RePack founder Jonne Hellgren shortly after his presentation to learn more about how the ecommerce reusable packaging works and what the response in Finland has been.

Can it work here in the states? What do you think?

Jonne Hellgren



Learn about the latest developments in ecommerce and reusable packaging at EastPack 2016, June 14-16, in New York City.


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GMO labeling law to stress packaging departments

Vermont law deadline requires brand owners to communicate GMO ingredients and provide transparency to consumers, but will leave their packaging teams swamped for the next 2+ months.


In case you had missed it, the latest verdict in the Vermont genetically modified organisms (GMO) labeling saga is in: Food manufacturers have until July 1st to update their package labeling to include GMO information.

As a recap: Back in 2014, Vermont initiated a law to require all foods containing GMOs to be clearly labeled on all food packaging.

Congress had established a committee to block the labeling change. However, the Senate failed to advance a bill that would ban states from requiring food packaging to disclose the presence of GMOs. Minnesota Senator Amy Klobuchar helped lead efforts to stomp this one down, likely thinking of the holistic impact this change would have on Minnesota based food producers General Mills, Land O’Lakes and Hormel. This puts the GMO law back in motion and will go into effect in July, 2016—in barely more than two months!

Thus food producers have until July 1st to comply with the label requirements or withstand a penalty of $1,000 per day. Most food producers, including Mars and General Mills, have publicly stated that they will change and relabel all of their nationwide products, not just products sold in Vermont.

Other companies have gone the opposite route and stated that they will stop selling their products in Vermont altogether. Most likely they made a business case to determine that redesigning and relabeling all of their products just to appease one single state did not make financial justification.

As a consumer, I’m all on board with transparency and informing consumers exactly what goes in their food and where it comes from. However, when I put on my packaging engineer hat, I can’t help but think, “Wow, that is a ton of work to do in a short amount of time.”


Shift in efforts


Packaging teams, which are often stretched thin, must now be pushed further to initiate thousands of new packaging SKUs throughout their new product development systems.

Packaging engineers typically focus on 3 key areas:

  • New product development and commercialization;
  • Productivity and cost savings initiatives; and
  • Putting out fires.
  • The GMO labeling law will then require engineers to shift and focus their efforts solely on new product development. This means that any productivity or cost savings efforts will be put by the wayside for the next 3-4 months as teams work through initiating new graphics changes.


    Impact on packaging engineering teams


    No change happens in a vacuum, and the same is true for this new requirement. Here are some of the key impact areas that will keep our fellow packaging engineers busy:

    New packaging graphics need to be created to include new GMO labeling

    This means that thousands of new projects need to be initiated across multiple New Product Development platforms and systems.

    This will affect many types of packaging structures: bags, stand-up pouches, canisters, cartons.

    New print plates required

    New graphics means new print plates. Depending on the material, number of colors and size, this could be thousands of dollars per unique SKU!

    New printed packaging

    Once Step 1 and 2 are completed, we need to get our newly labeled packaging in place and from the packaging supplier to the manufacturing facilities


    Given the short time frame, there is plenty of work to be done and at a significant cost as well.

    Will companies have enough internal resources to push this change through?

    Will all food manufactures be able to meet the July 1st deadline?


    For more on the GMO issue from a regulatory perspective see FDA denies petition for GMO labeling, published January 2016.


    Rob Kaszubowski is the Engineering Manager at Chainalytics, where he is focused on reducing product damage and implementing packaging cost savings while leading a team of packaging consultants in Design for Distribution initiatives. Rob also contributes to the Packaging Matters blog.

    Connect with Rob on LinkedIn at and on Twitter @KazPack1



    Interested in developments related to food packaging? Join like-minded professionals at EastPack in New York City June 14 to 16 in New York City.


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    Gaining visibility on incoming shipments

    MyGenetx is playing a central role in the emerging practice of personalized medicine. As a healthcare molecular and general chemistry laboratory, the company processes genetic tests for patients before they begin drug therapies to help doctors determine their likely responses to particular classes of drugs. “Our passion to change the way people are treated and diagnosed around the world has guided our team of experts to develop accessible, affordable, and actionable tests,” MyGenetx explains on its Web site.

    Customer-friendly logistics is critical to its business model. MyGenetx provides blood collection supplies to its clients along with shipping instructions and packaging. Originally handwriting shipping waybills, an approach reportedly quite common with laboratories, the company decided to set up a WorldShip account with UPS and began preprinting the waybills for customers to complete and return with patients’ blood samples. The system eliminated the handwritten approach, but the process of producing and managing the inventory of preprinted labels and then physically sending them to customers was time and labor intensive, and it didn’t provide any incoming shipment visibility. 

    COO Jimmy Kendrick knew “there had to be a better solution,” he recounts. “We wouldn’t know we’d be getting a package unless someone would call us asking us about a specimen,” he said. “How do you know to track something before it’s been picked up and scanned?

    “We do a lot of things differently here—we’re trying to change healthcare,” he adds. “We’re a growing, solutions-driven company. Here was an opportunity to question the normal.” 

    Given Kendrick’s background in retail, he was well positioned to take action. “I spent 20 years with a company that serviced big box retailers, focusing on vendor relations and helping to get products into those stores. Tracking products in the supply chain was a big part,” he says.

    UPS sent a team out to MyGenetx to investigate potential processes, Kendrick says. The team developed a new approach that enables MyGenetx’s customers to process shipments, generate labels themselves, and queue drivers for pick up. “Customers access the system through the UPS site. They log in, print out a label, put the specimen in a UPS-approved insulated package, and put the sleeve on the package” for shipping, Kendrick explains. “We get an end-of-day report in Excel on all incoming shipments with tracking numbers and the time of pick up. We just copy and paste all the information into our WorldShip system. Once in WorldShip, we can see it the four to five times it’s scanned. It’s all the visibility we never had before—it’s like we were creating the manifests.

    “There’s visibility in knowing where customers’ packages are before they call—that’s big in customer service,” he continues. “We can proactively have a conversation, such as ‘Your package is grounded in a windstorm, and we’ve called UPS.’ And if we see that they placed an order, but we don’t get it, we can contact them.”

    The solution UPS provided was a reverse-logistics UPS lab portal branded with the MyGenetx logo, explains Matthew Morgan, UPS’s account executive for MyGenetx. “Each clinic has a log-in to process specimens and generate its own UPS return labels. The lab portal functionality allows MyGenetx to forecast the inbound workload for each day.”

    Adds Steve Cody, UPS Marketing Manager, Healthcare Segment: “When we saw their growth plans—growing the number of inbound samples—there was value in the visibility of knowing what would be hitting their door each morning so they could plan their workload. Early on in the discussions, they wanted UPS to be the anchor for what they do. They wanted to change the dynamics of their inbounding process.”

    UPS’s solution “can be tailored to each customer in a custom-fit portal. With the system providing prepopulated information, customers hit ‘Ship’ and a label is generated, including the bar code and other information unique to the shipment. It makes it really simple,” says Cody. “Prepopulated information including service level and other characteristics of shipments reduces errors and potential delays.” 

    “Everything is seamless and automated for the customer,” Kendrick says. “Efficiency wise, we’re not having to preprint labels.”

    The solution has helped support MyGenetx’s growth. “We’ve grown and added more accounts. We have the ability to implement and add new customers quickly—it has made it a very effective process,” says Kendrick.

    Says Robin Hooker, UPS Director of Healthcare Marketing: “Our philosophy is, ‘It’s a patient, not a package.’ This has never been truer than with labs. Providing the best services and visibility are key, as are delivery solutions optimized for ground and air.”

    “UPS is a great logistics partner for us and has done a lot to help us,” concludes Kendrick.



    Packaging design for safe dosing and other topics will be discussed during the June 16 conference at EastPack, “Ensuring Patient Safety & Product Efficacy Through Successful Packaging,” held in New York City. 

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    New Vintage child-resistant packaging adds stylish safety to e-cig liquids

    Many e-cigarette users, especially younger ones, view e-cigs as a lifestyle accessory. Some brand owners are therefore using packaging design (both graphic and structural) to position their e-cig brands as stylish, chic or elegant.

    Vintage E-Liquids’ One Flick dispenser, for example, is designed with the look and feel of a refillable pocket lighter from the “Mad Men” era. The Vintage e-liquid dispensers also are decorated with intriguing graphics—and the packaging is now child-resistant.

    The One Flick combines a rigid outer case with a plastic insert that holds e-liquid. To open the package, the consumer pushes the back of the hinged lid forward to bypass a latch, while at the same time lifting the front of the lid. An instructional label on the back of each case shows how to open the child-resistant package, which launched in early 2016.

    The latch on the left creates a child-resistant feature by holding the lid in place and preventing access to the e-liquid.


    Flipping open the case’s lid reveals the dispenser tip of the insert. For controlled dispensing of e-liquid drops, the consumer presses on the insert through a circular opening in the front of the case. The package comes in two sizes: 15 ml and 35 ml. Graphics are identical for both sizes.

    Vintage’s e-liquid collection comprises six flavors, with names like The Lover, The Sinner and The Seeker. The packages are decorated with evocative illustrations keyed to the flavor names.

    Nedal Makarem, principal, Vintage Vapours llc, reveals how the child-resistant package was developed.


    How clever to make slight changes to your original container to make it child resistant. What more can you tell me about the development of this?

    Makarem: As you mentioned, maintaining the “look” and the branding of our original bottle was essential when it came time to embark on the C-R bottle. The C-R feature took more than a year to design, manufacture mold(s) and modify based on feedback and C-R testing.

    Based on our research, there was no other C-R flip top package on the market. Therefore, creating the first of its kind was quite the process. There were many iterations and several scrapped molds to get the product C-R certified, and we finally released it in February of this year. The original packaging had been launched in September 2014. We currently manufacture our own bottles using 3rd party injection and blow molding facilities in Riverside County, CA.


    Why use a two-ply label on the side?

    Makarem: In regards to the label, we wanted to include as much information as possible to comply with both current and upcoming State, Federal and International regulations. Since we had a limited amount of real estate on the bottle, the two-ply/catalogue label route was chosen. This label also helps to seal the bottle and serves as somewhat of a “tamper resistant” feature. The label is typically peeled off in its entirety to open the bottle, which is why we have the perforation at the bottom. Once the label is removed, you can still see what nicotine level of the bottle. 


    The embossed “V” underneath the back label is beautiful. I know you want to give customers opening instructions for the new C-R feature on the package. But how long do you anticipate having a back label? Is this required?

    Makarem: Since we created a C-R mechanism that hasn’t been seen before, we felt that it was necessary to provide opening instructions not to make it “adult resistant.” Although it is not required, we will be keeping the back label for the foreseeable future, as every new customer is seeing this new mechanism for the first time. Once the market is familiar with this mechanism, we can then look to phase it out.


    Is the C-R feature on the larger 35ml size the same as on the smaller 15ml size?

    Makarem: In regards to the 35ml bottle, it is also C-R and uses the same C-R feature/mechanism as the 15ml bottle. This was released in March of this year.

    Both the original bottle, as well as the C-R bottle, have Pending Design and Utility Patent applications in the U.S., and have already been issued several patents internationally. 

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    Squeezable fruit pouches boast Disney characters

    Avengers, Frozen and Star Wars characters are front and center for Crunch Pak’s Blendz line of fruit purees in squeeze pouches.


    One proven way to drive product consumption by children is to feature the iconic characters that they like on the packaging. Cashmere, WA- based Crunch Pak apple processors aims for a fruitful yield with the latest iteration of its branding relationship with Disney that centers on bright and colorful packaging with plenty of youthful allure. Offered in two flavors, apple and cinnamon apple, the products debut with Disney’s Avengers (Captain America, Hulk, Iron Man and Thor), Frozen (Elsa, Anna and Olaf) and Star Wars (Yoda, R2D2 and Stormtrooper) characters. Blendz fruit purees feature 3.2oz squeeze pouches packed 4 per carton, which has a die-cut window to the product inside.

    The line of 6 SKUs is poised for more line extensions in development, according to Krista Jones, director of marketing at Crunch Pak, who describes the packaging as “BPA-free spouted pouch with choke-safe cap.” Here are the rest of Jones’ responses to our questions:



    When and where did the products launch?

    Jones:  We launched Blendz at Target at the end of January and are currently ramping up production for additional retailers.


    What’s the target consumer?

    Jones: Families looking for a convenient, healthy snack and as an addition to lunch boxes.  Frozen, Avengers and Star Wars bridge pre-school kids all the way up to tweens.  Our pouches are just fruit, cinnamon, and Vitamin C. There are no added juices, concentrates or sugars, so parents can feel good about providing something healthy with characters kids are really excited about.


    What’s the competitive environment for pouched purees?

    Jones: We’re excited to be a part of the growing consumer shift to pouched products.  We think the package type and the Disney Brand are a great match for busy, on-the-go families.


    What can you say about the Disney branding?

    Jones: Crunch Pak has a longstanding brand partnership with Disney.  Our first Disney product was Foodles, a snack tray with apples, cheese and pretzels or grapes.  Blendz is a natural extension of the apple snacks we already produce and the characters are the major influences in the marketplace, with movies for all three franchises coming out later this year.


    What were the main package design goals?

    Jones: Our design goals were to allow the characters to stand out and to highlight the nutrition benefits of the product.



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