Oscar Mayer hot dog labeling says ‘No No No;’ consumers say ‘Yes Yes Yes’

The Kraft Heinz Co. has overhauled the recipes for its Oscar Mayer hot dogs to clean up the products’ formulation, and it has also redesigned the dogs’ packaging to let shoppers know about the change.

The new packaging design includes three repetitions of the word “No,” capitalized and in a large font. Text in a smaller font explains that the hot dogs now contain no added nitrates and nitrites, except those naturally occurring in celery juice; no artificial preservatives, colors or flavors; and no fillers or by-products. The brand owner worked with Bulletproof to create the new package graphics.

Jeremy Truxal, Kraft Heinz brand manager, Oscar Mayer Brand Build, answers some questions about the project.

 

Why is it a good thing to show “No No No” on the front label? How does that connect with today’s consumers?

Truxal: We know that shoppers are looking at product attributes and ingredient lines now more than ever. It’s important to us that our product packaging gives shoppers a very clear reassurance of the integrity of the new Oscar Mayer Hot Dog line.

 

Were there any other packaging changes, other than the graphics? Is the band the same size, shape and material as before?

Truxal: Graphics were the only changes made to the packaging. The packaging used is the same structure and material used in previous Oscar MayerHot Dogs packaging.

 

Can you comment on the timing? Tyson Foods did something similar with its Ball Park brand right before Kraft Heinz rolled out the new Oscar Mayer hot dogs and packaging. What is happening in the market for two major hot dog brands to make a similar change almost simultaneously?

Truxal: Oscar Mayer was the first national hot dog brand to make these recipe changes across the entire line of hot dogs, not just a select variety. Consumer preferences continue to evolve. We saw there was a need for a better quality hot dog for shoppers everywhere, and we set out to provide that superior option, across our whole line, and without changing the price.

 

How many stock-keeping units (SKUs) are in the new packaging?

Truxal: About 13 SKUs are in the new packaging.

 

How is the renovated product/package doing in the market so far? Was there an increase in sales?

Truxal: While we cannot share exact sales numbers, we are seeing a positive reaction from consumers and a lift in sales as a result of the hot dog recipe changes and subsequent packaging redesign. 

 

The flavor color coding is consistent with the previous package design—orange for Cheese Dogs, red for Wieners, black for Beef—but the colors are richer now, conveying quality. What did you do to enhance the colors?

Truxal: Yes, in designing the new product packaging, we wanted to ensure that we kept the same color coding to continue that consistency with shoppers. We applied richer, warmer Pantone colors to help communicate the quality improvements made to every single hot dog.

 

What background colors are you are using on the new packs?

Truxal: A tone of the classic Oscar Mayer yellow is used on all of the new hot dog packages.

 

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Source Article from http://www.packagingdigest.com/packaging-design/oscar-mayer-hot-dog-labeling-says-no-no-no-consumers-say-yes-yes-yes-2017-08-31

Ulee’s craft cider packaging design odyssey

Ulee’s Light Cider chooses packaging that’s vibrant and appealing to consumers interested in healthier adult beverages.

 

Claimed as America’s first and only craft light cider, Ulee’s Light Cider (Portland, OR) launched in July with two products, Ulee’s Light Cider Dry and Ulee’s Light Cider Citra. Boasting only 99 calories per 12oz slim can, the products are sold at retail in 6-count packs at a suggested price of $10.99.

“Craft light cider is a new category that appeals to consumers looking for all-natural alcohol beverages made with local ingredients that are also lower in calories and alcohol,” says Scott Gallagher, president, who responds to Packaging Digest’s questions.

 

What’s the story behind the look and design?

Gallagher: We wanted to create a package that would be easy to spot from a distance and find in a crowded cooler. That led us to a simple, mostly white can with bright colors that would make it “pop” on a shelf. We also created a logo that would be easily recognizable with multiple applications.

In addition to being easy to find, we wanted to create a package that was bright, vibrant, energizing and appealing to consumers interested in healthier products. The colors also make it easy to describe the product to others even if they can’t remember the exact flavor. We often have people tell us “I love the blue one” or “When will the green be available near me?”

 Ulee’s Light Cider cofounders/owners (left to right): Matt Thompson, Scott Gallagher and Don Forsythe.

 

Who’s the bearded character?

Gallagher: Our bearded guy’s name is Ulee. It’s short for Ulysses, a hero in ancient Greek literature who went on a long odyssey. After many years, he eventually made it back home. Cider, and those in America who make it, have also been on an odyssey of sorts. Once it was America’s alcoholic beverage: our forefathers made and drank it. Then it pretty much disappeared in the 1900′s. 100 years later cider is on the rise in America—cider, like Ulysses, has come home.

Ulee’s to us represents the Northwest—natural and a little wild.

Who’s your target consumer?

Gallagher: Our products are ciders, but they transcend the category and appeal to consumers who are looking for healthier options. Many cider drinkers don’t like overly sweet products and ours are all on the dry side. And those who are looking for a craft product but without all the calories—really for anyone who loves cider or wants a refreshing alcoholic beverage that is all natural and low in calories.

Also, the products are vegan.

What does the slim can say about the product?

Gallagher: The slim can indirectly highlights the lower calories, but we also chose it because it helps set our products apart from others, is more appealing to C-stores who sell single cans and, frankly, fits more comfortably in your hand. The can is from Crown.

What was the toughest decision to make? What was the easiest?

Gallagher: Toughest: How much to emphasize the 99 calories. Yes, our products are very low in calories, but they’re also locally produced in small batches from fresh-pressed apples with nothing added but water, yeast, and hops for our Citra flavor. We’re a craft cider that happens to be light rather than the other way around.

The easiest was having the six-pack holder match the color of the cans. We love the symmetry.

It was important to us to highlight the can color using the PakTech and we chose to not put the six-pack in a box. We think our cans look great and we don’t want to hide them. 

[Note: The multipack handles are made of 96% post-consumer recycled content, specifically from high-density polyethylene milk jugs.]

Can you credit the graphics design firm?

Gallagher: A Novel Design. The owner is a friend of mine and great to work with. 

 

Anything notable about your secondary packaging?

Gallagher: We’re working on new 24-count corrugated case trays that hold four six-packs. In retrospect we wish we would have done it from the beginning. 

 

What’s been the response?

Gallagher: Usually the first thing we hear from distributors and retailers is how much they love our packaging and the Ulee’s Logo. We also hear how folks are always surprised by how flavorful our cider is despite it being so low in calories and all natural. At tastings and festivals people ask where they can buy our shirts and hats. Never fear, we’ll have them for sale online in a couple of weeks!

 

What’s next?

Gallagher: We’re currently experimenting on our third product that will be out early next year. It will also be on the dry side and only 99 calories, but above all it has to taste great.

 

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Source Article from http://www.packagingdigest.com/beverage-packaging/ulees-craftcider-pkg-design-odyssey1708

Anobex shows equivalence with Barex, reports MSM Poly

End-users are confirming that Anobex is “an equivalent, ‘drop-in’ replacement for Barex,” reports Dan Mullock, COO at MSM Poly. Samples of converted Anobex (acrylonitrile methyl acrylate copolymer latex) have already been sent to a number of pharmaceutical companies after MSM Poly provided Anobex to film processors and converters, the company reports in a news release.

Initial testing results to date from end-users show no issues with equivalence, Peter Schmitt, managing member and CSO for MSM Poly, tells PMP News.

“These first commercial scale orders demonstrate the stability of MSM Poly’s production processes and quality program to meet and exceed requirements of pharmaceutical end users,” adds Pat Mickle, CEO of MSM Poly.

Anobex film processor Plastiques Venthenat, which has processed Barex, has found that “the resin processed well and both in terms of initial testing of properties and performance shows equivalence with Barex,” states Michel Rauturier, managing director, in the news release.

An equivalency portfolio is available to help end-users in the regulatory approval process, reports Steve Warakomski, MSM Poly’s CTO.

MSM Poly is currently ramping up capacity so the firm can provide sufficient quantities for the market by the 2nd Quarter of 2018. Anobex resin is currently available as pellets for film and sheet extrusion and injection molding as well as powder for calendering, coating, and compounding. 

For more details on MSM Poly, see our article here

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Source Article from http://www.packagingdigest.com/pharmaceutical-packaging/pmp-anobex-shows-equivalence-with-barex-reports-msm-poly-1708

Shoppability, easy-pour key to olive oil packaging design

Our first “Who wore it better?” packaging challenge was pretty much a blowout. Packaging professionals picked the package they thought had a better grip, an easier-to-read label and a more authentic-looking container. Was it the one you voted for?

In mid-August 2017, and in the style of Hollywood fashion critiques, we asked packaging designers and other packaging professionals to pick which of two packages for Extra Virgin Olive Oil was better and why: Botticelli or Filippo Berio.

Both products are sold in square green polyethylene terephthalate (PET) bottles with gold plastic continuous-thread closures and gold-foil pressure-sensitive labels. Both containers hold the same amount of product: 1.5 liters.

More than 150 people voted, mostly within the first couple days. A clear winner emerged almost right away—and kept its lead: Filippo Berio at 81%.

 

Why did they prefer this package? Here’s what they liked about the Filippo Berio bottle:

“The front and back label fit the area better, less negative space. The name is in black which stands out and more legible. Has a more ‘crafted’ look with Fillipo’s picture and signature.”

“Label pops more on shelf. Nutrition easier to read. Name on cap is good. Brand stands out.”

“Better branding. Really pops. Front label coverage. Leaf detail on bottle. Branded cap. Back label could be better but it still wins overall.”

 “It is very close to the original glass bottle.”

“The shape of the bottle and the gold portion of the label pops more. It comes across as a higher end product due to those two points.”

“Label contrast with the bottle made label stand out more.”

“The shape of the bottle. The Botticelli bottle reminds me more of mouth rinse than olive oil.”

“The design is more bold—its elements stand out more, whereas Botticelli seems to all blend together. Filippo better conveys that vintage feel.”

“Less cluttered. Brand name/product names are more visible.”

“The larger label gave more impact.”

“More attractive bottle design and label.”

“Easier to read, spot on the shelf.”

“Label covers the bottle better, the complete bottle looks more ‘old country’ authentic. BTW, is that supposed to be a picture of a ‘virgin’ on the Botticelli label? Why?”

“The brand name and product are more clearly visible on the label and I like the bottle shape better.”

 

Some of the people who voted for Filippo Berio might really have been voting against Botticelli because they pointed out the negative impressions of that package when asked why they chose the package they did:

“More natural. Botticelli looks too many sharp cuts into the bottle.”

“Botticelli’s bottle reminds me a little of cleaning agents. The label looks like it could be a little bit bigger. Fillippo Berrio’s bottle seems like it belongs in a kitchen. The label seems very ‘confident’ if that’s possible.”

“Smooth curves better communicate olive oil. Other is more industrial and typically used for drug products like alcohol or hydrogen peroxide.”

“IMO—the Botticelli bottle ‘looks’ cheap. Why? Label is smaller. The narrower mid portion of the bottle gives an impression of ‘less’ content. The ‘fatter’ Filippo Berio bottle has the appearance of fullness. The larger label has more gold and gives me a more positive and appealing appearance.”

“Berio takes up more space on the bottle, easier to read. Also, the Botticelli bottle looks like there is less volume than the Berio—so less product inside?”

“Smoother lines and more ‘glass like’ shape are soothing and comforting. The sharp bold edges of the Botticelli bottle suggest a strong, masculine ‘tough’ product that would work better for an energy drink or sport bottle.”

 

Oddly enough, a better grip, stronger label and “chiseled” container were the same reasons some people chose the Botticelli bottle:

“Looks like it would be easier to hold the bottle if your hands were wet or slippery.”

“The bottle design looks more deliberate and its chiseled effect fits with the label, The Filippo bottle looks like a PET CSD [carbonated soft drink] container that [has] deformed over time through internal pressure.”

“The grip appears to be better.”

“I prefer the grip on this one. More defined square look is more pleasing to me.”

“More streamline, looks easier to use.”

“Clean look, great grip.”

“Looks bolder, stronger and more impressive.”

“Filippo Berio looks wimpy.”

 

Stay tuned for our next “Who wore it better” challenge: Jerky pouches. We’ll open the next poll in our Packaging Design & Concepts and News & Insights newsletters. Sign up for our newsletters here.

If you have a suggestion for a “Who wore it better” poll—do you want to know what your peers think about your package versus your competitor?—send an email to executive editor Lisa Pierce at lisa.pierce@ubm.com.

Thanks for playing!

 

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Source Article from http://www.packagingdigest.com/packaging-design/shoppability-easy-pour-key-to-olive-oil-packaging-design-2017-08-29