Webcast to share new data for packaging validations, regulatory submissions

Europe’s Medical Device Regulations are ushering in some new considerations for medical device packaging. For instance, does your packaging take into account the generally acknowledged state of the art? Transportation and storage risks? Final end-user needs at the point use? 

Are your validations complete? Does your labeling include all expected symbols and Unique Device Identification? Have you addressed the possibilities for device reuse?

The impact of the EU MDR will be addressed in an upcoming Webcast, “Speed Up Your Compliance Process—With Help from DuPont Tyvek.” On October 5, Thierry Wagner, Regulatory Affairs Director—Europe, Middle East & Africa; and Nicole Kaller, Application & Package Engineering Specialist—Europe, Middle East & Africa, members of the DuPont Tyvek Medical and Pharmaceutical Protection Team, will review the new EU MDR/IVDR (Device Regulations and In Vitro Diagnostics Regulations) and explain the impact on sterile packaging.

Wagner recently contributed to the white paper, “Europe’s Emerging Medical Device Regulations and Their Impact on Packaging Decisions.” Says Wagner: “The new MDR introduces a few specific changes to the general safety and performance requirements that have to be met by packaging. There will be new labelling and documentation requirements and more scrutiny by notified bodies. The transition time is short; it is important to start as early as possible.”

Wagner and Kaller will also discuss the full suite of tools available from DuPont to help MDMs accelerate their product regulatory submissions and certifications.

“DuPont’s tools are based on in-depth analysis of industry regulations and MDM requirements,” says Kaller. “They help you to find the data and information you need for the validation of sterile barrier systems made with Tyvek and provide valuable design and application guidance.” 

Wagner and Kaller will also discuss the new Tyvek Technical Reference Guide, which is designed to support MDMs with the regulatory information required for technical documentation. It includes the latest data and information for Transition Tyvek 1073B, Transition Tyvek 1059B, and Tyvek 2FS. 

If you are planning to work on a gap analysis for your packaging applications versus the new MDR or you are interested in new Tyvek data, listen in and use the opportunity to participate in the Webcast question-and-answer session on October 5.

 

Source Article from http://www.packagingdigest.com/medical-packaging/pmp-webcast-to-share-new-data-packaging-validations-regulatory-submissions-170925

Compostable ‘crafted’ cartons perform for artisan food brand

New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for consumers to dispose of the packaging, even in a home compost.

Previously, the company wrapped its products with butcher paper, which were sealed with pressure-sensitive labels. Jamie Cook, public relations specialist for No Evil Foods, explains, “Our previous package was butcher paper wrapped around the product with a sticker on the front and back, the stickers were not biodegradable and made it difficult to compost the rest of the package.”

Now, there are no stickers or labels on the package that would prevent it from being composted.

The new biodegradable Kraftpak carton board, supplied by KapStone Corp., is unbleached kraft, printed with plant-based ink and sealed with water-soluble adhesives.

The carton’s unique fold-out design re-creates the feeling of unwrapping from the original butcher-paper wrapper. Cook says, “Each of the boxes opens in an origami style to simulate the same unwrapping that took place with our previous packaging.”

The Product Regulatory Compliance Information about this particular cartonboard goes on for six pages. The cartonboard meets the requirements of the European Standard for Packaging EN13432 for biodegradability, recyclability and compostability—giving consumers easy options for environmentally friendly disposal options.

“We are making sure to inform our consumers that the packaging is compostable,” Cook says. “One of the inside flaps carries the 100% Compostable distinction.”

The new packaging is just out in stores now, but it’s already getting recognition. The Comrade Cluck “No-Chicken” design won the NEXTY Award for Best New Packaging Innovation. This awards program for Natural Products Expo East recognizes innovative leaders in the natural products industry.

“Our new design illustrates our commitment to environmental responsibility in a really fun way. [The graphics are] bold and edgy and unlike anything we’ve seen in the alternative-meat space before, all while showing off our personality as a brand,” says No Evil Foods co-founder Sadrah Schadel.

 

*************************************************************************************

Learn what it takes to innovate in the packaging space at MinnPack 2017 (Nov. 8-9; Minneapolis). Register today!

Source Article from http://www.packagingdigest.com/packaging-design/compostable-crafted-cartons-perform-for-artisan-food-brand-2017-09-25

What does a packaging engineer do?

A packaging engineer identifies the three common industry activities that characterize the regular duties of a packaging engineer in any supply chain in today’s fast-paced market.

 

When I first transferred into the packaging program at UW-Stout, I’m pretty sure my friends thought I would be packing boxes for a career. Little did they know that packaging engineers have existed for quite some time, and their roles and responsibilities are often multi-faceted as packaging intersects with so many crucial aspects of an organization.

Whether you’re working with consumer packaged goods companies, food or durable consumer goods, the core principles and activities of a packaging engineer are very similar across the board.

To shed a little light on the subject, here’s a look at the three common activities a packaging engineer actually does:

1)     New Product Development (aka, new product introductions)

Let’s face it, those new products that marketing wants to launch aren’t going to pack themselves. Packaging teams often collaborate with various stakeholders from cross-functional teams to ensure all key criteria is achieved in the design and performance of the package.

Common activities within this category include:

▪   Project management and communication with packaging materials vendors;

▪   Packaging design and development;

▪   Collaborative reviews with key stakeholders and executive sponsors;

▪   Sustainability metric evaluation;

▪   Distribution testing;

▪   Specification development; and

▪   Product lifecycle management (PLM).

 

 

2)     Cost Savings Initiatives (aka, value engineering or continuous improvement)

Second to new product launches are the cost take-out initiatives. Some products are rushed into the market before thoroughly evaluating their packaging and supply chain effectiveness, sometimes with excessive packaging to ensure of a successful launch. Once—products have been in the market, opportunity often exists to re-evaluate and value engineer costs out of the package and supply chain system. This can range anywhere from a redesign project to harmonizing common packaging components across multiple SKUs to the creation of compliance standards to integrate at a partnership comprised of multiple organizations.

 

3)     Firefighting and Damage Control

Every job has some level of firefighting. Same goes for packaging engineers.  Often these “fires” can be attributed to addressing equipment downtime, jammed packing/ filling/ assembly lines, or last minute communications with vendors or internal stakeholders.

A bigger bucket concerning firefighting often relates to damage reduction. Some of these challenges are driven by executive directives, while others are along the lines of continuous improvement.

Wrapping it all up

Whether you’re in bricks-and-mortar retail, e-commerce or the medical device packaging industry, a packaging engineer plays a major role in your operations. Packaging engineers address a wide variety of issues and opportunities that have a direct impact upon a business’s bottom line. We aren’t simply seeking a better design (although we absolutely love doing that), we’re searching for cost-saving opportunities and sustainability improvements across the entire supply chain.

I know it was easy for my friends to assume my career would be limited to boxes and tape, but each time they rely on the supply chain to deliver a product, I’ve proven just how valuable a packaging engineer can be.

Rob Kaszubowski is Sr. Packaging Consultant at Chainalytics’ Packaging Optimization where he is focused on reducing product damage and implementing packaging cost reduction initiatives. Rob also contributes to the Packaging Matters blog. Connect with Rob on LinkedIn and on Twitter @KazPack1

___________________________________________________________________________________

Constrained by your current production and supply chain options? Assess new connections in packaging and more during MinnPack in Minneapolis November 8-9. It’s part of a comprehensive all-in-one 6-event plastics and advanced manufacturing exhibition. For more information, visit MinnPack.

___________________________________________________________________________________

 

Source Article from http://www.packagingdigest.com/supply-chain/what-does-pkg-engineer-do1709

Can adaptive machinery help deliver per-patient packages to order?

Mass customization has been in demand for consumer goods for a few years, and now thanks to personalized medicine as well as serialization, healthcare products, too, are being ‘customized.’ The new category of machinery, the adaptive machine, is emerging to meet such needs, according to a new white paper from B&R Industrial Automation North America.

The adaptive machine is a “game changer,” says John Kowal, director, business development for B&R Industrial Automation Corp. “Consumer demand and especially e-commerce are driving mass customization. Instead of producing to stock, building huge distribution centers, and carrying huge inventory costs, it makes sense to find an economical way to build the elusive batch size one. Build to order, let the customer have exactly what they want, and ship direct from the factory to the consumer.”

Specific trends in pharma and medical packaging are driving this need. “In pharma, the automated hospital and mail-order pharmacies can kit the medications for an individual patient, with less opportunity for human error, in a sterile environment, and with built-in QA and serialization,” says Kowal. And in “medical devices, from surgical kits to catheters and ostomies, to orthotics, to dental implants, to parenterals, the adaptive machine again produces, assembles, doses, and packages to order, per patient, per instance.”

It has been a somewhat slow progression. “In packaging, we talk about Gen3, which started with SIG’s announcement for the 1999 interpack show that it was introducing ‘third generation packaging machinery’ designed from the ground up for servo motion control (aka, mechatronics),” he says. “But batch size one and mass customization have eluded the packaging industry. Rainbow packs, for example, are typically repacked manually at distribution centers.”  

But now, thanks to adaptive machinery, “they can be produced inline with the primary packaging process, and combinations selected by the customer,” says Kowal, offering the following examples in food packaging. “Instead of two each chocolate, vanilla, and strawberry, you can select one chocolate, four vanilla, and one strawberry. You can select different portion sizes in the same order. You can order a birthday cake with a customized message in automatically applied icing, then packed in the appropriate sized cake box and shipper, all inline.”
 
Several advances are making such customization possible, and these are available to pharmaceutical and medical device companies. “Adaptive machine technology, with track technology at its core and enabled by multiple technologies—synchronized robotics, advanced software algorithms, high-speed I/O, predictive maintenance monitoring, networked safety and more—is ideally suited to pharma and medical processing, assembly, testing, and packaging,” Kowal says.

B&R will be showcasing such adaptive technology at Pack Expo Las Vegas. “We have one major pharma manufacturer that has asked us to hold an executive roundtable and invite all its major OEMs to attend during Pack Expo Las Vegas, where we are also demonstrating the technology,” he says.

For more details and to obtain a copy of the white paper, visit B&R at Booth #S-6163.

 

Source Article from http://www.packagingdigest.com/automation/pmp-can-adaptive-machinery-help-you-deliver-per-patient-packages-order-170924

How to tackle challenges with patient adherence

Package designs that offer more-thorough self-administration instructions could help pharmaceutical companies address patient adherence issues. In a presentation at Healthcare Packaging EXPO (Sept. 25-27; Las Vegas Convention Center), Alan Davies, global design manager, Essentra (Booth #N-540), will discuss how engaging, clever packaging can allow for more effective communication to patients who are controlling their own dosages at home. The session, titled “Why Patient Adherence is the Next Big Challenge for Pharmaceutical Packaging Providers and How They Should Tackle It,” will take place on the Innovation Stage Tuesday, Sept. 26 at noon.

Davies answers a few questions below on better understanding the scope of the challenge and the ways that drug companies can tackle it.

Q: What are some of the most significant challenges to patient adherence beyond the simple mistakes that can happen during self-administration?

Davies: Beyond the mistakes that can occur during self-administration, another factor affecting patient adherence is the sheer number of patients a doctor has to debrief on a daily basis. Misunderstandings can occur at the point of consultation, when doctors advise patients on new medications and proper protocol to follow. Doctors have to keep in mind that patients are often concerned about their health situations in these settings and may not fully absorb instructions. The introduction of patient-centric teams that are dedicated to helping patients and communicating prescription information is helping to address this issue. However, the advent of biosimilars brings additional complications to the drug regimen itself—particularly in clinical trials.     

Q: Which types of drugs have the lowest levels of patient adherence? 

Davies: Drugs using new biologics can pose significant challenges to patient adherence because they require different treatment patterns. Patients injecting themselves with these types of drugs may need to hold them in for a couple of seconds longer than they expect in order to administer the correct dosage. Additionally, drugs that rely on the cold chain can pose additional complexity. For these drugs, exposure beyond their optimum temperature corridors can affect their validity. Inhaler medications can be complicated to administer and require clear instructions. Regardless of how patient adherence issues happen, they can become very expensive in the context of clinical trials or at-home treatments. When a patient in a clinical trial setting does not follow instructions correctly, an entire trial can encounter complications.

Q: What are some important considerations pharmaceutical manufacturers must make when designing a package with this in mind? 

Davies: Both branded Rx companies and generics manufacturers alike should involve package designers as well as packaging and labeling suppliers early on in the production process to develop solutions that encourage patient adherence. User-friendly design, temperature-abuse flags, tamper-evident features, and greater product protection during shipment are essential early considerations. This is especially important for medical device manufacturers, over the counter (OTC) drug manufacturers, and clinical trial markets as these sectors seek differentiation from competition. Particularly for these companies, standardizing packaging and labeling would impede efforts to meet the specific application needs required by certain products.

Q. Can you discuss some important packaging innovations that have already improved the situation?

Davies: Actively engaging the consumer with the package can help improve patient compliance. Patients are able to study and learn about a prescription in different ways, including auditory and visual methods that transfer information from the caregiver to the patient. We see some momentum behind package designs that incorporate these features, whether through digital components or thorough illustrations.

Q: What are your predictions for the evolution of packaging (and the customer/supplier dynamic) as more drug companies take aim at overcoming this challenge?

Davies: We are likely to see more drug manufacturers consider the benefits added by features that foster greater patient adherence in their packaging—especially for applications in the medical device and biologics sectors. These companies generate most of their revenue in the first few months after their products are launched, so initial impressions and differentiation matter. Developing smarter packaging to ensure accurate dosing is a crucial part of the patient experience. The companies that master the art of instruction will empower both patients and doctors as they look to treat often life-altering conditions with the utmost confidence.

To learn more about Essentra’s Innovation Stage presentation, view the full schedule of sessions and register for Healthcare Packaging Expo at www.hcpelasvegas.com. The show is produced by PMMI (PMMI.org), The Association for Packaging and Processing Technologies, and co-located with Pack Expo Las Vegas.

Essentra plc is a leading global provider of essential components and solutions. For further information, please visit www.essentraplc.com.

Source Article from http://www.packagingdigest.com/adherence/pmp-how-to-tackle-challenges-with-patient-adherence-1709

New material promises faster flow wrapping, easy opening

If you can seal your packages faster, chances are you can increase your throughput, a goal of many pharmaceutical and medical product manufacturers today.

For flow-wrapping lines, however, the quick-sealing materials have traditionally used sealants with high-elongation properties that interfere with the desired tear open properties, explains Dwane Hahn, vice president of sales and marketing for Rollprint Packaging Products Inc. “This characteristic often manifests itself with the sealant stretching, not tearing in unison with the polyester and aluminum foil layers,” he says. This is a concern, he adds, because many flow-wrapped products are meant for patients who have dexterity limitations.

For the last few years, Rollprint has been working on a flow-wrapping alternative that could offer both quick sealing and easy opening. At Pack Expo Las Vegas, Rollprint will be unveiling that alternative: Autobahn, a composite that offers “robust sealability,” yet requires minimum effort to tear open, the company reports. The material features a “new coextrusion-coated sealant layer,” Hahn tells PMP News. “We’ve matched foil and polyester with the sealant for an easy-open, quick-seal product. We’ve worked hard to understand how to put the layers together so we can deliver both.” Hermeticity isn’t sacrificed either, he adds.

“We’ve actually had this in the works for about two years,” Hahn continues. “We’ve learned a lot about running materials fast. We’ve also developed a meaningful understanding of how layers in a composite can work together—or against each other, if you do it wrong.”

Autobahn was developed for a range of flow-wrapping applications such as blow-fill-seal vials, diagnostics devices, IV over wrap, and surgical devices. “For blow-fill-seal vial lines, it is all about how fast you can seal the foil,” Hahn explains. “If you can move from 300 cycles (packages) a minute to 400, that is a high throughput achievement and you can justify new highly automated lines.” Rollprint’s objective for this product in 2018 is “to partner with clients that thrive on technology and are willing to push the perceived boundaries of speed limitations with the goal of hitting the marker of 400 packages per minute,” the company shared in a news release.

Rollprint also shared the following feedback from a product line manager at a major pharmaceutical company packaging blow-fill-seal liquid vials: “You turn the flow wrapper on and this Autobahn material just works. We chose Rollprint because we have multiple product changes per day; starts and stops are part of our business model. A must-have for us in the selection process was a material that allows incredible forgiveness without sacrificing the flow wrappers’ maximum speed capability.”

Hahn adds that Autobahn tears open easily without the use of traditional laser or mechanical scoring, which can reduce operating costs.

Autobahn is available in aluminum foil and ClearFoil barrier options. “For UV sensitivity, foil is typically a better choice,” Hahn says. But “ClearFoil can be customized with a UV additive.”

For more details, visit Rollprint at Pack Expo Las Vegas Booth S-6129.

 

Source Article from http://www.packagingdigest.com/flexible-packaging/new-material-promises-faster-flow-wrapping-easy-opening-170920

How the 4th Industrial Revolution will impact packaging, part 1

Sustainable packaging strategies will need to adapt to the massive restructuring of the retail industry, a shifting global logistics infrastructure and a changing notion of consumption itself. Kelly Cramer zooms out—way out—to explain why and how industry can reconsider packaging for the next era of production.

 

The world is changing as we enter the Fourth Industrial Revolution.

You don’t have to look far in the media, or even within your own immediate surroundings, to see that the world is changing by grand leaps―and with haste. Some, such as those at the World Economic Forum, are characterizing the many changes seen in the last few years as the Fourth Industrial Revolution (aka Industry 4.0). Building upon the Third Industrial Revolution of the internet and automation (that is still ongoing), the Fourth Industrial Revolution is marked by advancements that fuse the physical with the digital. Robotics, the Internet of Things (IoT), 3D printing, advanced materials and artificial intelligence are all examples of this. Every industry will be disrupted with a velocity, scope and systems impact that has never been seen before. 

 

Due in part to changing behaviors and desires, consumption is changing.

Among the areas that will be change by this revolution, and that is already changing before our eyes, is the notion of consumption itself. What people are consuming, how and when they’re consuming it, and where the consumption takes place is changing quickly. The astronomical rise of ecommerce is the most obvious aspect of changing consumption, but there are other compelling changes, including the explosion of subscription products, the success of brands with super-fast production cycles and the growth of the sharing economy.

As a result of these new sales channels and an evolving consumer experience, we’re observing greater customization of products, better accessibility to products, the prioritization of convenience, and more engagement between consumers and brands.

 

As consumption is changing, the systems of production are also changing.

Due at least in part to these changes in consumption, we’re observing a fundamental restructuring of the retail industry that is in process right now. What’s happening right now isn’t just “American malls have too much real estate vacancy.” Anyone who sells anything―not just the apparel companies or department stores in headlines―will be impacted by the consumption evolution. The idea of what a store is may change considerably in the coming years as shopping becomes more digitized and multidimensional. Like journalism before it, the consumer packaged goods (CPG) industry will likely get “leaner and meaner.”

The shift in the sale of goods to new channels and consumption habits is very much related to the global shift in logistics. The way things move through our world is being optimized, automated and reshuffled. Additionally, manufacturing and supply chains are becoming smarter, more agile and interconnected.

 

Sustainability is a new standard and expectation in production and consumption.

In addition to systems changing, circular economy and sustainability have become key considerations in the modern business model. The rise of the aspirational consumer (who places high value on environmental responsibility), combined with the disproportionate and unprecedented buying power of the millennial generation (that loves sustainability), means that every day you’re not investing in sustainability you’re losing much longer time down the road to catch up. If you’re able.

 

Because packaging touches all products, and because consumption and production are fundamentally changing, packaging will also fundamentally change.

Packaging is connected to the sale of all products; it is the common material thread between all things sold. Packaging must first and foremost protect the product. If packaging fails and the product gets damaged, you lose the entire capital, environmental and human investment that went into making that product. Often, the “footprint” of packaging is much less than the actual product itself.

For this reason, studying how the packaging relates to and interacts with the product―or in other words, analyzing “the product/packaging system”―is essential to creating sustainable packaging. A package is well-designed so long as the amount of material used in packaging is enough to protect the product but no more.

The role of packaging in the ecommerce channel enables something much different from packaging than traditional retail does. This past spring at the Sustainable Packaging Coalition’s conference SustPack, Dr. Kim Houchens and Brent Nelson of the Amazon packaging sustainability team explained how products that move through Amazon fulfillment are handled on average 20 times, versus the minimum of five for brick-and-mortar retail. And while the product isn’t handled individually until it reaches the shelf at a brick-and-mortar store, in Amazon fulfillment centers, pallets are broken down into individual units much earlier in the process, and re-aggregated into shipping packages for each unique customer order. And because packaging doesn’t move with a certain side facing up in ecommerce, it means that certain fragile products like liquids sometimes need to be packaged differently to prevent leakage. This shows that you’re hiring packaging to do a very different job in ecommerce than you are for traditional retail.

 

The traditional product/packaging system will struggle in the Fourth Industrial Revolution if it doesn’t adapt fast enough to the new demands put on it―but these changes can also set packaging free.

One way that the traditional product/packaging system is falling short in ecommerce is in product damage rates. Amazon is encouraging its vendors to think seriously about avoiding product damage, because it creates a terrible customer experience. Specifically, the etailer has worked with ISTA to develop a test to simulate how packaging moves throughout the Amazon fulfillment process. It includes two hours of vibration, 17 simulated edge corner face drops and a leak integrity test.

Amazon has also developed the Frustration-Free Packaging program to encourage brands to package product in a way that doesn’t require an Amazon box, and can be sent direct to the consumer without being repackaged in the fulfilment centers, potentially helping mitigate damage and also helping save materials.

One could argue that traditional retail in some ways holds sustainable packaging back―because of prevailing marketing conventions. Brands want shelf presence, which may mean excess materials to “increase real estate” and flashy labels or inks that could negatively impact recyclability. But as Amazon has emphasized, expensive “romance” packaging isn’t required to draw the consumer’s attention in ecommerce; it’s the product, not the packaging, that is displayed to consumers online when they buy, so the consumer doesn’t need to touch or feel the packaging to make a purchase decision (packaging functionality, however, is still critical for the consumers’ usage experience). Additionally, the need of theft protection no longer being relevant will also help companies use fewer materials.

Another significant challenge to the traditional product/packaging system is the newer dimensional weight pricing rules from the big carriers like UPS and FedEx that will make it significantly more expensive to ship larger volume packaging (air, that is) direct to the consumer. Changing logistics costs will add complexity to the product/packaging system, but overcoming these challenges will provide significant carbon benefits. In this sense, packaging sustainability will be more tied to logistics sustainability than before.

Another interesting possibility is when and if the need for more sustainable packaging and the cost of logistics ends up changing the products themselves. One classic example is movement toward concentrates to avoid shipping water, but we’re seeing flashes of an exciting new horizon with Amazon’s plunge into microwave assisted thermal sterilization (MATS). We may not need into ship ice packs if, in the future, we’re eating more food that doesn’t require refrigeration. Packaging will be at the forefront as processing technologies, changes to the products themselves and the tightening of logistics efficiencies dramatically reconfigure the product/packaging/process system.

Part 2 of this series will examine what industry can do about adapting packaging for this next era of production.

 

Kelly Cramer is a project associate at GreenBlue where she works primarily within GreenBlue’s Sustainable Packaging Coalition and one of its fastest growing projects, the How2Recycle Label program. She comes to GreenBlue with a background in public interest advocacy and a J.D. in Environmental Law from Lewis & Clark Law School in Portland, OR, as well as a deep passion for writing and design.

 

**********************************************************************************

Learn about the latest developments in sustainable packaging at MinnPack 2017 (Nov. 8-9; Minneapolis). Register today!

 

Source Article from http://www.packagingdigest.com/sustainable-packaging/how-the-4th-industrial-revolution-will-impact-packaging-part-1-2017-09-20

Sustainable packaging is more important than ever

Sustainability in packaging has never been more important. So say 92% of respondents to the 2017 Sustainable Packaging Study. Now in its tenth year, this annual research provides insights into the trends, issues and concerns of the sustainable packaging community. 2017 is no different.

• Whose job is it to educate consumers on sustainable packaging? Brand owners—89% of them—think they are mostly responsible. How does social media play a role? Download our free 34-page report to find out.

• When it comes to packaging materials, brand owners are currently sourcing more fiber than plastic, but they are more interested in sourcing bio-based or post-consumer recycled plastics. Which markets might be ripe for a switch in packaging materials? We tell you in our data-filled report.

• Most companies (74%) put an emphasis on using recycled-content materials for their packaging. That helps fuel the market for recyclables, which, in turn, feeds the demand for recycled content in a positive economic circle. But companies not using recycled content have some pretty good reasons. We share some of their verbatim comments in our comprehensive report.

The report, which you can download for free below, analyzes the full results of the 2017 Sustainable Packaging Study, which is conducted by Packaging Digest in partnership with the Sustainable Packaging Coalition.

Each year, we ask questions about general trends in packaging sustainability, which give us year-by-year historical statistics. But we also include questions on current hot topics. For 2017, we asked about Packaging Education, Packaging Sourcing and Recycled-Content Packaging (which corresponds to the three bullet points above).

On Thurs., Sept. 14, Packaging Digest and the Sustainable Packaging Coalition (SPC) presented highlights of the survey results in a webinar, which you can now view on-demand. The report contains insights from Packaging Digest; watch the webinar to also hear insights from SPC’s associate director Adam Gendell.

 

******************************************************************************************

Learn about the latest developments in sustainable packaging at MinnPack 2017 (Nov. 8-9; Minneapolis). Register today!

 

Source Article from http://www.packagingdigest.com/sustainable-packaging/sustainable-packaging-is-more-important-than-ever-2017-09-19

Frito-Lay’s Tostitos Lucky Bags put NFL teams in the spotlight

Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips. The limited-time food packaging features the logos of 19 National Football League teams, with one team per bag, and the packaging design launched at the start of the 2017 football season.

To add another layer to the Lucky Bags experience, Frito-Lay printed a smartphone-friendly code on the back of each bag. Consumers snap the codes to access tongue-in-cheek videos featuring Tostitos’ Lucky Bags and NFL players like Dak Prescott of the Dallas Cowboys and Aaron Donald of the Los Angeles Rams.

Pat O’Toole, senior director of marketing, Frito-Lay North America, provides further details on the project.

 

Why create graphics for these 19 teams, out of the 32 in the NFL?

O’Toole: There are so many teams, traditions and rituals in the NFL that it’s difficult to celebrate all of them. For now, Tostitos is working with teams with which PepsiCo has a relationship and will evaluate expanding that list in the future. [Note: PepsiCo is Frito-Lay’s parent company.]

 

Where will the Lucky Bags be available?

O’Toole: Lucky Bags will be available regionally at retailers in team markets. Additionally, starting next month four teams will be available on Amazon in an NFL Ultimate Tailgate pack. The team-specific boxes for the Cowboys, Steelers, Packers and Patriots feature metallized Tostitos film printed with the team logo, plus a team-customized outer box. Suggested retail price is $22.99.

There’s a Lucky Bag inside customized team tailgate boxes along with other Frito-Lay snack products.

 

How long will Lucky Bags be available?

O’Toole: The bags are available now through October.

 

Are the Lucky Bags graphics used on just one stock-keeping unit (SKU)? If so, why this SKU?

O’Toole: Tostitos Lucky Bags graphics are being used only on Original Restaurant Style, our most popular variety.


What is the net weight of the Original Restaurant Style bag?

O’Toole: Each bag weighs approximately 13 ounces.

 

Not everyone who lives in Chicago, for example, is a Bears fan. So who will decide which team bags are sold where: Frito-Lay or retailers?

O’Toole: The bags are being sold regionally, based on the geographic location of the team.

 

Did Frito-Lay need to make special arrangements with the teams to match their team colors on the bags?

O’Toole: Yes, Frito-Lay worked closely with each of the 19 teams to ensure branding, including colors and graphics, were consistent with team guidelines.

 

What kind of code is printed on the back of the bags, to link consumers to Tostitos’ Lucky Bags videos?

O’Toole: A Snapchat Snapcode is on the bottom right-hand corner of each bag. The Snapcode brings consumers to a piece of exclusive content for that team, describing their pre-game rituals and superstitions.

 

Will these bags replace the regular Tostitos packaging or be in addition to it?

O’Toole: These bags will be sold in addition to regular Tostitos packaging.

 

************************************************************************************

Learn what it takes to innovate in the packaging space at MinnPack 2017 (Nov. 8-9; Minneapolis). Register today!

Source Article from http://www.packagingdigest.com/packaging-design/frito-lays-tostitos-lucky-bags-put-nfl-teams-in-the-spotlight-2017-09-18

Frito-Lay’s Tostitos Lucky Bags put NFL teams in the spotlight

Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips. The limited-time food packaging features the logos of 19 National Football League teams, with one team per bag, and the packaging design launched at the start of the 2017 football season.

To add another layer to the Lucky Bags experience, Frito-Lay printed a smartphone-friendly code on the back of each bag. Consumers snap the codes to access tongue-in-cheek videos featuring Tostitos’ Lucky Bags and NFL players like Dak Prescott of the Dallas Cowboys and Aaron Donald of the Los Angeles Rams.

Pat O’Toole, senior director of marketing, Frito-Lay North America, provides further details on the project.

 

Why create graphics for these 19 teams, out of the 32 in the NFL?

O’Toole: There are so many teams, traditions and rituals in the NFL that it’s difficult to celebrate all of them. For now, Tostitos is working with teams with which PepsiCo has a relationship and will evaluate expanding that list in the future. [Note: PepsiCo is Frito-Lay’s parent company.]

 

Where will the Lucky Bags be available?

O’Toole: Lucky Bags will be available regionally at retailers in team markets. Additionally, starting next month four teams will be available on Amazon in an NFL Ultimate Tailgate pack. The team-specific boxes for the Cowboys, Steelers, Packers and Patriots feature metallized Tostitos film printed with the team logo, plus a team-customized outer box. Suggested retail price is $22.99.

There’s a Lucky Bag inside customized team tailgate boxes along with other Frito-Lay snack products.

 

How long will Lucky Bags be available?

O’Toole: The bags are available now through October.

 

Are the Lucky Bags graphics used on just one stock-keeping unit (SKU)? If so, why this SKU?

O’Toole: Tostitos Lucky Bags graphics are being used only on Original Restaurant Style, our most popular variety.


What is the net weight of the Original Restaurant Style bag?

O’Toole: Each bag weighs approximately 13 ounces.

 

Not everyone who lives in Chicago, for example, is a Bears fan. So who will decide which team bags are sold where: Frito-Lay or retailers?

O’Toole: The bags are being sold regionally, based on the geographic location of the team.

 

Did Frito-Lay need to make special arrangements with the teams to match their team colors on the bags?

O’Toole: Yes, Frito-Lay worked closely with each of the 19 teams to ensure branding, including colors and graphics, were consistent with team guidelines.

 

What kind of code is printed on the back of the bags, to link consumers to Tostitos’ Lucky Bags videos?

O’Toole: A Snapchat Snapcode is on the bottom right-hand corner of each bag. The Snapcode brings consumers to a piece of exclusive content for that team, describing their pre-game rituals and superstitions.

 

Will these bags replace the regular Tostitos packaging or be in addition to it?

O’Toole: These bags will be sold in addition to regular Tostitos packaging.

 

************************************************************************************

Learn what it takes to innovate in the packaging space at MinnPack 2017 (Nov. 8-9; Minneapolis). Register today!

Source Article from http://www.packagingdigest.com/packaging-design/frito-lays-tostitos-lucky-bags-put-nfl-teams-in-the-spotlight-2017-09-18