Best-in-class bottle from Innis & Gunn






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Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/18/2013 12:34:49 PM





 

Innis & Gunn bottle

 

 

Ardagh Group has produced a new lighter weight 660mL bottle for Innis & Gunn’s Original and Rum Finish beers. In keeping with its record of continuous innovation, Innis & Gunn set Ardagh the task of producing the lightest weight bottle in its class at 360 grams, which will sit alongside a newly light weighted 330mL bottle.

Ardagh’s product design team applied its advanced computer simulation technology including finite element analysis (FEA) and prototype modelling to develop the new bottle.

Moving to lower weight glass bottles will considerably lessen the brewer’s environmental impact. The combined weight reduction—the 330mL bottle now weighs 195 grams, down from the current 245 grams—will represent a saving of 2,000 metric tonnes of CO2 over the next three years.

Celebrating 10 years in business, Scotland’s leading independent beer company can now offer a 660mL serving to its loyal band of followers across the globe. Innis & Gunn is the best-selling British bottled beer in Canada and number one bottled import ale in Sweden.

 

Source: Innis & Gunn

 

 

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