Gilchrist & Soames Talks Package Innovation for Premium Brands

As part of the next installment of our multimedia series – Package Design Matters – we spoke on site with Roys Laux, vice president of marketing at Gilchrist & Soames, and Josh Kirschbaum, chief operating officer of the company, at the premium personal care brand’s U.S. headquarters. We discuss package innovation for premium brands; how package design extends overall branding for the consumer packaged goods company and for its customers, whether they are retailers or hoteliers; and the impact of female leadership on the creative environment.

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