Minneapolis-based design consultancy, Ideas that Kick, recently delivered stylish new packaging for Rejuva, the fashion line of compression legwear licensed by Dr. Comfort to complement their existing Shape-to-Fit line of medical-strength compression hosiery.
“Medical orthotic compression wear can be deadly dull and monotone — in theory as well as actual design,” Brand Strategist for Kick, Mary Kemp said. “Dr. Comfort’s licensing agreement with Rejuva represents a major step toward bringing a sense of fashion to the category, so we dialed up the fashion sense of our packaging to really engage our target audience.”
“Rejuva was licensed to be a sister line to the Dr. Comfort Shape-to-Fit compression line typically sold by podiatrists and in medical equipment stores,” Creative Director of Kick, Stefan Hartung said. “It was exciting to package products that so wonderfully balance health benefits and high style. Genuine fashion photography gave our package concept a look [that was] truly unique to a category known for featuring conservative stock photography. Our packaging solution for unisex products leveraged the wedding photography trend of newlyweds showing off their matching socks. That’s a lot sexier than a professional in a dark blue suit.”
Kick’s new Rejuva packaging will be available from podiatrists and specialty retailers in summer 2015.
About Dr. Comfort
Therapeutic shoes don’t have to look therapeutic. This is the belief that drove the founders of Dr. Comfort to reinvent the category in 2002 and become one of the worldwide leading manufacturers of diabetic footwear in the years since. Dr. Comfort recognized a need for people with diabetes to have access to prescription shoes that looked better, felt better and are easily available. The company’s product offering has expanded over the years to include prescription and non-prescription inserts, diabetic socks, slippers, sandals and compression wear that help enable and inspire people with a full range of therapeutic needs to be more active. Learn more at www.drcomfort.com.
About Ideas that Kick
Ideas that Kick innovates branding and business opportunities — by design. Kick elevates client branding, product development, package design and online engagement strategies to transform words and images into action. To woo and wow consumers. Clients that have benefited from Kick’s insights and innovations include Becton Dickinson (BD), Cargill, Caribou Coffee, Deckers Brands, PepsiCo, Step One Foods, Synchrono and Twin Cities In Motion. Learn more at www.ideasthatkick.com.
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