The American Marketing Association’s Houston Chapter has officially opened its 2015 Call for Entries in the Chapter’s annual Crystal Awards. Entry deadline is Friday, April 10, 2015, with a late deadline option of April 17, at a higher fee.
This year, there over 90 categories to enter, ranging from full marketing campaigns in B2B, B2C and nonprofit, to specific projects such as branding, print and digital advertising, research, public relations, online marketing, interactive and multimedia, promotional products and packaging, events and trade show displays, collateral creation, and web marketing. Additionally, 2015 marks the launch of three special “members-only” categories, which includes a Corporate Citizenship category open only to AMA members. A panel of internationally distinguished marketing executives from outside the Houston area will score entries to determine the finalists and winners.
According to AMA Houston President, Jared Houser, “A Crystal Award is the most sought after trophy in the region’s marketing community because winning a Crystal is more than a beauty contest – it’s about proving results. Additionally, to capture the spirit of what winning a Crystal truly means, our Crystal Award co-chairs have made some dynamic changes to this year’s event.”
The 2015 Crystal Awards gala will be held May 15 at Hotel Zaza. “Not only are we thrilled to be hosting the event at Hotel Zaza, we have completely revamped how we take entries from the marketing community. In order to save our entrants time and money, our entry system is now fully online. Meaning, our entrants now have the ability to upload their project work samples electronically and not to have to print and deliver physical submissions,” said Stacey E. Moore, 2015 Crystal Awards co-chair.
The gala evening includes a cocktail reception and the awards presentation, followed by dinner and a special after-party. The 2014 gala drew a record crowd of 530. This year, the event chairs are anticipating upwards of that number as the area’s top marketers are expected to be in attendance to experience the new venue and format.
According to Houser, “Because of the changes our chairs have made to the program and the fantastic entertainment we are developing, we expect record entries and attendance. If you are a marketer who created an amazing project with tangible ROI, it’s time to submit to Crystal Awards so you can relish in the reward. We are ready for Houston to show us what they’ve got!”
About AMA Houston
AMA Houston is the area’s premier professional marketing organization and the nation’s largest AMA chapter. AMA Houston provides marketers the ability to remain competitive in today’s business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year six times in the last nine years by AMA’s international headquarters, AMA Houston serves more than 1,100 members with diverse marketing expertise from a variety of industries. For information, visit www.amahouston.org.