Think like champions





Empowering packaging engineers to make a difference, combined with the continued development of and investment in sustainable materials, ensures a bright future.

Lisa McTigue Pierce, Executive Editor — Packaging Digest, 4/1/2013 6:09:00 PM




Dell’s revolutionary packaging innovations—such as bamboo and mushroom packaging—make it easier for customers to be “green,” enhance the brand experience and promote a healthier supply chain. By building an innovation pipeline, Dell has become a world leader in sustainable packaging, reducing its packaging material use by more than 20 million pounds, saving more than $18 million and contributing to a top-five placing in Newsweek’s U.S. Green Rankings for the past four years.

Oliver CampbellOliver Campbell
Oliver Campbell, director of procurement for packaging and packaging engineering at Dell, shares his inspiration and vision for the future.

Q: What is the most pressing problem in packaging today and why?

A: Creativity, and the ability to synthesize ideas to create innovative advantage. Packaging is currently undergoing rapid transformation in three major areas: One, customers are demanding greener packaging; two, governments worldwide are doing the same through increased regulation; and, three, investment dollars are flowing into new technologies. When coupled with a projected 1 billion increase in global population-which is like adding another India or China-in 12 short years, those who succeed will innovate to provide cost-competitive packaging that supports an empowering future that people are demanding.


Q: How do you motivate your team in packaging R&D?

A: I coach my team to think like champions—to take the smart risks. Nearly everyone has a special project. Not all projects pan out, but they are all interesting. It works because it’s more about the team than the individual. We help each other, share the credit and believe in making a difference. Maybe it’s corny, but it’s amazing how powerful this type of culture can be.

Q: Who has influenced you the most in packaging and how?

A: Hands down, it’s Bill McDonough and Michael Braungart who have been my inspiration. “Cradle to Cradle’s” contrast of “doing good” rather than just “doing less bad” deeply influenced my thinking when developing bamboo and mushroom packaging. The book also served as a cultural marker that the world is changing; it said, “It’s OK to think this way, and this is where the next profitable opportunities lie.” I have a signed first edition copy that I treasure.

Q: What are some of the most exciting packaging projects im which you’ve been involved? 

The projects we work on just seem to get better and better, so stay tuned! The industry now has more capability and openness to pursue our ideas. But definitely the best moment was when I told my engineers we were going to make mushroom packaging. They looked at me like I was crazy. I told them they would make history, and they did.

Q: Where is the industry headed?

The future of packaging looks bright. Investment capital continues to move into the development of sustainable materials. I think it has to for the reasons outlined above. We know the leaders in this sector, and it has been phenomenal to see their growth.



Exploring alternative renewable materials for packaging, such as bamboo and mushrooms, nets Dell top spots in various “green” lists, attention in the press and the respect of eco-conscious consumers.

Dell MultipackDell Multipack

2007 – Dell introduces the Multipack server packaging option, which eliminates up to half of the packaging materials. Up to four 1U rack height servers or 10 blade servers can be delivered in a single box with an integrated pallet. Customers ordering delivery of multiple products at one time can take advantage of this highly efficient delivery option. Collateral materials can be reduced by up to 75 percent, too: Only one set of product manuals and CDs is included in each box, further reducing paper use and material waste.


2008 – Dell launches its “three Cs” packaging strategy, which focuses on the cube (packaging volume), content (what it’s made of) and curbside recyclability of its packaging materials. The goal is to save more than $8 million and eliminate approximately 20 million pounds of packaging material by 2012.


2009 – Dell begins shipping its Dell Inspiron Mini 10 and Mini 10v netbooks with cushions made from bamboo, a highly renewable material that serves as an alternative to foams often used in packaging.

Dell bamboo packagingDell bamboo packaging

The global “green” enterprise IT study released by Strategic Oxygen and Cohn & Wolfe reveals Dell as the No. 1 green technology brand.

2010 – At No. 1, Dell tops Newsweek’s list of America’s Greenest Companies.


Dell’s bamboo packaging is certified “compostable” in municipal and industrial aerobic composting facilities, receiving D-6400 certification from the American Society for Testing and Materials (ASTM).


Since 2008, the company has increased the amount of recycled content in its packaging to approximately 32 percent.


Dell mushroom packagingDell mushroom packaging2011 – After testing cushioning made from a new “rapid renewable” material—mushrooms—Dell says it is ready to use the EcoCradle mushroom-based packaging from Ecovative ( commercially in a pilot with its PowerEdge R710 servers to help reach its waste reduction goal.


Dell’s 3Cs strategy earns the 3R Packaging Merit Award from Singapore’s National Environment Agency.


Dell ranks No. 8 on Interbrand’s 2011 Best Global Green Brands list.


2012 – Dell announces that it has eliminated more than 20 million pounds of packaging material since 2008. It exceeds its goals by reducing the volume of its packaging more than 12 percent, increasing the amount of recycled and renewable content up to 40 percent and ensuring that up to 75 percent of its packaging is recyclable or compostable at curbside.


Dell appears again on Interbrand’s Best Global Green Brands list, moving up to No. 7.


The Green Supply Chain CHaINA award by the Global Supply Chain Council, Asia’s leading professional organization in supply chain management, acknowledges Dell for greening its supply chain with bamboo packaging.








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Beware of Bottled Water

Beware of Bottled Water

Water, water everywhere and we are duped into buying it bottled.
Consumers spend a collective 0 billion every year on bottled water in the belief–often mistaken, as it happens–that this is better for us than what flows from our taps, according to environmental think tank the Earth Policy Institute (EPI).
For a fraction of that sum, everyone on the planet could have safe drinking water and proper sanitation, the Washington, D.C.-based organization said this week.
Members of the United Nations have agreed to halve the proportion of people who lack reliable and lasting access to safe drinking water by the year 2015. To meet this goal, they would have to double the billion spent every year on water supply and sanitation.


”While this amount may seem large, it pales in comparison to the estimated 0 billion spent each year on bottled water,” said EPI researcher Emily Arnold.

”There is no question that clean, affordable drinking water is essential to the health of our global community,” Arnold said. ”But bottled water is not the answer in the developed world, nor does it solve problems for the 1.1 billion people who lack a secure water supply. Improving and expanding existing water treatment and sanitation systems is more likely to provide safe and sustainable sources of water over the long term.”

Worldwide, bottled water consumption surged to 154 billion liters (41 billion gallons) in 2004, up 57 percent from 98 billion liters in 1999, EPI said in a written analysis citing industry data.

By one view, the consequences for the planet and for consumers’ purses are horrifying.

”Even in areas where tap water is safe to drink, demand for bottled water is increasing–producing unnecessary garbage and consuming vast quantities of energy,” said Arnold. ”Although in the industrial world bottled water is often no healthier than tap water, it can cost up to 10,000 times more.”

At up to .50 per liter ( per gallon), bottled water costs more than gasoline in the United States.

A close look at the multibillion-dollar bottled water industry renewed Arnold’s affection for the faucet.

Tap water comes to us through an energy-efficient infrastructure whereas bottled water must be transported long distances–and nearly one-fourth of it across national borders–by boat, train, airplane, and truck. This ”involves burning massive quantities of fossil fuels,” Arnold said.

By way of example, in 2004 alone, a Helsinki company shipped 1.4 million bottles of Finnish tap water 4,300 kilometers (2,700 miles) to Saudi Arabia. And although 94 percent of the bottled water sold in the United States is produced domestically, some Americans import water shipped some 9,000 kilometers from Fiji and other faraway places to satisfy demand for what Arnold termed ”chic and exotic bottled water.”

More fossil fuels are used in packaging the water. Most water bottles are made with polyethylene terephthalate, a plastic derived from crude oil. ”Making bottles to meet Americans’ demand for bottled water requires more than 1.5 million barrels of oil annually, enough to fuel some 100,000 U.S. cars for a year,” Arnold said.

Worldwide, some 2.7 million tons of plastic are used to bottle water each year.

Once it has been emptied, the bottle must be dumped. According to the Container Recycling Institute, 86 percent of plastic water bottles used in the United States become garbage or litter. Incinerating used bottles produces toxic byproducts such as chlorine gas and ash containing heavy metals tied to a host of human and animal health problems. Buried water bottles can take up to 1,000 years to biodegrade.

Of the bottles deposited for recycling in 2004, the United States exported roughly 40 percent to destinations as far away as China–meaning that even more fossil fuels were burned in the process.

I believe you will agree this situation is not very satifactory, in fact it is a real disaster. It is time these big companies looked after the world instead of doing their best to destroy it

There is an alternative you know.

Let me tell you a little bit about it. I don’t know if you are aware that we all have acidic bodies. By that I mean we are each have a pH level lower than what is required to be fit and well.

Those people with a lower level, are prone to sicknesses. Like weight problems, osteoporosis, diabetes, high cholesterol, hypertension, arthritis, and acid reflux and many other maladies.

Cancer finds it is hard to establish itself in an alkaline body, however an acidic body is a breeding ground for many illnesses.

I want you to take a close look at Kangen water.

To see how kangen water works please CLICK HERE

To see a demonstration of how this water is so effective email Ralph Morton or phone               604-536-6813       

My name is Ralph Morton, I was very overweight, listless, tired and very miserable. I tried to lose weight to feel better but when I managed I put it back on again. I read an article about what Toxins are doing to our Bodies and was sold. I discovered a Natural Cleanse that cleaned up the organs in my Body and immediatly felt 100% better. With this in mind I ask you to read my take on Toxins.

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