Soft & Dri Partners with Play for P.I.N.K. to Benefit Breast Cancer Research

Newhall Laboratories announced that its Soft & Dri brand is partnering with Play for P.I.N.K., a non-profit organization that raises funds for breast cancer research. Beginning July 1, sales of specially-marked Soft & Dri stick and aerosol products sold in North America will support a $10,000 donation to the organization.

In addition to being featured on-pack, the Play for P.I.N.K. logo was prominent in a Soft & Dri ad distributed in Sunday newspapers nationwide on 7/28. The partnership will also be prominently called out on Soft & Dri’s and Play for P.I.N.K.’s websites.

“We are honored to support the vital efforts of Play for P.I.N.K., whose steadfast dedication to funding breast cancer research we have long admired,” said Jon Achenbaum, Newhall Laboratories’ CEO.  “Soft & Dri stands for confidence, a value that naturally aligns with Play for P.I.N.K.’s resolve to make ‘breast cancer’ a term referred to solely in past tense.”

“As a brand long trusted by millions of women, Soft & Dri is an ideal partner for our organization” said Stephanie Hamburger, executive director of Play for P.I.N.K. “Soft & Dri’s products help women feel confident and beautiful. At Play for P.I.N.K., our efforts aim to create a world where women can feel confident knowing they can live their lives without the specter of a disease that has impacted the lives of far too many.”

Soft & Dri currently offers four types of deodorants including Aerosol Antiperspirant, Dri Gel Antiperspirant, Clear Glide Antiperspirant, Aluminum Free Deodorant and Stripe Antiperspirant Sticks (in Canada only). Every Soft & Dri product helps women feel confident by keeping them dry and fresh all day long.

Soft & Dri products with the Play for P.I.N.K. logo will be available starting in August. For more information, please visit www.softndri.com.

About Play for P.I.N.K.
Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) is a grassroots organization dedicated to raising funds for breast cancer research, by creating and promoting awareness of breast cancer through sporting and lifestyle events. Our commitment is to contribute 100% of all monies raised to our sole beneficiary, The Breast Cancer Research Foundation.  Since 1996, Play for P.I.N.K. has donated nearly $30 million to The Breast Cancer Research Foundation. Play for P.I.N.K. currently holds events in 27 states with an estimated 30,000 annual participants. For additional information, please visit www.playforpink.org.

About Newhall Laboratories
Soft & Dri owner Newhall Laboratories (a Brynwood Partners company) acquires and reinvigorates classic personal care and beauty brands, bringing deep consumer marketing, product innovation and retail expertise to some of America’s most trusted brands. LA Looks, Dep, Thicker Fuller Hair, Zero Frizz, Pure & Natural and La Bella are among the company’s other brands.  For more information, please visit www.newhalllabs.com.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

Technorati Tags: , , , , , , , , , , , , , , , , , , ,

Frejenal Named Managing Director of Lindal Argentina

The LINDAL Group today announced the appointment of Gonzalo Frejenal to the position of managing director of LINDAL Argentina, effective July 1, 2013.

Frejenal, based in Buenos Aires, has extensive experience in business-to-business market development and deep knowledge of the regional plastics industry.  He worked most recently with Bericap – Inesa S.A., as business unit manager for this worldwide plastics closure manufacturer.  Previously, Frejenal was regional sales manager for Sicpa Argentina S.A., and was commercial and project manager for Amcor PET Packaging de Argentina S.A. 

He started his career in sales and marketing at Letraset de Latinoamerica Argentina S.A., and is fluent in Spanish, Portuguese and English.

Frejenal earned an MBA from Instituto para el Desarrollo Empresarial de la Argentina (IDEA), and a B.A. in Economics from Belgrano University.

The LINDAL Group is a worldwide leader in the development and manufacture of valves, actuators and spray caps for aerosol products used in pharmaceutical, cosmetics and food applications. 

“We welcome Gonzalo to the LINDAL team at a time when we have the potential to reach new levels of unprecedented regional growth,” said Robert Brands, president – LINDAL Americas.  “His extensive background with leading companies, and his ability to manage diverse responsibilities and teams, will help us grow profitably, as demand for our innovative aerosol solutions grows throughout the region.”

Frejenal will report to Robert Brands and to Francois-Xavier Gilbert, chief executive officer.

About Lindal Group
LINDAL Group is a worldwide leader in the design, manufacture and sale of valves, actuators and spray caps used in aerosol products.  The Hamburg, Germany-based company has more than 50 years of experience with dispensing solutions for the cosmetics, household, pharmaceuticals, food and technical industries.

The LINDAL Group is represented by subsidiaries and licensees in more than 15 countries throughout Europe, Asia and The Americas.  The company is renowned for its innovative designs, which deliver optimal functionality and return on investment.  As a result, LINDAL packaging solutions are the choice of the world’s most prestigious and trusted brands.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

Technorati Tags: , , , , , , , , , , , , , , , , , , ,