At PRINT 13, Kodak Embraces Opportunities to Engage with Customers and Recognize Award Winners

Kodak is taking advantage of PRINT 13 to deliver on its ongoing strategy of emphasizing customer-focused activities. During the largest printing and graphic communications event in North America, Kodak is participating in a variety of events and forums to directly engage with customers, listen and share how Kodak’s continued innovations can help them grow their businesses. PRINT 13 takes place September 8-12 at McCormick Place in Chicago.

Customers looking to meet and talk with Kodak executives and experts are invited to stop by Kodak’s Customer Center (#3187) to learn about the company’s broad portfolio of graphic communications, prepress and print solutions. Customers also will have the opportunity to hear Antonio M. Perez, Kodak chairman and chief executive officer, share an update on Kodak’s emergence and exciting news about continued innovation. Attendees who are interested in the Breakfast Event can get more information and register at http://www.regonline.com/kodakbreakfast.

In addition to the Breakfast Event and Customer Center, partner booths throughout the show floor will feature demonstrations of a variety of KODAK Solutions. Lastly, Kodak and its customers will be participating in industry events, and a number of customers will be recognized for printing excellence at industry award presentations.

“Kodak’s goal for PRINT 13 is simple—we want to have as many meaningful business discussions with our current and potential customers as possible,” said John O’Grady, regional managing director, U.S. & Canada Region and vice president, Kodak. “When everything is said and done, we’ll be successful if we’ve been able to inspire attendees to evaluate streamlining workflow, to consider making their offset press digital or to expand the types and value of the applications they are offering to their clients. We want to talk about what’s possible today and how it can have a tremendous impact on business.”

Kicking off the event, Kodak customers will be widely recognized at the prestigious 2013 Premier Print Awards Gala featuring the InterTech Technology Awards. Kodak will be recognized at the PIA ceremony as a recipient of the esteemed InterTech Award for the innovative KODAK FLEXCEL Direct System. This year’s InterTech Technology Award marks the third time Kodak has received recognition from Printing Industries of America for its flexographic solutions.

The Printing Industries of America Gala follows—and is a celebration of print excellence and customers from around the world. More than 75 award-winning entries were made using Kodak equipment and solutions. One of the many award-winning Kodak customers, PDI, will have its INNOVATION book recognized as an outstanding achievement in print production, winning Benny Awards in both the categories of Digital Print-Brochures and Print Self-Promotion. PDI credits its KODAK NEXPRESS Press heavily for its success.

“The feedback that we have received from our clients regarding the INNOVATION book has been incredible,” said Jamie Barbieri, president of PDI. “Our customers love the new and unique added-value applications such as the raised dimensional varnish; the larger format sheet; the enhanced fifth color printing unit for fluorescent, pearlescent and metallic colors; as well as the UV Varnish effects that can all be incorporated into marketing print communications to enhance and increase ROMI. The adoption of these special print techniques has been rapid and continues to grow every day, both with our existing clients, as well as with new clients who have come to PDI for this unique offering.”

Customer successes will continue to shine the following night at the Gold Ink Awards, where outstanding print work will be recognized and Hall of Fame inductees will be honored. Kodak customer Fry Communications will receive multiple Gold Ink Awards recognitions that Kodak’s prepress and digital technologies helped bring to life.

“We are incredibly proud of our craftsmen,” said Melissa Durborow, Director of Marketing at Fry. “The Fry culture, from upper management the whole way through to individual operators, is one of relentless commitment to quality improvement. Throughout every day, every shift, every investment and every process, our underlying purpose is to improve our services and our product. Winning these Gold Inks validates what Fry is all about.”

Also during the event, Kodak’s Chris Payne, vice president of Business to Business Marketing, will be inducted into the Soderstrom Society. The Soderstrom Awards Dinner is named for the late Walter E. Soderstrom, one of the founders of NAPL, and recognizes the contributions of industry leaders, including printing firm owners, equipment manufacturers, consultants and educators.

In addition to industry award events, Kodak is meeting with customers throughout PRINT 13 at its Customer Center (#3187), and executives are presenting at two separate events:

  • Printing Standards Forum, a conference of IDEAlliance, Sept. 9, 10:30 a.m.-noon

    • Kodak’s William Li, WW Color Technology manager, is participating on the industry panel “Do You See What I See? Can You Print What I See?” and sharing his color management expertise.
  • Converting Packaging and Printing Expo, Sept. 9, 1:15-1:45 p.m.

    • Kodak’s Michael Bialko, WW Unified Workflow product specialist, is presenting “Workflow Automation – YOUR Way” to packaging-focused attendees at the co-located event.

      PRINT 13 attendees can see KODAK Technology in action for themselves in a variety of partner booths:

  • ACTEGA Kelstar booth #558
  • Baum #3202
  • CP Bourg #1912
  • EFI #2602
  • GSS/Adphos #2680
  • MCS #3512
  • Komori #1251
  • Konica Minolta #518
  • Ricoh #1931
  • TEC Lighting #2640

About Kodak
Kodak has transformed into a technology company focused on imaging for business. Kodak serves customers with disruptive technologies and breakthrough solutions for the product goods packaging, graphic communications and functional printing industries. The company also offers leading products and services in Entertainment Imaging and Commercial Films.

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PMMI and ISPE Partner to Launch Pharma EXPO

PMMI, owner and producer of the PACK EXPO trade shows, and the International Society for Pharmaceutical Engineering (ISPE) announce the debut of Pharma EXPO, a new event designed to connect pharmaceutical, medical device and nutraceutical manufacturers with the packaging, processing and other supply chain technologies they need to meet rigorous industry regulations and grow business. The event will debut in 2014 and co-locate with PACK EXPO International (November 2-5, 2014; McCormick Place, Chicago).

The vision for Pharma EXPO is to be the world’s leading event for the pharmaceutical and medical industries.  In addition to the exhibits portion of the event, which is designed to meet the needs of the manufacturers and suppliers, ISPE will produce a world-class conference program, scheduled to take place during the show.  Attendees will have an opportunity to see cutting-edge technology in packaging and processing and attend conference programs that address common challenges in the pharmaceutical lifecycle.

“Pharma EXPO is part of our strategy to make it more efficient for attendees to find the technologies they need,” says Charles D. Yuska, president and CEO of PMMI. “By partnering with ISPE, which is over 20,000 members strong, with a very robust knowledge and learning program, we can combine the best aspects of PACK EXPO with deep industry knowledge and insight to deliver a first-class event for the industry.”

“At our core, ISPE is about preparing our members to lead global change and innovation in pharmaceutical manufacturing sciences and technology,” says Nancy Berg, president and CEO of ISPE. “This venture event will provide a new vehicle to achieve that goal and provide members with a unique opportunity to be inspired by ideas and technologies developed for other industries.”

PACK EXPO has always had a strong presence in pharmaceutical and medical device manufacturing.  Historically, upwards of 18% of end-users who attend PACK EXPO have identified themselves as pharmaceutical and medical device manufacturers, while one-third of all the exhibitors at PACK EXPO are suppliers to the pharmaceutical industry.  The partnership of ISPE, the world leader in pharmaceutical engineering and manufacturing, and PMMI, the world leader in packaging and processing, will make Pharma EXPO a leading pharmaceutical industry event.   The show will offer the attendees what they want most — exposure to the latest technologies, the opportunity to attend a full range of education sessions, as well as networking with industry professionals.

The co-located PACK EXPO International and Pharma EXPO are expected to attract 48,000 attendees, 2,000 exhibiting companies and over 1.1 million net square feet of exhibit space in 2014. Additional information about the new show will be released in the coming months.

About PMMI
PMMI is a trade association representing 600+ packaging and processing supply chain companies that provide a full range of packaging and processing machinery, materials, components and containers. PMMI actively brings buyers and sellers together through its various programs including: The PACK EXPO family of trade shows, packexpo.com, PMT Magazine, PACK EXPO Show Daily, networking events, educational programs and more.

PMMI organizes the PACK EXPO trade shows: PACK EXPO International, PACK EXPO Las Vegas, PACK EXPO East, EXPO PACK Mexico and EXPO PACK Guadalajara, connecting participants in the packaging and processing supply chain with their customers around the world. Coming Up: EXPO PACK México, June 18-21, 2013 in Mexico City, Mexico; PACK EXPO Las Vegas at the Las Vegas Convention Center, September 23-25, 2013; PACK EXPO International 2014 at McCormick Place in Chicago; Nov. 2-5, 2014, PACK EXPO East at the Pennsylvania Convention Center in Philadelphia, February 2-4, 2015; EXPO PACK Guadalajara, March 18-20, 2015 in Guadalajara, Jalisco, Mexico.

About ISPE
ISPE, the International Society for Pharmaceutical Engineering, is the world’s largest not-for-profit association serving its Members through leading scientific, technical and regulatory advancement throughout the entire pharmaceutical lifecycle. The 20,000 Members of ISPE are building solutions in the development and manufacture of safe and effective pharmaceutical and biologic medicines and medical delivery devices in more than 90 countries around the world. Founded in 1980, ISPE has its worldwide headquarters in Tampa, Florida, USA and offices in Brussels, Belgium, Singapore and Shanghai, China and is publisher of Pharmaceutical Engineering Magazine.

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The Packaging Conference in brief






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Rick Lingle, Technical Editor — Packaging Digest, 2/13/2013 6:09:20 PM





 

TPC square logoThe Packaging Conference in Atlanta February 4-6 attracted 28 exhibitors and more than 230 attendees that included me. The three-day run was characterized by stimulating presentations and several energetic speakers and content that centered on technology developments and trends, especially those that related to sustainability. And an added dose of a marketing and package design inputs complemented by Big Picture views of economic/energy-related trends to round out the coverage.

 

Several highlights among many that caught my attention:

ZipBox, a joint development of Zip-Pak and T.H.E.M., revealed that it is looking at new liner materials and a plastic box. It is also developing with ITW Hartness a 100+ containers per minute packaging machine to meet end user requirements for higher output packaging. Introduced at Pack Expo Las Vegas 2011, the hybrid format combines the resealability of Zip-Pak technology with the basic utility of a carton.

 

A new film qualification process from Mondelez (Kraft) cuts the development and turnaround time from 6-12 months to 3-5 weeks using methodology that identifies and isolates failures and applies and scales globally.

 

Richard Blanchard, Diageo director packaging technology, noted that the company’s relative spend on packaging is 75% glass and just 7% PET with the balance other materials while providing a frank assessment of these two packaging formats the premium spirits producer relies on.

 

Blanchard solicited in rhetorical fashion the desire for a truly rigid, premium-feel clear polymer bottle that is the same weight as conventional PET bottles and at the same economics as glass. Any takers? 

Also, the company is looking to reduce the weight of its glass bottles by 15-20%.


The Absolut truth


There was an interesting presentation on the Absolut Unique bottles by Fredrik Kallqvist of the Ardagh Group that augmented information found in Packaging Digest‘s January 2013 cover story on this amazing development. Some points he made:

The Absolut Unique campaign could have made 94 quintillion different combinations; the bottles are recyclable because the organic coatings and inks burn off; per-bottle costs were only a little more than a sleeve label. In responses to questions, he also noted that while the Absolut Unique process produced very beautiful bottles and also some ugly ones, they did not segregate any less-than-appealing designs that resulted from the controlled random process simply because “beauty is in the eye of the beholder.”

 

I couldn’t agree more, though I also believe consumers will by default make that decision as it relates to any bottles left on shelf.

They did also not set aside any special bottles such as number 1 or 1,000,000 or any other one.

The Unique bottle is a nearly impossible act for Ardagh and Absolut to follow and it was stated that Absolut does not repeat a campaign, so the Absolut Exposure program launched in January that reportedly uses the groundbreaking technique of using photography in bottle printing.

 

Purac cupsHigh-heat and performance PLA homopolymers

 

As one example of the strong sustainable component to the event, Francois de Bie, marketing director of Purac, The Netherlands, disclosed the company’s work in developing in high-value polylactic acid (PLA) homopolymers, PDLA, that exhibit crystallization that increases the polymer’s heat-resistance (to 100 deg C) and other properties (see photo at left). These include versions of PLA that are microwavable and dishwasher safe for applications from consumer goods to utensils to food packaging.

One Purac innovation was for PLA foam pellets as an alternative to EPS (expanded polystyrene) pellets while another, for high-heat PLA films (around 225 deg C), is under development.

 

These examples just scratch the surface of an event that provided insightful content across the supply chain from converting through distribution.

 







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Leather Conference Folders & Promotional Bottled Water – Why They Make Great Promotional Gifts

Leather Conference Folders & Promotional Bottled Water – Why They Make Great Promotional Gifts

At your next Conference will you target your product or service by giving delegates a Leather Conference Folder or do you target the delegate’s personal care with Promotional Bottled Water? This article discusses both possibilities and then leaves the choice up to you.

When a delegate receives information on the conference they have been invited to it sets the level of expectation immediately. If you contact the person via E.Mail with a PDF map that could be acceptable. However if the information arrives by post along with a relevant Promotional Gift such as a good quality road map or pen then it makes it much more personal. It gives the delegate the impression that they matter and that they can look forward to more pleasant surprises upon arrival. Perception is vital so you must get it right at the outset.

Upon arrival at the event the delegate can expect to pick up a bag with relevant information on where to go, what to do etc. But imagine if when they arrive that the information is presented in a Leather Conference Folder with their initials engraved upon the outer cover? All of a sudden this person feels that they are a valued individual and not just part of the crowd. You can see this for yourself at the next event you attend. Watch what attendees do with a plastic carrier bag, it is usually dropped at the feet of the recipient whilst they remove their coats or sign in. It is then left lying around or discarded entirley. Compare that then to the person whose personalised Leather Conference Folder is treated with care and respect. The folder will be put down carefully on a surface and it will be studied carefully as if it were an important item.

By catering for the attendees personal needs you once again demonstrate a personal touch. Giving each delegate Promotional Bottled Water tells them that you know they will probably get thirsty and you care enough about them to solve that problem. Unlike a pen or keyring this really is all about them and their personal care and not about you and your product. That said of course by branding the Promotional Water Bottle you achieve two wins for the price of one.

So which one you choose is completely up to you. Do you use the Leather Conference Folder or the Promotional Bottled Water? You will be aware that either of these items work well in delivering your message to its intended audience. The water will almost certainly be consumed on site so could be considered as a short term Promotional Item whereas the personalised Leather Conference Folder will definitely be taken back to the office or home and valued as great quality Business Gift.

Personally I believe you should give them both options but then as a Promotional Merchandise supplier that probably won’t surprise your will it?

Paul Beirne has been in the Promotional Clothing business for more than 20 years and is Sales Director of http://www.btcgroup.co.uk/about.html This UK based company is the largest privately owned manufacturer of Promotional Clothing and Promotional Merchandise in the UK.

Article from articlesbase.com

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