Novelis launches world’s first certified recycled-content aluminum beverage can





Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 5/3/2013 9:43:21 AM


Novelis evercan


Novelis, the world leader in aluminum rolling and recycling, has announced the commercial availability of the industry’s first independently certified, high-recycled content aluminum designed specifically for the beverage can market. With a minimum of 90 percent recycled aluminum, the Novelis evercan aluminum beverage can body sheet will allow beverage companies to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package. 

“We are excited to be able to deliver yet another tangible result of our commitment to sustainable aluminum product innovation,” says Phil Martens, Novelis president/CEO. “Our Novelis evercan high-recycled content beverage can body sheet, backed by the industry’s first independent certification program, represents tremendous progress in sustainable consumer products packaging. As the world’s leading supplier of aluminum beverage can sheet, this is an important step toward delivering on our ultimate vision of an aluminum can with up to 100 percent recycled content.”

Novelis evercan aluminum sheet has been certified for high-recycled content by SCS Global Services, a trusted leader in third-party environmental, sustainability and food quality certification, auditing, testing and standards development. Novelis is initially offering aluminum can body sheet guaranteed to contain at least 90 percent recycled content. When combined with the can end made of a different alloy during the can making process, the new Novelis evercan will enable beverage companies to market their beverages in standard 12-oz aluminum cans certified as made from a minimum of 70 percent recycled content. The Novelis evercan aluminum beverage can body sheet is commercially available now in North America and Europe, and will be available worldwide later this year.

The company’s efforts to increase the recycling of beverage cans is a key component of its plan to dramatically increase the recycled content of its products across its global operations to 80 percent by 2020. Already the world’s largest recycler of aluminum, Novelis has announced capital investments of close to $500 million over the last two years that will double global recycling capacity to 2.1 million metric tons by 2015. Recycling aluminum requires 95 percent less energy, and produces 95 percent fewer greenhouse gas emissions (GHGs), than manufacturing primary aluminum. 

“This first phase of the Novelis evercan high-recycled content initiative serves as a critical catalyst for Novelis to work more closely with consumer brand customers, our supply chain partners and other community stakeholders to increase end-of-life recycling of used beverage containers,” says John Gardner, Novelis chief sustainability officer. “We encourage wide participation from other aluminum suppliers, beverage and packaging companies, retailers and distributors, recyclers, municipalities, environmental groups and consumers themselves in promoting the use of more sustainable consumer packaging through aluminum recycling.”

For more information about Novelis evercan aluminum beverage can sheet, including an infographic and video, visit

Quotes from partners and supporters:
• SCS Global Services managing director Stowe Hartridge-Beam:
“We are pleased to have independently certified the exceptionally high levels of recycled content in Novelis’ aluminum can sheet, which represents a new benchmark of performance in an industry that has been long known for its recycling efforts. Novelis’ proven performance is evidence of its commitment to preserving natural resources, reducing waste and advancing sustainability.” 

• Stuart L. Hart, SJ Johnson chair in sustainable enterprise professor, Cornell University, and author of “Capitalism at the Crossroads”:
“Novelis’ launch of the evercan is an important part of its larger strategy to de-link the production of aluminum from greenhouse-gas intensive bauxite mining and primary aluminum production. Through their imagination and collaboration across the supply chain, they are reinventing the aluminum industry.” 

• Jonathon Porritt, founder/director, Forum for the Future:
“This is a really exciting development. The benefits of using recycled rather than prime-based aluminum are well understood, and for Novelis to be able to guarantee 90 percent recycled content beverage can body sheet represents a real breakthrough.”


Source: Novelis







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How to Get Mineral Water Benefits Without Buying Bottled Mineral Water

How to Get Mineral Water Benefits Without Buying Bottled Mineral Water

Despite possible mineral water benefits, I don’t believe that mineral revitalization water purification systems are a worthwhile investment. They simply don’t make sense. Here’s what I mean.

Why would you take naturally occurring waters, strip them of their minerals and then “revitalize” them, by adding your own choice of minerals back in? There is no doubt that today a home purifier is a basic necessity, unless you live on a farm with a pristine spring. But, it is possible to purify without de-mineralizing?

Since ancient times, people have sought out mineral water benefits for healing a variety of conditions. The warm springs and naturally carbonated baths were tourist attractions for many years. I myself have visited a small town in West Virginia, taken a bath in the hot springs followed by a wonderful massage, and left feeling more relaxed than I’d been in years. Of course, most people today rely on prescription drugs and other sedatives, rather than truly relaxing in a hot bath. So the natural springs are not popular vacation spots any longer. Anyway, the advertising claims regarding mineral revitalization water purification systems is overstated, to say the least.

All natural sources have trace minerals, which are essential for good health. They are often referred to as electrolytes, because they are tiny ionic particles that you can’t see, but they do improve the taste of water. Sodium and potassium are the most important of these electrolytes. Most people get enough of these through diet, but when it comes to taste, waters that have traces of sodium and potassium are simply better.

That brings me to the bottled beverage companies. They also overstate mineral water benefits. I’ve read claims concerning the relief of many serious health conditions, just by regularly consuming these bottled beverages.

If I had to choose between buying bottled and buying mineral revitalization water purification systems, I’d choose the later. The plastic bottles leach chemicals into the liquids. Those chemicals are believed to increase our cancer risks. Both plastic and glass bottles are a major source of pollution. I care a great deal about the environment, as well as my long term health, but there are better options than expensive mineral revitalization water purification systems.

They are called selective filtration.

With the technology that is currently available, it is possible to remove contaminants without removing naturally occurring minerals. With a step called ion exchange, traces of lead and copper will be replaced with traces of sodium and potassium, but unlike mineral revitalization water purification systems, this step is inexpensive.

So, you can have mineral water benefits without paying thousands of dollars for a purifier or buying hundreds of plastic bottles. The best purifier on the market costs around a hundred dollars and can be installed in minutes. You can even enjoy mineral water benefits in your own bathroom with a showerhead filter that costs even less. It’s like bathing in hot springs in the privacy of your own home.

Zach Zimmerman has been researching water purification methods for several years. Visit his webpage Natural Purified Water to discover how to select the very best water filtration system for your home or office. Invest in your health and buy a home water filter, but make sure you make it a good one.

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