Global Trading Tips: Six Steps to Perfect Packaging

By Stuart Whitmore

There’s an old adage about the perfume industry that the scent costs less than the bottle it comes in. But you don’t need to be hawking Chanel No.5 to know that packaging is a vital part of any consumer product. Whether it’s protecting fragile contents in transit, making goods stand out on store shelves or working to enhance brand image, proper packaging can improve the bottom line.

Alizila tapped some seasoned e-commerce entrepreneurs to find out how they handle packaging issues for the products they sell. Here are their tips:

1. KNOW WHAT TO ASK FOR
When it comes to packaging, most products come ready to be displayed on the shelves of the big retail outlets. That’s fine if your products are destined to be sold in store, but it’s unlikely to meet the needs of online businesses that run on a click-and-ship, rather than bricks-and-mortar, model. “An online retailer needs packaging robust enough to get to the consumer without damage,” says Paul Greenberg, CEO of Australia’s National Online Retailers Association and a 10-year e-commerce veteran who co-founded DealsDirect.com.au. “It sounds obvious, but a lot of product for store shelf display comes in oddly shaped plastic clamshells, or with a window into the product. That’s the opposite of what you want. Not only do you not need [packaging] to sell the product for you on the shelf, it’s a severe impediment to smooth distribution.”

E-tailers who don’t want to waste time and money repacking and bubble wrapping products should ask their suppliers up front for appropriate packaging. “It took me about two years to find a colloquial term for what I wanted that Chinese suppliers understood,” says Greenberg. The phrase he was looking for was mail-order packaging. “Mail order may have died with the Sears Roebuck catalogue of 1930, but it’s still a very relevant term to use in China when you need packaging for an online business,”  Greenberg says. Upon placing an order, clearly state that you want mail-order packaging, he suggests. If the manufacturer messes up and sends the goods in display packaging instead, many will be willing to correct the mistake by sending packing sleeves or offering a credit.

2. SOURCE ONLINE
Packaging is about more than just a six-sided shipper box. If you need specialized display container or packaging designed from scratch, you’ll need to source it like you would any product.

One place to start is the packaging and printing portal at global B2B trading website Alibaba.com. Ric Kostick, co-founder of San Francisco-based 100% Pure, used Alibaba to find custom containers for his company’s line of natural cosmetics after failing to locate an American source. “Domestically you can’t get any of the packaging because in the U.S. the factories just do not exist,” Kostick says. “So when I found Alibaba I was very excited. You pretty much type what you want into the search bar and you have a vast selection of factories you can chat with and ask specific questions.”

100% Pure uses both standard packaging designs picked from a catalog and unique, custom-made containers, yet Kostick has never once visited a factory. “For our aluminium compacts we sent drawings of what we wanted and pictures of similar items, and they were able to do a production sample that imitated our designs,” says Kostick. “There was a little bit of back and forth to get the shape and the engineering right—the minor details that matter so much once it’s in the consumer’s hands—but it turned out really beautiful.”

3. GO GREEN
Recycled and environmentally friendly packaging can also be sourced online, something that is integral to the brand image of 100% Pure. “We use recycled paper, aluminium from recycled soda cans, soy ink on our labels and all the plastic we use has been recycled,” says Kostick, who has found verifying the supplier’s eco-credentials fairly straightforward. “Before Alibaba you had to go through a broker, which was a lot more expensive. Now you can see verified videos and photos to check a factory’s credibility and if you want to verify if something is recycled they usually have third party certificates available.”

4. NEGOTIATE ON QUANTITY
China’s packaging factories are geared up to handle massive orders, but if your requirements are more modest don’t let the published minimum order quantities put you off. “A lot of factories are negotiable. If you can get them to see that you’re testing the market, and if things go well you can give them larger orders in the future they’ll work with you,” says Kostick. “The key is to tell them you will pay more per unit for a smaller quantity.”

Greenberg has seen a change as China becomes not only the world’s factory, but the world’s leading wholesaler, too. “Chinese suppliers are quick to adapt and are responding to retailers who prefer to order small quantities more often, rather than large orders infrequently,” says Greenberg. “In places like Yiwu, outside of Shanghai, you can order in small lots of 20 to 50 units, which was unheard of a decade ago.”

5. HAVE A PLAN B
When choosing a packaging partner, Kostick’s tactic is to contact lots of suppliers to assess their capabilities and enquire about pricing and minimum order quantities (MOQs), then ask a shortlist of suppliers to send production samples. He chooses a factory based on the highest quality sample, but also builds relationships with additional suppliers. “You never want to be stuck with just one supplier. If something happens to them you’re in a bind. So we have a supplier for our plastic tubes, another for our paper compacts, another for labels, and sometimes we have a backup supplier. If they increase the price unreasonably on you, or the relationship breaks down a little bit, you want to have other suppliers ready.”

6. D.I.Y. DESIGN
While factories in China are great places to get your packaging made, when it comes to design there’s no place like home. “I’m an advocate of doing as much as you can offshore, but with any quality brand the design work is still done onshore,” says Greenberg, who notes something is often lost in translation between eastern and western design languages—not to mention concerns about spelling mistakes and legal compliance with labeling of goods. At 100% Pure, an in-house graphic designer creates artwork to match parameters supplied by the factory. “So the only problems we’ve had with spelling were our own fault.” says Kostick.

Good on-pack design is about more than just dodging ‘Chinglish’ embarrassments, however. Even if your products are sold online rather than in stores, pretty packaging can pay dividends. “Mail order packaging doesn’t have to be a brown box. A lot of online retailers now recognize that it’s an important part of their branding,” says Greenberg. “Receiving a parcel is the climax of an end-to-end customer experience. It seems a pity to let them down at the last moment with a package that is tired or damaged. It’s not a good look.”

This article originally appeared on Alizila.com.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Why Should A Company Select Promotional Bottle Openers To Advertise Its Business?

Why Should A Company Select Promotional Bottle Openers To Advertise Its Business?

Branding is one of the most important concepts in current marketing world and brand promotion is very essential for any company to grow. Your brand image, brand recognition and brand visibility can be boosted by using Printed promotional products. Conventional modes of advertisements require you to invest hundreds of thousands of pounds. By using promotional goods, you can reduce your marketing budget around few hundred pounds. All you need to do is to choose a suitable promotional item to advertise your business, get your company name, logo and slogan printed on them and deliver among your target audience. Your consumers enjoy using them and your brand will get recurring exposure in a cost-effective way. Among different promotional items available to organizations such as logo bugs, umbrellas, personal fans, pen knives, thermometers and many more, I think that companies should choose bottle openers to advertise their brands. They are very effective tools to advertise your business and are largely distributed by utility stores, breweries, wineries, restaurants and insurance companies. They are inexpensive, flexible and productive. You can hand them out at clubs, pubs, liquor stores, trade shows, public gatherings, parties and exhibitions. They are an excellent choice for large mass giveaways due to their small size and weight. Promotional bottle openers are very effective to get your company name and contact details literally in recipient’s hands as everyone needs a bottle opener at different events including Christmas, New Year, Halloween, parities, public gatherings, social events and meetings. You can easily address their needs by imprinting your company name, contact details and motto onto bottle openers and delivering among them. Bottle openers are not easily available to consumers and they tend to stay with them for a long period of time. Another advantage of using bottle openers as your advertising agents is that they are not subjected to wear and tear and they stay in a kitchen or inside a pocket safely and your logo and message stays around longer. Bottle openers become more effective if you present them to your prospects on key rings. Your recipients not only use them to open the bottles but they see your brand name and motto every time they pull out their keys. Key ring bottle openers might be presented as a plastic bar or in a thin aluminium strip. They might be shaped like palm trees, sharks, snowboards, lobsters or surfboards. They might be attached to ball caps or with magnets. Some of them are designed to open difficult bottle caps or they might be built into bottle jackets. Some are combined with compasses, forks, rulers and army knives. Key ring bottle openers are also presented with wide handles so you can grip them easily. Many manufacturers offer different bottle openers such as Bottle openers keyrings, Croma bottle openers and Waitress knife . All these different types of bottle openers come into variety of colours, styles and designs. They provide a good space for imprinting an eye catching promotional message, logo and contact details onto them. They are colourful, inexpensive, cost-effective and beautiful. If we take an example of Croma bottle openers , an order of quantity 250+ is placed at a price of £0.65 (each), a quantity of 500+ is entertained at an affordable price of £0.59 (each), a quantity of 1000+ is offered at an affordable price of £0.56 (each) and you can get as low as £0.51 (each) for an order of 5000+. All these prices include a one colour and one position print. They are offered with metal key tags and price includes printing up to four colours including full colour or laser engraving. Note that repeat origination charge applies if exact order placed within 12 months of the original. Dimensions include 37x88mm.

For promotional products or ideas please call the industry experts Yellow Pig Promotions today. Tel: (01255) 808085 or email sales@yellowpig.co.uk.

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Looking For Plastic Mould Machinery Manufacturer/Exporters

Looking For Plastic Mould Machinery Manufacturer/Exporters

Ahimsa Industries Pvt. Ltd is a well-known company manufacturing several kinds of Plastic Moulds including moulds for household and domestic purpose, cap sealing and closers and pails for paints for oil industry. Our foremost aim is to acquire a real success in the Industry and to create a brand image of the company across the world. We manufacture and export the molded plastic products that are of superior quality. Design serves as the major part of moulds. Since long years we are knowledge and experience in designing the most multifarious and complicated moulds.

Ahimsa Industries is having expertise in the manufacture of injection moulds. We also comprise of a full CNC tool room that works day and night for manufacturing moulds. Moulds manufactured by us are supplied to almost all industries and leading brands in India and are also exported in international – Australia, Egypt, Bangladesh, UK, Cyprus, Auckland, Bangladesh, CYPRUS, Ethiopia, EUROPE, Guinea, Iran, Kenya, MEXICO, Muscat, Nepal, Nigeria, Saudi Arabia, South Africa, Sri Lanka, Sudan, Tanzania, UAE, Uganda, UKRAINE, USA, Zambia, and Zimbabwe. We manufacture moulds by using the supreme quality of alloy steels. Every part of the mould is cautiously designed, roughed, hardened and finalized with proper inspection at every stage of manufacture process. The procedure of mould manufacturing is not contracted, which make sure about the severe quality control. Products manufactured with the finest production methods and machines, our resultant plastic moulds are supreme in every factor of quality as well as precision.

We are well-known as the excellent Plastic Mould Manufacturers in India. The use of finest quality materials in the manufacturing makes sure about availability of plastic moulds of high durability and resistant to unpleasant conditions. Our wide variety of caps and closures are obtainable in various designs, sizes, and colors. These caps can be Flip Top Cap, Conical Cap, pilfer-proof or Temper Proof Cap. These caps are mainly utilized for sealing bottles in the food, in the field of pharmaceuticals, cosmetic, medical and beverage industries. Furthermore, our variety is modified as per the explicit needs of our customers.

As per the above advances, we are well assured that we can offer you with the utmost quality products, best in time delivery and outstanding customer service at the most affordable cost. You are welcome with your requirement and provide us with your specific design; pictures, tasters and materials for processing molds. Our knowledge and skill will change your products ideas into realism.

Ahimsa Industries pvt ltd is engaged in designing and manufacturing Moulds and Injection moulds in plastic industries. We are a specialized manufacturer, exporter and supplier of moulds and injection moulds machine dealing in Moulds & Confectionery Machines, Caps & Closers Moulds, Best Caps & Closers Moulds, Conical Cap Mould, Pail Mould, Lid Mould, Temper Proof Cap, Flip Top Cap Mould Makers, Plastic Injection Mould, Plastic Moulds, Blow Moulds, Compression Moulds, Moulds For Caps, Moulds For Closures, Molds For Lunch Box, Moulds For House Ware, Moulds For Household, Moulds For Domestic Use, Moulds For Automotive Batteries, CNC Turning Centre, CNC Milling, Tool Maker, Indian Tool Makers in Ahmedabad, Gujarat, India, Mumbai, Australia, Egypt, Bangladesh, Cyprus etc. Our molds and molding machines are used in the industries like Paint and oil industries, Automobiles, Aeronautical, Medical, Pumps, Food processing, etc.

For more information logon to: http://www.ahimsaind.com

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DVD Packaging London – Maximizing Impact On Your Customers

DVD Packaging London – Maximizing Impact On Your Customers

The very first thing is that packaging helps you in creating a perfect brand image. There are people who do not believe in the looks of the product as they feel that the quality of their product is more than enough from sales point of view. But this fact does not have any stand in today’s competitive world. Customers sort out products by their brands.

A DVD with a sleek, attractive and sophisticated looks is sure to be associated with more visibility and greater purchases. It is true that no one gets interested in a shabby looking packet; leave alone the product inside it. Attractive DVD packaging in London is a strategy that allows you to make a place for your product distinctively from others, despite of throat cut competition that exists in the industry.

Another advantage of packaging is that it allows you to maintain your brand identity as well as brand existence. Packaging industry in London is flourishing at an outstanding pace and most packaging companies generate a handsome income each year. Now don’t you think there must be some reason for that!

In fact, packaging is one of the best and most effective sales tools and a large number of companies have become aware of this fact. Therefore countless manufacturers hire quality packaging services so as to attract prospective buyers. Packaging is undoubtedly a vital characteristic that contributes to the sale of your product. It is important for you to become aware about the importance of packaging.

There are a number of packaging companies that offer you with high quality DVD packaging London. These packaging companies are perfect at creating most attractive and highly creative designs to provide your product with a great perceived value. They make sure to consider all the vital issues like visibility and readability. These companies also consider all sorts of product security issues so as to provide it with most appropriate covering. The services offered by these companies cater to a wide variety of requirements and pockets.

This article is contributed by a professional article writer and has been efficient in providing useful information about Cheap DVD Packaging. For more information about DVD Packaging Services London visit: http://www.a1duplication.co.uk/

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Overview Of Packaging Industry

Overview Of Packaging Industry

Packaging, since old times has only meant containment of goods ina location. But with changing times packaging has acquired a whole new dimensions. Today its not only about containment but green packaging and micro packaging where multiple products can be packaged in with minimum transfer of clour or odour. so packaging has acquired a status of science and technology. With multiple product ranges fighting for shelve spaces in superstores packaging today also covers design, labeling and printing of various packaging boxes

Objectives of packaging boxes and labels on packaging

1) packaging nowadays is not only about security and protection of goods but as stated above also about marketing,sales and advertising

2)Packaging protects against shock, vibration,compression, temperature etc

3)Packaging boxes helps keep content fresh and helps increase shelf life as it acts as an barrier against vpour oxygen and dust.

4)Packaging and Labels are designed to communicate a brand image and help increase brand equity. So they help comminicate with the customer and help them make an informed business decision. packaging is also used for track and trace purposes.

5)Packaging helps arranging smaller units into bigger ones which require less physical handling, saving time and cost.

6) Modern day packaging also helps in loss prevention. packages sometimes include verification seal, that help indicate whether the packages are fake or not. Packages also comprise of anti-theft devices that get activated or detected by devices at exit points and require specific tools to disable. Simply put,

7)In medicine and fertilizer industry packaging helps in precision dosage where an precise quantity to be used is packed in a single serving.

8) Handiness – Packing encompasses a feature that adds to convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing and reuse.

Vishal Sagar is the webmaster for Zeus Packaging UK’s leading manufacturer of cardboard packaging boxes.

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    360 Paper Water Bottles

    360 Paper Water Bottles

    Have you ever felt a nagging of your conscience when you had a sip of water from your plastic water bottle or when you had a chance to see the dustbins at a scenic spot flooded with these? If your answer is yes! Read on and be delighted.

    The environment that we share has been affected and we are the major culprits. In answer to the plastic water bottles, the paper water bottle emerges as an eco – product made of recycled material. They aim at decreasing the usage of these plastic bottles and an increased usage of these will lead to a cleaner environment. Americans throw 60 million plastic bottles on an average per day. Statistics claim only that 14% of them are recycled. So, the rest of it ends on the earth as litter. According to National Association for Pet Container Resources (NAPCOR), 2.7 million tons of plastic PET bottles hit the shelves in the U.S and four fifth of it went into landfills. In the name of cleanliness and purity, we have managed to increase the garbage.

    A clear examination of the above implies that the organization ‘Brand Image’ has taken into account the issues of the environment and the bottling companies. Their solution is the ‘360 paper water bottle’ which is a sustainable, innovative and eco-friendly solution.

    They have utilized sheet stocks made from bamboo, palm leaves and other plants. When these sheets are pressed into two halves, a highly degradable micro thin poly-lactic acid (PLA) film forms and this creates as a barrier and prevents spillage. The bottle comes with a plug to seal the bottle. When this is removed, the torn paper is tethered to act as a cap. They are die stamped together and therefore eliminating the usage of a six-pack carrier. Natural dyes add color to these bottles and also allow company graphics to be embossed upon. The paper board tag is a further space for marketing the brand. The eco-boards act as pallets and shipping containers.

    The advantages of these products are:

    Safe and user-friendly

    Resealable cap for protecting the contents

    6 packs made of recycled material

    Ecoboard shipping containers

    Natural dyes for a warm and colorful appeal

    Companies that bottle water, fruit drinks, soft drinks and even beer will need to act upon. Their decisions and further actions will help eliminate a huge amount of plastic material from our planet. We need a win-win not just for the companies and the consumers but also Earth, our planet. The organizations must become responsible and accountable.

    Brand Image is an international design agency aiming at revamping the innovation process through a responsibly designed product. Their product is fortified as a brand at all levels like strategy, usage and differentiation. They aim at delighting the manufacturer and the consumer in a responsible manner. They have challenged the usual norms in producing a plastic water bottle at all levels and have come up with a 360 degree solution, an extremely radical one at that.

    SearchPooch ::


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    All About Flexible Packaging

    All About Flexible Packaging

    <!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –>

    Flexible packaging is one of the most popular methods of packaging used today. The previous methods of packaging using metal and glass have been replaced by flexible packaging today. This type of packaging is mainly used for food packaging. With attractive looks, these packages are light weight, easy to carry and easy to dispose and retain all its content fresh and durable for a longer period of time. To create a brand image, flexible packaging plays a vital role.

    Types of Flexible Packages

    Flexible packages are available in the form of bags, pouches, envelopes, sachets, wraps, laminated pouches, jumbo bags, zipper pouches, blister packs, packaging bags, printed rolls etc. You can also opt for custom deigns as per your requirements . Under special circumstances, the market also provides child resistant flexible packages and military-spec packaging.

     

    Flexible Packaging Materials

    The materials used for flexible packaging are plastic, paper, aluminum, polyester films, polyolefin films , coated films, resin and foil. They are used in single form or in combination and form multi-layered or laminated sheets for packaging. Depending on the material to be packed, the packaging is done. For instance, in pharmaceutical industries barrier films are used. For packing milk or juice, Tetra pack is used. Nowadays importance is also given to biodegradable flexible packaging material.

    Popularity

    In spite of being expensive, more and more manufacturers are opting for flexible packaging because this packaging has proved to be an effective tool for brand promotion. They are available in varied colors, sizes, and execution depending on the product, thereby offering a unique identity to the product it is carrying. With the packaging industry giving lots of importance to convenience and visual appearance of packing, flexible packaging popularity has increased. Besides being attractive, this type of packaging can also have added features like waterproof, greaseproof, vapor-proof, which make them highly demanded in food industry, pharmaceutical industry, spice industry, tea industry, paint industry, confectionery industry, agro processing industry, dairy industry etc.

    For more information, check out Flexible Packaging. For availing packaging services and get more information on different types of packaging, check out Packaging Innovations

    A professional search engine marketer and writer with 6 years of industry experience. Presently working as a Senior Content Manager, developing and managing content for websites and portals, in one of the leading B2B marketplace and web solution provider company based in India. After thorough research on various products, market studies and industry overview, the websites are developed providing an online platform for manufacturers and suppliers of small and medium scale industries to come in contact with worldwide buyers. Specializes in website- content and SEO and market research to identify new areas of opportunity and product development in the online business.

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    Impact of Packaging on Consumers in the Era of Liberalization

    Impact of Packaging on Consumers in the Era of Liberalization

    1. Introduction

                     Packaging today has grown in importance and is regarded as a vital marketing tool. Better packaging results in protection and saved transportation of products, reduces loss, damage and wastage of products and produce. It enhances product value and hence expands markets within and outside the country (Jakhar, 2004). For many products, industrial and consumer, the buyers first contact is with the package. Now–a–days several companies have taken packaging in a positive light. Furthermore, with the increased number of new products available, it is necessary to be ever vigilant regarding the strong promotional values which may be obtained from good packaging. The pressure on the packaging industry has resulted in new types of package and container, new types of can opener and protective caps for medicine bottles. For many consumer products, the package must serve as promotional vehicle and be suitable for transportation, storage in the cup board or freezer and even cooking in the micro wave.

                     Packaging industry in the country has witnessed a sea change in recent past and it is growing rapidly. In 1995 packaging material consumption was 6 million tones and it is estimated to touch 10 million tones by the turn of the century at normal industry growth. A quality product is not substitute for an effective package, but effective packaging can do the following: (1) make the way people think in favour of the product, (2) increase the visibility of the product and the company, (3) reinforce the brand image in store and home, (4) retain customers and attract new ones, (5) enhance the cost effectiveness of the marketing budget, and (6) increase the product’s competitive edge and profits (Masten, 1996).

    In this paper we studied the impact of packaging in consumer buying behaviour in a remote urban area.

    2. Motivation

                     The reason for study is that in a remote urban area the people get accustomed with the packages of several products even before they are introduced in the local market. Being dejected comunicationally most of the recent products may not be available readily in the market. However, through newspapers and television advertisement people remain aware about the special features of packaging of a particular product. As a case study we considered a town of Assam, viz. Karimganj. Karimganj town is the district headquarters of Karimganj District of south Assam, India and enjoys an international border with Bangladesh. The town is located at 240529 N latitude and 920 209 E longitude. The municipal area of the town is 6.09 square kilometres with a total population 52613 according to the 2001 census. This means that the town is quiet densely populated with a population density of 8693.2 persons/sq. km.  The town is at a distance of 247 kms. from the capital city of Assam (Dispur).

                      As northeast is connected through the chicken neck to the main block of India, hence the whole region suffers from communicational problems. Karimganj being a border town has no industrial development. Hence it remains a complete consumer market. Since, there is no liberalization of border trade between India and Bangladesh through Karimganj or similar other border towns, so Karimganj district depend upon the week road link with Guwahati, the only city of northeast India. The road link is week in the sense that the national highway that links Karimganj to Guwahati is often subjected to landslide, terrorist disturbances etc. 

    3.  Methodology and Calculations

                The main objective of the study is to find out how packaging influence the people residing in the towns of the type discussed above. The study is based on a sample of size 73 collected randomly from people of both the sexes of several age groups. The composition of the 73 respondents are shown in the following table.

    Table 1: Age and Sex composition of the sample.

                    Age

     

           Sex

    Below

    20

     

    20–40

     

    40 and

    above

     

    Total

     

     

        Male

     

    18

     

     

    13

     

     

    16

     

     

    47

     

       Female

    4

    17

    5

    26

     

        Total

    22

    30

    21

    73

     The questionnaire consists of 23 questions. The questionnaire is designed based on a similar study made by Kundu and Sehrawet (2000 ) on some cities of Haryana. Table. 2 shows the reply of the respondents to these questions specified under sex as well as age classification. 

     Table 2: Detailed response to the queries of the questionnaire

     

     

     

     

    Question      

     

    Response

     

       Less than 20

    20–40

     Greater than 40

     

     

     

    Total

     

    Male

     

    Female

     

     

    Male

     

    Female

     

     

    Male

     

    Female

     

     

    1. Is packaging a necessary part of product?

    Yes

      8

     4

         12

    15

    10    

    4

    53

    No

    10

    0

    1

    2

    6

    1

    20

     

    2. Is packaging a cost element?

     

    Yes

    9

    4

    12

    12

    13

    3

    54

    No

    9

    0

    1

    5

    3

    2

    19

     

    3. Does packaging increase the sale?

    Yes

    15

    3

    12

    15

    15

    2

    63

    No

    3

    1

    1

    4

    1

    3

    10

     

    4. Does packaging add to the value of the product?

     

     

     

     

    Yes

    7

    3           

    8

    16

    15

    3

    52

    No

    11

    1

    5

    2

    1

    2

    21

    5. Is modification of packaging necessary time to time?

    Yes

    17

    4

    8

    14

    13

    4

    61

    No

    1

    0

    5

    3

    3

    1

    12

    6. Does packaging helps in identifying the product?

    Yes

    18

    4

    9

    15

    13

    4

    63

    No

    0

    0

    4

    2

    3

    1

    10

                         

     Table 2  continued……

     

    Question      

    Response

     

       Less than 20

    20–40

     Greater than 50

     

     

     

    Total

     

    Male

     

    Female

     

     

    Male

     

    Female

     

     

    Male

     

    Female

     

    7. Are marketers serious about packaging?

     

    8.

     

    Yes

    8

    3

    9

    13

    9

    3

    46

    No

    10

    1

    4

    4

    7

    2

    27

    8. Is labeling an important part of packaging?

     

    9

    9.

     

    Yes

    17

    4

    13

    16

    15

    4

    59

    No

    1

    0

    0

    1

    1

    1

    14

    9. Whether packaging of a new product prompts the buyer to buy the product?

     

    prompts

    Yes

    9

    3

    12

    10

    11

    4

    50

    No

    9

    1

    1

    7

    5

    1

    23

    10. Is labeling increases the sale of product?

    Yes

    16

    3

    12

    14

    13

    3

    62

    No

    2

    1

    1

    3

    3

    2

    11

                         

    Table 2  continued……

     

    Question      

    Response

     

       Less than 20

    20–40

     Greater than 40

     

     

     

    Total

     

    Male

     

    Female

     

     

    Male

     

    Female

     

     

    Male

     

    Female

     

    11. Does packaging helps in avoiding adulteration?

    Yes

    12

    2

    5

    7

    9

    3

    39

    No

    6

    2

    8

    8

    7

    2

    34

    12. Does package sometimes mislead buyer?

    Yes

    9

    3

    12

    12

    11

    4

    52

    No

    9

    1

    1

    5

    5

    1

    21

    13. Do you think that packed products are injurious to health?

    Yes

    5

    2

    1

    5

    5

    1

    20

    No

    13

    2

    12

    12

    11

    4

    53

    14. Is plastic package more useful than other packages?

    Yes

    1

    1

    6

    8

    2

    3

    21

    No

    17

    3

    7

    9

    14

    2

    52

    15. Should packages be made such that they can be used as containers later?

    Yes

    13

    4

    12

    11

    11

    4

    55

    No

    5

    0

    1

    6

    5

    1

    18

                         

     From the table first we find out the questions in which the responses in favour (yes) and responses against (no) are nearer to each other. However if the responses are far apart then we conclude that there is total agreement or disagreement to the particular questions. For a particular question equally responses takes place if number of responses in favor is n/2 (where n is the number of respondents). The 95% confidence interval for n/2 is given by n/2 ± 1.96 Ö(n/4) (assuming normality of the proportion). The value of which is [25.87, 47.5]. Now, we consider those questions in which the number of respondents is in favor lies between 26 to 48 then we go for the detailed analysis for those questions age wise as well sex wise in order to analyze the response in details. Here we see that the response for the questions (13, 17, 20 and 23) falls within this range. The other responses provide a clear view about the opinion of the people.

    4. Findings

                From the responses to questions other than (13, 17, 20 and 23) there is either total agreement or total disagreement amongst the respondents. Thus, the following conclusions may be drawn:

    Most of the people think that packaging is a necessary part of the product and also is important to increase the sale though it is a cost element. People express strong believe related to modification of packages along with time and that it also helps in the identification of the product. Though respondents express their doubts about the seriousness of the marketers in packaging the products but the general notion is that packages of the same company should have similar pattern. It was opined that product should have adequate packaging as it is good for health though sometimes packages are misleading. Another view came forward was that opening of packages were not in general a difficult task. However, the people are in favour of using the packages as container after using the goods contained in it. Similar views are also expressed in relating the labeling the products and that, labeling influences the sale of the products. One nice thing that was surveyed was the awareness of the people against plastic packages. So far as free sample was concerned a general agreement was noticed relating to the fact that marketers try to influence the buyers through free sample and are successful in doing so.

    In regard to question number 13, 39 respondents are in favor of the proposal that packaging helps in avoiding adulteration. Again if we look at the age distribution of the respondents in Table 2, then we will find that most of the person in the age group 20 to 50 are in favor of the proposal and the others are not. This may be because the respondents of age less than 20 do not generally have the purchasing power and buy products from the market as and when asked for, by the elders of the family. The products purchased are generally the brand dictated by their elders and they do not have much role to play.  While the people of age more than 50 years adhere to the brands to which they are accustomed and do not like to experiment with new products that may even have a better packaging. Similar pattern is also noticed in question number 17, where it was asked if products should have adequate package. The reason for such close division of opinion can well be explained in the previous manner.

    In regard to question number 20, which ask ‘If free sample is an element of cost?’ it was found that the response of all ages except the below 20 age group are in favor of the proposal. People of below 20 age group thinks that the free sample has nothing to with the cost of the product but this believe cannot be considered to be correct. It is probably their lack of maturity that results in such a decision. In question number 22, which asks, “While buying the product the purchaser should give importance on free sample?” are more or less similar with the previous statement. It has been found from the buyer’s behaviour that almost all respondents like free sample, but at the same time they also consider the ultimate cost of the product. Therefore marketer may give free sample with the product but it should not lead to increase the cost of the product.

     

    5. Conclusion

    It can be concluded that in a remote urban area where products take a long time to reach the consumer market, people are aware of the importance of the packaging. They want that it should be hygienic; differentiable from fake products and that the packets should be used for further use. Labeling is claimed to be an important legal document as it expresses the reliability of the product. However, free sample is not given much importance by the respondents as it is thought to increase the cost of the product and a means to attract the customer. 

     

    6. References

     

    Jakhar, M. (2004) Better packaging promises better living. The Economic Times, 25th October, 2004, Kolkata, pp. 13.

     

     Kundu. S.C. and Sehrawet. M. (2000) Impact of packaging on consumer buying behaviour. Indian Journal of Commerce, Vol. 55, No. 1 and 2, pp. 26–34.

     

    Masten. D.L. (1996) Packaging’s proper role is to sell the product, in Varadrajan, Rajan P. (Ed). The Business of Marketing, Bombay: Jaico Publishing House.

    The author is currently serving in the department of business administration, Assam University, India as Reader.

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    Hop Into the Market with Plastic Bottle Openers

    Hop Into the Market with Plastic Bottle Openers

    Promotional products are a very effective means of brand building. But one has to be careful while choosing a promotional product as it can have both the results, good and bad. If the product you choose is not very well accepted by the customers it could hamper your brand image to a great extent whereas if it is liked by them then you get everlasting marketing impact just by a product.

    Therefore, companies are constantly looking for a cheap and useful product that could be effectively used as a promotional product. In this race plastic bottle openers stand out as a winner. They are usually very inexpensive when compared to other promotional items usually used by companies. Specially the plastic bottle openers are very cheap and are available in a variety of designs that fulfill different utilities rather than just being a bottle opener.

    If budget is not a very big concern you can always opt for slightly expensive forms of plastic bottle openers so that you provide your customers with even more useful and innovative products. These plastic openers ensure that you get full value for the money you are spending.

    Bottle opener is one of the most common necessity of an individual be it women, men or even children. Soda bottles, wine bottles, and various other bottles can be opened with these openers making them a perfect item for marketing promotion of your company. Bottle openers can be combined with a variety of other products to increase their usefulness and appeal. A few examples are:

    They can be combined with key chains so that your product fulfils two purposes at once. Being a key chain you can be sure that your customer will see your brand name and logo many times in a day.
    They can be combined with knives or nail cutters to add even more value to them.

    All in all, plastic bottle openers are a very good choice for promotion activities as they are very durable and robust in comparison to other such items making them last long into the lives of your customers.

     

     

    Author enjoys writing and sharing articles on topics like plastic bottle openers and key chain giveaways. Visit for more details.

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