Inland Label, headquartered in La Crosse, WI, was awarded the GOLD PAC Leadership Award at the Packaging Association of Canada’s (PAC) biannual Awards Gala held in Mississauga, Canada. The PAC has been the voice of the Canadian packaging industry since 1950, and in 2010 expanded its boundaries to serve all of North America.
Competing against 231 entries from packaging suppliers and graphic design firms throughout North America, Inland Label received a Gold Leadership Award for their MAXX Scoop, Nestlé Purina PetCare IML label family series. Purina, in collaboration with Gateway Plastics, redesigned the packaging of its MAXX Scoop line, reducing the amount of plastic from each container by 15% while maintaining the same volume of cat litter. Reengineering the container illustrates Purina’s dedication to sustainable initiatives in reducing its footprint and impact on the environment. The use of Inland IML was also a clear choice for Purina as a 100% recyclable option and Inland’s use of water based inks have essentially zero impact on the environment compared to solvent based inks. Overall, the slimmer pail design enabled Purina to increase the number of pails on each ½ pallet display along with an additional unit deep on the shelf — a key merchandising advantage.
Leveraging Inland Label’s gravure print capabilities in conjunction with IML, allowed Purina’s design firm, Pigeon Branding + Design, to recreate pristine graphics that catch the consumer’s eye at the point of sale. The MAXX Scoop brand provides the consumer with a variety of choices that fit their needs and their cat’s needs and even though there are several products to choose from, the design of the product family conveys brand consistency and brand recognition for the consumer.
The use of IML also offers a number of other key advantages:
· Resistant material for durable branding and tamper evident protection
· 3-Dimensional branding—enhancing product visibility
· Photo quality graphics—driving shelf appeal
· FDA compliant substrates, inks and coatings
· Fast turnaround times for increased speed-to-market
“It’s very rewarding to be recognized as a leading supplier to the Canadian packaging industry on behalf of the PAC,” said Jackie Kuehlmann, marketing manager for Inland Label. “We are proud to have won this distinguished award with one of our valued customers.”
About Inland Label
Inland Label is one of the largest privately owned label suppliers in North America, producing over 23 billion labels annually for customers worldwide. Inland has four decades of experience producing high quality labels for brand leaders in the food, beverage and consumer products markets. The company’s product offering includes Cut and Stack, Injection In-Mold, Pressure Sensitive, Blow Mold and Roll-Fed Shrink labels.
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