Rex Packaging Division of Cenveo Adds New KBA Rapida 106 41-Inch Eight Color

KBA North America is pleased to announce that Rex Corporation, a division of Cenveo Labels and Packaging, and a subsidiary of Cenveo (CVO), a leading global provider of print and related resources with over 60 facilities and more than 100,000 customers worldwide, is installing a new KBA Rapida 106 41-inch eight-color press with two coating units, UV drying capabilities, and a cold foil system at its flagship facility in Jacksonville, FL. Delivery is expected to take place the summer of 2013.

“Cenveo is focused on growth in the Labels & Packaging market,” says Michael Burton, president of the labels and packaging division. “This press investment expands our high-end packaging capabilities and will increase our product offerings for existing clients as well as increase penetration into new vertical markets.”

“We applaud Cenveo for investing in this ‘step-change technology’ at its Rex Corporation location,” says Steve Korn, KBA director of national and key accounts. “This capital investment will help Cenveo Labels and Packaging reach their business growth goals in the high-end packaging market by differentiating themselves from their competition. It will, quite simply, provide a competitive edge in the marketplace for many years to come.”

The new KBA Rapida 106 41-inch eight-color press will be equipped with the latest technology and will increase Cenveo’s high-end packaging capabilities. Since its introduction, the press has been designated the world champion in makeready times and is the most productive press in its class. Its special features include two coating units at the rear of the press, UV drying, VariDry Blue infrared/hot air drying system, a large wall screen at the press console, complete automation including KBA’s unique ErgoTronic and QualiTronic systems, a KBA board package, raised platform, and cold foil system.

“By purchasing our new KBA Rapida 106 press, we’re able to provide our clients with additional optionality for their packaging needs to allow them to differentiate their products from competitors,” says Bill Joca, general manager at Rex. “This press fits into our lean manufacturing philosophy and will allow us to deliver more products to our customers in a faster, more efficient method. It allows our company to continue its drive to a more market-driven, value-added strategy.”

The new Rapida 106 will provide Cenveo Labels and Packaging with an array of additional capabilities including an increased number of available color units, an inline cold foil system, and dual UV coating capabilities. Rex Corporation will be one of only a handful of printers in the Southeast with this unique set of printing resources, allowing them to respond to the growing highly decorative carton market.

Quickly responding to customers’ needs and to trends in the market is what makes Cenveo Labels and Packaging a leader in the industry. Their understanding of what their customers want, played a key role in their decision to purchase this particular press from KBA with its unique features. “Our customers are seeking to rebrand their products with creative new looks,” says Wendy Holmvik, senior vice president of packaging sales and operations at Cenveo Labels and Packaging. Our customers want a high quality folding carton that will stand out from their competitors on the store shelf and catch the consumer’s eye. We foresee the Rapida 106 with its special printing effects, helping our customers packaging pop off the store shelf.”

Another key feature of Cenveo’s press is the its QualiTronic color-control and inspection system, a camera-based inline sheet-inspection system that scans each sheet and compares it with a reference sheet for copy and color validation. This feature is particularly valuable for the firm’s pharmaceutical and medical device customers whose packaging copy is critical to FDA compliance and patient safety.

Rex Corporation is clearly anticipating the installation of the new KBA press and believes that it will be a hit with its design community. “Designers will take full advantage of how many colors are available on the press, as well as all the specialty coating options this press offers.” says Melissa Bye, Rex Corporation account executive. “We’ll be working with our customers to explore all that the new press has to offer.”

“Our relationship with KBA over the past 25 years has been phenomenal and continues to be,” says D.J. Cabler, pressroom and graphics manager at Rex Corporation. “This is our fourth KBA press installation since 2000 and they’ve been there every step of the way with us. We believe that this Rapida 106 is the next evolution in presses.”

Specializing in high-speed, quick turn folding carton work, Cenveo’s Rex Corporation packaging plant is ideally suited to service a range of medium to larger sized customers. Rex’s customer base is predominantly made up of clients in the food, tobacco, medical device and health industries. Many of Rex’s clients are regulated by the FDA and therefore, print quality and accuracy are a critical component of the Rex solution.

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Business Brands

Business Brands

Brand assets and touch points are like words in a sentence. By themselves they might have their own independent meaning, but when combined they add up to convey a larger meaning and message or voice. Everything a brand says or does has an impact on a brand’s voice.

Historically brands and the business they represent were viewed by the general public simply as a business, with basic economic and strategic issues to deal with. However, right now we are witnessing a shift in the way consumers think about brands. Consumers are now seeing brands more as living, breathing entities with personalities and voices all their own. As a result, brands are being asked to act more like good citizens and have an overall net positive impact on the world or at the very least to limit their negative impact.

It wasn’t that long ago that the majority of consumers had no clue about a product’s life cycle. They didn’t know or care where their food came from. They had no idea what a brand’s policy on energy was or if it was “green.” Consumers didn’t think about human rights issues in the factories of the developing world.

Fast forward a decade or two. Thanks to the Internet and its 24/7 fact-sharing availability, consumers are much more informed about all facets of the way brands do business—and they have learned to care. As for brands, it’s not just about earning a merit badge and sleeping well at night. Being responsible and working in a sustainable manner is seen as an aid to business growth and attracting top talent.

Managed brand assets such as ads, packaging, websites, etc. communicate your message to the consumer. As such, they need to help reinforce a brand’s citizenship initiatives. When the consumer knows more about the good work your brand is doing in the world, brands improve the chance that consumers will select your brand over a competitor. But they need to hear it in your voice.

Design Forum addressed retail’s growing complexity as the first company to integrate analytics-based brand strategy into its business model.

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As Transparent as a Their Glass Bottles – Cospak Pty Ltd

As Transparent as a Their Glass Bottles – Cospak Pty Ltd

Cospak Pty Ltd. manufactures a wide range of rigid and flexible packaging at three facilities located in Sydney, Auckland and Guangzhou, China, as well as sourcing over 7,500 products from more than 200 supply partners for distribution to its warehouses in all Australian states, New Zealand, South Africa and Italy.

Founded in 1969, Cospak utilizes sophisticated inventory tracking software, fosters close relationships with partners and clients, and applies a balanced philosophy to operations. Cospak’s expertise and responsiveness to implement efficiency developments have positioned the wine, beverage, food and pharmaceutical industry packaging specialists as Australasia’s largest packaging distributor.
















Three businesses operate under the Cospak brand, which include Cospak Plastics, Premier Plastics and Cospak China. In December 2009, San Miguel Yamamura Packaging Corporation acquired a 65 per cent majority stake ownership in the company, but has left Cospak relatively autonomous in its operations.

With the acquisition, Cospak stands to benefit dramatically with a significant cash infusion and new markets to explore. Cospak General Manager of Operations Jonathan Evans settles partners’ concerns by assuring Cospak will remain just as committed and engaged in current relationships as ever.

Evans is also excited about a new contract with Amcor Glass and the current government quality and efficiency evaluation of Cospak Plastic’s operations—both of which will help position the company to reach its objective of doubling in size within the next few years.


Cospak Plastics, which is the smallest of the three companies under the Cospak brand with million in revenue, is currently in the midst of a governmental review called Enterprise Connect that promotes the business growth in Australian companies. The goal is to make small to medium organizations more efficient and, thus, strengthen the Australian economy as a whole.

“We’re looking at improvements, structural improvements, at the way we manage ourselves in the Cospak Plastics business—the staffing, the structure, how we handle our finances, our marketing. It’s quite broad,” says Evans.

“Through business diagnostic sessions, a specialist business adviser will provide Cospak with recommendations, which are then up to us to take or leave. If we take on any of the recommendations, there’s potential for up to ,000 in co-contribution from the Australian government to help us achieve these recommendations.”


For all the emphasis on operational reviews, efficiency and investments, Cospak is keenly aware of the needs of the employees that source and sell the various packaging the company offers. Cospak treats its employees with respect, pays a solid wage, provides flexibility, trains adequately and provides a collegial atmosphere. As a result, Cospak has high retention levels of their qualified staff.

“It’s about ensuring a high degree of autonomy for the staff. We find our employees, if given enough autonomy in ensuring that the various requirements of their role are met, tend to rise to the occasion and ensure things flow without constant attention,” says Evans.

“No one is looking over people’s shoulders day-to-day but really encouraging independence. As long as consideration and thought has been put into a decision, we tend to be accepting if the result is not great – everyone makes mistakes.”


The empowering methods Cospak preaches at its operations in Australia apply immensely to other company operations. Most of Cospak business is done in Asia, and in general Asian culture lifts relationships to the top of the priority list.

“The key with doing business in Asia are the relationships,” says Evans. “It’s pretty much relationships first, business second. If you have the strong relationship and build up over time a high level of trust, you tend to get the cooperation you need.”

“It’s not just about how much you buy. It’s about how you respect their organization, them as individuals and are culturally accommodating. We’ve been doing business there for well over 20 years so it’s a long learning curve”


Cospak’s Australasia connection ramped up recently with San Miguel Corporation entering the picture. The two companies generally facilitate operations via the same sales mechanisms, offices, warehousing infrastructure, distribution network and customer support services, so a marriage was natural.

Cospak traditionally leaned on the distribution side and was seen as having a manufacturing deficiency. The San Miguel resources should temper those perceptions and strengthen the company for the future.

As Cospak bounces back from the economic downturn, like many Australian companies today, the company is thankful for the strength of its relationships and is particularly excited about a new partnership with Amcor Glass, a leading supplier of quality glass for wine bottles.

“It’s important not to pay lip-service to these principles but to follow through with them. We have to ensure we keep the communication flowing and that we stay in regular contact with our partners. We need to understand their business requirements as much as they need to understand ours,” says Evans.


Cospak is looking at all options to continue growth and capture an even larger global share of the container manufacturing and distribution market. The company is looking at potential acquisition opportunities but maintains that mutually beneficial relationships take priority.

“The key is maintaining relationships. It’s not just about beating up your suppliers and trying to get the best price,” says Evans.

“To a large extent, regardless what happens in the markets, both financial and those we trade within, we tend to ride it through. As long as we maintain those relationships, I believe we will continue to roll with the punches and overcome whatever obstacles are thrown in our path.”

Cospak owns a firm grasp on the packaging distribution market with no imminent danger of that share slipping. Cospak knows that external factors and fluctuations in the markets are beyond its control.

Regardless, Cospak has bottled a chief philosophy: strong working relationships with partners can safeguard Cospak from any rigid situation.

Divya M is a veteran in Internet marketing and a wordsmith par excellence with countless articles on a wide range of subjects to her credit. She is an expert on Business Magazine News.

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