CD Packaging design is one of the reasons why the hard format is still alive. When everyone is going digital, it is wise to offer your fans something that cannot be downloaded. As they say, music alone will not sell. Do not just give them forgettable artwork and packaging like the ones we see every day in record stores- give them something that’s so awesome that they simply have to purchase your album. And not just purchase your album, but tell everyone about it.
So what comprises a good CD packaging design?
Your CD packaging design should protect the CDs. I see a lot of those flimsy cases that are just too cool to be functional. Some CD packaging designs are creative but they do not fulfill their #1 function, which is to enclose and protect the discs. It is cool to come up with fun CD packaging designs but you should never forget that it’s supposed to protect the disc from spills, from dust, from slipping. Creativity s
Your CD packaging design should instantly get people’s attention. This is a must especially now that downloads are preferred by most people. People now are so demanding and frugal because there are so many bands nowadays and especially because they have the choice not to buy music.
Your CD packaging design should be friendly to the environment. This is not a must but you would certainly give Mother Nature a big favor by using soy-based inks instead of petroleum, eco-friendly cases, recycled materials, and by not using too much plastic.
Your CD packaging design should start a conversation. CD packaging may not matter much to popular acts like Madonna or lady Gaga because their fans would buy their album no matter what’s on the cover anyway. CD packaging has higher value to indie bands and new acts since it could be the key for them to get noticed. Create a CD packaging design that would let people talk.
I hope you will follow these simple tips when designing your CD packaging. Always remember to keep the balance between functionality and creativity and think “viral” when brainstorming for an idea. With thousands of new artists releasing albums these days, you will surely have an edge if you put some thought (and lots of creativity) to your CD packaging design. Good luck!
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Statistics show that the CD format is dying but the CD legitimizes you as musician especially if you’re still a new act. Every musician I know that’s serious about his/her career has a CD no matter what the statistics say because they know it’s a big tool for branding. Having a CD is saying ” No, Im not one of them. I am investing in my career because I believe in my talents. Here’s to make it official.” With millions of new bands competing for attention, you have to step out of that sea of newbies by coming up with a CD. It just shows that you’re confident enough with your talent and that you really mean business.
How do you attract people to buy your CD? By having really, really good music (this is a given), and by having a kick-ass CD packaging. Artists are becoming more and more innovative and creative with their CD/Vinyl/USB packaging because they now understand that the CD packaging is not only there to package their ‘goods’ but also to build their image or brand.
If the CD is in fact dying, then the best way to save it is by having a kick-ass CD packaging. A creative CD packaging can convince regular fans to buy the real thing instead of illegally downloading stuff on the internet. I have no statistics or proof that the CD packaging really affects sales but the top vinyl sales of the year (2010) all have really attractive packaging. I do not think it would have the same result if they didn’t put much attention to their CD packaging.
So what makes a kick-ass CD packaging? Here are some of my tips…
Avoid clichés. A design becomes dull when we see it hundreds of times even if it was once the wittiest one around. There are cases wherein an artwork is an homage or parody, well that’s okay…actually some of those could still be very brilliant (and people love collecting them), but what I’m saying here is when a design/concept is a cliché. What are the most common clichés? Hmm…off the top of my head, musicians behind a brick wall, Hip-hop artists with lots of bling riding a cool bike, couch photos. Totally forgettable, right? If you’re going to have a cliché cover, don’t expect people to TALK about it. Don’t expect people to pay attention to it.
Go to your nearest record store and look for the most overused concepts. Or, you can just Google CD artworks and list down the ones that get your attention and the ones that are boring. Brainstorm with your designer. He has a keener eye to these things.
Appeal to other senses. I know artwork should be visual because the best way to attract attention is by appealing to the sense of sight. Make your artwork LOOK stunning and people won’t miss your CD packaging.
But if you want more attention and if you want your fans to feel like they’ve got their money’s worth, then do what Katy Perry did to her latest album. Her artwork is about candies and other sweet things so they made the paper smell like cotton candy! You can smell a faint smell of cotton candy when you flip the pages of her booklet.
Now, what about for the sense of touch? Add texture or add softness perhaps. If you have an album artwork that looks yucky, you might want to make the packaging feel ‘yucky’ too. Be creative. It will pay off, I promise! Maybe not financially, but it will have good pay-off to your career.
Include free items. Everybody loves free items! Even if I become filthy rich, I think I’d still love the word FREE. You do not have to spend thousand or hundreds-in fact, you don’t have to spend a cent at all. Just come up with a good idea. Think of items that you already have right now that you think your fans would love.
Limit text. If you only have a few panels, do not overcrowd it with text. Just put the very important ones and simply lead them to your website for more info. The shorter the text, the stronger the impact. This is because people do not like reading very long sentences with very small font.
Pair with a hardbound book. Coffee table book, your band’s bio, a set of poems, what have you. You can bundle your CD with a hardbound book for the super fans. Make sure you already have super fans before you produce thousands. In fact, do not manufacture thousands when you are not yet as famous or as rich as Madonna. Just make a few copies (say a hundred?) and mark it as “limited edition” book.
If you are scared to lose thousands, then try offering this to your website and let fans pre-order. You can also try posting a project in Kickstarter. It is a website where artists like you can post their projects and ask for funds. I’ve seen lots of musicians that receive funds for their music videos, CDs, etc. It’s a good place to offer ‘pre-orders”.
I bet you’re now too excited to brainstorm with your team! Do not worry too much about the financial returns as of now. A creative CD packaging serves as a good investment for your long-term goals. Good luck and enjoy getting creative!
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Getting a CD or a DVD properly duplicated or replicated is obviously something very important for any company wanting to sell them or use them for business purposes.
Once you have done CD and DVD duplication or CD and DVD replication, CD or DVD packaging is something you should never forget to do as not doing it could easily penalize you.
Even if the main and first role of packaging is simply to contain the product and to protect it, it can also have a more marketing and sales use.
In this case, CD or DVD packaging can be part of a very important strategy to make a product more appealing to its potential buyers. Actually, packaging can be so important that it may cost a lot more than the product inside.
You can get different kind of packages to choose from when you are doing CD and DVD packaging. The first type of packaging is called “Wallets”. Those wallets can be made of paper or plastic and are usually the most cost effective and simple packaging solution to use for CD and DVD packaging.
Maybe the most commonly used type of package is the jewel case that would have a booklet at the front and inlays at the rear of it.
Clam shell box, also called C-shell are another form. They would include a booklet and could be printed according to the client’s will. They can be as big as a jewellery box or simply in plastic only surrounding the CD or DVD. This form for CD and DVD packaging is actually becoming increasingly popular.
You could also get coversheet that would be the size of a book but mostly used for DVDs.
But one very important thing we tend to forget is the CD or DVD by itself. They can easily be printed as well to make the whole package much more appealing.
Marketing Directors of the biggest companies are now seeing the huge importance of packaging and start using more and more often packaging professionals or engineers, suppliers and designers that are all involved in early consumer research to find out the best and most appealing packaging for their product.
Packaging of CD is an important activity in this world of consumerism when every product is sold first on the looks.
A CD packaging besides elevating the over all show of the product, also acts as an effective protective agent for the data stored in the original CD. Evidently, an adequate CD packaging increases the value of a CD. It makes the CD more appealing and catches everyone’s fancy very easily. Many people prefer CDs that are properly packaged. Packaging of a CD increases its value and liked by numerous people who love the idea of collecting information in a CD. Evidently, one can find many CD packaging service providers to offer the best packaging services to interested users.
CD Packaging: Important for Corporates:
Generally companies create public awareness by distributing free CDs to their customers, shareholders, clients and other related agencies. It is because, people trust companies that provide exact information about their operation and growth prospects. That is why, most companies provide CDs for retaining the trusts of existing customers and attracting potential customers.
Designing CD Packaging That Gets Attention
The increasing need for CD packaging has encouraged many designers to create special patterns and covers for protecting data. You can find packages with large cartoon characters and other interesting designs that can attract every user quite conveniently. In fact, you can get covers that display picture and information about your favorite actor, singer, sport person or any one else. Get anything from simple or plain to a complicated design, giving you’re a better look and appeal.
If you are very particular about your CD package, surfing the internet would be a true worth to get a wide choice in getting interesting covers. You can find and compare services of different packaging companies and evaluate the services they offer. After, accessing everything, you can get the best company that will fits your budget and give you the bets designs.
Likewise, there are innumerable unique DVD packaging specialists available in the market that can help a bulk DVD production to be packaged in the way that look attractive to the buyers.
Cd Packaging: What Popular Musicians Can Do That New Musicians Can’t
We all know the relevance of CD packaging in the retail business and the music industry. It increases album sales, it helps define the musicians’ style and personality, and it has artistic value. A great CD packaging is especially important to rising new artists. They are still trying to squeeze themselves in the music industry and CD packaging is one avenue for their music and their band to get noticed.
If you are a new musician trying to conceptualize an attention-grabbing CD packaging design for your upcoming album, you should bear in mind that although it is good to appreciate the CD packaging designs of popular bands, it is not always wise to work on the same style or template as theirs. They are already popular, thus they have more freedom to experiment and be obscure with their CD packaging designs. You, on the other hand, have to get noticed first. There are no hard CD packaging design rules and I am not suggesting that you surrender to conformity. This is just to give you some small insights in conceptualizing your CD packaging if you are a new artist.
Here are some things that the popular bands can do but the new artists cannot when it comes to the music retail business and the design of the CD packaging:
Popular musicians can be more obscure with the CD Packaging; new artists should be clear with what the album is all about.
The design should also reflect the style and personality of the musicians and the kind of music they make. Madonna and Lady Gaga have the choice to be obscure with their CD packaging designs simply because they are already established musicians. They do not even have to put a picture of their faces in the CD packaging and people would still buy their albums. They do not have to show big and bold fonts of their names or their album names if their faces are already on the cover. The more popular an artist is the more he can get away with being vague with his CD packaging design. New and rising artists, on the other hand, need to be clearer with their names. Popular musician’s name may not be very clear and may not even show up in the CD packaging; new musicians’ name should standout from afar. The design should also say a lot about the musician and the album. Remember, you should make your CD packaging design thinking that no one knows you-that you are introducing yourself to the world for the very first time.
Popular musicians can include more expensive “freebies”, new musicians should not add something that’s more expensive than the album itself.
Freebies are supposed to be 100% free and should not increase the price of the actual album at all. Some popular musicians however include “freebies” but increase the amount of the album by a few dollars. Some very popular bands include collector’s items that are more expensive than the actual album-like t-shirts and toys- and still get plenty of sales. If you are a new and rising artist, adding real freebies (and by that real I mean, 100% free items) could be effective in increasing album sales. The consumer would instantly think that he’s getting more from what he’s paying. But do not include something that is more expensive than a key chain unless you have a major sponsor. Do not include something that would increase the price of your album significantly. Significant= or more.
Popular musicians may or may not include a brief bio or discography inside the CD packaging, new musicians should.
A well-known band may or may not include a long info about them inside the CD packaging because well…they do not find it necessary anymore because most people already know them. It is very likely that they already have big websites and many people are following their every tweet. New artists, on the other hand, should maximize their CD packaging and use it as an avenue for self-promotion. New fans and friends of new fans get curious about you and would love to know you more. Introduce yourself and your music to the whole world. Afterall, you would not be doing this on your 4th or 5th album.
Popular musicians can sell merch, new musicians have to focus on their music first
You become an established musician simply because many people love your music. If many people love your music, you become famous. Only when you’re famous can you sell non-music items and get a good profit from it. One good example of this is the band KISS. Since the internet downloads and piracy are killing the music retail industry, they found a good way to earn using other means. They sell KISS collectibles like lunch boxes, t-shirts, toys, figurines, and many others. You cannot do this if you are still a new band. Who would want a figurine or toy from an anonymous band? Work on your music first before you sell nonmusic items.
CD Packaging London: Entice your Customers to your Product by Quality Packaging
The packaging of a product adds value to the product which helps in increasing its sale value and thus holds great importance for any business as profit is the sole aim of any business. Companies offering CD packaging London understand this very fact and thus ensure the best packaging for your quality CDs. As CD is breakable and delicate object, its handling right from manufacturing stage to buying and thereafter its safekeeping requires them to be packaged and delivered in temper proof materials. In London, the packaging trade has been flourishing and according to trade analysts the packaging quality has become quite modern. It incorporates very rich graphics, models, designs, graffiti and logos to their products. There are varieties of formats or designs to choose from, which include easy open and close types, easy storage, handy and portable etc. CD packages with zippers are becoming quite popular today, coming with fashionable graphics it has definitive quality product appearance.
The companies offering CD packaging services in London know that the way a product is packed speaks volumes about its quality. It gives its customers great first impressions, a great merchandise appearance, company recognition and better product branding thus finally increasing sales. CD packaging design services helps in the creation of a package that makes a visual impact on the customers. If properly made, even the cover of a CD can speak very convincingly about the business you deal in or the type of product selection you follow. It is putting your needs and expectations together in order to yield a better result. Packaging can impress the customer even before he/she opens it to reveal the main product.
The CD packaging services London provide you customized packaging or casement styles to choose from which will enhance the look and feel of the product. Predominantly in London manufacturers have been consistently offering these most sought after designs like CD jewel cases, PVC wallets, Slimline Case, CD Card wallets, digipacks, CD tins storage, Clamshells CD packaging in London, Amaray style case and slider and spindle etc. Along with the age-old packaging materials, today, with the growing awareness about our environment, the services providers have adopted several eco-friendly materials which are fit for recycle and reuse.
Right kind of packaging can contribute to your product’s success. It is not always necessary for a DVD or CD packaging to be eye-catching or colourful but it is necessary to maintain a good quality each time. Quality packaging is more likely to influence the buying decision of your customers.
The foremost and basic role of quality DVD or CD packaging is to protect the contents present inside. In simple words, the packing chosen by you should be capable enough of making sure that the products remain safe during its voyage from the manufacturing unit to the home of your end users.A cheap or flimsy packaging can never instigate confidence in your customers. It is pointless to mention that huge revenues can be lost in terms of sale, if the packing of your products lacks the basic quality standard. Sticking to high quality packaging materials is the best way to avoid such problems.
Now, apart from offering fundamental protection, the packaging chosen by you should also have the power to provoke the perspective viewers. This can be easily accomplished with the help of compelling content and strong visual appeal. First of all you need to work on the packaging design to make it appealing enough to grab the attention of potential buyers. Quality packaging can further facilitate your consumer’s purchasing decision by assuring the product inside is an excellent investment. There are a number of companies that can cater to all sorts of packaging needs. Making use of internet is, undoubtedly, the best method of discovering the wide range of alternatives, which exist in the field of CD and DVD packaging UK.
A thorough online search will allow you to come in contact with innumerable packaging companies. This allows you to compare as well as contrast so as to find the right company for CD and DVD packaging in UK that can provide you with most outstanding packaging for your product. Do not make a mistake of going for cheap companies as most of such companies offer ineffective packaging that is likely to ruin your market reputation. So, it is always better to hire the services of a reputable packaging company whether you need CD packaging in UK or DVD packaging in UK.
Author Info:- This article is written by a technical writer, working at a leading CD packaging firm. We have years of experience as a CD packaging company in UK. For more details visit us at http://www.a1duplication.co.uk
Learn more about Weatherchem’s research and products at www.weatherchem.com. Weatherchem is committed to researching the needs of consumers from the various markets it serves. Consumer testing is done through focus group studies that are moderated by independent research companies. The majority of our consumer groups contain 10 people that come from a variety of age groups, races, families, and employment backgrounds. Each group also maintains the typical purchasing habits of consumers today by maintaining a 1 to 5 ratio of males to females. Video Rating: 0 / 5
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Changing Trends in CD Duplication Business ? Sustainable CD Packaging
Increasing number of music CD and DVD releases every year CD duplication has become a booming business for optical media companies. These companies buy CDs and DVDs at low cost for CD duplication at a mass scale. Once those CDs are burned with data and sold in the market as finished product their job is over. There are millions of buyers out there who just wait for a new music video or games video to be released, buy it and listen to it as long as long as it is on vogue and then forget. Just like thousands of new CD releases everyday equal number of old CDs are trashed away. Most of those CDs contain chemicals and synthetic colors used for CD printing. Did you ever think of what happens to those rejected CDs? They mostly produce junks that can be quite harmful and toxic for our health.
Global awareness for environmental pollution is increasing among common people. The impact is on the business of CD duplication as well. The changing trends in the business of CD duplication are evident. New standards are set for CD duplication and packaging to maintain quality as well as control pollution out of trashed CDs and DVDs. Many optical media companies are turning to sustainable CD packaging and printing as part of CD duplication business.
Sustainable CD Packaging
Papers and cardboards have always been a traditional choice for packing and packaging. But for CDs and DVDs plastic jewel cases are the convention when they are to be produced and shipped in bulk. Now, with recycled materials for packaging it’s like old wine in new bottle. CD duplication companies are now presenting CDs and DVDs in smartly designed CD sleeves and CD jackets and wallets made of papers and cardboard that are produced from 100% recycled fiber instead of virgin paper to spare trees and plantation.
Now, conformists may argue about the durability and sturdiness of paper and cardboard. But modern CD DVD duplication companies are smart enough to improvise appropriate designs to make cardboard CD sleeves and cases last long and protect the data. However, there is no reason to think that with recycled materials CD packaging has lost its glamour. There are the options of full color digital printing and aqueous coating for smooth glossy and durable finish. Moreover, sustainable CD sleeves are much lighter than plastic jewel cases. So, there is a way to save money on bulk CD shipment.
Eco-friendly CD Printing
CD DVD duplication is incomplete without the labels printed on it. Printing labels involved inks containing petroleum-based chemicals so far. Now CD replication companies started using eco-friendly inks produced from soy and vegetables extracts. There are compatible printers already in the market for CD printing using vegetable-based inks. These green printers are capable of maintaining the same quality of printing that is delivered by conventional CD label printers.
CD packaging should be given a good amount of attention and importance
A Kick-ass CD Packaging artwork can make us pause on our tracks and actually hold the CD to examine it closer. Then we say “hmmm…interesting”, then buy it or put it back. But definitely when we get home, the band’s name sticks to our head or we tweet about the awesome Packaging (if we’re that captivated) or we tell our friends.
Needless to say, CD packaging has a bigger role aside from protecting the CD inside it. CD Packaging is one of the best tools for marketing your music and you should never ever underestimate its power to convince people to buy (or at least talk about) your music. I follow music blogs like pitchfork and billboard and they either talk about a band’s music AND the music packaging everytime an album is about to be released. CD packaging should be given a good amount of attention and importance.
So you want to make your CD packaging awesome yet you simply do not have a concrete concept in mind. You might want to try these simple but effective ways in designing your CD packaging.
Play with the Text
Yes, you can make a kick-ass CD packaging simply by playing with your album’s title and band name. The good thing about this is that it is very cost-effective…why, you do not even have to hire a photographer or a photoshop expert. All you need is a little designing know-how and some Photoshop skills (and fonts). You may also want to have a catchy phrase so people would surely pay attention to your CD packaging and grab your album.
Do you have your band’s Polaroid photos or digital photos saved in your computer? Then you might want to review them and find the most interesting photograph. In fact, you can even use a random photo of anyone or anything (just make sure you get their permission) and make it your CD packaging artwork. But you have to make sure that the picture is intriguing enough or catchy enough. Your goal here is to be “anti-art” and go effortless with cheap photos as if you really do not care. You have to bear that in mind so you can have your point across. With all the glossy,over-the-top artwork around, the plain-ness of your CD packaging would grab their attention.
Now this is one of the best ways CD packaging can be used as a marketing tool. Many people love their brains or eyes being challenged and giving them a puzzle like an optical illusion is a good trick. Word about your CD packaging would definitely spread like wildfire. Of course, you have to hire a professional graphic designer to do your CD packaging to ensure the quality and the effectiveness of the Illusion.
Yes, we’ve seen a lot of these CD packaging like Weezer’s and I personally find it cute. Not only is this cute, it would appeal to those hippies who like the effortless, anti-art, anti-bling look. Just take a photo of you together and photos of each one of you wearing a geeky facial expression. This is the challenge of this kind of CD packaging concept, you have to have a good facial expression to make it effective. You are trying to convey something using your face and it should come out from your picture.
Oh yeah! Sex sell,sex sell, sex sells. Even the conservatives take second glances at pictures of sexy people and flesh. That’s just how humans are and until now it hasn’t changed a bit. A sexy body paired with a really good concept and composition would be an instant eye-magnet in record stores. Whether you take sexiness seriously or you make fun of bodies and the concept of hotness, the important thing there is that you showed them some skin. People love it—well, to some extent. You should know your market first to know how you should design your Fleshy CD Packaging.
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