Business Brands

Business Brands

Brand assets and touch points are like words in a sentence. By themselves they might have their own independent meaning, but when combined they add up to convey a larger meaning and message or voice. Everything a brand says or does has an impact on a brand’s voice.

Historically brands and the business they represent were viewed by the general public simply as a business, with basic economic and strategic issues to deal with. However, right now we are witnessing a shift in the way consumers think about brands. Consumers are now seeing brands more as living, breathing entities with personalities and voices all their own. As a result, brands are being asked to act more like good citizens and have an overall net positive impact on the world or at the very least to limit their negative impact.

It wasn’t that long ago that the majority of consumers had no clue about a product’s life cycle. They didn’t know or care where their food came from. They had no idea what a brand’s policy on energy was or if it was “green.” Consumers didn’t think about human rights issues in the factories of the developing world.

Fast forward a decade or two. Thanks to the Internet and its 24/7 fact-sharing availability, consumers are much more informed about all facets of the way brands do business—and they have learned to care. As for brands, it’s not just about earning a merit badge and sleeping well at night. Being responsible and working in a sustainable manner is seen as an aid to business growth and attracting top talent.

Managed brand assets such as ads, packaging, websites, etc. communicate your message to the consumer. As such, they need to help reinforce a brand’s citizenship initiatives. When the consumer knows more about the good work your brand is doing in the world, brands improve the chance that consumers will select your brand over a competitor. But they need to hear it in your voice.

Design Forum addressed retail’s growing complexity as the first company to integrate analytics-based brand strategy into its business model.

Article from articlesbase.com

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Price and Service Comparison of DISH Network Packages

Price and Service Comparison of DISH Network Packages

The satellite TV service providers in US have thrown a very stern challenge to the cable TV operators. Not only is the picture and sound quality far better in satellite TV, but the service provider offers a lot more to the subscribers. The channels are more in number, there is better variety in programs and the equipments provided with the connection are highly supportive. But how to choose a satellite TV provider? There are several names and all claim to be the best. But before subscribing for one, you should compare between the service and price offered by all the satellite TV service providers. At present DIRECTV and DISH Network are going head to head in terms of creating new customers so it is better to compare between the two. Let’s figure out the difference between the service and price offered by DISH Network and DIRECTV.

Let’s start with comparing DISH Network packages with packages offered by DIRECTV:

Comparison can be drawn between DirecTV’s Choice Package and DISH Network’s America’s Top 120 package. Choice Package comes loaded with more than 150 channels including the Family channels. Subscribers do not need to install any equipment to get the Choice as DIRECTV provides HD up gradation for this package. On the other hand DISH Network’s America’s Top 120 package offers over 120 channels including some DISH HD channels that come for free thanks to the HD free for life offer that is currently available with DISH Network. In terms of number of channels DirecTV’s package might be better, but DISH Network offers its America’s Top 120 package at a cheaper price.

Similarly you can compare other packages from DISH Network with the DIRECTV packages. In case of America’s Top 200 package, DISH Network scores over its equivalent package from DIRECTV. The competitor package offers 210 channels where as the DISH Network package offers 220 channels. Similarly America’s Top 250 package brings you 260 channels. As for America’s Everything Pack you will get over 295channels. Any other satellite TV provider cannot offer so much of variety. These entire DISH Network package offers DISH HD free for life at present with agreement, autopay and paperless billing. You are sure to get better entertainment with any of these DISH Network packages that offer you quality entertainment at affordable price.

From the point of view of package prices, DISH Network is quite clearly the best option. Moreover, the satellite TV service providers offers facilities like free installation up to six rooms, EMI payments for DVR and DISH HD DVR, which makes watching DISH HD channels and recording programs easier for subscribers. Along with this, you get the assurance of prompt service at your home, when and where required. In a nutshell, DISH Network offers its subscribers a complete package which includes variety in entertainment, large options for channels, advanced equipments and most importantly affordable price tags. For this reason DISH Network is often termed as the low cost pay TV provider in the United States.

Compare between service and prices offered by the Satellite TV service provider to figure out the best or simply bring home DISH Network Packages.

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