MEGA AIRLESS AND GREEN PACKAGING SOLUTIONS: DISPENSING THAT HELPS CUSTOMERS, CONSUMERS AND THE PLANET

 Mega Airless’ German-engineered, airless, neutral and fully recyclable packaging solutions are being selected by both the growing ranks of multinationals and entrepreneurial, regional brand owners that adhere to strict corporate sustainability goals – and offer advanced formulations that require the highest levels of protection.

Companies such as The Body Shop, MediPharma, Alverde, Carroten, Wellments and Le Petit Olivier have recently launched Mega Airless-powered products with new generation ingredients added to the bulk.  Such innovative firms simultaneously seek to reinforce their eco-friendly positioning, an attribute that appeals to a growing consumer segment.

Mega Airless, the world’s largest all-airless package solutions provider, offers the neutral, all-plastic dispensing solutions that can protect and preserve such new-breed formulations and meet the requirements of the world’s most stringent certification bodies.  In fact, the company has achieved an Ecocert conformity attestation for all its dispenser models: Micros, Mezzos, Minis, Midis, Macro Slims, Macro Compacts and Macro Ovals.  Ecocert is an inspection and certification body for sustainable development.  

In addition to being Ecocert conformity-attested dispensers, as well as meeting the requirements of NaTru, Oeko-Test and other certification bodies, the Mega Airless dispenser range earned a recycling certificate from COTREP, a leading governing body that recognizes and identifies the finest in innovative, sustainable packaging.

According to Mega Airless’ Eric Desmaris, Business Development Director, “This is important news for those firms that base their core brand premise on a foundation of sustainability.  Our approach to sustainability is simply this: green packaging should not be special or optional packaging. 

“Rather, we company believes that green packaging should be the norm, rather than the exception,” Desmaris said.  “Our credo is to ‘bake sustainability into the cake’ from product development and design, through the manufacturing process, and via enhanced supply chain efficiencies.”

In terms of product design, Mega Airless strives to use the least possible resources, especially raw materials.  Material mix is avoided and the polyolefin family is preferred.  Optimal fill volume is delivered to the consumer.  Components are developed in a way that optimizes the ease of manufacture.  Further, Mega Airless reduces the number of component parts, for performance and precision.  Very viscous creams and gels are dispensed with up to 98 percent complete evacuation, for no waste of the bulk. 

All-plastic materials are used, FDA/EP approved, for complete and easy recycling.  Post-consumer, recycled resins are used.  And Mega Airless dispensers are designed without elastomers or silicon-based materials.  Of course, the company’s manufacturing tradition is to utilize only lean and environmentally friendly production. 

Every Mega Airless dispenser is vacuum-tested inline – no transportation waste — and delivers precision dosing, quick-priming, superior evacuation and 360-degree operation – with no drips, clogs, drying or product contamination.  In addition, Mega Airless’ mix-and-match product family reduces the size of the parts catalogue. 

Mega Airless has 25 years of airless experience and 30 patents, for unsurpassed value and performance.

ABOUT MEGA AIRLESS DISPENSING SOLUTIONS

The company’s neutral, all-plastic airless dispensers are designed to protect today’s advanced formulations and natural products for facial and skin care and are engineered for full recyclability in conformation with EcoCert, NaTru, Oko-Test and other international labels – increasingly important in countries throughout the world.

All Mega Airless dispensers are equipped with the company’s exclusive airless pump that offers unsurpassed neutrality, precise and consistent dosage, optimal product recovery and convenient 360-degree operation.  They are designed to handle a wide range of viscosities, including the most demanding new formulations used in today’s creams, gels, lotions and pastes.

The 100 percent plastic airless dispensers are made in one location (mould manufacturing, injection moulding, assembly, decoration), which eliminates complex supply chains and reduces the CO2 impact. In addition, continuous Mega Airless investment in state-of-the-art equipment delivers economic and environmental efficiencies.

 

 

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Aliment Accentuation

Dean & DeLuca aims to get back to its roots with an in-house redesign project spanning the entire private label collection. “It was important for us to get everything redesigned and rebranded back to our core elements. Now, the customer can identify our products more easily on the shelf, and they standout as being our own and as having a consistent core brand style,” Jenny Burgett, graphic designer, brand identitiy and packaging, Dean & DeLuca, comments.

Utilizing the brand’s core colors of black, white, silver, PMS 877 for printed labels and PMS 432 gray: the redesign strives to keep packaging as white and light as possible. Taking a cue from the Neo-classical, minimalist look of the brand’s retail spaces. Glass bottles and jars are used throughout the collection to emphasize a natural look. For products the brand could not show, due to the nature of the packaging, such as the boxed baking mixes, photography was employed.

A clean sans serif typeface is consistent throughout the line, and denotes the product category; while a cursive font, based on the handwriting of one of the founders, Jack Ceglic, depicts the variety on pack. “We wanted to revert back to our own history and the value in that, so we decided to bring that font back into all of our packaging. It represents a strong part of our brand history,” Burgett explains.

A palette of secondary brand colors is used as a guide when choosing accent colors for products that need to be distinguished on shelf. For instance, the syrup and dipping oil collections, both featuring four flavor varieties, utilize the palette of secondary brand colors. However, for the brand’s 10 glass packaged salts, only the primary color palette was utilized, as the unique coloring and textures of the salts serve as an adequate differentiator on shelf.

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Snapshots: June/July 2013 Issue

Aliment Accentuation
Packaging that says, ‘It’s all about the food.’

Dean & DeLuca aims to get back to its roots with an in-house redesign project spanning the entire private label collection. “It was important for us to get everything redesigned and rebranded back to our core elements. Now, the customer can identify our products more easily on the shelf, and they standout as being our own and as having a consistent core brand style,” Jenny Burgett, graphic designer, brand identitiy and packaging, Dean & DeLuca, comments.

Utilizing the brand’s core colors of black, white, silver, PMS 877 for printed labels and PMS 432 gray: the redesign strives to keep packaging as white and light as possible. Taking a cue from the Neo-classical, minimalist look of the brand’s retail spaces. Glass bottles and jars are used throughout the collection to emphasize a natural look. For products the brand could not show, due to the nature of the packaging, such as the boxed baking mixes, photography was employed.

A clean sans serif typeface is consistent throughout the line, and denotes the product category; while a cursive font, based on the handwriting of one of the founders, Jack Ceglic, depicts the variety on pack. “We wanted to revert back to our own history and the value in that, so we decided to bring that font back into all of our packaging. It represents a strong part of our brand history,” Burgett explains.

A palette of secondary brand colors is used as a guide when choosing accent colors for products that need to be distinguished on shelf. For instance, the syrup and dipping oil collections, both featuring four flavor varieties, utilize the palette of secondary brand colors. However, for the brand’s 10 glass packaged salts, only the primary color palette was utilized, as the unique coloring and textures of the salts serve as an adequate differentiator on shelf.

 

Branded Luxury
Italian Alps channeled in artisan chocolate package design.

Nestled in the Italian alpine resort community of Breuil-Cervinia, a boutique hotel by the name of Principe Delle Nevi, or “Prince of Snow” beckons ski enthusiasts worldwide. Plan B Creative Team (www.planbproject.com), Tel-Aviv, Israel, took on the task of creating a sub-brand chocolate line for the hotel.

Dubbed “The Chocolate”, Plan B’s brief was to create a branded luxury packaging for the hotel’s unique handmade chocolates. “Our goal was to combine the new and the old. A mix between classic Italian design and clean and modern elements, reflecting the hotel’s branding and interior design.” explains Max Gat-mor, creative director and partner, Plan B.  The logo that appears on the packaging is a mix between a contemporary typeface and the brand name; an image of the “Matterhorn” mountain, the central view from the hotel, is the focal point and consistent throughout The Chocolate line. The chocolatier’s autograph appears on the sleeve and labeling, adding to the artisanal quality of the collection.

Hotel Principe Delle Nevi offers a selection of luxury chocolate pralines, housed in high-quality thick duplex paper. Israeli printing and packaging service supplier Ravgon collaborated with Plan B to conduct material research and testing until the current box was developed. For efficiency and budget consciousness, the custom chocolate box is printed entirely on a single sheet of paper, using only three Pantone colors. Hot stamping the Hotel Principe Delle Nevi’s crest onto the package further reinforces the high-end appeal.

Brushed aluminum bags, sourced through a large coffee packaging vendor evoke a contemporary look and feel. Digitally printed labels with a complementary color palette provide the brand with flexibility to add new colors as seasonal flavors are introduced into the line. The artisanal quality is further continued as a “freehand” font type was selected for the labels as a flavor descriptor.

 

Sweet Reunion
The Mike and Ike split is settled.

Mike and Ike, the infamous duo of the Just Born Inc. family settled their differences and reconvened, after taking a year to explore separate interests. The fruit-flavored candy brand was revitalized, with a complete packaging redesign, by BrandFirst (www.brandfirstnj.com). A redesign was in order, for the brand to be more relevant with the target consumer, ages 13-19.

“The creative brief outlined the need for three different design families: Fun & Energetic, Cool & Hip, and Futuristic & Trendy,” explains Donald Huston, Mike and Ike, brand manager. Huston comments on the redesign capabilities of BrandFirst: “Their design creativity, confirmed by extensive consumer testing, led us to a fantastic design that is new and fresh but still very much tied to the historical visual cornerstones of the brand.” On the logo, the word “and” is now situated on a vertical plane between Mike and Ike; dimension applied to the background generates the sense of motion.

“We introduced black as a mainstay color, to work across all of the flavors of the brand,” explains Amy Happ, BrandFirst, creative director. “That really gave it the edge that we were looking for, and with that we built on it with the futuristic background.” Gone are cartoony fruit illustrations; custom illustrations featuring photo realistic quality now grace Mike and Ike packs. The on-pack “bean” graphics were given a sleek redesign, now debossed and featuring a translucent appearance.

Mike and Ike’s color palette expanded with the redesign; transitioning from a spot-color printing process to a seven-color printing process. “Our suppliers are delivering on the expanded gamut printing process that we need to really deliver on the new eye catching design.” explains Huston.

 

Sensual Structure
Condom brand enters new territory.

Church & Dwight wanted to address a new market with its Trojan brand, so Trojan Lubricants was created. To develop a visual identity for the collection of three varieties of gender-neutral personal lubricants, Church & Dwight approached strategic partners, Product Ventures (productventures.com), for structural design and Colangelo (colangelo-sm.com), for graphic design and communication of the outer carton.

Product Ventures’ client director on the Trojan project, Sarah Palomba recaps the design firm’s goals, “The idea was that the package would be engaging, feature dynamic color, and appeal to both sexes through its alluring and captivating form,” The environment of use was yet another design element addressed, “Another key design goal for the product was understanding the environment of use and therefore we sought to make the package as easy-to-handle and intuitive to use as possible.” continues Palomba.

The PP cap is fully integrated into the curved PET bottle shape, assisting with the one-handed-operation design. A luxurious gold ink, bearing the Trojan logo is pad-printed on the front of the hourglass bottle, versus a lamination process, which could potentially get slick. The jewel-tone bottles evoke a premium feel via use of a pearlescent finish. Peter Clarke, CEO of Product Ventures reflects, “The branding on the bottle is minimal so that the structure becomes the primary visual. The form evokes a passionate embrace with the intertwining curves and undulating surfaces.”

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Smith Designs New Packaging for Garden of Eatin’, Delivers Double Digit Growth

The brand team at The Hain Celestial Group tasked Smith Design with creating a new look for  Garden of Eatin’, the #1 brand of organic & natural tortilla chips. Smith described the challenge as a “more-ganic” facelift – to help visually reassert the brand’s leading position as the premium player in the increasingly crowded and competitive, healthy & natural snacks category.

Smith Design, the Glen Ridge, NJ and Carmel, California package design firm, redesigned the brand’s packaging, which previously employed a shiny, see-through bag, to a matte substrate for the entire line of over 30+ SKUs including the popular Yellow, Blue and Red Hot Blues tortilla chips. The design was received with immediate success and double digit growth for the brand.

“Smith Design has proven to be an instrumental business partner in refreshing one of our core brands during the past year,” said Joe Wilbeck, senior brand manager on Snacks/Hain Celestial Group.This brand was in dire need of a multifaceted brand refresh. Nimble, resourceful, strategic and creative, Smith Design developed breakthrough packaging that was more naturally appealing and representative of our core brand values. The results speak for themselves. Their great work was a key driver of the double-digit growth shown on our brand today.”

 “The design takes a new approach, employing visual cues that clearly communicate the organic message,” added Martha Seidner, executive vice president of Smith Design.  “The brand’s non – GMO claim strongly resonates with the natural and organic consumer.  Burlap and parchment, combined with real corn imagery, evokes the premium position that’s true to the brand.”

Product photos clearly reveal the whole grain details of every chip and the new matte substrate further conveys the natural image.

Smith also redesigned the Garden of Eatin’ brand identity, removing the logo’s tilt and “fiesta fun,” child-like attributes, evolving it to a “decidedly more sophisticated, proud identity that reinforces the brand’s trusted heritage and authentic, natural position,” said Seidner. Additionally, key information on the pack has been organized in a way that’s easy to navigate among a sea of variants, with the stable of flavor colors retained and optimized to help consumers quickly find their favorite.

ABOUT SMITH DESIGN
Where Brand Design is Redefined through Innovation and Creativity. 



Smith Design provides compelling insights and visual clarity for brands. Our multi-dimensional, high performance team, delivers best-in-class design for any category. 
We provide smart, strategic thinking and compelling visuals that work for your brand, product, or service.  Our clients rely on our solutions to stay relevant in their markets. With offices in Glen Ridge, NJ and Carmel, CA, we have three decades of expertise crafting solutions that result in significant gains for leading brands and companies.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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