Improve health and waste nothing: The Elemental Essentialz formula





Rick Lingle, Technical Editor — Packaging Digest, 6/14/2013 1:02:16 PM


Theresa HarrisTheresa HarrisTheresa Harris, founder/CEO of Elemental Essentialz, presents her unique sustainability-driven insights Tues., June 18, from 1:00 – 2:45 p.m. as part of the EastPack seminar series. For more information or to register for the conference or the show, visit


As a chemistry teacher and former developmental specialist, Theresa saw firsthand the increase in developmental delays and disorders. Along with research linking chemicals found in our homes to an increase in various health issues, she felt an obligation to take what she knew and formulate cleaners that were both safe and effective.


Additional research led her to the realization that her customers were also concerned with consumption levels and waste production. The rebel in her itched to upset the status quo, and she decided to take on both issues, making it her mission to “Improve Health & Waste Nothing.”


Packaging Digest asked her to share insider information on her approach to business and packaging.


Q: What was your hobby and how was that propelled into a growing business?
A: Cake Pops (cake on a stick)! Unfortunately my teenage sons and I ate them faster than I could make them, and I realized I needed a hobby that nurtured my creativity, not my waistline. Around the same time I happened upon an article about the dangers of certain chemicals in cleaning products. I was shocked to learn the ingredients in household cleaners did not have to be listed in their entirety. I decided to make homemade cleaners that weren’t dangerous for my family. In doing so, I had three priorities, that they needed to be safe, smell nice and be pretty. 

I started with used wine bottles because they were beautiful and free! As an aside, it turned out that many high school teachers enjoy a glass of wine at the end of the day. I was proud of my little sets of cleaners and started sharing them with friends and family. The response was amazing…and here we are!


Q: What are the essentials of your “waste nothing” approach?
Our approach is to bridge the gap between knowing what is right and being able to achieve it. Our customers want to consume and waste less. They do not want to negatively impact our planet. Current efforts to help make this happen, including improvements in packaging, are often “invisible” to consumers. That’s not to say those efforts aren’t admirable. The impact of these changes on our planet is positive and significant, but the customer doesn’t get to “feel” they are making their own contribution. By packaging in refillable and reusable glass bottles, we make it easy for our customers to feel good about joining the mission to “Reuse for Zero Waste.”


Q: Why has this resonated with retailers and consumers?
Ultimately, we are making it easy for our customers to feel better about how they are treating our planet. Our products are safe, beautiful and, simply by purchasing their first bottles, consumers can “waste nothing.” The ambiguity over how, where or even if our bottles can be recycled is a non-issue and our customers never have to feel guilty about adding another empty household cleaner to our landfills or oceans. For retailers, I think they recognize the priority consumers are now placing on reducing waste. Providing a new and unique solution for their customers is an obvious win-win.


Q: What is one piece of advice you can share with consumer packaged goods companies?
I feel funny offering advice to an industry to which I am still so very new, especially since I feel much of our success came about almost accidently. By hard work, yes. But a brilliant and calculated packaging plan, no. 

I’ll explain why I think that’s important. We chose wine bottles because they were pretty and, in the beginning, free. We started allowing our customers to refill them to save money—ours and theirs. Fast forward almost two years…our packaging approach is now considered by many to be sustainable and innovative. Thankfully, these are two good qualities to have these days. 

Looking back, I just wanted to make something that was safe and beautiful and the package was always part of the product. 

My advice would be, when considering a new package, treat it as part of the product, not separate from it, not something to be discarded. Ask yourself, is it safe? Is it beautiful? And will it always be? If the answer is no, I guess I would ask, what can be done to change that? 







    We would love your feedback!

Post a comment

No related content found.


Canon Resource Center

Source Article from

Technorati Tags: , , , , , , , , , , , , , , , , , , ,

4 Musts of a Good CD Packaging Design?

4 Musts of a Good CD Packaging Design?

CD Packaging design is one of the reasons why the hard format is still alive. When everyone is going digital, it is wise to offer your fans something that cannot be downloaded. As they say, music alone will not sell. Do not just give them forgettable artwork and packaging like the ones we see every day in record stores- give them something that’s so awesome that they simply have to purchase your album. And not just purchase your album, but tell everyone about it.

So what comprises a good CD packaging design?

Your CD packaging design should protect the CDs. I see a lot of those flimsy cases that are just too cool to be functional. Some CD packaging designs are creative but they do not fulfill their #1 function, which is to enclose and protect the discs. It is cool to come up with fun CD packaging designs but you should never forget that it’s supposed to protect the disc from spills, from dust, from slipping. Creativity s

Your CD packaging design should instantly get people’s attention. This is a must especially now that downloads are preferred by most people. People now are so demanding and frugal because there are so many bands nowadays and especially because they have the choice not to buy music.

Your CD packaging design should be friendly to the environment. This is not a must but you would certainly give Mother Nature a big favor by using soy-based inks instead of petroleum, eco-friendly cases, recycled materials, and by not using too much plastic.

Your CD packaging design should start a conversation. CD packaging may not matter much to popular acts like Madonna or lady Gaga because their fans would buy their album no matter what’s on the cover anyway. CD packaging has higher value to indie bands and new acts since it could be the key for them to get noticed. Create a CD packaging design that would let people talk.

I hope you will follow these simple tips when designing your CD packaging. Always remember to keep the balance between functionality and creativity and think “viral” when brainstorming for an idea. With thousands of new artists releasing albums these days, you will surely have an edge if you put some thought (and lots of creativity) to your CD packaging design. Good luck!



Unifiedmanufacturing offers online shop and buy the CD duplication, CD Duplicators, cheap CD duplication packages, CD Packaging, products, services at best price.

Article from

More Packaging Articles

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Jobs in Packaging Industry

Jobs in Packaging Industry

Have you ever thought how much creativity is involved in the packing job of different products. What all thinking process must be involved, when a person packs a product or gift. The essence of the job of packing style needs to match the reason or the occasion in which the gift is given. Today the world is dependent on the outer beauty, whether it’s a human being or a product. The presentation matters a lot, the first impression that a person gets, is through the looks he carries. This not only goes for human being, even any materialistic or non- materialistic thing gains attention of a human eye, only if it is attractive. The definition of attractiveness differs, according to the interests of human and different variety of people, with respect to which the packing of different products is done.

All these requirements of good packing for different selling products and almost every materialistic thing have given birth to packaging as a separate industry. Packaging industry is next to any creative industry you name, because of the individualistic approach you need to implement here. Though packaging as an industry has always been ignored by the Job seekers, but with the increasing demand of the beautifully packed products, more and more employees are opting for career in packaging industry.

In fact to make the students do justice with their jobs in packaging industry, many colleges have started packaging courses, some of the colleges are:

1.)    Indian Institute of Packaging

2.)    Indian Institute of Packaging, Mumbai

3.)    Indian Institute of Packaging Technology, Mumbai

4.)    The institute of Mass communication and media technology, Kurukshetra University

Though packaging has formed a major part of all the industries, following are few of the industries, which provide great opportunities for employees to explore opportunities:

1.)    Food industry

2.)    Souvenirs and gifts sector

3.)    Clothing and textile industry

4.)    Design industry

5.)    Education industry

6.)    Lifestyle sector

Packaging industry is also based on seasons, and many of its employees are dependent on the season or the festivals for earning their wages. Diwali, New Year, Christmas, are the occasions in which the demand and the need of the packaging industry is on high, these are the maximum profit earning time for these people. Another important occasion, which allows the people doing job in the packaging industry to grow is wedding. Wedding time is the best time, when we gift hundreds of items to the opposite family and their relatives.

The people doing job in the packaging industry are required to have the following qualities to maintain a positive and an upward rise in their career graph:

1.)    Employees in the packaging industry must be very creative, and imaginative, should know, the interest and likes of different set of audiences.

2.)    Should be able to read the mind of the customer and work according to his demands and needs.

3.)    Should know how to maintain a balance between the company’s interest and the customers’ demand

4.)    Should be very well versed with the latest developments in the packaging industry, all the latest styles and patterns should be known by him.

5.)    Should have a great understanding of the colour combinations and must be able to compliment the packing colour with the actual gift

6.)    Should have good knowledge about the different cultures and traditions of the country, to implement the same, while packing gifts on different occasions

7.)    Should be able to execute the theme and essence of the gift in its packing style, the customer must be able to relate the packaging of the gift, with the occasion or the festival

Thus, we can say that packaging industry holds great future for India, and people doing job in packaging industry always need to keep on working for new and innovative ways to present or match the ideology of the occasion, to which the products or the gifts are associated.

Gurleen writes on behalf of the no.1 job portal in India.She writes on topics like Marketing Jobs in India, Accounting Jobs and increasing work concentration. is a recruitment platform & provides products and services like resume writing services, Salary Tool, Resume Database Access & Response Management tools to corporate world, placement agencies and job seekers in India and overseas.

Article from

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , ,

Crafts For Fostering Creativity in Children

Crafts For Fostering Creativity in Children

Children love to experience the joy of making something that did not exist before they put their hands on it. Quite typically after creating their object of beauty they will turn around and give it away immediately to their teacher, parent or friend. Children instinctively know that the best gifts come from their hearts, and they put their hearts in every craft, a product of their creative minds and hands.

Playing is a child’s job, and creativity begins with a playful mindset. Teachers and parents only need to provide few materials and be careful not to do anything to discourage creativity. Some basic examples of craft products everyone should have are crayons, markers, paints, colored paper, clay-like products, scissors and glue. Over time some other products can be added to one’s crafting collection like feathers, wiggly eyes, pom poms, beads, yarn and other fiber products, stickers, glitter, pipe cleaners, craft foam sheets and cutouts.

Craft supplies do not need to be restricted to things you buy at the craft store. Think toothpicks, cotton swabs, aluminum foil, new coffee filter papers, paper plates, styrofoam cups, tissues, and gift wrap. Go outdoors and gather leaves, pretty rocks, flowers, seashells, or seed pods. Crafting for kids is also great opportunity to recycle in the home. Think paper towel tubes, baby food jars, metal cans, cereal and cracker boxes, plastic soda bottles, and newspapers. Even junk mail can sometimes yield free stickers or other interesting items. Clothing that is too worn out to give to the local charity can be harvested for buttons, appliques, and cut up for fabric pieces.

Creative crafting can go to the kitchen, too. Remember gingerbread men and gingerbread houses? You can start there, but let your imagination stretch to new culinary horizons. Start with a new “artist’s canvas” like giant sugar cookies, pancakes, toasted bread, or even a bowl of oatmeal. For your “artist’s palette” give your child a choice of nuts, peanuts, cereal pieces, raisins, cherries, strawberries, blueberries, or chopped apple. Occasionally include a few treats like candy sprinkles, chocolate chips, icing in tubes, cinnamon sugar, and small candies such as gummies or candy-coated chocolates. Now that you have the materials, assemble animals, draw a face, write a name, or just allow the child to create whatever masterpiece comes to mind. Of course, you are not restricted to sweet treats in the kitchen. You can do the same kind of thing with pizza and pizza-type ingredients, for instance.

Some children are absolutely creative wizards. Show them a few supplies, and in moments they are in their element. Others may sometimes need a few ideas to get them rolling. You can start with a ready-made craft kit or an idea from a children’s magazine or website. If the end result does not look like the picture, that is fine. Think of the picture as a suggestion only. For creativity’s sake, abandoning the picture is probably a good thing. Sometimes the parent can help get things moving with a few ideas to prime creative juices. For example, start with the child’s handprint. Lay the child’s hand on a sheet of paper, spread their fingers, and trace around the entire hand. See how many different things you and the child can make from this beginning. Add embellishments to make a turkey, a face with kinky hair with fingers up, or a face with a beard with fingers down. Make animals, flowers, aliens, or monsters. Next time, begin with a footprint.

Encourage your child in their creative craftings. Many educational experts have affirmed that creative outlets are great for a child’s cognitive development and more. However supported some things are by research, numbers or study, we still know certain things as a matter of experience. Children love to be creative. Here is a quote by Dieter F Uchtdorf: “The desire to create is one of the deepest yearnings of the human soul.”

Michelle Patelle, writer, mother and homemaker, invites you to visit,, and Coloring pages can be a component of creative crafting.

Article from

Every year, Americans throw away 50 billion food and drink cans, 27 billion glass bottles and jars, and 65 million plastic and metal jar and can covers. More than 30% of our waste is packaging materials. Where does it all go? Some 85% of our garbage is sent to a dump, or landfill, where it can take from 100 to 400 years for things like cloth and aluminum to decompose. Glass has been found in perfect condition after 4000 years in the earth! so we should really reuse items and these are some items i think is a cool way to reuse things

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , ,