‘Bubble Wrap Bike’ video wins ‘pop’ular vote






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 1/27/2014 3:50:44 PM





 

Bubble Wrap Appreciation Day

 

To celebrate the 14th Annual Bubble Wrap Appreciation Day, Sealed Air Corp. has announced that Eric Buss and his ‘Bubble Wrap Bike’ video have been voted by Bubble Wrap fans as the first-ever inductee into the official Bubble Wrap Appreciation Day Hall of Fame located on BubbleWrapFun.com.

 

“We are proud to kick-off the inaugural year of the Bubble Wrap Appreciation Day Hall of Fame by honoring Eric Buss and his amazing ‘Bubble Wrap Bike’ video as our first ever inductee, as it most exemplifies the passion, fun and creative uses of our iconic packaging material,” says Rohn Shellenberger, business manager for Sealed Air’s Product Care division. “On a day where millions around the globe celebrate Bubble Wrap brand’s invention, Buss’ video represents what this holiday is all about and we are excited to watch him ride his Bubble Wrap Bike straight into the Bubble Wrap Appreciation Day Hall of Fame.”

 

Buss won not only the hearts of fans, but also induction into the Hall of Fame by shooting a video in which he creatively fastens a roll of Bubble Wrap brand cushioning in front of the wheel of his bike to make a continuous stream of “pops” as he rides over it. His video rose to “pop”ularity earlier this year, as it amassed more than 1.5 million views on YouTube. Sealed Air selected three finalists for consideration in the Hall of Fame’s inaugural year, including fantastic runners up ‘JoJo’s Bubble Wrap Praise Break’ and ‘Cat vs. Bubble Wrap.’

 

“I love popping Bubble Wrap material as much as anyone… but doing it with my fingers is way too slow for my taste,” Buss says. “I thought, ‘I need more noise, faster.’ What a great country we live in… I’m being awarded for popping Bubble Wrap material with a bike!”

 

In addition to Bubble Wrap Appreciation Day immortality, Eric will be awarded a giant bale of commemorative Bubble Wrap Appreciation Day Hall of Fame Bubble Wrap brand protective cushioning. Fans can visit the new Bubble Wrap Appreciation Day Hall of Fame at www.BubbleWrapFun.com.


More on Bubble Wrap and Bubble Wrap Appreciation Day
Bubble Wrap Appreciation Day is celebrated every year on the last Monday in January.

 

The originally intended use for Bubble Wrap was entirely different than how it is used today. Inventors Marc Chavannes and Al Fielding originally developed a plastic they hoped to market as textured wallpaper. When that idea did not take off, the inventors began to have some success marketing the product as a greenhouse insulator.

 

Chavannes then realized that Bubble Wrap brand cushioning could be used as an improvement from paper and old newspapers for cushioning fragile items. Once the opportunity was identified, the inventors worked hard on the manufacturing process for Bubble Wrap cushioning in an effort to create an ideal packaging material. After a lot of tinkering, they developed a special, proprietary barrier protection which prevented air from leaking and resulted in the crisp “Pop” that Bubble Wrap brand is famous for.

 

Source: Sealed Air Corp.

 

 

 

 

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PUJOLASOS develops Visoanska Source Premiere’s cap






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 1/10/2014 3:51:51 PM





PUJOLASOS

 

Latest Pujolasos launch is a beech wood cap. It has been specially developed for Visoanka Source Premiere. “Our customer wanted a component similar to its formulas: natural, innovative and efficient. This is what we offered while developing this smooth and perfectly tight cap.” says Isabel Pujolasos, sales director of the company.

“Prodigiously efficient and with an optimal tolerance for both the face and the eyes, SOURCE PREMIERE frees the skin from the impurities and removes the makeup, even waterproo,f” explains Visoanska. “Our formula is enriched with prebiotics, minerals and oligo-elements that restore and durably protect the integrity of the cutaneous ecosystem and inhibits the growth of pathogenic microorganisms. Dermo-soothing, the application of SOURCE PREMIERE reveals a purified, smoothed glowing skin with vibrant complexion.” A similar effect to Pujolasos cap finish.

In the heart of Catalonia, Pujolasos has been offering wood components for almost half a century to perfumery and cosmetics premium and masstige brands.

 

Source: Pujolasos

 

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PUJOLASOS develops Visoanska Source Premiere’s cap






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 1/10/2014 3:51:51 PM





PUJOLASOS

 

Latest Pujolasos launch is a beech wood cap. It has been specially developed for Visoanka Source Premiere. “Our customer wanted a component similar to its formulas: natural, innovative and efficient. This is what we offered while developing this smooth and perfectly tight cap.” says Isabel Pujolasos, sales director of the company.

“Prodigiously efficient and with an optimal tolerance for both the face and the eyes, SOURCE PREMIERE frees the skin from the impurities and removes the makeup, even waterproo,f” explains Visoanska. “Our formula is enriched with prebiotics, minerals and oligo-elements that restore and durably protect the integrity of the cutaneous ecosystem and inhibits the growth of pathogenic microorganisms. Dermo-soothing, the application of SOURCE PREMIERE reveals a purified, smoothed glowing skin with vibrant complexion.” A similar effect to Pujolasos cap finish.

In the heart of Catalonia, Pujolasos has been offering wood components for almost half a century to perfumery and cosmetics premium and masstige brands.

 

Source: Pujolasos

 

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Miller Lite releases limited-edition Original Lite Can






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 12/11/2013 2:17:50 PM





 

Original Light Can from Miller Lite

 

Miller Lite, the beer that launched the light beer category, invites consumers to reach for a piece of brewing history. On January 1, 2014, Miller Lite will release the limited-edition Original Lite Can, an updated version of the iconic packaging that changed the beer industry almost 40 years ago.

The Original Lite Can features the familiar images of hops, barley and the words “a fine pilsner beer,” which reinforce the high quality ingredients and the unique brewing process that consumers have enjoyed for generations.

“There was a time when all that existed was heavy beer that weighed you down,” says Elina Vives, marketing director for Miller Lite. “The launch of Miller Lite broke this category convention and offered beer drinkers the best of both worlds, great taste at only 96 calories and 3.2 carbs. Miller Lite is the original light beer and this limited-edition can celebrates that innovation and helps inform consumers of the rich history behind our beer.”

 

In addition to becoming available to consumers in January, the Original Lite Can will appear in the upcoming Paramount Pictures’ release, Anchorman 2: The Legend Continues. The news team can be seen enjoying the Original Lite in the film, which will be released nationwide December 18.

 

The limited-edition Original Lite Can will be available nationwide January through March in 12-, 16- and 24-ounce sizes.

 

Follow @MillerLite on Twitter and follow the conversation using #TheOriginal. For more information about the Original Lite Can, visit www.MillerLite.com and www.Facebook.com/MillerLite.

 

Source: Miller Lite

 

 

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H.B. Fuller invests in Packaging Center of Excellence






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 9/20/2013 9:58:05 AM





 

H.B. Fuller Customer Collaboration Center

 

Adhesives represent less than three percent of the total packaging cost, but can have a big impact on a brand’s reputation when it comes to consumer experience. The effect can be so substantial that executives at H.B. Fuller Company  have decided to invest in a Packaging Center of Excellence in North America to address customers packaging adhesives needs across a broad range of applications, substrates and environmental conditions. Upon its opening in early 2014, the Packaging Center of Excellence will be H.B. Fuller’s fourth center focused specifically on customer collaboration.

 

With its wide variety and industry-leading packaging adhesive offerings, H.B. Fuller provides the full breadth and depth of adhesives and engineering services for end-of-line packaging, container labeling, flexible packaging, retail-ready packaging, handle and packaging reinforcement and specialty packaging. Along with the robust offering, the new Packaging Center of Excellence will further enable collaboration efforts to help brands continue to advance their packaging designs.

 

“Packaging heavily influences consumer buying decisions and with the rise of social media, all it takes is one negative experience to put brands on the defensive,” says Peter Petrulo, business director of packaging, North America, at H.B. Fuller. “As experts in packaging adhesives, it’s our role to help protect our customer’s product and ensure end-users have a positive experience with our customer’s brand. That means staying on top of industry trends so we can meet our customers’ evolving business needs for safety, sustainability, efficiency and new packaging applications.”

 

Petrulo went on to say that H.B. Fuller is dedicated to advancing adhesive technology for the packaging industry, so the company is continually evolving and reformulating products for customers. H.B. Fuller’s most recent development includes the reformulation of its adhesive coated technologies (formerly known as Adalis) Sesame technology. The reformulated adhesives offer a much wider operating window and improved bond strength, allowing customers to continue to run efficiently, despite potential variation in their own processes.

 

Additionally, H.B. Fuller prides itself on working with all original equipment manufacturers to ensure compatible adhesive technologies even as equipment evolves. For example, the company has been credited for helping to engineer end-of-line packaging adhesives to serve today’s new on-demand, tankless hot melt systems. With an ability to run and perform on any hot melt system, H.B. Fuller’s hot melt adhesives are being used by manufacturers who have adopted equipment such as the Nordson Freedom and Graco Invisipac systems. These hot melt adhesives – designed to run smoothly on all the latest engineered fluid dispensing equipment – offer superior bond strength and fiber tear and excellent non-blocking, free-flowing properties.

 

To show its commitment to flexible packaging and to expand the Flextra line, H.B. Fuller acquired Plexbond Quimica S/A, to help better serve the flexible packaging market in South America. This acquisition will allow convertors to address the market’s evolving needs while providing a greater array of products and services to the region.

Source: H.B. Fuller

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Shrink films






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 8/26/2013 10:57:52 AM





 


Bemis TITAN

 

Bemis Performance Packaging, a leading supplier of flexible packaging and labeling solutions, announces the launch of Bemis TITAN brand beverage shrink films and shrink labels. Bemis TITAN shrink films and labels are designed to enhance beverage packaging quality, efficiency and brand appeal using Bemis’s advanced polyethylene shrink technology. The films create vibrant, sustainable shrink multi-packs that replace corrugate, paperboard or plastic rings, while the colorful, form-fitting labels deliver brand advantage for everything from uniform rounds to contoured shapes.

 

Multi-packs made with Bemis TITAN shrink films reduce material weight by 50 percent and decrease packaging costs up to 30 percent compared to paperboard. Packagers can calculate the bottom-line impact of switching to environmentally responsible, printed multi-pack shrink films using the Bemis “green calculator” found at BemisPerformancePackaging.com/Calc. The calculator provides a quick snapshot of CO2 emission reduction; labor hours saved in material handling; and the number of trucks that could be taken off the road by replacing paperboard with lightweight shrink film. Space-saving Bemis TITAN shrink films and labels are more efficient throughout the supply chain, whether reducing deliveries to consumer goods producers, maximizing warehouse space or eliminating costly disposal of paper-based products for retailers.

 

A leader in helping brands transition to lightweight, high-strength, visually compelling shrink packaging, Bemis works closely with customers to develop solutions that optimize Bemis TITAN shrink technology for their individual applications. The result is cost-effective, protective packaging with stunning shelf appeal that connects with consumers. 


Bemis TITAN Shrink Films & Shrink Labels 2-2-2-2

The Bemis TITAN offering includes line extensions that help brands further differentiate and promote their beverage products. Examples include shrink film multi-packs with optional handles in various configurations; tight-fitting, high-shrink roll-fed labels; Bemis WavePack corrugate-free multi-packs, Bemis PerfPack tear-away multi-packs; and many more. Packagers can learn more by visiting the newly launched BemisPerformancePackaging.com. The new website provides user-friendly resources to address packaging challenges and create brand advantages with the latest in packaging innovations.

Representing quality, strength, integrity and value, Bemis TITAN shrink films and labels will be on display at Pack Expo in Las Vegas, NV, September 23-25, 2013, in Booth #C-558.

 

Source: Bemis Performance Packaging

 

 

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Packaging environmental claims–still a challenge for many






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 8/23/2013 12:05:29 PM





A few months back, I read an article in Packaging Digest about consumers taking responsibility for “green actions.” After citing some statistics about how a “record-high 71 percent of Americans” are “buying with an eye toward green,” the article went on to talk about some of the challenges consumers have in following through on their intent. At least 33 percent indicated that inadequate resources, “such as recycle bins or community access,” were preventing them from following through. An even greater number-60 percent-indicated that they find the environmental terms companies use in their product advertising or package messaging misleading or confusing. 

That got me thinking about the on-package messaging audits we’ve done, particularly around recyclability. Here are common mistakes we’ve found, and why the messaging is misleading or just plain incorrect.

 

• A variety of brands of pump-dispensing hand soap bottles display the Möbius loop (or chasing arrows) on the bottle component of the packaging. These packages are typically a polyethylene (PET) bottle and a polypropylene (PP) closure with a pump assembly that includes metal parts. Use of the Möbius loop on the bottle provides only part of the information the consumer requires. Indeed, more than 60 percent of the population (the percentage required by the Federal Trade Commission’s Green Guides to make a recyclability claim) have access to recycle both PET bottles and non-bottle rigid plastic items. However, since the pump has metal parts that cause problems in plastic reprocessing, the PP closure with its pump assembly is not recyclable and should be labeled as such.

 

• Most grocery stores today sell pre-washed, pre-cut vegetables in plastic bags. Many of these bags display the resin identification code (RIC) No.4 with its chasing arrows. Using a RIC in this manner constitutes a “widely recycled” claim since a majority of consumers believe the RIC is a recycling symbol. While low-density PET No.4 bags are recyclable, the message is misleading. It suggests curbside collection, which is only available to about 20 percent of the population. LDPE bags need to be dropped off at retail stores for recycling, so the packaging needs to clarify that. An appropriate label would be the Möbius loop (not the RIC) prominently displayed with the words “store drop-off.”

 

• Chewing gum is regularly sold in multipacks consisting of a small paper carton containing the individually paper- and foil-wrapped sticks of gum and sealed with a polyvinyl chloride (PVC) overwrap. The most common labeling found on these packages is a No.3 RIC, indicating PVC and constituting a “widely recycled” claim. Virtually none of the U.S. population has access to PVC film recycling, so the labeling is incorrect.

 

Additionally, since the label is on the outer packaging component, most consumers infer that it applies to all of the packaging components, which is also misleading. To facilitate proper disposal of this type of packaging, all of the components should be labeled. The plastic overwrap and foil wrapper should have a Möbius loop with a red slash through it, indicating that they fall into the “not yet recycled” category. The paper wrapper (if separate from the foil wrapper) should carry the Möbius loop, as should the paper carton. Common mistakes like these are a primary reason GreenBlue’s Sustainable Packaging Coalition, with input from its member companies, created the How2Recycle Label. The label is designed to help brand owners provide clear and consistent recyclability guidance to consumers for each component of a product’s packaging. 

Author Katherine O’Dea is senior director of innovation and advisory services for GreenBlue. For more information about GreenBlue’s Sustainable Packaging Coalition, visit www.sustainablepackaging.org.

 

 

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PET bottle recycling soars in Europe






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 8/12/2013 10:51:18 AM





PET is the largest plastic material recycled in Europe, with the equivalent of more than 60 billion bottles recycled in 2012.

 

PETCORE EUROPE Chairman Roberto Bertaggia says: “Despite the poor economic situation in the European region, the consumption of PET bottles is still showing clear trends of penetration into new market segments through innovative packaging and the recognized capability of PET to be recycled. From a sustainability perspective, our industry is thrilled to have achieved an overall collection rate in 2012 of more than 52 percent of all post-consumer PET bottles available in the region.”

 

“With the exception of two members, all EU Member States managed to achieve PET recycling rates above the Packaging & Packaging Waste Directive target of 22.5 percent for plastics.” he added.

 

Casper van den Dungen, PET Chairman at Plastics Recyclers Europe, underlined that “The overall European collection of PET bottles to 1.68Mt reflecting an increase of 5.6 percent compared to the previous year. This has helped to ease the overcapacity situation of recyclers with an average plant utilization of 80 percent.”

 

“In 2012 the fibres market was still the single largest end-market for recycled PET, but strong growth in the sheet and bottle market are putting these three markets at similar levels.” said Casper van den Dungen.

 

Source: Petcore Europe 

 

 

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Recycling industry passes new policy






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 8/5/2013 10:30:09 AM





 

ISRI

 

 

The Institute of Scrap Recycling Industries (ISRI) recently announced the release of a policy on bans and fees for recyclable paper and plastic bags approved during its July Board Meeting. The policy is in response to increased efforts across the country to ban or apply fees to such bags for grocery shopping and other purposes without taking the impacts to the recycling industry into account.

“ISRI members that recycle paper and plastic bags are quite concerned that policymakers are banning bags and creating fees without considering the real impact on recycling, and the recycling industry. No matter how good the
intentions, these policy discussions should not be made in a vacuum,” says Robin Wiener, president of ISRI.

 

“Rather than bans and fees that take away jobs and increase costs to consumers, policy makers should take advantage of the great economic and environmental opportunities associated with responsibly recycling these bags.”

 

The recycling industry is a pivotal player in environmental protection and sustainability. In the United States, approximately 77 percent of paper mills rely on recovered fiber to make some or all of their products thanks in part to recovered paper’s significant cost and energy savings. Recycling one ton of paper saves 17 trees, 79 gallons of oil, 7,000 gallons of water, and 3.3 cubic yards of landfill space. According to the U.S. EPA, plastic recycling results in significant energy savings, an estimated 50-75 million Btus/ton of material recycled. 

“Policymakers and consumers are often surprised to learn the important economic role that paper and plastic bags play in the continuous life-cycle of paper and plastic products,” said Joel Litman, president of Texas Recycling/Surplus, Inc., and ISRI’s Paper Stock Industries Chapter. “Our company is designed to recycle these bags into valuable commodity grade materials that are then sold to manufacturing plants to make finished products around the globe. This is a win-win for the local economy and the environment.” 

ISRI’s new policy also encourages retailers to provide convenient collection for plastic bags. Many retailers have convenient bag collection programs in place that provide a valuable revenue stream. Increased efforts by retailers to collect and recycle used bags will offer the convenience paper and plastic bags provide while reaping the environmental and economic benefits of recycling. In 2011, an estimated 151 million pounds of bags and sacks were collected for recycling and increased 19 percent over 2010.

ISRI’s policy states:

“Promotes a free and fair, competitive, market‐based system for the trade of recyclable materials such as paper and plastic bags.

Supports a competitive marketplace that does not restrict, direct, or interfere with the free flow of recyclable materials.

Opposes bans and fees on paper and plastic bags that are being manufactured into useful commodity grade materials and sold into viable, commercial markets without subsidies or noncompetitive, fixed pricing.

Promotes the proper recycling and economic opportunities associated with the collection, processing, and reuse in finished products such as paper and plastic bags.

Supports requiring retailers to provide convenient collection for recycling of plastic bags offered in their stores.”

 

Source: ISRI

 

 

 

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Shrimp shells offer jumbo benefits






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posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 8/2/2013 10:34:56 AM





Chitopack project

 

Norwegian food research institute Nofima is participating in a major EU-financed project in which ‘active’ packaging based on raw materials from shrimp shell improves and conserves food products and after use the packaging biodegrades.

In the n-CHITOPACK project researchers are looking at biodegradable packaging made of chitin and chitosan from shrimp shells that will improve and conserve food products. Products range from hard bioplastic, which is said to be just as robust as other plastics, to thin film that can come in direct contact with food products.

Chitin and chitosan are biocompatible, naturally biodegradable polymers, non-toxic and show antimicrobial and UV adsorption characteristics, according to the project brief. Consequently Chitosan used as an integrated part of the packaging can have an antibacterial effect on the food products.

The aim of the Chitopack project is to expand on the positive properties of chitin nano-fibre in the development of new food packaging. The packaging is biocompatible, 100 percent naturally biodegradable and satisfies EU requirements for small and medium-sized enterprises. This project will contribute to increased competitiveness in the market and to solving environmental challenge, it claims.

 

Source: Nofima 

 

 

 

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