Greening Your Beauty Routine – What Does it Really Mean?
In broad terms, being “green” means embracing what I call the 3 Rs: Reduce, Re-use, and Recycle. Reducing consumption is where it all starts. The less we consume, the less energy is required to produce or transport products and the less waste and pollution we create, which in turn reduces our exposure to toxins. One of the easiest ways to reduce consumption is to re-use or reclaim products and/or materials instead of creating new ones to replace the old ones. Another is to purchase products that are made locally or as close to your home as possible.
Recycling comes last because it requires a lot of energy to recycle things. Some people believe that the energy required to recycle outweighs the benefits of recycling. But recycling is still a better option than tossing things in the trash where they wind up in landfills releasing noxious gasses –sometimes for hundreds of years!
To borrow a line from the world of computing, it’s all about I/O -that is inputs and outputs. If you want to know how to green any aspect of your lifestyle or make it more “earth-friendly,” there are 3 factors to consider:
1. Inputs: Who, What, Where, Why and How?
Start by looking at the inputs -everything that goes into making a particular product -from the ingredients, to the packaging, to how it’s distributed. Where are the ingredients or raw materials sourced from and how are they made? Are the processes for extracting them fundamentally safe for the environment? Is the manufacturing process moderately clean, very clean, somewhat dirty, or very dirty? Are there by-products that are toxic or can pollute the environment? How energy-intensive are the various processes used to make the finished product? Where is it made relative to where it’s sold? And how far does it have to travel before it reaches you, the end-user?
These are some of the ways to determine the carbon footprint for a product. The more energy and fuel it takes to move materials and finished product around and the farther it has to travel, the greater the carbon emissions which contribute to both pollution and global warming.
Other issues or concerns relating to this aspect of production include whether small producers (like farmers) are paid a fair price for materials or services; if workers are being needlessly exposed to any harm during the production process; or are subject to inhumane conditions.
2. The Impact of Products During Their Life Cycle
For personal care and beauty products, the key is always in the ingredients first, and packaging second. In the hierarchy of available options, plant-based products are clearly safer than their synthetic and petroleum-based counterparts. Plants have been used successfully throughout history for medicinal and beautification purposes, because as creatures of nature it follows that our bodies can comprehend and better utilize ingredients that exist in nature (whether ingested as food or absorbed into the skin through topical use). The advent of synthetics and petroleum by-products is relatively new from a historical perspective. Since they are “manufactured” as opposed to existing in nature, it makes sense that our bodies can and often do have a hard time dealing with them.
Of course, organically grown and produced products are safer because of the extremely low exposure to pesticides, and because organic farming practices are non-polluting and totally sustainable.
There are an alarming number of chemical and petroleum ingredients that go into making personal care and beauty products, not to mention some scary by-products of the manufacturing process. In March 2008, the Organic Consumers Association (OCA) commissioned a study that found that even some of the leading “natural” and “organic” personal care products contain a highly toxic ingredient called 1,4-Dioxane. This is a by-product of “Ethoxylation”, a cheap short-cut companies use to soften harsh ingredients. 1,4-Dioxane is considered a cancer-causing chemical by the State of California under it’s exhaustive Proposition 65 regulation.
When looking at the primary impact on your health and safety, you should also consider the secondary impact of washing these ingredients off your skin and down the drain. What happens when toxic chemicals and petroleum ingredients wind up in our rivers and streams? 1,4-Dioxane has been identified as a leading groundwater contaminant, and is a good example of the hidden dangers that can lurk in products we blithely assume are safe.
3. What Happens At the End of the Line?
When looking at the final impact of a personal care product on the environment, packaging probably matters most. There are certain types of plastic like PVC (Poly Vinyl Chloride) which is not recyclable and whose production is very “dirty.” Plastic can leach chemicals all throughout its life cycle, release toxins into surrounding communities during its manufacture, and can pose health risks from exposure to fumes when incinerated on the back-end.
Again, there is a hierarchy of preference when it comes to packaging starting with glass as the safest and most environmentally friendly option, followed by re-usable materials like aluminum or stainless steel (aluminum containers should have an FDA-approved Epoxy phenolic internal coating to prevent reactivity with its contents), and “friendlier,” recyclable plastics such as PET (Polyethylene Terephthalate) and HDPE (High-Density Polyethylene). Of most concern to your health and the environment are plastics coded for recycling as #3, #6, and #7. Plastic containers that are acceptable are labeled #1, #2, #4, and #5.
To truly “Green” your personal care routine choose products that are designed with “environmental intelligence” from start to finish; are made entirely in the USA –preferably in the region where you live; and don’t pose any known safety risks to your health.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Donya Fahmy, is a green business owner and the creator of Dropwise Essentials’ spa-quality aromatherapy body products that help you safely relieve stress, increase vitality, improve confidence, or simply manage your emotional state any time or place without popping a pill. For more free tips and valuable information visit http://www.dropwise.com and subscribe to the Dropwise Health & Beauty News Ezine or blog feed.
Dropwise Essentials was founded by Donya Fahmy, a writer, producer, and consultant whose avid interest in the curative powers of aromatherapy and herbs ultimately led her to design and create the seven products and seventeen unique essential oil blends that make up the current Dropwise product line. She has studied aromatherapy with Carol Schiller –a successful author of several aromatherapy books– and with Dr. Daniel Penoel –a renowned expert in the field of medical aromatherapy.
Dropwise Essentials is a proud member of the Indie Beauty Network (formerly the Handmade Beauty Network), the Green America Business Network (formerly Co-op America), Green Product Alliance, Natural Ingredient Resource Center, and a Friend of PETA. We were among the first companies to join the Campaign for Safe Cosmetics by signing their Compact for Safe Cosmetics which simply formalizes our existing commitment to formulate products free of known or potentially toxic ingredients.
The environment, global warming, overflowing land-fills, sky rocketing energy prices; these words have become part of our everyday language. As have earth friendly solutions, recycling, sustainability & corporate or social responsibility.
Today’s market place is going green. It’s all around us – green initiatives are on everyone’s mind; am I doing enough, could I be doing more? Consumers are starting to pay attention to earth friendly companies, and businesses that want to make a difference in the world are choosing to go for the green.
Whether your interest in the environment is purely from social responsibility or if increased pressure in the market place is driving your decision – or a little bit of both, adopting green practices can only enhance your companies brand image. Going green gives you something to talk about and puts you ahead of the competition.
10 Tips for going green:
Building a booth or looking for banner stands? Use earth friendly materials such as bamboo. Bamboo is a renewable agro-forestry product and the fastest growing plant on the planet. It is a viable replacement for wood and metal as it has a rapid maturity cycle of 3-4 years and it provides a critical component in the balance of oxygen and carbon dioxide in the atmosphere. Determine longevity – for long term exhibits pick materials that will not weather or degrade quickly. For short-term displays use materials that are easy to recycle or reuse. Use recycled material – increase the sustainability of your exhibit by using as much recycled, reclaimed or rapidly renewable material as possible. The process of recycling aluminum takes about much less energy than it does to create new aluminum form ore. When you are finished with your exhibit recycle it – make sure it doesn’t end up in a landfill. Print Green – make up banner and signs with water-based inks on cotton fabric or bio-degradable plastics. Biodegradable laminates, water based adhesives, recycled paper for brochures and promotional materials all contribute to a greener planet. Go for the green with giveaways – avoid items that come in plastic packaging (unless biodegradable) or plastic items (unless recycled). Instead choose re-useable items such as pens, mugs or cotton tote bags. Eco-accessorize – don’t forget about flooring, racks and other accessories. Bamboo flooring and literature racks promote sustainability too. Energy efficient lighting – LED lighting reduces energy use by up to 90% over conventional sources. Incandescent bulbs are inefficient and emit only 10% of the energy they use as light – the rest is given off as heat. Detoxify – Chemicals, sealants, vinyl and paints all have a direct negative impact on the environment. Oil and latex-based paints are toxic to the environment, evaporate into the air and contribute to global warming. Look for non-VOC paints, stains and PVC-free carpeting, water-based or low-VOC padding and adhesives. Lighten Up – modular and portable exhibits tend to be lighter than custom displays. When shipping think about using lighter materials and less packaging materials. Buy locally to further reduce shipping and delivery. Refurbish – give your old exhibit new life with earth friendly materials such as cotton graphics. Using exhibits that can be easily changed rather than replaced will mean less consumption of materials over time. Keep your exhibit in good repair and replace broken or damaged parts. Use suppliers that not only offer green options but also operate with environmentally conscious conditions such as waste reduction programs and recycling in-place. Be sure to ask your supplier for more advice on how you can create an earth friendly display for your next exhibit.
Going green doesn’t have to cost a lot of money. There are many more options available today and the list keeps growing. Green, recycled and earth friendly materials can cost less than their non-recycled counterparts. Research your options and know that every little bit counts – from using recycled paper to printing biodegradable banners – you can be rest assured you are making a positive contribution toward greening the planet.
Want to be Green, eco-friendly, and healthy at the same time? Watch Real World Green for green living tips on recycling and eco-friendly ideas for your green lifestyle. Distributed by Tubemogul. (02:06)
Today on Real World Green, Eric gives you the OK to buy more tools. Watch this video, share it with your friends, and show it to your significant other. Then visit our viewer forum to hang out with other tool appreciation types. http:www.green-house.tv Distributed by Tubemogul. (01:46)
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Graphic Care: Chances are your Trade Show Graphics are laminated and scratch resistant – designed for constant rolling, packing and installing. However, even the best graphics will lose visual appeal if they are not maintained properly and that in turn can reflect poorly on your company’s brand image.
Your trade show exhibit is a direct reflection of your company’s image. It’s an opportunity to make a first and hopefully lasting first impression in a matter of a few seconds. This small window of time is critical to attracting prospects to your booth. To be effective you need to create a “WOW” exhibit that attracts people and instantly communicates your message. But first you have to decide what type of display unit to utilize.
The environment, global warming, overflowing land-fills, sky rocketing energy prices; these words have become part of our everyday language. As have earth friendly solutions, recycling, sustainability & corporate or social responsibility. Today’s market place is going green.
Everyone in Sales and Marketing Has at One Time or Another Been Bored to Tears Working a Trade Show Booth That Didn’t Draw Visitors. Sometimes It’s the Product, Sometimes It’s You, Sometimes It’s the Audience But in Most Cases It’s Because the Trade Show Booth Lacked Zing.
Kira Turner is a marketing manager at Lumichrom Displays*Exhibits*Graphics. Visit us to see all our green products at http://www.lumichrom.com/green/greenintro/.
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