Wu Yongxu: To Create An International Brand To The East To The World
Shanghai East Pump Group President Mr. Wu Yongxu
Founded in 1993 in Shanghai, Shanghai Oriental
Pump Manufacturing Co., Ltd. So far, the development of Shanghai East Pump Group, a gradual, stable and win, as its name, business as slowly as the sun rises in the east.
‘s Success today is because yesterday to pay, business has made such good results, and ultimately a person’s pay that?? Shanghai East Pump Group President Wu Yongxu, the mature and stable entrepreneurs.
Wuyong Xu, pump and valve industry leader; with “China Pump Industry giants” in the world.
Under his leadership, the East Pump pump from the initial sale of small enterprises engaged in the development as now has 10 holding companies, involved in
Motor , Cabinet, water supply Sewage Treatment Equipment, Valve , Machinery casting, gear, air compressors, energy-saving technology, heat
Switch And intelligent management system, pumping stations and related products group of large enterprises.
HC Network : Orient Pump now has 10 holding companies in order to pump the main production and operation, but also increasingly involved in motor control cabinet, water supply and sewage treatment equipment, valves, machinery casting, gear, air compressors, energy-saving technology, heat exchange and Pump Station intelligent management systems. This diversification of business transformation for what is considered? This change in the overall development of the enterprise and what impact?
Wu Yongxu: The development process from the business point of view, a wide range of development is required. Only from the pump industry is concerned, the company has so far sold a total of I 300 000 Eastern (sets) of the pumping equipment, to meet the needs of users, the infrastructure for the country to make a certain contribution for the country hundreds of millions of tax, but with modern advances in technology, market and users have not only the needs of a single pump, but rather of supporting equipment, the total demand, it requires us to change the traditional mode of production and operation of a single pump, around the user pumps and other related equipment needs, a comprehensive analysis of market research, fully integrated internal and external resources, make full use of the Group’s product development, design, manufacture and marketing of
Service , The advantages of information network system, constantly pump associated with the introduction of other products, the formation of a wide range of positioning pattern of enterprise products. This diversification can be more easily achieved on the innovative product development;
Business management Continuous improvement; brand rising; quality continuously improved; costs continue to decline; the purpose of increasing market share and, ultimately, sustainable development of enterprises and in international competition has laid a good foundation. Investors, the enterprise itself, employees, suppliers and so has been to maximize benefits.
HC Network: Your existing water pump and all kinds of over 100 experts, a number of new products come out every year, and has a variety of pump products for dozens of patents. Will the company’s R & D is how to implement it? No new product launches this year?
Wu Yongxu: Advanced science and technology to ensure rapid development of enterprise prerequisite for the East over the years, has been around technology innovation and product development as the core issue for development. In order to develop new products, we have established a sound for their new product development system. Throughout the development process, there are soldiers first, feeling a keen market, powerful R & D team, fast and effective trial team, which will effectively guarantee a new product research and development. We also attach great importance to have autonomy
Intellectual property rights Product development and intellectual property protection, so far, we have developed to pump-driven, motor, electric control cabinet, water supply and sewage treatment equipment, valves, machinery casting, gear, air compressors, energy-saving technology, heat exchangers and Intelligent Management System 10 pumping stations pillar industries, with hundreds of independent intellectual property rights patent pumps. Beginning of each year, our enterprise product patents are held seminars on the new year, products of technology and R & D to make detailed arrangements, it was a year of technology innovation, a solid foundation of new products, the introduction of domestic and foreign enterprises are advanced technology and equipment, strengthen exchanges and cooperation, continuously developing new technologies and new products, in the municipal, construction and mining areas of a dozen consecutive fill the gaps, so to speak, so far, we already have a technical strength of R & D team, with dozens of patents, to create the East Pump brand laid a solid technical foundation.
HC Network: Orient pump more than 200 cities in the country with sales and service branches, can be said to be a huge sales system, we are still the East Pump corporate website to see an original literary your employees, “with Your customers love to conquer, “to write a good feeling, you can tell us something about your company’s sales philosophy Why?
Wu Yongxu: Pumps content and technology enterprises in an increasingly homogeneous product case, the difference between the more marketing ideas tend to be different and the level of management. For the same type of pumps, different marketing concepts are often determined by its sales of different aspects to analyze large, it may also determine the survival of businesses in different states. Especially the last few years, emerging industry, some new marketing ideas, and become the vane pump marketing. Our sales network in Eastern Pump China Star Luo Qi
Cloth , And nearly more than 200 sales and service organizations located in the small cities, so that not only increase our market coverage and market share, but also to ensure our timely and efficient after sales service. Overseas, we are actively expanding the international market, to build an international brand. Our goal is to Eastern bigger and stronger, we have developed a clear strategy for the international market and gradually implemented. At present, we mainly concentrated in the developing international markets, the next step is to Europe and the United States and other developed countries to develop and market penetration depth. Therefore, we can say that our network is all over the world. Our vision is within the next five to ten years in Europe and Southeast Asia to open production base. In order to shorten the delivery cycle of our products, faster and more efficient services to customers around the world.
HC Network: Valve different from the FMCG products, it is not being updated, but they need good maintenance, does your company service is what to do?
Valve products really different from other types of products, it is not being updated, but they need good maintenance, the first customers through greater understanding of, and understand