Elements Celebrates 2013 Winning Numerous Design Awards and an Employee Promotion


To our print and digital magazine, e-newsletter and more…

Technorati Tags: , , ,

Vintage perfume atomizers- How to spot genuine vintage perfume bottles

Vintage perfume atomizers- How to spot genuine vintage perfume bottles

Vintage perfume bottles and its growing popularity as collection pieces are also inspiring some type of fraud. There are many people who create imitations of vintage perfume bottles because of its hefty value. However, there are some special markings and features of a genuine vintage perfume bottle that can be identified to avoid such.

Materials are very important pieces of any merchandise. In the case of vintage perfume bottles, crystal lead should be the most genuine of all its materials. However, there are also some genuine vintage perfume bottles that are made from porcelain, this is especially true it these are from the Eastern side.

Features are still very essential. These features include the different elements in the bottle itself. There are many features of modern perfume bottles that are very different from vintage perfume bottles. Some of these include how the perfume is dispensed as well as the bottles’ own design.

One of the most notable features of a vintage perfume bottle is the glass dauber stub. This is for dabbing larger areas with perfume. Say, you would be applying perfume at the lower part of the dress. If bottles have this type of top, then, there is a high probability of its originality.

Another important feature of vintage perfume bottles is the cork stub, since it keeps the perfume from spilling in case of topple. These cork stubs also keeps the top tight in place. One other feature of vintage perfume bottles are glass dip sticks. These are the sticks that are inside the bottle, used to apply in specific areas. Thus, spot application of the perfume. Just like modern perfume bottles that have a stick in the middle, their vintage counterparts have these also, only with different purpose. One was for dipping, the other as siphon for spraying.

Among the important features include the atomizer cushion which helps spray the perfume. Almost all depiction of vintage perfume bottles are with this type of cushion. Even in cartoons, perfumes are depicted in such light. Check on the materials used for the cushion and keep in mind that plastic is not yet used during that time. Any hint of plastic in the materials may mean that the bottle is fake or refurbished.

The Vintage perfume atomizers also have a difference in it. Usual modern perfume bottles have stable bases. However, some vintage perfume bottles are made to be asymmetrical that is why it cannot sand on its own. Some bases cannot stand on its own and is meant to lie down.

Perhaps the most important sign of a vintage perfume bottle is the sign at the bottom of the bottle. These usually have some type of emblem that id etched at the bottom. Check whether it has a right spelling and that these are some known brands back then. This increases the value of the vintage perfume bottle.

Make sure that you keep these in mind so that you would avoid spending on imitations and fake vintage perfume bottles.

—>>>Click Here to Get More information on Vintage Perfume Bottles and
Antique Perfume Bottle!

Find antique perfume bottle, collectible perfume bottle and lalique perfume bottle items at discount price. Check Our blog
and get latest deals.

Article from articlesbase.com

Follow us on: www.facebook.com / twitter.com This self-built solar water heater is made of plastic bottles, black painted milk cartons and PVC pipes. It is popular in southern Brazil. The water is heated passively by solar energy. As the hot water rises, it is naturally replaced by cold water, so no pump is needed. Construction reference: www.youtube.com eco-ideas.net

More Plastic Bottles Articles

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , ,

Discover the Basic Elements Needed in a Home Made Water Filter

Discover the Basic Elements Needed in a Home Made Water Filter

Suppose that you are a student in the local Middle School. Suppose that your teacher has asked you to enter a project in the upcoming Science Fair. Unless you are a technical wizard, you do not want to try making a robot. You do not have enough time to observe the growth of plants, plants that have been subjected to different conditions. What should your project be? Fortunately, even those with limited engineering skills can, in a limited amount of time, construct a home made water filter.

Even a crude home designed one can demonstrate the concept behind the most sophisticated home water filter. Even a crude home made water filter can transform muddy, fowl-tasting water into clear, good-tasting water. The construction of a home made water filter offers an advantage not available to a budding scientist who decides to conduct a controlled experiment.

As long as the student/scientist uses the proper materials, the resulting filter should function almost perfectly. Granted, it will not be able to remove any bacteria that might be in the water. Aside from that, a home constructed filter can keep those who depend on that filter supplied with ready access to clean water.

A student who planned to make a crude sort of filter would first need to obtain a plastic bottle, a bottle with a cap that could be punctured. The student would also need a thin tube, such as a straw, cotton, large and small pieces of gravel, and bags of both coarse and fine sand.

At this point the student is almost ready to assemble a crude filter. Three other items should be added to the components in the filter. Those items are a coffee filter, a jar and some muddy water.

A filter must take-in water at one end and release filtered water at the opposite end. The student needs to remove the bottom from the plastic bottle, to insert a straw through a hole in the top of that bottle, and then to invert the entire apparatus (bottle and straw together).

The inverted bottle is inserted in the opening of the jar. Cotton should be the first item in the inverted bottle. On top of the cotton go a layer of fine sand, and then a layer of coarse sand. On top of the sand go a layer of small gravel, and then a layer of large gravel.

The student should cut the coffee filter to fit over the gravel. Once the coffee filter covers the gravel, then the student can pour muddy water into his or her crude filter.

The student has made a functioning home made water filter. That home made water filter should transform muddy water into clear water. Some instructions suggest that cotton does not hold-up well in the crude type of filter described above. Polyester quilt padding can be used in place of cotton.

Moreover, the home made water filter obtained by those who follow the above instructions does not have the ability to remove bacteria from the water. Those who want to drink the filtered water need to add a few drops of chlorine to that water.

There are special media that can be used to remove bacteria from water. In the absence of such media, a student might consider using the type of sponges found in commercial floor scrubbers. A pond enthusiast could thus make a useful home made water filter, one that could remove organic matter.

The pond enthusiast has special needs, needs not found in the typical home. In a typical home, the residents simply want a chance to enjoy clean, pure, great-tasting water. Activated carbon filters with ion exchange and micron filtration are the ideal components for a home filter.

While a home made water filter can never be classed as an ideal filter, it still brings the residents in a home closer to where they want to be. It facilitates the acquisition of water that can keep the residents safe from a majority of unwanted contaminants.

Of course, the ideal water filter, the one with activated carbon, would produce the safest type of drinking water.

Laurel Tevolitz is a dedicated researcher of critical issues that affect health and well-being. Visit her water purification blog now at http://www.safewaterpurifier.com

to discover which water purification system she recommends after extensive research.

Article from articlesbase.com

More Plastic Jars Articles

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Brand Translation: Packaging Design Differences between China and the West

Brand Translation: Packaging Design Differences between China and the West

Is a product still the same without its packaging? As the saying goes – looks matter, and without a properly designed package a product is hard to sell regardless of how good its other attributes might be. Indeed, packaging design represents what the brand stands for as much as other elements of the brand visual identity do, and in certain cases the packaging is almost as important as the product itself. After all, what would Coca Cola be without its famous bottle?

In China, as in other markets, packaging design does not only have the function of protecting the product and explaining its attributes and benefits, but it also has the role of appealing to consumers. Studies show that buyers generally decide what to buy at the point of sale . In order to successfully help sell the product, the package needs to differentiate and characterize the product and ultimately to become part of the product experience.

But how can the packaging help the brand engage and attract Chinese consumers? What are the factors to take into consideration to design a truly distinctive packaging for the Chinese market?

In this article Labbrand looks at the impact packaging design has on the businesses operating in China and, in particular, at the issues product brand managers need to consider before falling in the “cultural trap” and developing a package that overlooks at the differences between China and Western markets.
We will look at the components of packaging design in the order a customer may perceive them: colour; label and typeface; images, patterns and shapes; and material.

Selecting the right colour palette for the packaging has a great deal to do with the ultimate success or failure of a product brand. In fact, colour plays an important role in a consumer’s purchase decision . People use a little more than a minute to make up their minds about a product they see for the first time, and a big part of this judgment is based on colours alone. So, clever use of colours in packaging design can contribute not only to differentiate the product from competitors, but also to influence moods and feelings and ultimately attitudes towards a certain product .

“All of us have involuntary physiological and psychological responses to the colours we see,” according to the Chicago-based Institute for Colour Research, a group that collects information on the human response to colour and then sells it to industry. “Colour…impacts our appetite, sexual behaviour, business life and leisure time,” says Eric Johnson, the institute’s head of research studies.

In fact, the same colour may be perceived very differently in different cultures. For example, green enjoys no popularity in Japan, France, or Belgium, while it can be frequently seen on the packaging designed for Turkish and Austrian consumers. People from Islamic cultures react negatively to yellow because it symbolizes death but like green as this is believed to help fight off diseases and evil. Europeans associate black with mourning and tend to prefer red, grey, green and blue. In the Netherlands, orange is the national colour and therefore can be used to arouse nationalistic feelings .

Colours have a strong significance in Chinese culture as well. Yellow, as the colour that was only for the emperor to wear, and red, as symbol for happiness and good luck, are both very powerful colours for designing product packaging for this country market. However, this does not apply to every product category: Chinese consumers generally find appealing these bright and shiny colours for food products but tend to prefer white and pastel colours for personal care and household items.

For instance, General Mills adapts the colours used on own product packages in the Chinese market by using bright and flashy colours.

Kleenex, instead, features brightly colour and slightly abstract flowers on the packages sold in the US but it designs Chinese packaging with pastel colours and small, delicate and realistic flowers.

2. Label and Typeface

Label and typeface are critical to attract consumers for they are a prominent visual element on any packages.
Different countries have different regulations about the information product labels should or should not contain, therefore size and layout of information on the label may need to change in order for the product to enter a certain country.
Besides country specific regulation on labels, key to market the brand to local consumers is the typeface used on the package. This is especially true in China where foreign brands adopt Chinese brand names, and consequently Chinese typeface, to better communicate to the market.

Coca Cola, to cite a brand that truly masters the art of packaging localization, gives as much importance to the Chinese written brand name as the original English one. The Chinese typeface, therefore, becomes integral part of the brand identity in China and shapes the packaging in an unmistakable way.

So much so that the Chinese side of the packaging is the one that is shown on Coke’s visual communications and ads in the country.

3. Images, Patterns, and Shapes

Researchers estimate that more than 70 percent of purchase decisions are made at point of sale . Here the consumer takes in rapidly all the products displayed – and likewise hastily looks for clues that help him make a decision.
Products brands that are successful on the Chinese market clearly take into consideration how images and patterns printed on the packaging influence consumers decisions towards own products.

For instance Mirinda, in order to effectively reach the younger segment of the Chinese market, not only uses brighter colours but also features locally beloved cartoon characters on the packaging.

Pepsi, instead, taps into the local culture, people, icons, and activities as inspiration to capture and engage Chinese teens. Pepsi tin reprocess all these elements and uses them to dress itself of a locally relevant package.

Nivea offers a line of lip balm packaged in smaller solutions than the ones sold in the west. That is because Chinese consumers tend to prefer packages of smaller size. This is particularly true for food products, as domestic apartments have relatively smaller storage space and refrigerators than in the US or Europe .

4. Material

The material used to produce the package it is also extremely important in order to gain the preference of target consumers. For instance, a growing segment of the population worldwide and in China dislikes products using too much waste material for the packaging directly due to environmental concerns.

Price conscious consumers, instead, are less concerned by the quality or recyclability of packaging and are generally more likely to consider other, more function-oriented factors when purchasing a product. However, these factors often depend on priorities that change according to the category of goods, the specific product, and the available budget of the buyer .

In other words, the material used to package a product reflects how much the company understands its market.

Colgate, for instance, chose to differentiate its products in China by using a packaging material that was scarcely used by competitors when the company entered the Chinese market in 1992. Back then, the majority of domestic toothpaste manufacturers used aluminium tubes. Colgate, instead, adopted the plastic tube that is now commonly used by almost all toothpaste brands as this is more convenient, durable, and safe for the user. The new packaging material helped Colgate seize about one third of the market share over the years.

On the contrary, Alpenlibe, the candy manufacturer, uses the same size, design and colours on the packages sold both in the West and China but, in the latter case, it wraps own brand candies with two thick layers of papers as strong packaging is generally associated in China with higher quality products .

Packaging has an incredible power over what people buy. The same way people express themselves through the clothes they wear they also make statements about who they are through the products they buy. Indeed, we buy products not just for their functional attributes but also – and maybe even more importantly – because these products promise to fulfil desires and longings. The package that enfolds the product carries a big part of that promise.

The challenge when trying to build a locally consistent “promise” is to interpret the global brand identity and creative concept in a meaningful way for the Chinese market. The package design needs to attract attention, stimulate curiosity, build a connection and ultimately lead the buyer to think the product is the best one offered. China is a country with a long history and a rich culture, creating codes in the minds of consumers that must be considered during package design. In order to be successful in China, foreign brands need to reinterpret their identity through the eyes of Chinese consumers to truly understand how colours, patterns, images, typeface and material choices can contribute build a meaningful product experience.

Vladimir Djurovic is the founder and Managing Director of Labbrand, a Shanghai based innovative brand agency specialized in brand research, strategic and creative services. Labbrand website at: http://labbrand.com/ is also the portal to Labbrand branding blog: http://labbrand.com/english/news_and_articles.php/
and reviews of branding related hot topics, with a special focus on China.

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Reasons Why Glass Candy Jars Are Better

Reasons Why Glass Candy Jars Are Better

So you have an occasion you are celebrating and thinking of getting personalized glass candy jars for the celebrant. You go ahead and pick a beautiful design along with a message to make it personal, unique and customized. Now it’s time to pick the material for the candy jar-what would it be? Glass or Plastic? A good choice of material would be glass.

There are many reasons why you should choose on buying glassware to keep your food items as opposed to using plastic. Some of these reasons are related to first and foremost, your health and next comes the environment as well as the taste. When buying containers to keep food, remember that you want the food items to stay fresh and to not be contaminated by elements from the outside of the container. Little do we know that the materials that are used in making those containers also affect and could contaminate the contents inside it.

Such is the case with personalized glass candy jars and plastic ones. Before we get into the whole not-good-for-health-and environment thing, let’s just take a look at designs. Glass candy jars offer a more beautiful and aesthetically pleasing design and shape. Glass gives the impression of elegance and style whereas plastic just makes it look a little cheap. Sure plastic works great on sports bottles and the like but not on candy jars. You would also want to choose glass candy jars since they are translucent, enabling anyone to view the contents inside the jar. Of course, plastic also enables this viewing option but glass gives certain sheen to the contents.

Another reason to choose glass candy jars over plastic because of the threat of many different harmful compounds that are used into creating plastic containers. Plastic in the form of PVC is the most dangerous of all. PVC is polyvinyl chloride and this form of plastic distributes pollutants that can cause several defects in our bodily system such as infertility, cell and organ destruction as well as tissue damage. Apart from PVC is Bisphenol which is often related to causing abnormal fetal and chromosomes development, Down syndrome as well as obesity.

Another reason to not use plastics for your personalized glass candy jar is the fact that candy jars are placed outside cabinets or shelves where no sunlight can come in. Candy jars are for the purpose of eating food items right out from the jar. Some candy jars and other food containers are exposed to sunlight and if its glass, there would not be dangerous chemicals released. But plastic that is exposed to even sunlight or heat for a long period of time will secrete harmful chemicals and make their way into the food.

Last but not least, glass also helps saves the environment. Plastic takes a very long time to disintegrate and even more chemicals are used to recycle them. Plastic also has a shorter lifetime than that of a glass candy jar- provided it is not broken. You would be doing the earth and Mother Nature a whole load of favor by opting to make your personalized glass candy jar in glass rather than in plastic.

Kim is the author of Discountmugs.com. If you would like more information about Candy Jars, please visit http://www.discountmugs.com.

Kim is the author of Discountmugs.com. If you would like more information about Candy Jars, please visit http://www.discountmugs.com.

A public service announcement, more or less. directed by Nels Bangerter
Video Rating: 4 / 5

Related Blogs

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , ,