An Introduction to Plastic Packaging Symbols

An Introduction to Plastic Packaging Symbols

When issues of global warming and climate change (caused by the increase in greenhouse gases) started haunting people’s consciences, they decided to roll up their sleeves and do something constructive to help save the environment from further degradation. As part of that decision, measures were taken to address the issues that contribute to environmental degradation. Of these, an important decision was to stop the use of plastic.

In the cosmetics industry, environmental consciousness paved the way for an organic revolution. People discarded everything that contained chemicals and adopted natural and organic products instead. They put their foot down on the matter of cosmetic packaging as well. They demanded the use of organic and recyclable packaging materials for cosmetic products.

Plastic Recycling Symbols

Known as resin codes, they were established by The Society of the Plastics Industry (SPI), which is the plastics industry trade association, in 1988. All eight-ounce to five-gallon containers were imprinted with a single digit ranging from 1 to 7 surrounded by a triangle of three chasing arrows. All plastic manufacturers were required to follow the uniform coding system that helped people to distinguish between different types of plastics.

Types of Plastic Packaging Symbols

Though the practice of marking plastic containers has been in place for many years, not many people, including very many cosmetics manufacturers and cosmetic packaging manufacturers, are fully aware of what each number represents. Hence, this article is an attempt to make people understand the meaning of each number.

1 – PET (PETE) – PET, which stands for Polyethylene Terephthalate, is a clear and tough resin with strong gas and moisture barrier properties. It is used for making soda and medicine containers, food jars, microwavable food trays, water bottles and so on.
2 – HDPE – High Density Polyethylene is used for packaging products with a short shelf life, such as milk and shampoo, and to hold detergents and bleaches for both household and industrial purposes. It is strong with good barrier properties and has good chemical resistance.
3 – PVC (Vinyl) – PVC is Polyvinyl Chloride, and since it is both rigid and flexible it is used for making pipes, frames, railing, wire, cable insulation, medical tubing and so on. It has good chemical resistance and stable electrical properties.
4 – LDPE – Low Density Polyethylene is strong, transparent, and flexible, and is used in applications requiring heat sealing. Its uses include wrapping films, grocery and sandwich bags, hot and cold beverage cups, toys and squeezable bottles.
5 – PP – Polypropylene strong with good chemical resistance and a high melting point. It is used for making food containers, medicine bottles, bottle caps and parts for automotive and consumer products.
6 – PS – PS is Polystyrene, which is popularly known as Styrofoam. It is very popular as it can be rigid or foamed. PS is clear, strong and brittle with a low melting point, and hence it is used in protective packaging, bottles, food packaging and so on. When mixed with rubber it attains toughness and is used for packaging and durable applications. PS mixed with rubber produces high impact polystyrene (HIPS).
7 – OTHER – This refers to packages made with a resin other than the six mentioned above or by mixing any of the aforementioned resins. It is used in reusable water bottles, citrus juice bottles, oven-baking bags, custom packaging and so on.

Of these the most easy to recycle resins are PETE, HDPE, and PS. PVC, LDPE and PP have very low rate of recyclability, while resins marked with number 7 are the hardest to recycle and therefore are seldom recycled.

If customers reject lotion pumps, airless bottles or, for that matter, any product packed in containers with a low rate of recyclability, cosmetic manufacturers and cosmetic packaging manufacturers would take a cue from them and start using easily recyclable resins. This would help us in realizing the dream of a greener future for the next generation.

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The Eco-Chic Collection by Remanika

The Eco-Chic Collection by Remanika

GREEN is the NEW BLACK and Remanika shows you the way to do just that. Making a bold statement this season is Remanika’s all new Eco – inspired – chic – Green collection, AW09 – PLAN IT EARTH.

Trend observers and the fashion fraternity are becoming more eco conscious each day, demanding more organic and eco-chic clothes, with the approach in their mind, ‘the better and healthier we will be, so will be our planet’. With Remanika’s new collection you can go green without comprising on great style. Open your doors to the world of Green Chic, which would not only keep you in vogue but also help you contribute in the fight against global warming.

Offering vibrant eco colors, incredible prints and captivating silhouettes, Remanika’s AW09 – PLAN IT EARTH collection reveals that being chic and saving the planet aren’t mutually exclusive. The collection takes the concept of eco-chic to an entirely new level. Soft and bold colors as well as unique and interesting patterns are combined to adorn this collection. Jumbled prints, exaggerated trims, layered textures, and unexpected color combinations symbolize the impact of environmental degradation. Modern, eye-catching, uniquely crafted elements combine smart style with sustainability. The result: Fresh, inspiring designs.

Embrace the fabulousness collection of the Plan It Earth and to Look gorgeous and a amazing wardrobe  GREEN CHIC – AND EASY WAYS TO MAKE A DIFFERENCE:
– Ditch bottled water: refill a sassy thermos.
– Pop little purchases in your purse, not a shopping bag.
– Choose cashmere, not acrylic.
– Let your hair air dry for a while before you blow dry: less frizz, less energy consumed.
– Unplug (and put away) unsightly cell phone chargers.
– Opt for quality over quantity in everything you buy.
–  Limit your consumption of anything packaged in plastic.
Take a step towards saving your planet earth, take a step towards Remanika.

Available – At Exclusive Business outlets at Atria Mall, Worli; Inorbit Mall, Malad, Vashi; Infinity Mall, Andheri; R Mall, Mulund ,ISKON Mall Surat and A’bad, Pantaloons, Shoppers Stop, Lifestyles, Centrals and Reliance Trends

Pricing – On Request !

About Remanika – In 1998 remanika launched its first store in Mumbai, the fashion capital of India. Then, if you were hip, young, stylish, with loads of attitude, there was only one place where you could find clothes to match – remanika in uptown Mumbai.

With a customer base that has since grown manifold. Today, the remanika brand can be found in close to 100 outlets across 28 cities, In Exclusive Business outlets, Pantaloons ,Shoppers Stop, Lifestyles, Centrals and Reliance Trends. Also coming up in two new format stores Named “Store 1” launched by India Bull Retail

Stylish, sexy, unexpected; remanika brings the joie de vivre and vibrancy back to fashion. Carefully blending western cuts with traditional Indian embellishments, remanika offers its customers casual wear, club wear and accessories with a distinct style and attitude.

Every quarter, customers look forward to fresh collections from remanika that help them stay in sync with the latest trends and styles. The typical remanika customer can be identified as a young woman between 18 –30 years , bold, independent, stylish and full of beans. Interestingly, almost 70% of India’s population will be in this age bracket by 2010.

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Industrial Waste Management ? Safe and Secured Services

Industrial Waste Management ? Safe and Secured Services

Highly industrialized areas are at greater risk of environmental degradation and health problems. Emissions, spills, leaks and other discharges from factories and plants pose hazards to the air, atmosphere, soil and water sources. Because of these, humans utilizing the same air, atmosphere, soil and water sources are affected.


It is impossible to close down all industrial structures, though. The best manufacturing companies can do is to manage their waste properly to minimize harm.  Such management entails Solid Waste Management Disposal, waste water transportation and hazardous chemical removal. Resources that can be used again or turned into another useful form must be recycled such as cans, glass jars, papers and plastic items. Yet, most industrial wastes are large in quantities and massive in volume which cannot be managed with individual efforts. Manufacturing products takes a great amount of energy and numerous materials that is why the wastes it leaves is immense as well.


In this situation, there is a need for a professional provider of waste transport service. Stranco, Inc. is offers an integrated solid waste management system along with industrial waste transportation. With highly specialized equipments operated by highly skilled personnel, the company gives solution to industrial solid waste management through the gathering, elimination, transport, processing, and disposal of industrial wastes. Though adept in dealing with solid wastes, the company also provides waste water transportation. Since manufacturing plants do not just leave pure solid and liquid wastes, the company also gives contaminated materials and chemicals removal and transferring aid.


After the wastes have been correctly collected, segregated, repackaged, sealed and labeled, they will be transported to the company’s transfer stations before eventually moved to their specific landfills and other end-places. This usage of a transfer station allows the company to save financially and environmentally. The stations reduce the transportation, vehicle maintenance and labor expenditure. They also minimize the use if fuel, thus, lessens emission and conserves energy. Because of this, the price the company places on their offerings become relatively smaller, too. This discount is expected to be taken advantaged of by industrial firms and is hoped to encourage them to be environment-friendly and responsible despite the costs.


These kinds of assistance will be granted by personnel who are skilled and well-trained, especially in the special requirements of handling, removing and disposing of industrial materials. A 40-hour Hazardous Waste Operations and Emergency Response Standard (HAZWOPER) training and an 8-hour safety and health training were given to them. Other project-specific training would be given especially to those designated to handle and transport industrial wastes. Aside from being knowledgeable, the company’s staff and crew are also dutiful: there is an absolute alcohol and drug -free work area.


These employees will employ a wide range of trucks and trailers which are of high capacity and are designed according to their specific functions. These vehicles could contain huge volumes of industrial wastes and hazardous materials. They may also use an extensive variety of particular heavy equipments such as bulldozers, end dumps, excavators, tankers, wheel loaders and more.

Sarjeant, is a SEO content writer for Stranco, Inc providing Cost-effective quality services, Solid Waste Management Disposal, waste water transportation, Waste Transport Service, integrated solid waste management system, industrial waste transportation industrial solid waste management for private and public sector clients.

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Green Marketing and Ethical Issues

Green Marketing and Ethical Issues

Green Marketing and Ethical Issues


The  marketer need to know about what is the relevance of Social Marketing in order to protect the environment and to improve the quality of life and are concerned with issues that include conservation of natural resources, reducing environmental pollution, protecting endangered species, and control of land use. Many companies are finding that consumers are willing to pay more for a green product. The last three decades have seen a progressive increase in worldwide  environmental consciousness. This has been driven by a number of factors from increased media coverage to rising evidence of environmental problems such as the depletion of the ozone layer, acidification of rivers and forest degradation, global warming, the rise of pressure group activity, tougher legislation and major industrial disasters. Concern has moved from the local scale to a national and increasingly global scale.

 The rate of environmental degradation has intensified.  The nineteenth century brought the first large scale pollution as companies geared themselves to produce goods as fast as possible, with virtual disregard for human or environmental well-being. Nations battled for industrial supremacy using raw materials and creating pollution at a staggering rate. As countries became economically stronger, competition also grew. More efficient production methods were employed, and few companies, if any, gave a thought to the impact they were having on their surroundings. With the increase in water pollution from the chemical works, and air pollution from the iron and steel industry, towns and cities began to pay the price for high industrial productivity.

   Ass the 1980s progressed, it became increasingly clear that, although the starkest predictions of resource depletion and population explosion had failed to materialize, all was far from well with the planet. A number of published analyses of the environment showed that according to a wide range of indicators, the environment was coming under increasing stress. Concern among consumers and the electorate began to mount, with the inevitable consequence being that environmental issues moved from the fringes to the center of the business and political agenda. 

 The environment’s role in business is profoundly obvious, but easy to overlook. It provides every business with its inputs, and a destination for all its outputs. It also provides the business with the physical space within which its operations occur. For businesses dealing directly with environmental resources, such as agriculture, tourism or oil, the importance of the physical environment has always been apparent. Society in its present form and on its current trajectory of development, however, cannot be sustained indefinitely. The physical environment has limited resources and limited capacity to absorb pollution and waste. The underlying cause of society’s current unsustainability relates to the way in which economics and technology have come to dominate our thinking about business and the environment. Conventional marketing within industry is very much a product of this techno-economic perspective. This has created a ‘grey’ culture which is not sustainable and is therefore terminal. To transform this into a ‘green’ sustainable culture, there is a need to balance consideration of the economic and technical impacts and aspects of businesses with understanding of their social and physical implications.

 It is now widely accepted that societies, economies, and the businesses within them need to find a more sustainable path to for future development. In the business world the vocabulary of management was suddenly expanded by the discussion of ‘green consumers’, ‘green markets’ and ‘green products’ and the practice of ‘environmental’ or ‘green marketing’. For majority of the companies improving environmental performance has, until recently, been a question of legislative compliance and occasional reactions to external events and pressures. It has only been companies in the front-line sectors such as oil, chemicals, power and cars that have gone beyond a reactive and tactical approach to green issues. However, by early 1990s a shift away from a technical-compliance oriented approach towards a more proactive green strategy orientation was noticed. Companies were increasingly pursuing competitive advantage and product differentiation by increasing investment in environmental marketing, green design and improving overall corporate eco-performance. In addition to these externally motivated changes, the realization is dawning within industry that sustainability will not be reached simply by demand-pull from the market and compliance-push from the regulators. The changes that are needed to safeguard the future of the environment and the economy must partly be driven from the business community, which means they must proactively integrate eco-performance into the strategies, systems and cultures of the organization. 


Eg: Toyota has become quite successful with their hybrid cars.

 The three R s of environmentalism are:


Reuse and


 Green marketing refers to the development and distribution of ecologically-safe products. It refers to products and packages that have one or more of the following characteristics:

 (1)  Are less toxic

 (2)  Are more durable

 (3)  Contain reusable materials

 (4) Are made of recyclable material. In short, these are products considered “environmentally  responsible”.

           In the early to mid 1960s created concern about the social responsibility of businesses and their impact on the natural environment and the health and welfare of the planet. This concern was heightened during the early 1970s in response to Limits to Growth and resulted in the emergence of both the ‘societal marketing concept’ and the ‘ecological marketing concept’. In response to the new green challenge that emerged during the early 1980s, these early concepts have amalgamated to create an environmental marketing concept. Green marketing is thus a form of socio-ecological marketing whereby the goods and services sold, and the marketing practices involved in their sale take into account the environmental ramifications of society as a whole. The marketing process essentially involves matching the controllable internal variables of the marketing mix with the demands of the marketing environment. Environmental marketing is no different, in principle, although the internal variables and external demands that must be reconciled are a little different. 

 Green marketing takes account of the wider relationship of the organization and its products to the surroundings. It is about a more aware, open, targeted and sensitive approach that integrates the strategic link between the company, the environment, and marketing, rather than being primarily concerned with tactical communications opportunities. The prime emphasis is on, developing relationships and satisfying separate Stakeholders needs in an environmentally and socially responsible manner. The key stakeholders are customers, investors, parent company, directors, employees, the community, legislators, pressure groups, suppliers, and the media

 Green marketing differs from its societal and ecological predecessors in it’s intertwining of ecological and social concerns, in the breadth of the ecological agenda that it tackles, and in its potential application across all types and sectors of business. Green marketing goes beyond societal marketing in four key ways:

 It is an open-ended rather than a long-term perspective.

It focuses more strongly on the natural environment. It treats the environment as something which has an intrinsic value over and above its usefulness to society. It focuses on global concerns rather than those of particular societies.

 The key elements of green marketing can be summarised as under:

 A balanced approach to the social, technological, economic and physical aspects of businesses and societies. An emphasis on long term sustainable qualitative development rather than short-term unsustainable quantitative growth. A holistic approach aimed at reversing the reductionalist and fragmented approach of previous business theory and practice. A consideration of consumers as real human beings rather than as hypothetical ‘rational economic’entities. An emphasis on meeting the genuine needs of consumers, rather than on stimulating superficial desires. A recognition that consumers and society have multiple and sometimes conflicting wants and needs. A view of the company and all its activities as part of the ‘product’ that is consumed. A recognition that the large scale long distance nature of the current economy is not sustainable, and that in the future small and local will be beautiful. Embracing the concept of eco-performance which incorporates the non-market outputs of the company, with performance of the product during and after use and the environmental impact of companies which contribute to the creation and marketing of the product elsewhere in the supply chain. The pursuit of added socio-environmental value as well as added techno-economic value.


 ‘Green Advertising: Salvation or Oxymoron’, demonstrating that the concept is far more complex than the existing marketing literature suggests. Green is characterized in this study as a two dimensional concept with political and human dimensions. Banerjee et al (1995) in a study on multi dimensional analysis of environmental advertising suggests that environmental appeals are becoming increasingly common in advertising. The results of a content analysis designed to uncover the underlying structure of green advertising are presented. A majority of advertisers in the sample attempted to project a green corporate image rather than focusing on the environmental benefits of their product or service. Most of the studies focus on the communication aspect of green marketing and studies that cover the entire gamut of green marketing are woefully lacking and more so studies conducted in an Indian context


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