Brazilian Packaging Association (ABRE) | 2013 o Prêmio ABRE da Embalagem Brasileira

 

Brazilian Packaging Association (ABRE) | 2013 o Prêmio ABRE da Embalagem Brasileira
www.abre.org.br
The Brazilian Packaging Award of the Brazilian Packaging Association (ABRE) created its awards program in 2001. Over its 10-plus years of existence, ABRE has awarded prizes to companies of all sizes showing that proper packaging is essential for all types of products from different categories, providing quality of life for people. Packages are critiqued for excellence in quality, technology, design, functionality, innovation and sustainability.

Gold—Savory Food Packaging
Atum Salera
Submitted by: Salera Alimentos
This package protects and showcases fish products for a small company that has limited financial and machinery resources. Brightly printed cartons have a cleverly placed window that lets consumers see the clear, glass jars of packaged fish inside. A stylishly retro graphic design delivers shelf appeal.

Gold—Alcoholic Beverages Packaging
Cachaça Gouveia Brasil
Submitted by: Verallia
Extra-clear glass and a complex design make this 700-mL bottle a stunner. The structural design uses two transverse planes that have an offset axis, yet the axis of the bottle as a whole remains aligned.

Gold—International Competitiveness: Food and Beverages Products for Export
Linha Brazilian Soul
Submitted by: Vinícola Aurora
The brand uses its Brazilian origins as a differentiator. The package elegantly expresses Brazilian culture with a hot-stamped design that features colors from the Brazilian flag. A small picture of the Brazilian flag on the labels’ front panels further attests to the wines’ origins. The resulting packages align with brand values, look great on shelves and are well received by customers.

Gold Winner—Packaging for a Family of Products
Linha de Maquiagem Phebo
Submitted by: Casa Granado
Hot-stamped silver is paired with transparent packaging to present a premium image that also showcases the cosmetics’ colors. To draw shoppers’ attention, the elegant primary packages are housed in bright coral-colored cartons.

Gold—Perfume Packaging
Perfumes Quem Disse, Berenice?
Submitted by: Wheaton Brasil
This perfume package puts the brand in consumers’ hands. The PP cap, which is fashioned to resemble the Quem Disse, Berenice? brand logo, makes the package a standout but is perfectly paired with the round glass bottle. Decorative silkscreen printing is used to differentiate scents, and three varieties feature hot-stamped gold lettering.

Gold—Promotional Packaging; Gold—Graphic Design: Non-alcoholic Beverages
Schweppes 230 Anos
Submitted by: Coca-Cola Brasil
Schweppes turned 230 years old this year. To celebrate, the brand released seven retro cans—one for each Schweppes flavor. Each design was dressed with a custom illustration that represents a different era during Schweppes’ history. A matte finish projects a premium image for the entire limited-edition collection.

Gold—Graphic Design: Sweets and Desserts
Latas Colecionáveis Talento
Submitted by: FutureBrand
These gift tins express the spirit of Brazil with colorful illustrations that celebrate the plurality of a village of colonial houses, the joy of Carnival, urban street art, the country’s varied cultures and people, and the daily optimism of Brazilians.

Gold—Graphic Design: General Products
Green by Missako
Submitted by: Green by Missako
The challenge was to project the free spirit of the brand within the whimsical world of children. Cheerful illustrations bring in elements of fun while uncluttered lines and vibrant colors deliver shelf impact.

Gold—Marketing: Communication Strategy
Encontre sua Coca-Cola Zero
Submitted by: Coca-Cola Brasil
Coca-Cola Brasil courts 20-something year old consumers, with this customized packaging campaign. It printed 150 of the most common names in Brazil on Coca-Cola Zero cans. The limited-edition offering helped consumers identify with the Coca-Cola Zero brand and sparked conversations on social media.

Gold—Special: The Open Choice
Se Beber, Vá De Carona
Submitted by: Routhier & Darricarrère
The shipping case and wine label were designed side-by-side to tell the story of the Brazilian winery and its French origins. When Routhier & Darricarrère’s owners first arrived in Brazil, they bought a Volkswagen bus to tour the country’s beautiful beaches. The wine’s shipping case pays tribute to this memory by mimicking the van’s appearance. The novel design is balanced with a sophisticated color palette dominated by bright reds and clean whites. The theme and color scheme is carried over to the bottle decoration with red capsules and white labels.

Gold—Cosmetics and Personal Care Packaging; Gold—Sustainable Packaging
Sou
Submitted by: Natura
Sou’s easy-to-use package breaks category paradigms with a design that requires 70% less material to manufacture than conventional hair- and body-care packaging. The drop-shaped pouch also reduces product waste by enabling near-complete product evacuation.

Gold—Graphic Design: Cosmetics, Personal Care, Health and Pharmaceutical
Redesign Sempre Livre
Submitted by: Johnson & Johnson do Brasil
Sempre Livre’s updated look clearly communicates the product’s benefits with informative graphics on color-coded backgrounds with a lighthearted design. To ensure consistency across the color coding system, all colors had to be tested and validated, with some pigments requiring reformulation.

Gold—Special: The Consumer’s Choice
Fragrância Linda Lindinha de O Boticário
Submitted by: Grupo Boticário
Recognizing that girls often imitate the woman they find the greatest source of inspiration, love, joy, confidence and style—their mothers, the brand created this youthful fragrance. The fragrance’s bottle is painted with glitter to bring a sense of play, while the transparent, thick-walled plastic used for the overcap and the simple metal coating for the sprayer speak to this generation’s preference for minimalist design. The carton continues this simple-yet-playful design with relief and sparkling lamination.

Gold—Graphic Design: Savories
Liggero
Submitted by: Narita Design
The brand identity, name and package design lets consumers know that Liggero packaged pastas deliver fast-and-easy meal preparation with taste appeal. 

Gold—Nonalcoholic Beverages Packaging
Suco Casa Madeira
Submitted by: Verallia
Inspired by the jam jar that Casa Valduga, the makers of juice, already have in its lineup, this bottle highlights the nutritional benefits of the product. The bottle is shaped like the body of a thin, tall and healthy person. On the shoulders of the bottle sits the Casa Maderia Coat of Arms in high relief, which helps brand the product and presents a premium image.

Gold—Packaging for Micro- and Small-sized Companies
Linha Iandê—Aisó
Submitted by: SA2 Design e Comunicação
A one-color design keeps converting costs down for this double-duty package. The carton easily transforms to a point-of-purchase display, which encourages retailers to place this Brazilian brand alongside higher-priced imports.

Gold—Packaging in General
Vedapren Fast
Submitted by: Pande
A rectangular design allows the tubs to be nested for transport to a filling facility, and it provides strong brand differentiation because competing products are sold in round buckets. The shape makes the product easier for consumers to use because it accommodates paint rollers as well as brushes—eliminating the need to purchase trays.

Gold—Structural Design: Functionality
Embalagem para Implantes Dentários
Submitted by: Neodent
This single package accommodates a large range of implants, despite differences in geometry, lengths and diameter. Its design protects the product’s sterility and bio-safety while making the product easier for dentists to handle efficiently. The functionality comes from a vertical-and-horizontal lift system that works with a gripper device to safely move and place the implant.

Gold—International Competitiveness: General Products for Export
x-liso
Submitted by: Brazilian Secrets Hair
Sophisticated photography and a minimalist design aims to appeal to an international market while subtly reminding consumers that the products are made in Brazil.

Gold—Sweets and Desserts Packaging
Iorgurte Grego Batavo
Submitted by: BRF
This PP package for Greek-style yogurt is decorated with an in-mold label that helps differentiate the brand from a competitor offering similar products. The ergonomically shaped bottles help project a premium image, and an aluminum seal assures consumers of product safety. Spent packaging can be easily recycled because the primary structures and their labels are made from the same material.

Gold—Technological: Beverage Packaging
Rótulo Adesivado
Submitted by: Mazda Embalagens
A pre-glued label enables label application without a hot-melt gluer and makes the PET bottle fully recyclable because the label leaves no residue after removal.

Gold—Graphic Design: Redesign for Food and Beverages
Marilan—Pit Stop
Submitted by: M Design
To maintain its position as one of the category leaders in the cracker segment, Pit Stop needed to evolve its package communications with a new logo and overall design. The updated triangular logo has a shape evocative of a road sign to encourage shoppers to stop and look at the products. Bigger, bolder type over variety-specific shapes help shoppers identify and buy their favorite flavor from the 14-item product line.

Gold—Structural Design: Shape
PacXpert
Submitted by: Dow
This packaging structure was designed in the U.S. but has characteristics especially suitable for Brazil’s paint and food-service markets. It has a large capacity (3.6 to 18 L), enables almost complete product evacuation, a large-diameter nozzle for easy dispensing, top and bottom handles for precise application and easy handling, stability on shelf even when partially empty, and is made from materials that can be easily recycled.

Gold—Packaging: Food Service, Delivery and Carry Out
America Delivery—Embalagens
Submitted by: Dezign com Z
Food-service packaging helps unify the consumer experience from table to take-out, with messaging written from the perspective of a friendly waiter. The conversational branding also prompts a desire to taste delivered products even before the boxes and bags have been opened.

Gold—Technology: Food Packaging
Smart Cap
Submitted by: Revpack Tecnologia
The tottle’s closure is made with a cap-and-valve injection process that enables the automatic application of seals. The closure is also easy to recycle because only one resin was used for both the cap and valve.

Gold—Technology: Cosmetics, Personal Care, Health and Pharmaceutical
Frasco 1000 mL MAX VAC Embramed
Submitted by: Ab Plast
The 1000-mL PET-glycol bottle is designed as a lightweight replacement for the glass containers often used with medical suction pumps. The break-resistant bottle is blow molded with a 90 finish neck and very thick walls that prevent the package from collapsing during vacuum application. A strong sealing system holds the vacuum.

Gold—Graphic Design, Family of Products
Quem Disse, Berenice?
Submitted by: Matriz Escritório de Desenho
Grupo Boticário uses strong patterns, metallic inks and bright colors to bring a cheerful personality to its new makeup brand. The look for Quem Disse, Berenice? inspires and emotionally connects with consumers.

Gold—Graphic Design: Redesign for General Products
York
Submitted by: Matriz Escritório de Desenho
Celebrating its 60th anniversary, the York brand, from Hypermarcas, has an updated look that spans its entire product line. The new design modernizes the brand mark by
integrating the Y monogram with a cotton symbol. The York endorsements on all products, even those belonging to its sub-brands, were also made more prominent, which boosts the branding and marketing strength of the brand.

Gold—Technology: General Products
Bandeja para transporte de Placa de Circuito Impresso Sensível
Submitted by: Waco Thermoforming Solutions
This returnable package was designed to transport conductive materials. The package’s high-impact resistance prevents the containers from breaking.

Gold—Special: Student
Octa Cooler MMA
Submitted by: Douglas Cardoso do Espasso Silva at Oswaldo Cruz University
The package includes an inner container that transforms the box into a cooler that can be easily carried to game-watching parties and other social events.

To see this article as it appeared in the 2013 Annual Awards Issue in print, click here.

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Metal Packaging for Kids Encourages Family Food Choices

According to the latest research from MarketResearch.com, the market for children’s food and beverages has grown to a $10 billion per year industry. Against this background, food packaging technologies are becoming increasingly diversified, helping brands meet the unique needs of distinct consumer groups, including younger audiences. CROWN Food Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown), offers a broad range of packaging options that are child-friendly, serving to strengthen brand identity and engage a new generation of consumers, while offering parents and families the benefits of safe and nutritious food choices.

The Federal Trade Commission has calculated the total amount spent a year on food marketing to children and teens at $1.79 billion, highlighting a significant opportunity for brand owners to target packaging at that demographic. Since packaging is the last thing a consumer sees before completing a purchase, it is perhaps the most effective way to promote a product. Within packaging for children, the opportunities to connect with consumers are multiple – not only are children themselves increasingly making purchases, but packaging must resonate with parents as well. Today’s children are also tomorrow’s purchasing decision makers, and consumer loyalty established now can help brands in the future.

“Crown sees that by catering to the needs of children, we are able to add value for our customers who want to connect their brand positively with a young audience,” said Hella Gourven, marketing manager, Crown. “At the same time, healthy eating starts at the point of purchase, and families can encourage good food decisions through the food and packages that they select.”

Children are a strong consumer demographic in their own right and require a separate approach to package design that reflects convenience and easy opening. A package that is simple to open makes food products more manageable for younger consumers, and Crown’s PeelSeam peelable ends ease product accessibility without the need for a can opener. Controlling portion size and increasing portability are other ways that brands can tailor packaging to children, and smaller cans for snack-sized servings makes food lunchbox-ready as well as suitable for pantries at home. Metal cans are ideal for lunchboxes because they are shelf-stable and don’t require ice packs to keep food fresh and safe to eat. They are also enjoyable for children to eat from as they are a refreshing alternative to other packaging formats.

Parents themselves benefit from food packaging targeted at kids. Preparation of canned foods is easy, requiring only at most that the food be heated up and served, making eating healthy, well-balanced foods a simple and enjoyable experience for the whole family. Food cans lock in freshness and nutrients, without imparting flavor or adversely affecting the taste or quality of the product inside. Parents, who typically represent the health-conscious buying power in the household, can be confident that the nutritional needs of children are addressed when buying food in cans, while the format’s affordability helps families stay on budget during difficult times. At the same time, food cans have an unprecedented safety record being both tamper-evident and tamper-resistant, helping to alleviate safety concerns.

Adults and the younger, more environmentally conscious consumer base, also benefit from the sustainability of food cans. With metal packaging being both 100% and infinitely recyclable, consumers are reassured that food cans are fully recyclable and actually contribute to the creation of future cans. These attributes are even more beneficial as they are not only a great tool to teach children about the environmental benefits of recycling, but also a means for brands to gain recognition as socially-responsible companies.

Brand recognition and product appeal are important no matter which demographic a company is aiming to connect with. Technologies like shaping and printing are a powerful tool for increasing recognition and boosting identity and brand owners can leverage these capabilities to meet their goals. Innovations like bowl-shaped cans, for example, provide new opportunities to encourage the inclusion of canned foods in school lunches. Brands are also able to take advantage of the efficiencies afforded metal cans to enjoy savings both to costs and their logistical operations.

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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European Symposium on Food Safety with Participation of Actega DS

On occasion of 9th European Symposium on Food Safety in Marseille (Park Chanot Convention Center) from May 15 to 17, organized by the International Association for Food Protection (IAFP) ACTEGA DS will be present with a poster presentation. Under the title “Avoid chemical contaminants through usage of TPE as legally food-safe material” the wide range of applications offered by this PVC-free synthetic granulate for the food and beverages industry will be presented – predominantly sealant compounds for metal vacuum closures, PROVALIN.

Since 2005, this forum has provided a platform for representatives of industry, politics and science to discuss current developments in the area of food safety, protection and technology.

The following themes will be discussed among others: Food Safety inspections, Risk Assessment of Biological Hazards, Food Safety Modernization Act, Detection Methods for Food Allergens, How to Handle “Reasonably Foreseen Abuse”, Cross Contamination Between Produce and Common Kitchen Surfaces.

Food Safety is also a focus of the European Parliament which has confirmed its support by classifying endocrine disruptors as “substances of very high concern”. In different publications up to 50 EDCs or environmental hormones are numerated including DDT insecticides, polychlorinated biphenyls (PCB), Bisphenol A (BPA) and several others. But this catalogue is not beyond dispute. Even if a current scientific study indicates that BPA is not genetically harmful, it is – entirely in line with the precautionary principle – better to dispense with – if possible.

For several decades, ACTEGA DS has been consistently attempting to largely dispense with PVC and BPA. In beverage closures, for example, which have been on the market since the early 1980s, in the development of PROVALIN, still the only PVC-free sealant compound available for all types of metal closures whose adhesive varnishes are free of BPA and melamine, and even for high-performance synthetic granulate for technical medical and pharmaceutical applications.

Sharing a stand with Eckart, ACTEGA DS will be at the K 2013 from October 16 – 23, 2013 to present this compound and its latest developments.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Who is willing to fork out more for fresh and sustainable packaging?






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Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 4/8/2013 10:57:55 AM





 

Fresh foods (Microsoft)When it comes to food and beverage packaging, consumers are most likely to pay more for value-added features that relate to freshness and sustainability. This is the latest finding from a global study conducted by Ipsos InnoQuest.

 

Consumers from around the world were given a list of potential packaging features and asked which ones they would be willing to pay more for. On a global basis, consumers were most likely to say they would pay more for “Packaging that keeps food fresh longer” (55 percent) and “Packaging that is environmentally-friendly” (55 percent).

 

Following freshness and environmental benefits, consumers said they were likely to pay more for packaging that is re-usable (42 percent) and easier to use (39 percent). Interestingly, more sophisticated packaging features were less likely to motivate consumers to spend more: packaging that prevents mess or spills, keeps food and beverages at the right temperature, and makes it easier to eat and drink on-the-go ranked lowest (34 percent, 33 percent and 31 percent, respectively).

 

“Packaging plays a key role in consumer packaged goods innovation, whether marketers are introducing new products or trying to invigorate existing brands” ,” says Lauren Demar, global CEO, Ipsos InnoQuest. “As a key driver in the consumer’s decision to buy, packaging features can often be leveraged to charge a premium. Our latest findings indicate that consumers place the most value on packaging that preserves freshness and offers environmental benefits. For marketers, there may be an opportunity to win over consumers and increase revenues through innovative package designs that deliver sustainability of freshness as well as sustainability of the planet.”

 

The survey also revealed that certain countries were more likely to say they would pay more for fresh and sustainable packaging:

 

South Africa, Malaysia and India were most likely to say they would pay more for packaging that keeps food fresh longer.

Mexico, South Africa and Indonesia were most likely to say they would pay more for environmentally-friendly packing.

 

Complimentary access to the data in this report for each of the 26 countries is available upon request from Ipsos InnoQuest.

 

These are the findings from a study conducted by Ipsos InnoQuest via Ipsos Global @dvisor, an online survey of citizens around the world. A total of 19,883 adults from 26 countries were polled between Aug. 7 and 21, 2012. The countries included Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Indonesia, Italy, Japan, Malaysia, Mexico, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

 

Source: Ipsos InnoQuest

 

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Food and Packaging Trends

SIG Combibloc Inc  Global Editorial

Long-life packaged foods: growth in all sub-segments

Food packaging of the future: safe, convenient, economical and easy on the environment
Food manufacturers have a choice. For long-life foods, there is a wealth of packaging options they can choose from to place their products on the market. Many of these options have been around for decades, and their acceptance has developed over time. However, for any food manufacturer looking to select a packaging solution these days, does not only count on the established ones. Instead, where a product needs to maintain successful over the long term, people are looking towards the future.

When planning for the future, manufacturers and retailers try to factor in the dynamics of the industry sector in every possible parameter, and find coherent responses to the requirements of the markets in which they operate. Factors that need to be considered when choosing a packaging solution include the rising price of raw materials and the buying habits of the people. The quality- and price-consciousness of modern consumers, and their growing sense of responsibility for the environment, are also key criteria. What is needed are modern, reasonably priced packaging solutions that provide optimal protection for the food they contain, are convenient to use, have an excellent environmental profile – and, at the end of the day, are cost-effective for manufacturers and retailers as well.

Especially when it comes to packaging for long-life foods, carton packs tick all the boxes. Ralf Mosbacher, head of Food Europe, in a newly created function at SIG Combibloc says: “Carton packs are a sort of complete package – including the prospects for success. At the top of the list, obviously, is the fact that food and beverages filled in carton packs are optimally protected and retain their high quality for a long time. In addition, carton packs are among the most environmentally friendly packaging solutions available for long-life foods, because they are made up to 75% from wood, a renewable resource.” According to Mosbacher, the high content of this fully bio-based raw material means the use of finite fossil raw materials such as crude oil is kept to a minimum. And because trees extract CO2 from the atmosphere while they are growing and give off oxygen, sustainably managed forests also help protect the climate. Mosbacher: “With their high wood content, carton packs have been shown to have a considerably smaller environmental footprint than all other packaging alternatives for long-life food products.” This has been scientifically proven by a Europe-wide life-cycle assessment for food product packaging carried out in 2009 by the Institute for Energy and Environmental Research (IFEU), on behalf of SIG Combibloc. According to the findings of this study, compared to food metal cans, glass jars and pouches, using carton packs can reduce CO2 emissions and the consumption of fossil resources, respectively, by up to 60%.

Considered on a global scale, the market for liquid food products in long-life packaging has been experiencing favorable growth for some years now. Ralf Mosbacher: “Based on today’s position, we’re looking at global growth of 2.4% annually up to 2014 in the long-life packaged, liquid foods segment. This segment includes foods such as tomato products, soups and broths, sauces, baby food and desserts.” And even beyond 2014, SIG Combibloc, manufacturer of carton packs and filling machines, thinks the outlook is very promising for long-life packaged foods.

Tomatoes: an exceptional success story
Products such as tomato paste, tomato puree, tomato chunks and tomato-based pasta sauces make up the biggest segment in the area of aseptically packaged foods. The leading producers today are the USA, China and Italy. For container sizes up to 2 kilos, the USA and Italy together make up around 70% of the global business in this sector. Growth is anticipated particularly in China, Italy, Turkey, Brazil and Spain. The trade in long-life packaged tomato products is benefiting from the trend for cooking at home, and from the tough economic times. Long-life packaged tomato products are cheaper for consumers to buy than fresh products, and what is more they are rated as healthy and flavorsome – by food experts and by consumers as well.

One of SIG Combibloc’s earliest and most versatile food customers is Italian company Consorzio Casalasco del Pomodoro. As a co-packing specialist, the company works with food manufacturers all over the world – with multinational corporations, and with smaller companies which do not invest in filling machines of their own but instead rely on the equipment, the infrastructure and the experience of Casalasco for the processing and long-life packaging of their foods. As a result, food products of the finest Italian quality from Casalasco are today available in more than 50 countries on five continents, and are seeing favorable growth – especially the excellent carton-packaged products made from tomatoes ripened under the Italian sun only.

The partnership between Consorzio Casalasco del Pomodoro and SIG Combibloc began in 1985. It was back then that Boschi, now part of the Casalasco group, decided to install a filling machine that would enable it to fill foods containing bits up to 9 millimeters in size aseptically in carton packs – a revolution in food product packaging. The company has steadily increased the number of SIG Combibloc filling machines in operation at its processing plants, and along with this the possibilities in terms of the variety of packaging formats and packaging volumes available to it; and the range of products that the company now offers in carton packs has also increased year on year. Costantino Vaia, managing director at Consorzio Casalasco del Pomodoro and president of Pomì U.S.A.: “Mainstays of our corporate culture include continuous technological advancement, the requirement to use only top-quality ingredients and to select processing methods that are especially gentle on all of our products – not only tomato based. In this respect, we’ve found in SIG Combibloc a reliable partner who does more than just help us position our own brand, Pomì, in the most effective way. As a co-packer, we now also offer our customers in the international food industry the possibility of aseptically filling top-quality food products in carton sizes from 200 ml to 2,000 ml. This includes products with varying levels of viscosity, and with or without chunky ingredients.”

The latest aseptic food filling machines from SIG Combibloc have an output of up to 12,000 carton packs per hour, with consistently low wastage rates. This means the filling technology offers extremely cost-effective production. The state-of-the-art food filling machine from SIG Combibloc is already up and running in the production facilities of this Italian food specialist. Using this equipment, food products containing particulates up to 25 millimeters in size can be aseptically filled – individual fibers can be up to 40 millimeters long. Products can have up to 50% particulate content.

Soups: USA sets the pace in the market
After tomato products, soups are the second biggest sub-segment in the area of long-life packaged foods. This sub-segment includes ready-to-serve cream soups, broths and condensed soups, as well as stocks and soups containing chunky ingredients such as mushrooms or onions. Ralf Mosbacher points out that in the long-life packaged soups segment, the USA is by far the strongest market: “The USA has more than 70% of the global market. But Canada, Great Britain, Spain and France are also markets with strong potential for growth.”

A glance at the global market for pre-packaged, ready-to-eat soups shows changes in the product positioning that are making themselves felt in the packaging mix as well. As the established, conventional packaging solution, the food metal can is currently still the dominant packaging solution, but sales are stagnating. In contrast to this, ready-to-eat soups packaged in modern tubular pouches, plastic cups and carton packs are currently flying high, with solid growth figures.

The ‘Canton’ brand fondue specialties from Lassonde offer a clear example of this trend. The products have been on the market in Canada for more than 30 years, and previously were offered only in food metal cans. Since July 2012, Lassonde has been offering its premium fondue bouillons, in Beef & Onion, Original, Oriental Delight, Red Wine and Thai varieties, in the carton pack combiblocStandard from SIG Combibloc. The products are available at larger retail chains such as Loblaws, Sobey’s and Metro. In the future, Lassonde considers moving additional food items in carton packs.

For market expert Ralf Mosbacher, the prospects for soups aseptically filled in carton packs are obvious: “Many consumers want their foods to be as pure, natural and unprocessed as they can possibly be. At the same time, meals should be able to be prepared quickly and with minimal fuss. This is where our carton packs and the aseptic process come into play.” The carton pack and the process offer clear advantages, says Mosbacher. In the aseptic process that is used to pasteurize products before they are filled into the carton packs, foods are rapidly heated to ultra-high temperature, immediately cooled again and then filled into sterilized carton packs. The thermal process is carried out very rapidly to avoid overcooking – instead, the flavor, aromas, nutrients, vitamins and the natural colors of the foods are retained. This comes through clearly in the quality of the taste.

Ralf Mosbacher: “Each carton pack is individually shaped inside our filling machines, and its base sealed. The food is then filled into the open top of the carton pack. Only after the filling the carton pack is sealed above the fill level – and without any contact with the product. This means that, as well as liquid broths, pasty and chunky soups can also be packaged in our carton packs easily and safely. Consumers like a certain particulate content in their soup, because many tend to feel that larger pieces of vegetables suggest a product that is natural, not over-processed, healthy and rich in fiber. An obvious particulate content in a soup is also in line with the trend towards soup increasingly being eaten as a principal meal in its own right.” Mosbacher sees the global consumer trends, in combination with the existing vitality in the market for ready-to-eat soups, as being the crucial factors pointing towards strong growth forecasts for soups offered in carton packs: “For many regions, such as the USA, Spain and Canada, we’re currently estimating a growth rate of up to 5.5% per annum for carton packs.”

Sauces: good prospects
The market for long-life packaged sauces is also seeing strong growth, both for cooking sauces that make meal preparation a simple matter of stirring in extra ingredients such as fresh vegetables or meat, and for ready-to-serve sauces such as Sauce Béarnaise or Hollandaise. Alongside the USA, the biggest markets in this sub-segment are Great Britain, Germany, France and Scandinavia. The market for long-life packaged cooking sauces currently has an annual growth rate of around 2.8%. Turkey, for instance, is recording strong growth in this segment, at around 8% per annum.

Food manufacturers with an eye on succeeding in these markets are opting for packaging solutions and filling technologies that offer maximum flexibility and a high level of production efficiency. Ralf Mosbacher: “For manufacturers, it is now more important than ever to keep production highly efficient and allow themselves plenty of leeway to be able to respond dynamically and effectively to market shifts. Our filling machine systems therefore offer a level of product, volume and design flexibility that combines these two criteria. The product flexibility makes it possible to fill an enormous variety of foods: liquid and viscous products, and food products with a very high particulate content. The volume and design flexibility of the filling machines ensures food manufacturers are able to keep up with trends, while keeping production cost-effective. When it comes to volume, there’s plenty of scope: if the carton packs have the same base dimensions, the filling machines can be adjusted for the required carton volume in just a few steps. A change of carton decors can be implemented without interrupting the production process, and with no wastage at all.”

Arla Foods is one of the manufacturers that is taking full advantage of the diversity of possibilities offered by the filling machine system from SIG Combibloc. Following the successful positioning of various specialty soups and pasta sauces under the brand name ‘Kelda’ in Scandinavia, the company has now expanded the range with the addition of special cooking sauces in sophisticated flavors, including a Massala sauce and other flavors such as red and green Thai curry sauces, packaged in aseptic carton packs. Anne Kemhagen, Product Manager at Arla Foods: “Consumers well-like carton packs. Thanks to their rectangular shape, they stack well, and their light weight makes them a hugely convenient feature in the consumer’s daily routine. For us as a manufacturer and for the retail market as well, when it comes to transport logistics they offer unbeatable efficiency because in lorries, in warehouses and on supermarket shelves, they permit optimal use of space and an efficient distribution process. For that reason, we’re now selling not just our Kelda soups in carton packs, but sauces as well; and they’re offered in a range of volumes, so single-person households and families can find the perfect portion size.”

Vegetables, fruits, convenience foods
At SIG Combibloc, the future’s looking very bright for long-life food products with a high particulate content such as vegetables and pulses, fruit, convenience foods and stews. SIG Combibloc has developed combisafe especially for these products. The heat-resistant carton packs can be sterilized in an autoclave.

To fill these food products with a very high particulate content in combisafe carton packs, the SIG Combibloc sleeve system is used, as well. First, the carton packs are shaped inside a filling machine, and their bases sealed. The food is then filled into the carton packs, in several stages if necessary. Thanks to the use of three modular filling units, including a high-precision multi-head scale, a hugely diverse range of products can be filled – the size and quantity of the chunky product ingredients can vary in virtually any respect, and the ingredients can be measured out precisely.

After the carton pack has been ultrasonically sealed, product and packaging are sterilized in an autoclave. The composite structure of combisafe is designed to allow the heat treatment of product and packaging in the autoclave. Ralf Mosbacher: “The filled products are sterilized together with the carton packs, and this gives them long-life properties. Rotary autoclaves are used for this process – in the field of carton packs for long-life foods, this is a world first. Not only do the autoclaves guarantee maximum product quality, they also make it possible, through the continuous movement of the carton packs while they’re undergoing the effects of heating, to fill and process certain products in the first place – especially highly viscous foods containing extra-large particulates, such as the popular baked beans which, in the USA or Great Britain, no hearty breakfast should be without.”

Desserts and food service
In the area of long-life foods packaged in carton packs, desserts are a niche product. Around half of ready-to-eat desserts are currently still sold in plastic tubs, but with the growing variety of choices on offer, desserts for consumers are available more and more often also in glasses, carton packs and pouches. And high-quality ready-to-serve desserts in carton packs are also being used more often in fine dining, the hotel trade and catering. The reasons for this include factors such as the long shelf-life without refrigeration, and the carton pack’s good stackability.

Soups and sauces, as well as tomato and egg products, in carton packs are also coming into increasingly widespread use in food service. Ralf Mosbacher: “For the food service sector, it’s essential to strike a balance between the high quality standards and the strong time and cost pressures. Compared to fresh products, foods packaged in carton packs retain their high quality over a prolonged period even with no refrigeration at all. Using ingenious perforations, the carton packs can be opened quickly, safely and easily without opening aids. And the environmental aspect makes carton packs attractive for the food service sector as well, because the carton pack has an impact on not just one, but two different levels. Waste avoidance is one issue: carton packs are very light in weight when empty, and can be folded flat after use. This significantly reduces the quantity and the volume of waste, even in large-scale professional kitchens. The other relevant issue is that our carton packs consist predominantly of cardboard, which is manufactured from wood, a renewable raw material. This reduces the consumption of fossil raw materials such as crude oil. And because trees extract CO2 from the atmosphere while they’re growing and give off oxygen, sustainably managed forests also help protect the climate.”

Particularly in the USA, SIG Combibloc sees a thriving market for aseptically packaged foods for the food service sector. Ralf Mosbacher: “In 2011, the growth rate in the US food service industry was around 4%. Any manufacturer that wants to offer its products in a future-oriented and sustainable packaging form will include the carton pack in its evaluation. SIG Combibloc has a broad technology base in the food sector. This year, we’ll be adding further elements, such as the latest generation of our food-filling machines. This will enable us to actively participate in the global development in the area of long-life packaged foods”.

SIG Combibloc is one of the world’s leading system suppliers of carton packaging and filling machines for beverages and food. In 2011 the company achieved a turnover of 1,450 million Euro with around 4,870 employees in 40 countries. SIG Combibloc is part of the New Zealand based Rank Group.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Enhance Products Viability with Flexible Packaging Materials

Enhance Products Viability with Flexible Packaging Materials

Packing gives an image to the product and creates connect with its consumers. Apart from showing the relevant information, it makes the item appealing with its color combination and unique packing type. They are offered in different qualities and forms of paper. Right from food items to grocery, cosmetics, toys, apparels, electrical, mechanical and various systems and many more products are packed by using varied Packaging Materials. The cleanliness and hygiene also plays very pivotal roles and the packaging materials keep the item safe from contamination, dirt, moisture etc.

Climatic factors may also affect the content or product; Flexible Packaging Materials come handy and helps the product to be secure. Every type of industry require packaging and in today’s era of retaining and displaying, a well designed packaging has the capability to attract more customers at one go and now even the manufacturers have understood the importance of flexible packaging.

Flexible Packaging Materials and their execution differentiates amongst various brands and helps in segregating the products in terms of their innovation, designing and quality of the material used. The extensive variety of Packaging Material ensures, there is one type for all and the Flexible Packaging and its first rated protection makes it even more indispensible. The packaging can be customized as per clients’ requirements to suit their specific needs and also to obtain the exact results. The formats of Flexible Packaging Materials can be multiple sized pouches, aluminum seals, laminated pouch, zipper pouch, aluminum foil, blister foil, PVC sleeve, laminated roll and many more.

To cater to a huge spectrum of industries like food and beverages, FMCG, confectioneries, electronic goods, auto parts, mechanical items, dry fruits, spices, snacks, ice-creams, toys and many more types of goods, Flexible Packaging is done and it has a big market of its own that is growing day by day. With creative initiatives and superior quality, the entire sector of Packaging Material has expanded to a great extent.

James Addams is expert in products such as flexible packaging materials , custom molded products, silica gel packs and static shielding bag.

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Varieties of bottle labeler machine

Varieties of bottle labeler machine

Being user friendly, bottle label dispenser is controlled by the computer. This machine is made up of stainless steel and aluminum alloy. It has a memory capacity of 10 sets and provides a rust-free performance. Self adhesive is used for full/partial wrap around labeling on different size of round container. It can label upto 150 containers per minute depending on products and label size. It can also label round, oval, flat, square containers with single and double side labeling. Fully automatic sticker labeling machines are used for thin diameter containers such as Ampoules, Vial and Inhalers etc. Automatic Bottle labeling machines are used for cylindrical containers. Bottles are fed into the machine by hand and the operator pulls a lever which initiates the labeling cycle. Bottle label applicators are used in various industries like Food and beverages, pharmaceuticals, cosmetics, electronics, health care, agriculture, pesticides, FMCG and distribution.

Bottle Labeling machines are suitable for labeling bottles of different shapes sizes and material such as glass and plastic. There are three types of bottle label applicator including Wrap-around, Top/bottom and front back.

Wrap-around labeling machine is suitable for round shaped products of different specifications. With an adjustable guide rail, and a hand wheel to adjust the height of the applicator, the bottle labeling machine has the ability to apply label of different size. It can operate as an independent machine or as a part of a production/assembly line.

Front and back labeling machines are suitable for applying front and back labels on flat/oval/square/round shape containers with output upto 120 labels per minute depending on products and label size. This machine saves time, avoids machine-down time and can achieve higher production. This machine is maintenance free, user friendly, protected against voltage fluctuations, fully stainless steel finish machine. This machine is maintenance free, no need to change parts according to label size. It is protected against voltage fluctuations and suitable for on-line Inkjet and Contact Coding system. It is fully made up of stainless steel. It does not require label data input. This labeling machine has a height of 8mm and length of 12mm with roll diameter of 300/400 mm. It has a power of 1.5 Amp with conveyor height of 850-940 mm.  When buying a labeling machine it should be user friendly, Maintenance free, change parts, power consumption, down time, Rejection, Productivity, Quality, Performance, Reliability and Technology, after sales service. Labeling machine with low maintenance increases the life of machine and also saves the valuable time and expenditure of company.

Alex powell is an expert author, who is presently working on the site label dispenser . He has written many articles in various topics. For more information about Bottle labeler. Visit our site bottle-labeler.com/

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Different kinds of bottle labeler

Different kinds of bottle labeler

Being easy to use, bottle label dispenser working is completely managed by the computer. The bottle labeler machine is created with the use of aluminum alloy and stainless steel. It includes a memory capacity of 10 sets and offers corrosion-free performance. Self adhesive is use for complete or partial drape in the region of labeling on diverse sizes of round container.

It is capable to label up to 150 containers in a minute which completely depends on the products and label size. It is also able to do things like label round, elliptical, even, four-sided figure containers with single and double side labeling. Complete automatic labeling machines are specially used for thin diameter containers and also for bottles which are of cylindrical in shape.

Bottles are fed into the machine by using hand and the operative drags the lever which kicks off the labeling cycle. These machines are almost used in all companies which are in profession like in cosmetics, electronics, health care, FMCG, farming, Food and beverages, pharmaceuticals, pesticides, and distribution.

Bottle Labeling machines are appropriate for bottles labeling of diverse forms, dimension and material such as glass and plastic. There are three different kinds of bottle label applicator together with, Wrap-around front and back and Top/bottom.  

Wrap-around labeling machine is appropriate for only the bottles which are round in shape with unlike specifications. By means of a changeable railing, and a hand wheel to fiddle with the size of the applicator, the machine has the capacity to apply label of diverse size. It is able to work as a self-regulating machine or as an element of a making or assembly line.

Front and back labeling machines are appropriate for front and back labels applying of labels on different shapes like plane, round, elliptical, four-sided figure shape containers with amount produced up to 120 labels in a minute which again depends on the size and the product itself. This helps you to save a lot of time, also keeps away from machine-down time and is able to attain superior production levels. This machine is preservation free, easy to use, and protected in opposition to voltage fluctuations and appropriate for on-line Inkjet and Contact Coding system. It is completely made out of stainless steel finish.

It does not necessitate label statistics input. This labeling machine has a stature of 8mm and measurement lengthwise of 12mm with turn round diameter of 300/400 mm. It encompasses a power of 1.5 amplifiers with conveyor tallness of 850-940 mm.

When purchasing a labeling machine it is supposed to be accessible, repairs free, altering parts, power use, down time, negative response, efficiency, excellence, Performance, dependability and Technology, after sale service. Labeling machine with low down preservation raise the life span of machine and as well put aside the precious time and expenses of company.

Bottle labeler machine is certainly a time saving and user friendly and it is the best solution for labeling bottles and bottle label applicators. Please visit http://www.bottle-labeler.com to learn more about the methods and applications of bottle labeler.

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Smart Packaging Market

Smart Packaging Market

The increasing demand for fresh and quality packaged food, consumer convenience and manufacturer concern for longer shelf life of the food products is driving the market for Global advanced packaging technology for food and beverage market. The global market for advanced packaging technology for food and beverage is expected to grow to .474 million in 2015, at an estimated CAGR of 8.2% from 2010 to 2015.

Original Source: Smart Packaging Market

Amongst all market segments, modified atmosphere packaging commands the largest share in terms of value, while intelligent packaging leads in terms of growth. Freshness indicators and time temperature indicators are the major product segment in intelligent packaging, which is commanding the largest share due to increased application in packaged food, ready-to-eat meal and frozen food category. In terms of value, the active packaging technology contributes approximately 35% of the global advanced packaging technology.

Scope of the report

This research report categorizes the global market for packaging technology for food and beverages on the basis of applications, technology, and geography; forecasting revenues and analyzing trends in each of the following submarkets:

On the basis of technology:

Active packaging, modified atmosphere and intelligent packaging technology.

On the basis of applications:

Seafood, meat and poultry, soup, dairy products, confectionaries, fruits and vegetables and ready to eat meal segment.

On the basis of geography:

North America, Europe, Asia, RoW

What makes our reports unique?

We provide the longest market segmentation chain in this industry- not many reports provide market breakdown up to level 5.
We provide 10% customization. Normally it is seen that clients do not find specific market intelligence that they are looking for. Our customization will ensure that you necessarily get the market intelligence you are looking for and we get a loyal customer.
We conduct detailed market positioning, product positioning and competitive positioning. Entry strategies, gaps and opportunities are identified for all the stakeholders.

Comprehensive market analysis for the following sectors:

Pharmaceuticals, Medical Devices, Biotechnology, Semiconductor and Electronics, Energy and Power Supplies, Food and Beverages, Chemicals, Advanced Materials, Industrial Automation, and Telecom and IT. We also analyze retailers and super-retailers, technology providers, and research and development (R&D) companies.

Also Browse: Packaging Market

Key questions answered

Which are the high-growth segments and how is the market segmented in terms of applications and materials?
What are market estimates and forecasts; which markets are doing well and which are not?
Where are the gaps and opportunities; what is driving the market?
Which are the key playing fields? Which are the winning edge imperatives?
How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths and product pipelines? Who is doing what?

Powerful Research and analysis

The analysts working with MarketsandMarkets come from renowned publishers and market research firms, globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies across the world. We, at MarketsandMarkets, are inspired to help our clients grow by providing qualitative business insights with our huge market intelligence repository.

Buy Now: Market Research

ReportsnReports is comprising of an online library of 50,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts of almost all well-known publishers of such reports across the globe. We, as a third party reseller of market research reports employ number of marketing tools such as press releases, email-marketing and effective search engine optimization technique to drive revenues for our clients.

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Concerns over Plastic Water Bottles Cause Growing Number of Consumers to Drink Alkaline Water

Concerns over Plastic Water Bottles Cause Growing Number of Consumers to Drink Alkaline Water

A growing number of consumers are drinking alkaline water instead of bottled water. In years past, American’s have spent as much as billion dollars on bottled water; however that number is declining as people begin to question safety of the chemicals used during the manufacturing process of plastics. It’s the chemicals that are used to produce the plastic goods we use to store and serve our food and beverages that have people worried.

In fact, an increasingly large body of evidence is helping us to understand that these chemicals are carcinogenic and toxic to our body. In addition, research shows that these chemicals are leaching into our food and beverages, including water. We then ingest the toxins directly into our bodies when we eat or drink a product stored in plastic.

The evidence is so strong and the concern is so great regarding the toxicity of plastics that conscientious consumers, as well as activists groups and government agencies, are beginning to intensely scrutinize the health risks posed by the chemicals used in manufacturing plastics.

As a result, a growing number of consumers are installing water ionizer filtration systems in their homes and offices. A water ionizer filtration system works by running simple tap water through a process of electrolysis, increasing the pH of the water and producing alkaline water. Alkaline water has several healthful benefits, not least of which is that it’s a drinking water superior to that found in plastic bottles.

Alkaline water is a natural antioxidant and it has powerful detoxification properties, both of which promote health and protect against disease.

You can learn more about the health benefits of drinking alkaline water and read reviews on popular water ionizers online.

For the very best prices and selection of alkalinity water online, there is no better place you will find than ionizersreviewed

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