Novelis launches world’s first certified recycled-content aluminum beverage can





Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 5/3/2013 9:43:21 AM


Novelis evercan


Novelis, the world leader in aluminum rolling and recycling, has announced the commercial availability of the industry’s first independently certified, high-recycled content aluminum designed specifically for the beverage can market. With a minimum of 90 percent recycled aluminum, the Novelis evercan aluminum beverage can body sheet will allow beverage companies to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package. 

“We are excited to be able to deliver yet another tangible result of our commitment to sustainable aluminum product innovation,” says Phil Martens, Novelis president/CEO. “Our Novelis evercan high-recycled content beverage can body sheet, backed by the industry’s first independent certification program, represents tremendous progress in sustainable consumer products packaging. As the world’s leading supplier of aluminum beverage can sheet, this is an important step toward delivering on our ultimate vision of an aluminum can with up to 100 percent recycled content.”

Novelis evercan aluminum sheet has been certified for high-recycled content by SCS Global Services, a trusted leader in third-party environmental, sustainability and food quality certification, auditing, testing and standards development. Novelis is initially offering aluminum can body sheet guaranteed to contain at least 90 percent recycled content. When combined with the can end made of a different alloy during the can making process, the new Novelis evercan will enable beverage companies to market their beverages in standard 12-oz aluminum cans certified as made from a minimum of 70 percent recycled content. The Novelis evercan aluminum beverage can body sheet is commercially available now in North America and Europe, and will be available worldwide later this year.

The company’s efforts to increase the recycling of beverage cans is a key component of its plan to dramatically increase the recycled content of its products across its global operations to 80 percent by 2020. Already the world’s largest recycler of aluminum, Novelis has announced capital investments of close to $500 million over the last two years that will double global recycling capacity to 2.1 million metric tons by 2015. Recycling aluminum requires 95 percent less energy, and produces 95 percent fewer greenhouse gas emissions (GHGs), than manufacturing primary aluminum. 

“This first phase of the Novelis evercan high-recycled content initiative serves as a critical catalyst for Novelis to work more closely with consumer brand customers, our supply chain partners and other community stakeholders to increase end-of-life recycling of used beverage containers,” says John Gardner, Novelis chief sustainability officer. “We encourage wide participation from other aluminum suppliers, beverage and packaging companies, retailers and distributors, recyclers, municipalities, environmental groups and consumers themselves in promoting the use of more sustainable consumer packaging through aluminum recycling.”

For more information about Novelis evercan aluminum beverage can sheet, including an infographic and video, visit

Quotes from partners and supporters:
• SCS Global Services managing director Stowe Hartridge-Beam:
“We are pleased to have independently certified the exceptionally high levels of recycled content in Novelis’ aluminum can sheet, which represents a new benchmark of performance in an industry that has been long known for its recycling efforts. Novelis’ proven performance is evidence of its commitment to preserving natural resources, reducing waste and advancing sustainability.” 

• Stuart L. Hart, SJ Johnson chair in sustainable enterprise professor, Cornell University, and author of “Capitalism at the Crossroads”:
“Novelis’ launch of the evercan is an important part of its larger strategy to de-link the production of aluminum from greenhouse-gas intensive bauxite mining and primary aluminum production. Through their imagination and collaboration across the supply chain, they are reinventing the aluminum industry.” 

• Jonathon Porritt, founder/director, Forum for the Future:
“This is a really exciting development. The benefits of using recycled rather than prime-based aluminum are well understood, and for Novelis to be able to guarantee 90 percent recycled content beverage can body sheet represents a real breakthrough.”


Source: Novelis







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Keeping your food fresh, and lasting!

Keeping your food fresh, and lasting!

Here are some basic guidelines to get the best out of your refrigerator. Remember to buy the best quality food possible – food quality will not improve during freezing and always use food within recommended storage times (best before or use by date).

Meat, Poultry, Fish and Seafood

Store meat, poultry, fish and seafood separately. Store in covered water-tight containers or cover plates with plastic wrap, waxed paper or foil.
Do not place raw meat, directly above or on top of foods that will not be cooked before being consumed. Transfer of bacteria from the meat can occur, resulting in cross contamination.
Thaw food in your refrigerator rather than on the bench.
Cover open cans of pet food with plastic wrap or foil to stop odour transfer. Alternatively, store pet food in covered containers.

Precooked, Cooked foods and Leftovers

Divide hot food into smaller quantities for faster cooling. Hot food should not be left out at room temperature for more than 2 hours.
Ideally, place precooked, cooked foods and leftovers in the refrigerator within 30 minutes.
Refrigerate and cover leftovers if you plan to use them within two days, otherwise throw them out.
Any food left in cans should be transferred to plates/containers/jars and covered. Food should not be stored in opened cans.
Reheat leftovers, especially those containing meat, poultry or seafood until ‘piping hot’.
Stir/mix/turn during reheating to ensure thorough reheating. This is particularly important when using a microwave oven as heating can be uneven.

Fruit and Vegetables

Temperature sensitive fruit and vegetables should not be stored in the refrigerator for long periods. For example: tomatoes, bananas, citrus fruit, melon, mango, courgette, eggplant, peppers/capsicum, cucumber, pumpkin, green beans and pineapple.

Temperatures that are too cold can actually cause damage to the flavour, texture and freshness. Undesirable changes like rotting, browning, flesh softening and accelerated decay can also occur at low temperatures.


Dairy Food and Eggs

Cheese can be stored in the covered door compartment for approximately 1 week. If storing for longer than this, place in the main fresh food compartment
Once cheese is opened, place in a sealed plastic bag/container, or in plastic wrap or foil to prevent cheeses drying out and picking up any taints. Depending on the type of cheese, it may be necessary to renew the wrapping every 2-3 days to reduce the chance of mould growth.
Other dairy products including yoghurt and cream cheese should be stored in the main fresh food compartment. Store butter in the covered compartment or in a sealed container, as butter can be easily tainted by strong smelling foods.

For great food recipes and kitchen appliances by Fisher & Paykel visit our website.

At Fisher & Paykel Kitchen we want to inspire, share our recipes and impart knowledge.  Each member of our team brings to the table their own unique perspective on food, influenced by different flavours, shaped and moulded by our varying experiences and backgrounds.  Please feel free to visit our kitchen.


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