Sealed Air Brings Fresh Clarity to Lightweight Cryovac PP Chilled Food Packaging with Millad NX 8000

Sealed Air Corporation is offering a range of lightweight polypropylene (PP) trays and pots with high clarity for chilled foods thanks to Milliken’s clarifying innovation Millad NX 8000. Sealed Air’s choice of Millad NX 8000 to up the clarity benchmark of its thermoformed Cryovac lidded trays and pots for meats, salads and other fresh produce, means food processors can benefit from the reduced packaging weight and lower carbon footprint of PP compared to alternative materials without comprising on packaging transparency or performance.

Due to its low density, PP packaging is typically 10 – 30% lighter and has a 24% lower carbon footprint than APET, for example, while offering the same strength and rigidity (Source: Intertek). Less material usage contributes to less post-consumer waste production too. Sealed Air’s Cryovac containers are non-brittle and break without sharp edges. The inherent higher heat resistance of PP trays and containers allows them to be reheated and also laminated in heat-sealing machinery without cracking or warping. PP is readily recyclable and straightforward to separate from other materials in the recycling chain, lending itself to re-use as food packaging or, through energy recovery, as a valuable source of energy.

Sealed Air’s customers have responded favorably to the company’s success in moving the clarity standard of its PP packaging upwards. By using Millad NX 8000, Sealed Air has also benefited from processing advantages in its production chain.

“Conventional clarifying agents don’t dissolve or disperse well in PP and this can cause a build-up on machinery during processing,” comments Michael Thomson, Sealed Air. “New generation Millad NX 8000 on the other hand is easy to process. This further plus point for the clarifier adds to its significant achievement in raising the clarity standard of our polypropylene applications for the food sector.”

Milliken provided technical support and the right solution to help Sealed Air achieve optimum clarity and offer the highly-demanding food industry a competitive packaging alternative to support producers in meeting UK and European guidelines regarding reduction in packaging weight, waste and CO₂ emissions.

Sami T.K. Palanisami, marketing and sales manager plastic additives EMEA, Milliken, adds: “High clarity polypropylene helps food producers create an appealing fresh-look for packaged foods. It also brings the valuable environmental advantage of lighter packaging with a low carbon footprint during production and transportation, achieving a combination of benefits that is not possible with other materials.”

About Milliken
Milliken is an innovation company that has been exploring, discovering, and creating ways to enhance people’s lives since 1865. Working from our laboratories, application and development centers around the world, our scientists and engineers create coatings, specialty chemicals, and advanced additive and colorant technologies that transform the way we experience products from automotive plastics to children’s art supplies. With expertise across a breadth of disciplines that also includes floor covering and performance materials, the people of Milliken work every day to add true value to people’s lives, improve health and safety, and make this world more sustainable.

About Sealed Air
Sealed Air is a global leader in food safety and security, facility hygiene and product protection. With widely recognized and inventive brands such as Bubble Wrap brand cushioning, Cryovac brand food packaging solutions and Diversey brand cleaning and hygiene solutions, Sealed Air offers efficient and sustainable solutions that create business value for customers, enhance the quality of life for consumers and provide a cleaner and healthier environment for future generations. Sealed Air generated revenue of approximately $7.6 billion in 2012, and has approximately 25,000 employees who serve customers in 175 countries.

Millad is a registered trademark of Milliken & Company.

NX is a trademark of Milliken & Company.

Milliken is a registered trademark of Milliken & Company.

Cryovac is a registered trademark of Cryovac Inc., a subsidiary of Sealed Air Corporation

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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P&W Weighs in on the Future of Fresh & Easy

Close watchers of the grocery industry may have learned that Tesco is undertaking a strategic review of Fresh & Easy to assess its future under Tesco’s stewardship. It was a bold brand experiment never attempted before—on many levels. U.K.-based grocery giant Tesco came to America with a concept ahead of its time.

The concept was a new brand for this retailer offering convenient, better-for-you prepared foods, fresh produce and common staples brought to local neighborhoods. Tesco planned a first-phase rollout of over 200 innovative Fresh & Easy markets in California, Arizona and Nevada over six years. They invested in an aggressive private label strategy with sophisticated branding and package design. They enlisted London-based design agency P&W to create a solid, flexible brand foundation that could expand into dozens of category-specific directions. Working in collaboration with the Deutsch advertising agency in L.A., the new brand was born.

The best faces forward
Fresh & Easy launched with 1000+ “all-natural” private label products; within four years, that increased to 3000+. The heavy emphasis on private label meant the strategy for implementation was storewide. Products ranged from everyday core products to specialty kids foods to premium adult indulgence.

All Fresh & Easy products adhered to comprehensive food safety regulations. Beyond that, strict food policies of no artificial flavors, colors, or preservatives—as well as no high fructose corn syrup or trans fats in any of their private label products—were set to revolutionize the U.S. market.

Focusing on values of honesty, good quality, simplicity, and health-consciousness, we created a fresh, uncluttered consumer experience that would engender loyalty to Fresh & Easy products.

The philosophies that guided the extensive Fresh & Easy design work were attended to with great thoughtfulness. P&W’s loving dedication as brand guardians, and the ability to remain creatively agile, made for a fruitful client/agency relationship.

Brand value = business value
Fresh & Easy’s brand promise goes beyond consistent quality to continual improvement. Recipes are reviewed and refined, healthier ingredients are sourced, and salt content is reduced whenever possible.

Fresh & Easy is innovative in a number of ways. From a product development standpoint, the brand introduced the U.S. to “facts up front,” a nutrition labeling system that brings key aspects of the nutrition panel from the back of package to the front. At the time it was implemented on Fresh & Easy products, similar systems were in place in the U.K. A voluntary labeling system is now gaining substantial momentum in the U.S.

Fresh & Easy skillfully managed to introduce innovation after innovation, from the aggressive new product development (NPD) program for private label to the intuitive self-checkout stations. Both of these are now a big part of competitors’ models.

Even though the package designs have been recognized dozens of times in graphic design awards programs, as well as by the DBA Design Effectiveness Awards program, the most important measure of the designs’ success has been customers’ positive reactions—and loyalty.

Private label revolution
Over the last 10 years, private label in the U.S. has ushered in a new way to think about store brands. Private label brands are now managed in a similar way to long-dominant national brands.

The success of private label campaigns relies on consistent quality. The parent brand contains the brand promise. Fresh & Easy starts with its name as a brand promise. The “Fresh” part is self-explanatory. The “Easy” part can be interpreted several ways, including “convenient” and “time-saving.” These elements co-exist in the logo’s clock-apple device affectionately known as the “clapple.”

Other retailers have taken note of these changes in consumer habits and invested heavily in their own private label programs in recent years. They do say imitation is the sincerest form of flattery!

“Walgreens Spikes Private Label Market Share”
“We’re seeing significant momentum in our private brands,” said president and CEO Gregory Wasson. “We’ve invested heavily in our own brands, including Walgreens, Delish, Nice! and many more, and year-over-year private brand penetration in our front-end sales improved 200 basis points to 22%.”
Source: Store Brands Decisions

Revolutionizing the U.S. retail world was no mean ambition, but perhaps the slow burn of it was not quick enough for this fast-paced retailer. Many signs indicate that the brand is living and growing. Just not fast enough, it seems.

Whatever the future holds for F&E, we hope that the brand and stores can be sold intact, so that the Fresh & Easy can mature to its fullest potential. We are proud to be a part of such a unique experience with a revolutionary company and hope to continue our work with this innovative brand.

Leading With Core Values
Fresh & Easy sought to avoid messy brand extensions by developing clean, clear brand guidelines that build value and maintain equity. Launching with clear, uncomplicated food packaging centered around six key principles:

  • Being Fresh: Selling fresh, high-quality goods at affordable prices.
  • Being Easy: Easy to shop, easy to use. One of the most dedicated strategies was incorporating resealability in as many categories as possible, to eliminate bag clips and avoid stale, ruined food.
  • Being Transparent: Whenever possible, Fresh & Easy packaging showcases the food inside. Having nothing to hide builds trust with customers.
  • Leading with Private Label: Committing to being better than national brands, making Fresh & Easy private label food the hero, and being the best of the best.
  • Displaying Efficiencies: Fresh & Easy promoted the use of retail-ready and display-ready packaging that enables one-touch replenishment.
  • Simplifying: Reducing clutter, organizing SKUs, and stripping down the retail environment all help customers find what they want easily.

P&W was founded in 1987 by current directors Adrian Whitefoord and Simon Pemberton. The company has offices in London and Los Angeles, and services clients around the world, including Tesco, Ferrero and Healthy Food Brands in the UK, Fresh & Easy in the USA and Seicomart in Japan.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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P&W Weighs in on the Future of Fresh & Easy

Close watchers of the grocery industry may have learned that Tesco is undertaking a strategic review of Fresh & Easy to assess its future under Tesco’s stewardship. It was a bold brand experiment never attempted before—on many levels. U.K.-based grocery giant Tesco came to America with a concept ahead of its time.

The concept was a new brand for this retailer offering convenient, better-for-you prepared foods, fresh produce and common staples brought to local neighborhoods. Tesco planned a first-phase rollout of over 200 innovative Fresh & Easy markets in California, Arizona and Nevada over six years. They invested in an aggressive private label strategy with sophisticated branding and package design. They enlisted London-based design agency P&W to create a solid, flexible brand foundation that could expand into dozens of category-specific directions. Working in collaboration with the Deutsch advertising agency in L.A., the new brand was born.

The best faces forward
Fresh & Easy launched with 1000+ “all-natural” private label products; within four years, that increased to 3000+. The heavy emphasis on private label meant the strategy for implementation was storewide. Products ranged from everyday core products to specialty kids foods to premium adult indulgence.

All Fresh & Easy products adhered to comprehensive food safety regulations. Beyond that, strict food policies of no artificial flavors, colors, or preservatives—as well as no high fructose corn syrup or trans fats in any of their private label products—were set to revolutionize the U.S. market.

Focusing on values of honesty, good quality, simplicity, and health-consciousness, we created a fresh, uncluttered consumer experience that would engender loyalty to Fresh & Easy products.

The philosophies that guided the extensive Fresh & Easy design work were attended to with great thoughtfulness. P&W’s loving dedication as brand guardians, and the ability to remain creatively agile, made for a fruitful client/agency relationship.

Brand value = business value
Fresh & Easy’s brand promise goes beyond consistent quality to continual improvement. Recipes are reviewed and refined, healthier ingredients are sourced, and salt content is reduced whenever possible.

Fresh & Easy is innovative in a number of ways. From a product development standpoint, the brand introduced the U.S. to “facts up front,” a nutrition labeling system that brings key aspects of the nutrition panel from the back of package to the front. At the time it was implemented on Fresh & Easy products, similar systems were in place in the U.K. A voluntary labeling system is now gaining substantial momentum in the U.S.

Fresh & Easy skillfully managed to introduce innovation after innovation, from the aggressive new product development (NPD) program for private label to the intuitive self-checkout stations. Both of these are now a big part of competitors’ models.

Even though the package designs have been recognized dozens of times in graphic design awards programs, as well as by the DBA Design Effectiveness Awards program, the most important measure of the designs’ success has been customers’ positive reactions—and loyalty.

Private label revolution
Over the last 10 years, private label in the U.S. has ushered in a new way to think about store brands. Private label brands are now managed in a similar way to long-dominant national brands.

The success of private label campaigns relies on consistent quality. The parent brand contains the brand promise. Fresh & Easy starts with its name as a brand promise. The “Fresh” part is self-explanatory. The “Easy” part can be interpreted several ways, including “convenient” and “time-saving.” These elements co-exist in the logo’s clock-apple device affectionately known as the “clapple.”

Other retailers have taken note of these changes in consumer habits and invested heavily in their own private label programs in recent years. They do say imitation is the sincerest form of flattery!

“Walgreens Spikes Private Label Market Share”
“We’re seeing significant momentum in our private brands,” said president and CEO Gregory Wasson. “We’ve invested heavily in our own brands, including Walgreens, Delish, Nice! and many more, and year-over-year private brand penetration in our front-end sales improved 200 basis points to 22%.”
Source: Store Brands Decisions

Revolutionizing the U.S. retail world was no mean ambition, but perhaps the slow burn of it was not quick enough for this fast-paced retailer. Many signs indicate that the brand is living and growing. Just not fast enough, it seems.

Whatever the future holds for F&E, we hope that the brand and stores can be sold intact, so that the Fresh & Easy can mature to its fullest potential. We are proud to be a part of such a unique experience with a revolutionary company and hope to continue our work with this innovative brand.

Leading With Core Values
Fresh & Easy sought to avoid messy brand extensions by developing clean, clear brand guidelines that build value and maintain equity. Launching with clear, uncomplicated food packaging centered around six key principles:

  • Being Fresh: Selling fresh, high-quality goods at affordable prices.
  • Being Easy: Easy to shop, easy to use. One of the most dedicated strategies was incorporating resealability in as many categories as possible, to eliminate bag clips and avoid stale, ruined food.
  • Being Transparent: Whenever possible, Fresh & Easy packaging showcases the food inside. Having nothing to hide builds trust with customers.
  • Leading with Private Label: Committing to being better than national brands, making Fresh & Easy private label food the hero, and being the best of the best.
  • Displaying Efficiencies: Fresh & Easy promoted the use of retail-ready and display-ready packaging that enables one-touch replenishment.
  • Simplifying: Reducing clutter, organizing SKUs, and stripping down the retail environment all help customers find what they want easily.

P&W was founded in 1987 by current directors Adrian Whitefoord and Simon Pemberton. The company has offices in London and Los Angeles, and services clients around the world, including Tesco, Ferrero and Healthy Food Brands in the UK, Fresh & Easy in the USA and Seicomart in Japan.

Editor’s Note: This post was shared by a member of the Package Design community. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the Package Design online community.

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Food and Water Safety After a Flood

Food and Water Safety After a Flood

   Floods are the most frequent natural hazard in North America and we seem to have had to endure quite a number of them recently.
   A devastating flood can occur at any time of the year and are most often caused by heavy rainfall, rapid melting of a thick snow pack, ice jams, or more rarely, the failure of a natural or man-made dam.
   One of the major issues that will affect everyone living in an area that has been flooded is that of food and water safety.

Food safety after a flood: 
          If in doubt – Throw it out!

   You must inspect food that has come anywhere near flood water very, very carefully. Floodwaters may carry contaminated mud, chemical waste, petroleum products and even raw sewage, which can make storm-damaged foods unsafe to eat.
   Even the slightest contact with floodwater can lead to contamination. There is a simple, basic rule: all foods that have touched floodwater should be dispose of.  This includes all fresh produce, meat, poultry, fish, and eggs. Food in glass jars, including all unopened jars. Discard all foods in bags and all opened containers and packages.

   The only exception to this rule would be food in sealed in undamaged metal cans. These are safe for use, as long as you carefully clean and disinfect the cans before opening. 
   This means you must remove the labels and thoroughly wash them with a scrub brush in a strong detergent solution containing chlorine bleach and then rinse well in clear water. The bleach solution should be one half-cup of bleach to one gallon of water. You may wish to wear rubber gloves to protect your hands during this process. 

Being Prepared: 

   This brings up the issue of being prepared for a disaster. Nothing will help you and your family through any emergency situation as will being prepared for it.
   It may be up to three days before Emergency Services are up and running in your area. Having an emergency preparedness kit, stored high and dry, can literally be a lifesaver.
   A supply of food, drinking water and some additional gear such as Light sticks, Dynamo FM Radio, Flashlight, Hygiene Kit, Waterproof Matches, Emergency Candles, Sanitation Kit and First Aid supplies will be priceless to you and your family.  

Cookware and Cooking Utensils: 

   If your cookware and kitchen utensils have come into contact with floodwater, they will require special treatment. 
   Take apart any item that can be cleaned in pieces. If possible, remove handles from pans.
   Wash all china, glass dishes, cups and pots and pans that have been in contact with floodwaters.  Use hot soapy water and a brush to remove dirt. Rinse and then place them in a sanitizing bleach solution for at least 10 minutes and then rinse well in clean water. The bleach solution should be one half-cup of bleach to one gallon of water.
   Disinfect silverware, metal utensils, and pots and pans by boiling in clean water for 10 minutes.    Chlorine bleach should not be used in this case because it reacts with many metals and causes them to darken. Throw away dishes with cracks as well as soft, porous plastic or wood items saturated by floodwater, since they cannot be sanitized. These include baby bottles, nipples and pacifiers. They cannot be safely disinfected. 

Potable Water: 
           Water; water everywhere and not a drop to drink! 

   After a flood, you should assume that all water sources are contaminated until they have been proven safe. 
   Boil all rain and tap water and water from containers you’re not completely sure about. Use only bottled, boiled, or treated water for drinking, cooking or preparing food, washing dishes, cleaning, brushing your teeth, washing your hands, making ice, and bathing until your water supply is tested and found safe.
   There are also a few excellent Water Filtration Bottles and water filters on the market that are very effective at producing clean drinking water from almost any water source. These are the same systems that were used by the US military during the Katrina disaster. 
   If you use a private well for your water supply, be sure to have the water tested before you resume use. Use an alcohol-based hand sanitizer to wash your hands if you have a limited supply of clean water. 

Floodwater: 

   Avoid contact with floodwater if at all possible, but if you find yourself wading into the floodwater during or after the disaster, remember that you will be in contact with many harmful contaminants that can make you sick. Always wash after contact with floodwater. 

 I sincerely hope that you have found this article useful in planning your family’s preparedness.
Allan Wright
First Aid Kit Products.

Mr. A Wright is currently the Senior Vice President and General Manager of First Aid Kit Products. A distributor of high quality First Aid and Disaster Preparedness Products.

First Aid Kit Products – Offering quality first aid kits, first aid supplies and disaster preparedness for your families safety.

He brings all of his knowledge and experience in the field of Family safety and Emergency Preparedness to First Aid Kit Products.

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Interstate Container Cambridge Exhibits At 2010 International Poultry Expo

Interstate Container Cambridge Exhibits At 2010 International Poultry Expo

The International Poultry Expo is the world’s largest trade show for the poultry and egg industry.

In partnership with Global Green, Interstate Container Cambridge looks to transform the poultry packaging industry with its patent-pending GREEN COAT™, a 100% recyclable and cost-effective wax replacement.

The corrugated plant produces recyclable, repulpable and compostable FBA-certified GREEN COAT™ boxes that meet or exceed most current wax box performance and provide proven moist condition tolerance.

Poultry processing plants can significantly benefit from these cartons in their environmental and sustainability efforts, while saving their customers disposal fees.

Interstate Container Cambridge, headquartered in Arlington, VA, is a member company of Interstate Resources, Inc.

About Interstate Container Cambridge

 

Interstate Container Cambridge manufactures corrugated boxes, wax replacement boxes, fresh produce packaging, seafood packaging, and corrugated die-cut pads.  Member of Interstate Resources Container Division, Inc..

 

Press Contact

Pete Bugas, National Account Manager
Interstate Container Cambridge
903 Woods Road
Cambridge, MD 21613 903

Tel: 410-221-7777
Fax: 410-221-7766

E-mail: Pete.Bugas[at]interstatecontainer.com
Web: www.interstateresources.com

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Plastic Film Industry: Food Industry, “big Push”

Plastic Film Industry: Food Industry, “big Push”

   Plastic film is used extensively for a variety of foods, beverages flexible packaging. According to statistics, food flexible packaging flexible packaging sales in excess of 56% of total sales. China’s “Hunger breeds discontent,” the traditional concepts and children, the elderly the stability of the two major consumer groups, so that one of the food packaging market potential is enormous. China’s food industry has continued to maintain rapid and healthy development momentum, with a total of all industrial sectors for many years occupied the top of the national economy, in the national economy plays an important role.

A variety of plastic film for food packaging market, the rapid growth played a different role. A variety of fresh produce, pet food, meat, poultry, seafood, fast-food products such as fast-growing market for plastic food packaging market is continually expanding;

    Fresh Food Packaging As people live, work pace continues to accelerate rapidly in recent years become a growing market, thus promoting the plastic wrap with a variety of feature film market development; plastic flexible packaging, while both functional and easy to access, easy to re-sealed packaging such as convenience features, combined with the market demand for a single service, as well as the products and fresh fruit packaging market expansion of plastic film market development has become one of the engines;

    The form of product packaging from the original cans into a separate bag, but also for plastic packaging provide a new opportunity for development; as raising the level of graphic design, product differentiation strengthening of pouch packaging as well as the importance of retail, seafood food on the impact of plastic packaging industry is also gradually increased. It is different from the fast food industry to promote, so that expanding the amount of plastic film applications.

With the life, accelerating the pace of work, people have made an increasing number of food packaging requirements, such as packaging versatility, convenience packaging, preservation, packaging and so become a new type of plastic flexible packaging of the basic requirements. At the same time, continuously higher performance features to meet the requirements for promoting the development of plastic packaging market, the fundamental driving force.

Preservation, and packaging is the most basic requirement of food packaging. How to ensure the freshness of food as long as possible period of plastic film research and development priorities.

    U.S. scientists have invented a method of steaming with the plasma coated in plastic bottles to form a layer of soft polyester film, enabling bottle packs to keep food fresh. U.S. hercules company also introduced a new packaging material can be controlled with the function of the gas. This new material with small pores, can package oxygen and carbon dioxide gas exchange control, slow down the exchange rate, so as to achieve suppression of respiration fruits and vegetables, to fresh results.

    Tianjin, China National Engineering Research Center for Preservation of agricultural products were successfully developed a nano-thin film preservation, and has passed technical appraisal. By the China National Test Center measured the amount of water vapor, through and through the coefficient, physical and mechanical strength and other indicators are in line with national health inspection standards to address the traditional varieties of fruit and vegetable wrap a single, poor ventilation, not mildew shortcomings.

With the accelerating pace of people’s lives, a variety of convenient packaging technology continues to favor by the market. Self-heating, self-cooling packaging is more convenient packaging can be described as a typical technology. With the green growing louder and louder, packaging functionality to meet under the premise of minimizing the amount of garbage generated, so that packaging film, packaging containers to the lightweight, super – thinning is especially important direction. In the lightweight, ultra-thin-oriented trend, in order to better meet the needs of different functional packaging films, compound co-extruded into the center of attention in recent years.

    Production of high-barrier multi-layer co-extruded, multi-functional flexible plastic packaging materials developed in recent years has become a hot spot at home and abroad, and the emergence of new products and new technologies. Not only high barrier film, multi-functional plastic wrap, sterile packaging films have developed rapidly, the original composite film technology is also being a deeper level. In recent years, China’s film co-extruded technology has greater development, such as Guangdong Jinming Plastics Equipment Corporation developed five-layer co-extruded high barrier film coextrusion blow molding machine blow molding technology, such as Chinese-made equipment has been on the market.

Biaxially oriented film is also promoting the film market in recent years, the rapid development of an important part of. Two-way stretch and composite coextrusion technologies enable them to become functional as an important means of film production in recent years, the Chinese market is developing rapidly.

I am a professional editor from China Product, and my work is to promote a free online trade platform.
http://www.himfr.com/ contain a great deal of information about
transparent rolling papers , plastic crate
welcome to visit!

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