Ancient Wisdom to Fuel Your Greatness

In early 2013, Blake Niemann, the creator of Keenwa Krunch, began working with WFM to reinvent the packaging for his line of quinoa snacks “without preservatives or artificial junk.” He was planning to increase distribution to a wider audience as well as creating an identity that could be utilized in future line extensions. The client, a strong advocate for the power of nutrition and proponent of agronomic versatility, presented the design team at WFM a very clear idea of where he wanted his brand to go.

He explained that during the inception of the original packaging he was inspired by the extensive history of quinoa in Inca culture. This was a driving force for the development of the “offering bowl” icon. Today, science tells us that quinoa is not only a great source of protein but also carbohydrates, fiber, healthy fat, vitamins and minerals. The Inca, however, didn’t need modern science to tell them qunioa was good for the body. They saw the physical benefits of having “the super seed” in their diet. It made them powerful warriors, built an empire and kept their families healthy and well fed. Quinoa wasn’t just a food for them. It was a gift from the Gods.

The challenge the WFM team faced with redeveloping the existing brand was to not only reflect quinoa’s heritage, but also to introduce it to mainstream culture in an energetic, contemporary way that would resonate with an active, health conscious audience. Recognizing that Quinoa’s intrinsic health benefits were on target with current market trends, WFM realized that now was the perfect time for consumers to rediscover the wonders of this ancient superfood. Fortunately for WFM, the client shared this enthusiasm.

“He’s passionate about being the ‘Quinoa Guy.’ He lives and breathes it,” said art director Matt Kennedy about Eat Keenwa founder Blake Niemann. “He has an authentic product and the design needed to communicate that. His product doesn’t need a lot of substantiated claims to convince consumers it’s good for them. He’s not trying to convince you ‘Froot Loops’ are healthy. Quinoa is the real deal.” 

Respecting the cultural references of the established packaging, the WFM team began by making adjustments to the logo, refining the bowl icon and the type treatment. They also explored some more substantial changes that would better position the brand as an energy source that fuels an active lifestyle. The client, seeing potential in pursuing both aspects of the product, asked the design team to develop the brand incorporating the old with the new to create a packaging line that paid homage to quinoa’s origins while appealing to the modern fitness warrior. This balance between the historic and modern aesthetic is embodied by increased emphasis on the “fuel your greatness” tagline.

“Designer Angel Crespo decided to utilize the bowl icon for the product window, giving us the perfect way to reconcile the Inca inspired element with the vibrant, high energy background. The historic reference is there but the active lifestyle messaging comes first through the strong color palette, type treatment and modern graphics” said Kennedy.

To address concerns about future product expansions, WFM recommended rebranding Keenwa Krunch, creating instead the more versatile eatKeenwa overbrand which provides better flexibility for any future line extensions that may require a change in product form. The new eatKeenwa brand is now a dynamic and exciting offering that hands down ancient wisdom to today’s active and health conscious consumer.

ABOUT WFM
Designing Compelling Consumer Experiences
Originally established in 1972 under their founders name, William Fox Munroe, WFM has been creating high-quality packaging designs for over 40 years. Today, they continue that legacy with their dedication to developing memorable, award-winning packaging and point of sale materials. With a staff of specialized designers creating compelling graphics everyday, WFM is uniquely qualified to provide exceptional, cost-effective design solutions on time and on budget. WFM’s mission is to assist every client in developing their brands in ways that enhance the consumer experience while reinforcing the product message. They are focused, fast, and friendly, qualities essential to building strong and lasting relationships with a diverse clientele who benefit from WFM’s extensive category expertise, marketing experience, and strategic thinking. WFM makes it easy  because packaging design is what they love to do.

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Delhi Tour Agencies: Avail amazing tour package

Delhi Tour Agencies: Avail amazing tour package

Budding up of many touring agencies give clear vision that travel industry is shinning. Number of packages are designed letting explore tourists’ India.

Traveling has always been people’s top priority. We all love to unlock new places and spots. Exploring unseen destinations and getting close to smart destinations always rule our minds. Humans crave to travel and learn about new places.

People from far off places visit to new places and spots. Traveler have high inclination to explore the new destinations. Travel industry is booming because and new benchmarks have been achieved. Travelers are great source of revenue for a country. Even many earn and this mark as major source of income.

Country like India support many tourists’ destinations and travelers in big number come to the place to get introduced to the beautiful and unique places. People in India are highly dependent on the tourists’ activities and form the great source of income from them. Flourished and coming up touring agencies really proves that travel industry has really done wonders in the life of unemployed.

Delhi is the pivot when tourist visit India, the state is national capital housing amazing options. Housing galore of ease and convenience, the state also posses oodles of charm and potentials which enrapture travelers from every nook of the world. People from every corner world visit to Delhi and then leave for other cities and tourists destinations. Delhi tour agency can be easily located which are  into designing of versatile and flexible touring packages.

Delhi tour agencies cater the need of diverse travelers and fabricate wonderful holiday packages for any Indian cities. India boast many places which are ideal for spending vacations. Besides, the beautiful demographic of the country lends amazing pleasure and also smart weather. Touring agencies in Delhi provide smart holiday packages for spending beautiful vacations.

India have dedicated ample of space for the survival of wildlife. Beautiful variety of flora and fauna are  budding in various cities. Wildlife tour packages take visitors to the enthralling nature letting a view to get introduce to the various animals. Tigers, Leopards, crocodile, elephants, deer etc can be closely looked in safe way with the wildlife tour package. Travelers and visitors really relish the charm of the various animals and birds sanctuaries which are situated in India. Wildlife tour package can really take you close to the nature and memory of lifetime can be earned.

Golden quadrilateral tour is another wonderful package which are designed to make tourists aware about the beauties which are located in different cities of India. This package is amazingly designed to cater varied interests of the tourists.

Another highly revered touring package is Kashmir tour package. This state is once quoted as heaven on Earth due to the bewitching beauty and charm. The place is highly magnetic and grabs travelers’  attention. Travelers love the Kashmir tour because of the natural beauty which is present there.

Interests’ of tourists are incrementing which is due to the hard efforts of government and people associated with this domain. Many holiday packages are designed to capture the interests of the guests visiting India.

Author Bio:-
Jack Smith is well known writter of delhi tour travel, kashmir tour package and golden quadrilateral tour. He has written many book and article on delhi tourism, palace on wheel tour rajasthan, wildlife tour packages, palace on wheel tour and delhi tour agency.

Article from articlesbase.com

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Growing Your Own Sprouts

Growing Your Own Sprouts

They’re not only good for you, but they taste good, too. Sprouts are also a great source of vitamins, fiber, protein, anti-oxidants, andenzymes. A sprout is produced when a seed starts growing into a vegetable. Sprouts can grow from the seeds of vegetables, from grains such as buckwheat, and from beans. While Mung beans are perhaps the most common source of sprouts, you can also obtain good results from lentils, soybeans and chickpeas just to name a few.

Sprouts can be grown almost anywhere and the best part is you only need a few basic supplies to get started. By following a few simple steps, you can receive a continual supply of nutritious sprouts.

While there are several commercial products available to cultivate sprouts, here are some of the easiest methods to help you get started.

– Growing Sprouts in Flower Pots –

1. Start with a clean clay or plastic flower pot. Make sure there is a hole in the bottom of the pot to ensure good drainage. Then place a piece of cheesecloth or muslin in the bottom of the pot over the hole so that the seeds/beans cannot fall out.

2. Next, soak the seeds or beans overnight and then put them in the pot. Remove any that are broken or damaged. Cover the plant pot with a dish.

3. Once a day, hold the pot under running water for a few minutes. This is to soak the seeds/beans thoroughly.

4. Once the sprouts begin to show, remove the dish and cover the pot with a piece of clear plastic wrap to let in the light. Place the sprouting pot near a window that allows daylight but is not in direct sunlight.

– Growing the Sprouts in Trays –

1. Soak the seeds or beans overnight. Remove any that are broken or damaged before you begin the sprouting process.

2. Select a low, flat dish (like a pie plate) or tray. You can purchase growing trays wherever planting supplies are sold.

3. Next, spread out a 2-inch layer of soil and then sprinkle the soaked seeds or beans on top of the soil.

4. Cover the seeds/beans with four layers of damp newspaper.

5. Cover the top of the tray with clear plastic wrap.

6. When the sprouts start to lift the plastic cover, (usually about three days) remove the newspaper.

7. Place the tray in a window so that the light can turn the sprouts green. You will need a space to place the sprouting tray that receives daylight but is not in direct sunlight.

8. Because the thin layer of soil dries out quickly, water twice each day.

9. After about 8-10 days, you will have sprouts tall enough to harvest.

– Growing Sprouts in a Jar –

1. Soak the seeds, grains, or beans in lukewarm water overnight in a wide-mouth glass jar. Remove any that are broken or damaged before you begin the sprouting process. (Sprouting increases the seed volume. 4-tablespoons will be sufficient for a quart size container.)

2. In the morning, pour off the water in the jar and rinse the seeds/beans thoroughly.

3. Place a piece of cheesecloth or muslin over the mouth of the jar. Use a rubber band to hold the material securely in place. This makes rinsing easier.

4. To keep the sprouts constantly damp, repeat the rinsing 2-3 times a day. Remember to drain any excess water because the sprouts should not stand in water.

5. Keep the jar away from the light for the first few days.

6. When the seeds/beans begin to sprout, (usually about the forth day) move the jar into the light to activate the chlorophyll and turn the sprouts green.

– Harvesting and Storing the Sprouts –

Newly germinated grain, seed, and sprouts, increase in food value in the very first period of growth. Grains should be harvested and eaten from when they are six days old until they are 4-5 inches tall. To harvest, just take your kitchen scissors and cut what you need.

Sprouts from beans, peas, etc., are ready earlier and can be eaten when they are 3-6 days old, depending on the type of sprout. For spouts grown in no soil or in seed trays, you can harvest the green “grass” when it starts to grow. Sprouts, from grain sown in jars, are ready sooner and are edible even before they turn green. Seeds sown in soil take a little longer.

If necessary, wash the sprouts thoroughly to remove the seed coat. Sprouts need to be stored in the refrigerator once they are ready to eat. Put the sprouts in tight sealing bags, and they will remain flavorful and crisp for one to two weeks. Rinsing the sprouts daily under cold water can extend their life.

Sprouts may be frozen by blanching them over steam for three minutes and then cooling them in ice water. Drain them and pack into freezer containers.

By growing your own sprouts, you will save yourself money because it is less expensive to buy sprout seeds and grow and harvest the sprouts yourself than it is to buy the sprouts from a market. Sprouting at home takes only a few minutes a day, and can produce a good part of your daily requirements of the nutrients you need from fresh produce. The hassles are minor, the costs are low, and the freshness is wonderful.

Want to look at cheese pictures and pictures of cheese? Watch them at the Cheese Facts website.

Article from articlesbase.com

Almost 17 months! Jack Henry recently got another molar (so 12 teeth total), loves dancing, always is holding something in each hand (typically a ball), and loves to go to the park & go down the slide. He’s very good about saying “thank you”. The picky eating stage our Pediatrician has been warning me about has officially set in! He also loves to play with things that aren’t toys, ie. Colander, plastic jars, tops of sippy cups, plastic storage boxes, cardboard boxes, etc.

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This Is How You Grow Sprouts

This Is How You Grow Sprouts

Sprouts not only taste good, but they are also a great source of vitamins, fiber, protein, anti-oxidants, and enzymes. A sprout is produced when a seed starts growing into a vegetable. Sprouts can grow from the seeds of vegetables, from grains such as buckwheat, and from beans. While Mung beans are perhaps the most common source of sprouts, you can also obtain good results from lentils, soybeans and chickpeas just to name a few.

Sprouts can be grown almost anywhere and the best part is you only need a few basic supplies to get started. By following a few simple steps, you can receive a continual supply of nutritious sprouts.

While there are several commercial products available to cultivate sprouts, here are three of the easiest methods to help you get started.

– Growing Sprouts in Flower Pots –

1. Start with a clean clay or plastic flower pot. Make sure there is a hole in the bottom of the pot to ensure good drainage. Then place a piece of cheesecloth or muslin in the bottom of the pot over the hole so that the seeds/beans cannot fall out.

2. Next, soak the seeds or beans overnight and then put them in the pot. Remove any that are broken or damaged. Cover the plant pot with a dish.

3. Once a day, hold the pot under running water for a few minutes. This is to soak the seeds/beans thoroughly.

4. Once the sprouts begin to show, remove the dish and cover the pot with a piece of clear plastic wrap to let in the light. Place the sprouting pot near a window that allows daylight but is not in direct sunlight.

– Growing the Sprouts in Trays –

1. Soak the seeds or beans overnight. Remove any that are broken or damaged before you begin the sprouting process.

2. Select a low, flat dish (like a pie plate) or tray. You can purchase growing trays wherever planting supplies are sold.

3. Next, spread out a 2-inch layer of soil and then sprinkle the soaked seeds or beans on top of the soil.

4. Cover the seeds/beans with four layers of damp newspaper.

5. Cover the top of the tray with clear plastic wrap.

6. When the sprouts start to lift the plastic cover, (usually about three days) remove the newspaper.

7. Place the tray in a window so that the light can turn the sprouts green. You will need a space to place the sprouting tray that receives daylight but is not in direct sunlight.

8. Because the thin layer of soil dries out quickly, water twice each day.

9. After about 8-10 days, you will have sprouts tall enough to harvest.

– Growing Sprouts in a Jar –

1. Soak the seeds, grains, or beans in lukewarm water overnight in a wide-mouth glass jar. Remove any that are broken or damaged before you begin the sprouting process. (Sprouting increases the seed volume. 4- tablespoons will be sufficient for a quart size container.)

2. In the morning, pour off the water in the jar and rinse the seeds/beans thoroughly.

3. Place a piece of cheesecloth or muslin over the mouth of the jar. Use a rubber band to hold the material securely in place. This makes rinsing easier.

4. To keep the sprouts constantly damp, repeat the rinsing 2-3 times a day. Remember to drain any excess water because the sprouts should not stand in water.

5. Keep the jar away from the light for the first few days.

6. When the seeds/beans begin to sprout, (usually about the forth day) move the jar into the light to activate the chlorophyll and turn the sprouts green.

– Harvesting and Storing the Sprouts –

Newly germinated grain, seed, and sprouts, increase in food value in the very first period of growth.

Grains should be harvested and eaten from when they are six days old until they are 4-5 inches tall.

To harvest, just take your kitchen scissors and cut what you need.

Sprouts from beans, peas, etc., are ready earlier and can be eaten when they are 3-6 days old, depending on the type of sprout. For spouts grown in no soil or in seed trays, you can harvest the green “grass” when it starts to grow. Sprouts, from grain sown in jars, are ready sooner and are
edible even before they turn green. Seeds sown in soil take a little longer.

If necessary, wash the sprouts thoroughly to remove the seed coat. Sprouts need to be stored in the refrigerator once they are ready to eat. Put the sprouts in tight sealing bags, and they will remain flavorful and crisp for one to two weeks. Rinsing the sprouts daily under cold water can extend their life.

Sprouts may be frozen by blanching them over steam for three minutes and then cooling them in ice water. Drain them and pack into freezer containers.

– Some of the Kinds of Seeds/Beans You Can Sprout –

The following list gives some of the popularly sprouted seeds/beans. It is not all inclusive as you can sprout almost any kind of seed. Remember that seeds soak up 2-3 times their dry volume in water and sprouts need at least six times the volume occupied by the seeds. So be sure that your container is large enough, and start with a minimal amount of seed in a container like a jar, until you determine the correct quantity that will grow to the sprout size you like, without being difficult to remove.

Your local garden shop or health food store will carry a line of seeds for sprouting. When purchasing seeds for sprouting, be certain that the seeds are intended for food and not for planting. This precaution is necessary because some seeds meant for planting have been treated with fungicides or insecticides to protect the young seedlings when planted in a field or garden.

Alfalfa – should be soaked for 6-12 hours. The seeds can be planted in the pots or jars and also in the flats with soil. 1-part seed gives 10-parts sprouts in approximately 5-6 days. Sprouts can be eaten after 3 days. When the root is 1-2 inches long, it will begin to develop tiny green leaves. At this stage, it needs to be eaten immediately so the plant will not switch to photosynthesis that exhausts the stored food in the seed.

Peas – when soaked in a glass jar, will grow sprouts in about 3 days. When the roots are 2-inches long, they are ready to eat. 1-part peas gives 2-parts sprouts.

Lentils – can be grown in either a glass jar or a plant pot and need to be soaked for 12-hours. The sprouts are ready in 3-4 days. Lentil sprouts are ready to be eaten when the root is 1-inch long. 1-part lentils gives 6-parts sprouts.

Barley, Oats, and Rye – should be soaked for 12-hours and then can either be grown as “grass” to harvest, or sprouts ready to eat after 3-4 days. The ideal length for eating is about 1/2-inch. 1-part seed gives 2-parts sprouts.

Soybeans – can be grown in a glass jar or a pot. They need to be soaked for 12-hours and sprouts are usually ready after 3-5 days. They are ready to eat when the root is 2-inches long. 1-part beans gives 4-parts sprouts.

Mung Beans – after soaking for 12-hours, these beans can be grown by any method. Mung beans are the most commonly grown sprouts and are usually ready to eat after 3-5 days. When the bright, white root grows from 1-2 inches long, they are ready to eat. 1-part beans gives 4-parts sprouts.

By growing your own sprouts, you will save yourself money because it is less expensive to buy sprout seeds and grow and harvest the sprouts yourself, than it is to buy the sprouts from a market.

Sprouting at home takes only a few minutes a day, and can produce a good part of your daily requirements of the nutrients you need from fresh produce. The hassles are minor, the costs are low, and the freshness is wonderful.

Travis Waack is an author and webmaster. You may view a collection of alternative health resources at http://alternative-health-info.com/nutrition.html

Article from articlesbase.com

www.CCWProducts.com Plastic container manufacturer of PVC and PET clear containers. Our clear plastic containers are made of FDA approved food grade plastic. Visit our site for more info.

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