Soft & Dri Partners with Play for P.I.N.K. to Benefit Breast Cancer Research

Newhall Laboratories announced that its Soft & Dri brand is partnering with Play for P.I.N.K., a non-profit organization that raises funds for breast cancer research. Beginning July 1, sales of specially-marked Soft & Dri stick and aerosol products sold in North America will support a $10,000 donation to the organization.

In addition to being featured on-pack, the Play for P.I.N.K. logo was prominent in a Soft & Dri ad distributed in Sunday newspapers nationwide on 7/28. The partnership will also be prominently called out on Soft & Dri’s and Play for P.I.N.K.’s websites.

“We are honored to support the vital efforts of Play for P.I.N.K., whose steadfast dedication to funding breast cancer research we have long admired,” said Jon Achenbaum, Newhall Laboratories’ CEO.  “Soft & Dri stands for confidence, a value that naturally aligns with Play for P.I.N.K.’s resolve to make ‘breast cancer’ a term referred to solely in past tense.”

“As a brand long trusted by millions of women, Soft & Dri is an ideal partner for our organization” said Stephanie Hamburger, executive director of Play for P.I.N.K. “Soft & Dri’s products help women feel confident and beautiful. At Play for P.I.N.K., our efforts aim to create a world where women can feel confident knowing they can live their lives without the specter of a disease that has impacted the lives of far too many.”

Soft & Dri currently offers four types of deodorants including Aerosol Antiperspirant, Dri Gel Antiperspirant, Clear Glide Antiperspirant, Aluminum Free Deodorant and Stripe Antiperspirant Sticks (in Canada only). Every Soft & Dri product helps women feel confident by keeping them dry and fresh all day long.

Soft & Dri products with the Play for P.I.N.K. logo will be available starting in August. For more information, please visit

About Play for P.I.N.K.
Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) is a grassroots organization dedicated to raising funds for breast cancer research, by creating and promoting awareness of breast cancer through sporting and lifestyle events. Our commitment is to contribute 100% of all monies raised to our sole beneficiary, The Breast Cancer Research Foundation.  Since 1996, Play for P.I.N.K. has donated nearly $30 million to The Breast Cancer Research Foundation. Play for P.I.N.K. currently holds events in 27 states with an estimated 30,000 annual participants. For additional information, please visit

About Newhall Laboratories
Soft & Dri owner Newhall Laboratories (a Brynwood Partners company) acquires and reinvigorates classic personal care and beauty brands, bringing deep consumer marketing, product innovation and retail expertise to some of America’s most trusted brands. LA Looks, Dep, Thicker Fuller Hair, Zero Frizz, Pure & Natural and La Bella are among the company’s other brands.  For more information, please visit

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How To Make a Homemade Barbecue Hamburger Recipe From Scratch In 5 Easy Steps

How To Make a Homemade Barbecue Hamburger Recipe From Scratch In 5 Easy Steps

The majority of things really worth doing require more than one step to accomplish. Great food requires careful planning, maybe several steps over a period of time and perseverance to don’t give up to see the project right through to the finish. All that is also true about anything like choosing to make awesome homemade burgers. Here’s tips on how to do just that in five simple steps.

Step 1. Choose the best ingredients you can afford, especially the ground beef (minced if you’re a Brit). Get the beef from a local farmers market if you can. This is really crucial since the meat will be best quality, which will show through in the end result. Also the cattle are likely to be organically reared by a local farmer who really cares about their welfare. If you do not really do this step, the results will be just as average as everyone elses.

Anyway, the ingredients you need are:

1 pound (450g) of leanest ground beef

1 medium onion, chopped

A large hens egg

4 slices of bread (cut off the crust)

4 tbsp finely grated parmesan cheese

1 tsp each of salt and pepper

(This should make 4 decent sized hamburgers – double or triple the amounts according to numbers/appetite).

Step 2. Mix it all together in this way: blitz the onion and bread in a food processor (or chop very finely). Then put them in a suitable bowl with the rest of the ingredients and mush the whole lot up with your hands, until it’s evenly mixed and you can squash it out between your fingers.

Then break it into four roughly equal balls. Next comes shaping the patties. This can be a really important step that will need your full attention and concentration. You must do it this way: Here’s a cool trick if you want uniformly sized and shaped patties: I use a plastic jar lid, it’s about 4 inches across and 1 inch deep, and off a big peanut butter jar.

Gently push the required amount of hamburger into the lid, and use your thumb to press a hollow in the centre of the patty. The key reason why you’ll need this is so that the hamburger won’t bulge in the middle whilst cooking and will cook evenly

Step 3. There are two basic ways to cook a hamburger (beefburger if you’re a Brit) – one is to broil it (that is, grill it, if you’re a Brit), or to grill it over charcoal or gas (i.e. barbecue, if you’re…..nevermind).

Assuming you intend to barbecue, sorry grill it, either over charcoal or gas my tip would be to use a hinged gridiron. The reason for this is to that you can put all the patties in to grill – and when the time comes to turn them over, they can all be turned over in one go. Also, it’s good to use a hinged gridiron – read about these and other BBQ accessories here –  because they are less likely to break up during cooking, and come out looking perfect. This also has the effect of reducing the amount of fat that runs out onto the coals, thus reducing flames – flames aren’t a good thing in barbecuing.

Step 4. Watch how long they cook for – 5-7 minutes in total each side over a medium hot barbecue grill. To explain and elaborate on that a little, concentrate and don’t over cook them, and also don’t allow any flare ups to occur. If there are any flames due to juices dripping on to the coals have a spray bottle on hand to blast them with water.

Step 5. Serve however you like them. In a fresh burger bun is great – but no one says you have to do this. Here are a few extras to try serving with your excellent barbecue hamburgers.

slices of cheese, mature cheddar
sliced pickled gerkins
sliced pickled chillies
tomato chutney
chilli sauce.
In addition, gently toasting the burger buns is a nice touch.

At the conclusion, for those who have stuck with the above mentioned tips completely, you should have succeeded and after this can sit back and relish the rewards of that success. You can be a little bit pleased with yourself and self-satisfied! You set out to realize your main goal and you just succeeded! Now eat your awesome homemade barbecue hamburger recipe and enjoy!

Learn how you can  easily make many more great barbecue recipes  by going to my barbecue grill site at

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