Frbiz.com Reports Chinese Violin To Explore New Ideas For Development Of The Industry
”Made in China” is 30 years of reform and opening up China’s manufacturing industry in international trade a major breakthrough achieved in the area, many Chinese products, especially light industrial products for the country make a significant contribution to export earnings.
The violin musical instrument manufacturing industry growth rate in nearly two decades more prominent industrial projects. Ten years after the last century, the country’s annual output of nearly 500,000 violin and then just a few years time, production to achieve double surge in exports as the world’s first cello exporting countries. Violin light industry and manufacturing became important export commodity for some provinces and cities and cultural industries projects.
In recent years, China’s annual output of the basic maintenance of violin around one million, although the small-scale production and processing enterprises after another, but the domestic musical instrument information institutions look at the statistics, the domestic production of major companies tend to smooth violin, industry size and export have remained roughly stable. Chinese violin industry into a platform for development of the industry period.
Chinese Violin hit the other side of “Butterfly”
Enter the new millennium, an implicit pre-recession of the “butterfly” wings in the ocean on the other side frequently, although it has not attracted as 97 years, like a catastrophic “financial storm”, but enough to cause a global blowing worried about a recession, “Hurricane.”
According to data released by Chinese Customs, China’s exports to the U.S. growth rate since 2007 began to decline in 2007 a quarter of China’s exports to the U.S. year on year growth was 20.4%, in the second quarter narrowed to 15.6%. July 2007 sub-prime mortgage crisis, three quarters of China’s exports to the U.S. only 12.4% year on year increase in the fourth quarter, and then narrowed to 10.8%. But in February this year, exports to the U.S. even recorded a negative growth of 5.2%.
The United States is China’s second largest trading partner is China’s largest export market and China’s violin products, the most important export markets. Violin manufacturer in China able to achieve the nineties of the last century the rapid expansion of industry-wide, to a large extent benefited from the mid-90′s once booming U.S. economy and positive consumer market. In the book “Why People do not need to buy things,” a book described as a musical instrument as part of cultural consumption, to meet people’s spiritual life of entertainment and leisure expenditures in an important position, and musical instruments as consumer demand for entertainment is a transmission in nature.
A family at the beginning of music consumption, the family members the opportunity to increase access to musical instruments, musical instruments, the impact on family life along deeper, musical instruments, household consumption will be in the form a certain amount of consumption habits. In the economic conditions are favorable circumstances, this joy of life continue to be strengthened and spread of emotional and musical instruments of this seemingly unnecessary consumption, the consumption has also been rapid growth, and gradually developed into a symbol of the quality of life. Therefore, the violin industry as Europe and the United States music market, the leading category of exports is one of the good social and economic development is also an important resource for promoting one of its growth.
Beginning in 2006, the U.S. economy recession shrouded in gloomy shadow. At a time when the Chinese violin industry is more mature than a decade ago, the anti-risk capability has also been enhanced, but the superposition of the various factors of instability, or let the Chinese violin industry escape the “butterfly effect.” This in-between “toy instrument” and “musical instruments” between the products, from the most market potential of products in turn become the market of products most at risk. The U.S. sub-prime mortgage crisis and the yuan against the U.S. dollar not only by merchandise exports to China affected, while the U.S. market for imported commodities, especially in entertainment spending power supplies has been damaged.
Commence the reduction of some overseas dealers or order, or gradually increase the orders for standard, violin exports threshold was encompassed by the elevation, but in order to maintain the products in the international market share of Chinese violin had to bear the increasingly heavy burden on the export of , there is no choice but to call the operator, “bored with the sweet burden”! On the international market, general understanding of the Chinese violin of view, once the loss of price advantage, the present Chinese violin is difficult to grasp the more favorable competitive chips, so although a variety of factors have forced the Chinese violin industry profits decline, but no company dared to with the challenges of the current market price of endurance. Chinese violin industry into the development of industry-wide plateau and the low-profit era is inevitable.
Chinese-made violin adjusting their pace of development
General Administration of Customs released from the stringed musical instrument in 2007 export data show that throughout the year more than 1，3 million of stringed instruments exports achieved more than 45.29 million U.S. dollars in foreign exchange rates, although continued growth momentum, but the growth has slowed down.
As a export-oriented, labor-intensive violin manufacturing industry, since 2000, the industry continued increase in the size and international influence, constantly increasing, is the violin trade from simple processing trade industry, the development of national key cultural industrial projects. The village-run enterprises have now developed into an internationally renowned violin manufacturing enterprises.
Some domestic large-scale enterprises indicate that although the overall environment more than in previous years is difficult, but because enterprises have been in accordance with market changes and modify its development plan, through technological progress and product-level enhancement, and gradually increase their anti – risk capacity and coordination with the market, while in the country to vigorously develop cultural undertakings under the guidance of the spirit in the development of production at the same time pay attention to the construction of enterprise culture and the violin-depth development of cultural undertakings, and changes in the market at home and abroad , for product sales strategy and focus on a modest adjustment, so in the past one or two years, the enterprise development is still in good condition can be controlled being.
Step by step with large enterprises, a number of emerging small businesses, obviously these sudden changes are still seem caught off guard. In Beijing, the size of a small piano, the reporter met a Beijing suburb violin company sales personnel. According to him, their businesses were modest, but there are 5,6 years of production time, and in the past they have been sent to the city finished the piano for consignment. However, beginning in 2006, a number of piano has been reluctant for their consignment, as they have a more piano bulk supply of the violin, and consignment sales profits than they do small business products.
In addition, even if some piano agreed consignment of their products, but also proposed to provide product test reports or the product packaging, the annex to higher demand. For such changes, the operator is also considered to be an inevitable development of the market, although he stressed that his company had been produced in violin from the exterior to quality are excellent, but about product testing and other issues, he said, to consider the cost.
Because businesses have is to bring down the cost of production, but how long this state can be maintained, he also said that bad. When asked that, if the product is a problem, can find they are responsible for maintenance, etc., will be how to deal with after-sale problems? He candidly stated that current businesses simply can not afford to take so much responsibility, if it is a small problem, consignment of the piano can help to deal with the best, it is not, that they can change on the change, there is no other better way.
In fact, like in the violin industry to “maintain” small businesses, in the current number of Chinese violin industry has a lot of years. Taixing, Jiangsu, there is only one town, violin business more than 50, while the number of individual violin studio even more numerous. These small-scale production unit, in addition to high-end technology with hand-violin making and repair of a small number of high-end technology Guqin staff, more as a technology of general production factories, these enterprises due to lack of appropriate technical support and policy support the industry, only in the low-end market, “wandering.” These enterprises to develop, in addition to the face of domestic pressure to increase in production costs, but also to withstand the impact from the industry to upgrade its information and technology, “lag” will be the larger of these small enterprises are facing problems.
Industry to explore new ideas for the development of violin
1, “green” concept
At the just-concluded Boao Forum for Asia 2008 annual conference theme of “Green Asia: In the transformation to achieve win-win” theme, foreign dignitaries and people on the environment on our economy and the challenges of life to explore, to find out how “more green” path of development to ensure economic and social sustainable development, through innovation and reform, to achieve win-win situation. Renowned pianist Mr. Kong Xiangdong in the discussion on the current status of China’s piano industry, proposed the reduction of low-end products, reduce the amount of wood waste and improve the industry’s entry threshold.
In fact, timber, not only in the piano industry, the number of instruments related to wood raw material production industry is that there is a resource utilization. In the past, we have been there is a knowledge that is good use of the material is a good instrument. In fact, from recent years, a number of technical staff in the study found that even in some of the Vivaldi handed down, there are some application of common materials, works, some of them are perfect for stitching technology applications, and has created a conventional technology can not be realized Boutique or special sound effects. Can be seen that the rich timber resources or not, is not the only means to resolve the productivity of enterprises.
At present, the violin’s wood applications, some companies have started research institutions and professional cooperation in research projects. These studies, is fairly extensive: There is the traditional timber for re-use of violin study, the performance of emerging alternative materials testing, there is conservation of timber from the starting point of the technology research and development, as well as the artificial cultivation of timber from the treasure of the field and so on .
It can be said for the use of timber, individual enterprises have recognized its importance and urgency, in the past year, the musical instruments with the general rise in timber prices nearly doubled. Raw materials, low cost, the advantages of a former Chinese violins prices of one of the factors, but now also “a corresponding rise.” Therefore, the “treasure resources, green development”, should be placed on a violin industry to explore new developments in the starting point of the road station. From the selection of materials to processing and utilization of timber, until the re-utilization of waste wood at all aspects of an overall consideration of environmental protection for wood utilization and sustainable development strategy.
2, “Seiko” idea
In Europe, the violin as a musical instrument was the “Prince” is the most poetic of musical instruments, is also the most elegant atmosphere of art. Thus, in the traditional violin workshop where it is difficult to see large-scale machinery, craftsmen used as cutting tools for wood and processing parts are also very fine, compact. Of course, the hand-crafted with our factory processing, from production concepts are different. But that is not to say that we do not have a violin factory, “Seiko” concept.
The primary processing of wood from the violin to the creation process of specialization, as well as product data and operating techniques of the integrated use of all aspects of the operation, are not only a standard, but can be broken down into different levels. Violin violin factory represents the “rough”, it is only between “toys” and “professional” as a transition between the product, which is obviously want to develop our country, the violin industry, there is a distance.
Today, the Chinese-made cars, home appliances and other industrial products, can be successfully enter the international market, and have become increasingly strong international competitiveness, which is “Made in China,” development “Precision” technology-based industries are not strong determination to sub – open. Therefore, the more adverse conditions in the international environment, our industry more violin can not stay in its original state, but rather an extension to a higher level, improve the product level and technical level.
3, “Slowly” concept
With the pace of yuan appreciation, export tax rebate and processing trade policy changes, and labor costs rise, drive up land prices, environmental requirements and public awareness-raising, China’s traditional export enterprise is already in distress? Through China’s export growth, market share, export enterprises profitability, pricing analysis, UBS economist Jonathan Anderson, global emerging markets (Jonathan Anderson) that China is still in the early stages of adjustment, and now discussion of China’s export enterprise is caught in a crisis too early.
At present, China’s traditional export enterprises, and have not lost competitiveness. In his view, the face of these factors change, China has undoubtedly will experience a series of adjustments. Internationally, similar changes will take several years, not just a few months will know will know of. Therefore, the problems faced by the special period of calm rather than anxious a good attitude, but also the right business decisions necessary to achieve the quality upgrading.
In recent years, the violin business production statistics show that most enterprises in the last three years, capacity has emerged as a stable state. Their annual output, the product type of distribution and value terms are not more substantial changes. This shows the stability of business, but also show that in a smooth development process, the uncertainties arising from the risk will also be reduced. In the uncertain economic environment, situation, enterprises need to slow down the pace of development by reducing the expansion of capacity, putting more energy into the vertical enterprise upgraded.
The international competitiveness of Chinese violin is still strong
From the Chinese musical instruments, published in 2007 export data, China’s Violin products in the global market share continues to rise. Even if the U.S. economic impact, violin exports in U.S. market share has not increased significantly, but the current market share is still maintained at high levels. Meanwhile, the Chinese violin in Europe, Southeast Asia’s market share is growing. For the attention of the export market, violin margins, companies believe that China’s exports by reducing profit margins violin is not to maintain export growth.
Although the production cost pressures continue to increase, but the Chinese violin products respond to changes in the international market in improving the maturity of the enterprise through a variety of means to make profit margins remained stable basically. The recent period and in the future, longer-term period of time, technology updates and product upgrades of the results will become increasingly apparent, the enterprise’s profit is not only will not fall, but will move to increase access. Some long been engaged in the export business that the violin, because the Chinese violin products in the market share keeps rising, so that Chinese export enterprises violin can form a whole, and thus have greater pricing power, by increasing export prices, to maintain its profit margins.
In recent years, China’s manufacturing industry overall in the fast-growing trend, foreign trade and foreign investment to maintain rapid growth of the manufacturing sector, so the manufacturing sector overall opening pattern has been formed. At present, the world’s top 500 enterprises have been more than 80% invested in China, expanding the scale of foreign-funded projects, while foreign investment in all funds, 63% for manufacturing industries. Violin manufacturing is the most international exchange of industry, the European system of piano skills for the modern factory production still has learn.
Therefore, in China and the International Piano piano manufacturing industry has been to establish a broad context of cooperation, the Chinese violin industry should also violin makers in time for a strong entry of foreign capital before the start of effective co-operation with the use of foreign technology and brand to form a Chinese violin industry core competence in the development of the Chinese violin, while the manufacturing sector to create a global industrial development of the new system of violin.
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