Improve health and waste nothing: The Elemental Essentialz formula






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Rick Lingle, Technical Editor — Packaging Digest, 6/14/2013 1:02:16 PM





 

Theresa HarrisTheresa HarrisTheresa Harris, founder/CEO of Elemental Essentialz, presents her unique sustainability-driven insights Tues., June 18, from 1:00 – 2:45 p.m. as part of the EastPack seminar series. For more information or to register for the conference or the show, visit www.eastpackshow.com.

 

As a chemistry teacher and former developmental specialist, Theresa saw firsthand the increase in developmental delays and disorders. Along with research linking chemicals found in our homes to an increase in various health issues, she felt an obligation to take what she knew and formulate cleaners that were both safe and effective.

 

Additional research led her to the realization that her customers were also concerned with consumption levels and waste production. The rebel in her itched to upset the status quo, and she decided to take on both issues, making it her mission to “Improve Health & Waste Nothing.”

 

Packaging Digest asked her to share insider information on her approach to business and packaging.

 

Q: What was your hobby and how was that propelled into a growing business?
A: Cake Pops (cake on a stick)! Unfortunately my teenage sons and I ate them faster than I could make them, and I realized I needed a hobby that nurtured my creativity, not my waistline. Around the same time I happened upon an article about the dangers of certain chemicals in cleaning products. I was shocked to learn the ingredients in household cleaners did not have to be listed in their entirety. I decided to make homemade cleaners that weren’t dangerous for my family. In doing so, I had three priorities, that they needed to be safe, smell nice and be pretty. 

I started with used wine bottles because they were beautiful and free! As an aside, it turned out that many high school teachers enjoy a glass of wine at the end of the day. I was proud of my little sets of cleaners and started sharing them with friends and family. The response was amazing…and here we are!

 

Q: What are the essentials of your “waste nothing” approach?
A:
Our approach is to bridge the gap between knowing what is right and being able to achieve it. Our customers want to consume and waste less. They do not want to negatively impact our planet. Current efforts to help make this happen, including improvements in packaging, are often “invisible” to consumers. That’s not to say those efforts aren’t admirable. The impact of these changes on our planet is positive and significant, but the customer doesn’t get to “feel” they are making their own contribution. By packaging in refillable and reusable glass bottles, we make it easy for our customers to feel good about joining the mission to “Reuse for Zero Waste.”

 

Q: Why has this resonated with retailers and consumers?
A:
Ultimately, we are making it easy for our customers to feel better about how they are treating our planet. Our products are safe, beautiful and, simply by purchasing their first bottles, consumers can “waste nothing.” The ambiguity over how, where or even if our bottles can be recycled is a non-issue and our customers never have to feel guilty about adding another empty household cleaner to our landfills or oceans. For retailers, I think they recognize the priority consumers are now placing on reducing waste. Providing a new and unique solution for their customers is an obvious win-win.

 

Q: What is one piece of advice you can share with consumer packaged goods companies?
A:
I feel funny offering advice to an industry to which I am still so very new, especially since I feel much of our success came about almost accidently. By hard work, yes. But a brilliant and calculated packaging plan, no. 

I’ll explain why I think that’s important. We chose wine bottles because they were pretty and, in the beginning, free. We started allowing our customers to refill them to save money—ours and theirs. Fast forward almost two years…our packaging approach is now considered by many to be sustainable and innovative. Thankfully, these are two good qualities to have these days. 

Looking back, I just wanted to make something that was safe and beautiful and the package was always part of the product. 

My advice would be, when considering a new package, treat it as part of the product, not separate from it, not something to be discarded. Ask yourself, is it safe? Is it beautiful? And will it always be? If the answer is no, I guess I would ask, what can be done to change that? 

 

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Embracing the ugly stepchildren of sustainability






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Adam Gendell, Project Manager, Sustainable Packaging Coalition — Packaging Digest, 4/1/2013 6:00:00 PM





 

You have probably never heard of a package that is advertised for its superior low acidification potential. It’s similarly doubtful that many corporate sustainability goals include a reduction of eutrophication. And it’s all but certain that a packaging decision has never been made based on an estimate of ionizing radiation. These kinds of indicators are what I like to call the “ugly stepchildren” of sustainability—we know that maybe they ought to receive our attention, but they end up not getting much of it. 

The reality is that experts can continue to identify a plethora of important sustainability indicators, but they can’t make companies use them. The choice to use certain indicators lies with the packaging decision makers, who have varying goals and may or may not be the sustainability experts. 

One challenge lies in the large and growing number of environmental indicators, and the fact that environmental considerations are only one of several considerations used in decision-making alongside things like cost, availability and marketability. Weighing the merits of several considerations creates the desire for simplified information. Cost is often boiled down to one number. Availability can be as simple as a yes or no. 

Marketability, however, is a bit more of an interesting consideration, and perhaps it could serve as a model for determining environmental preferability. To determine marketability, complex information from consumer testing, focus groups, insights and educated guesses may be all distilled into one feeling of whether or not a package will do well in the marketplace. Environmental preferability should follow a similar route—a complex set of indicators used to inform one judgment: whether or not the package will be sufficiently benign to the environment over its life cycle.

The trend in determining environmental preferability, though, is to use a sparse set of indicators rather than a complex one. Recyclability seems to be a commonly used indicator (though the idea of recyclability in itself can be rather complex). It’s not uncommon for a single metric to be the only contributor used in determining environmental preferability.

As for the ugly stepchildren, they remain on the outside looking in. If a package does happen to be preferable in, say, SOx and NOx emissions, then that information might make its way into marketing materials and be used as justification for the superiority of the package. But we’re a long way from realizing a supply chain where a unified set of numerous indicators are always used in every decision.

At the root of the issue lie the perceptions of consumers on sustainability considerations. The trickle-up effect from consumers is often indirect and convoluted, but any profit-seeking enterprise has a prime directive to provide a product that is desired by consumers. Unfortunately for our ugly stepchildren, consumers haven’t heard about the importance of ionizing radiation and eutrophication potential either, and it’s unlikely that they can all become the next incarnation of concern over global warming. 

If consumers concern themselves with the environmental attributes of packaging, it’s likely that they too will simplify the situation. More often than not, that simplification results in a perception of waste generation. To a consumer, less packaging is good, recyclable packaging is better—and that’s often the extent of the consideration.

Consumers cannot be expected to understand every aspect of sustainability as it applies to packaging. The torch must be passed to industry if a holistic set of environmental indicators is ever to be used in supply chain decision-making. If this is to happen, the embracers of the ugly stepchildren must light the way. 

Author Adam Gendell is a project manager at GreenBlue’s Sustainable Packaging Coalition. For additional information about the Sustainable Packaging Coalition, visit www.sustainablepackaging.org.

 

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AMERIPEN executive director Joan Pierce to retire






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Posted by Rick Lingle, Technical Editor — Packaging Digest, 2/7/2013 2:52:21 PM





Ameripen Logo 322The American Institute for Packaging and the Environment (AMERIPEN) today announced that its first Executive Director, Joan Pierce, is stepping down, after steering the organization successfully through its first years. Her retirement is effective March 30.

“Joan’s drive, insights and experience in the packaging industry made her uniquely qualified to lead AMERIPEN through our creation and launch phase. We thank her for her hard work and dedication, and for her vision that helped us lay the foundation for future action”

 

Pierce was instrumental in the formation of AMERIPEN, and she helped set the initial strategic direction of the organization, both as a founding member and as the group’s first president. Upon her retirement from Colgate-Palmolive at the end of 2011, Pierce was persuaded to take on the role of AMERIPEN Executive Director. During her tenure, the organization grew significantly in membership and launched several important initiatives, becoming an influential voice in sustainable packaging issues.

 

“Joan’s drive, insights and experience in the packaging industry made her uniquely qualified to lead AMERIPEN through our creation and launch phase. We thank her for her hard work and dedication, and for her vision that helped us lay the foundation for future action,” says AMERIPEN President Gail Tavill of ConAgra Foods. “Although we will miss her presence as AMERIPEN transitions into the next phase of our work, Joan’s efforts have certainly earned her the opportunity to make this personal transition, and we wish her all the best in her new life.”

 

“It has been an honor to serve as AMERIPEN’s first Executive Director, and it has been a thrilling ride! I feel fortunate to have been in a position to help start AMERIPEN on its path to success, as it now works to address important issues that will have global impact,” says Pierce. “This experience has been a fitting capstone for my lifelong career in packaging, and I am grateful to AMERIPEN for affording me this adventure.”

 

Pierce joined AMERIPEN after having spent 40 years in the packaging industry, holding increasingly responsible technical, managerial and leadership positions. She is a graduate of the Michigan State University’s School of Packaging. She was employed at Eastman Kodak Company, Bausch & Lomb, the Dial Corporation and the Coca Cola Company, in addition to Colgate-Palmolive.

 

The AMERIPEN Board has formed a search committee, chaired by Director and Officer Jeff Wooster of The Dow Chemical Company, to fill the position of Executive Director. AMERIPEN members and its Technical Advisory Group are being canvassed to identify qualified candidates. It is hoped that a new Executive Director can be in place by the beginning of April. The job description can be found on LinkedIn (Job ID: 4799665). Applicants are strongly encouraged to submit their resumes by February 21, 2013.

 

Source: AMERIPEN

 

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Cd Packaging: What Popular Musicians Can Do That New Musicians Can’t

Cd Packaging: What Popular Musicians Can Do That New Musicians Can’t

We all know the relevance of CD packaging in the retail business and the music industry. It increases album sales, it helps define the musicians’ style and personality, and it has artistic value. A great CD packaging is especially important to rising new artists. They are still trying to squeeze themselves in the music industry and CD packaging is one avenue for their music and their band to get noticed.

If you are a new musician trying to conceptualize an attention-grabbing CD packaging design for your upcoming album, you should bear in mind that although it is good to appreciate the CD packaging designs of popular bands, it is not always wise to work on the same style or template as theirs. They are already popular, thus they have more freedom to experiment and be obscure with their CD packaging designs. You, on the other hand, have to get noticed first. There are no hard CD packaging design rules and I am not suggesting that you surrender to conformity. This is just to give you some small insights in conceptualizing your CD packaging if you are a new artist.

Here are some things that the popular bands can do but the new artists cannot when it comes to the music retail business and the design of the CD packaging:

Popular musicians can be more obscure with the CD Packaging; new artists should be clear with what the album is all about.

The design should also reflect the style and personality of the musicians and the kind of music they make. Madonna and Lady Gaga have the choice to be obscure with their CD packaging designs simply because they are already established musicians. They do not even have to put a picture of their faces in the CD packaging and people would still buy their albums. They do not have to show big and bold fonts of their names or their album names if their faces are already on the cover. The more popular an artist is the more he can get away with being vague with his CD packaging design. New and rising artists, on the other hand, need to be clearer with their names. Popular musician’s name may not be very clear and may not even show up in the CD packaging; new musicians’ name should standout from afar. The design should also say a lot about the musician and the album. Remember, you should make your CD packaging design thinking that no one knows you-that you are introducing yourself to the world for the very first time.

Popular musicians can include more expensive “freebies”, new musicians should not add something that’s more expensive than the album itself.

Freebies are supposed to be 100% free and should not increase the price of the actual album at all. Some popular musicians however include “freebies” but increase the amount of the album by a few dollars. Some very popular bands include collector’s items that are more expensive than the actual album-like t-shirts and toys- and still get plenty of sales. If you are a new and rising artist, adding real freebies (and by that real I mean, 100% free items) could be effective in increasing album sales. The consumer would instantly think that he’s getting more from what he’s paying. But do not include something that is more expensive than a key chain unless you have a major sponsor. Do not include something that would increase the price of your album significantly. Significant= or more.

Popular musicians may or may not include a brief bio or discography inside the CD packaging, new musicians should.

A well-known band may or may not include a long info about them inside the CD packaging because well…they do not find it necessary anymore because most people already know them. It is very likely that they already have big websites and many people are following their every tweet. New artists, on the other hand, should maximize their CD packaging and use it as an avenue for self-promotion. New fans and friends of new fans get curious about you and would love to know you more. Introduce yourself and your music to the whole world. Afterall, you would not be doing this on your 4th or 5th album.

Popular musicians can sell merch, new musicians have to focus on their music first

You become an established musician simply because many people love your music. If many people love your music, you become famous. Only when you’re famous can you sell non-music items and get a good profit from it. One good example of this is the band KISS. Since the internet downloads and piracy are killing the music retail industry, they found a good way to earn using other means. They sell KISS collectibles like lunch boxes, t-shirts, toys, figurines, and many others. You cannot do this if you are still a new band. Who would want a figurine or toy from an anonymous band? Work on your music first before you sell nonmusic items.

For more information about CD Manufacturing contact James Hill.

Article from articlesbase.com

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An Easy Way To Find An Affordable Couple Vacation Package

An Easy Way To Find An Affordable Couple Vacation Package

Couples vacation package – Here are some insights on how to get the finest vacation deal for you and your spouse.

If you are looking for an affordable couple vacation package, it seems to be of no problem at all. In today’s date there are many affordable couple vacation packages available in the market. But beware- the packages which may look affordable at a glance may have hidden costs that are not included it in the package which eventually makes it expensive in the end. The catch is to find a really affordable couple vacation.

To make the vacation package affordable, plan the couple vacation package during off season. Prices are comparatively cheaper during off seasons. The mode of travel is other factor which affects the pricing of the vacation package. Do away with unnecessary expenses in the tour package.    

The easiest way to find the most affordable vacation package is to consult a good and reputed tour operator. Ask for good affordable vacation packages exclusively for couples. Bargain the rates of the package. Check out the special features and offers you are getting with the vacation package. Enquire whether changing the dates of the vacation package would effect the price to any extend. Keep your options open for different destinations, places of stay, mode of transport, outdoor activities etc. Visit other tour operators as well to compare the rates. You will find some variation in the rates. Research on the rates online and check whether the rates offered by the tour operators are justified.

Decide on the best vacation package which suits your budget and needs. Zero on the tour operator who can give you the best package. Ask the tour operator about the additional facilities which he can offer with the vacation package for no addition charge.

With the vacation package booked, wind down and get ready to enjoy the couple vacation to the maximum.

Veronica Ho is the owner of Travel Haven, a travel agency totally dedicated to organising creative and luxury packages. Get a COMPLIMENTARY Destination Guide when you join Travel Haven Email Club. Also be the FIRST to receive Special Promotions, Destinations Update and much more. http://www.TheTravelHavenOnline.com

Article from articlesbase.com

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Sustainability Study Provides Insights Into Designer/Brand Owner Trends

Sustainability Study Provides Insights Into Designer/Brand Owner Trends

A new in-depth print sustainability study investigates designer and brand owner opinion regarding sustainable print practices. Sponsored by Monadnock Paper Mills and conducted by research firm Marketplace Insights, the Study was conducted with over 300 print designers, packaging designers and brand owners. It provides feedback on such topics as the importance of incorporating sustainable practices into projects, knowledge levels pertaining to sustainable print and packaging, the motivations to go green, and the sources most relied on for green design information. The study also probes awareness levels and perceived credibility of many environmental logos often used to display sustainability in print and packaging materials as well as designer and brand owner perceptions of the costs versus the profitability of going green. View the study here.

“We’re aware that the brand owner and designer communities are being inundated with sustainability claims, awards, certification schemes and environmental logos from suppliers, certifying bodies and even the media,” said Dave Lunati, Marketing Director for Monadnock, “We wanted to determine the perceptions of the importance these and the other factors that influence sustainable print and packaging design and determine which information is viewed as credible versus marketing hype from the individuals on the front lines of the green design movement.” The study was conducted online during the fourth quarter of 2008 through banner advertisements on print and packaging websites and through designer user groups and blogs. Respondents were motivated to take the survey by a donation to the Nature Conservancy by the study sponsor for each completed survey.

By,
Angela Hill
President

Incitrio
http://www.incitrio.com

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