T-Shirts and Plastic Water Bottles Are Best Promotional Products For Marathons

T-Shirts and Plastic Water Bottles Are Best Promotional Products For Marathons

Besides the Olympic Games and the World Cup in Soccer, there is no more internationally branded sports event than the traditional Marathon. This is an excellent, untapped opportunity for marketers and brand builders.

At 42.195 kilometers, or 26 miles and 385 yards, the Marathon is usually run as a road race and was born as a commemoration of a Greek Soldier who ran with a message from the Battle of Marathon to Athens. The first marathon in modern time occurred in 1896 at Olympics and today over 500 Marathons are arranged around the world.

Five of the most prestigious races in the Marathon world are Boston, New York City, Chicago, London and Berlin. These races attract hundreds of thousands of people and are media staples running up significant news coverage, media coverage, footage and print for weeks at a time. Marathons are often isolated events from city to city, so a local coordination of sponsorships and marketing efforts is often possible.

Most participants of a Marathon race are not running to win, but running for the accomplishment. The strategy is often to run from water stop to water stop where water bottles are available.

The brand building opportunities surrounding a Marathon are many. Firstly, you have the runners themselves, who are in fact walking, jogging or running as billboards and could be wearing your brand or slogan on their backs.

Secondly, you have all the functional staff surrounding the Marathon working on arrangements and coordination. Official staff counts in the thousands and many of the officials are media spokes people who will be getting face time with film cameras and journalists.

Thirdly, Marathons are major tourist and crowd magnets. For some of the larger Marathons, spectator crowds count in the hundreds of thousands lining up along the streets and taking part of the festivities. There is a high level of street vendor culture surrounding a Marathon and often times merchandise is being sold to commemorate the event with T-shirts such as “I was there, Chicago 2006 Marathon”.

Besides from T-shirt the most important aspect of a Marathon is staying hydrated. In the average Marathon time of 4 hours, 32 minutes and 8 seconds runners will have to replenish their water supply several times to be able to finish the race. Water stations are placed throughout the Marathon route with Water Bottles. While the drinking of water from Water bottles has to be leveled out with intake of salt to prevent hyponatremia, a Marathon runner will drink about 4-6 ounces of liquid every 20-3o minutes of the race.

Often times, the water stations are also covered by media and a large on watching crowd so the stations are ideal for promotional branding and branded Water Bottles.

DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and shot glasses to water bottles and champagne flutes.

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Promotional Sports Bottles

Promotional Sports Bottles

Using promotional items to up the brand name or to simply gift to attending audiences is a terrific method to advertise the company name and its contact details. Among such items, promotional sports bottles stand out since they are versatile gifts that have no age limit, no gender preference and are perfect choices for corporate as well as the general public. These items are promoted mostly in outdoor events such as sports meets, marathons and other kinds of outdoor activities. However, this does not mean that they cannot be given to working men and women. Promotional Sports bottles come handy to anyone. In today’s fitness minded world, most adults exercise on a daily basis. To them a sports bottle is the best promotional gift. Anybody who goes out for a walk or bicycling or running will always carry a sports bottle along. If this happens to bear your company’s ad, then the people that they will meet along the way shall also get to know of you. Gifting these items to corporate customers is also not a bad idea since everybody can use them regardless of whether they exercise or not. These bottles serve as potent memorabilia because they will always remind the recipient of the particular event where he or she received it. One significant advantage of using sports bottles for promotion is the fact that the entire surface of the bottle is available for advertising. Unlike T-shirts and bags, sports bottles can have a large logo etched all over the body without making it look odd. The choice in color and design are enormous and so is the chance to customize promotional sports bottles. One can either choose to go all out and colour the whole bottle or stay sober and put in a small logo. The only thing that one has to keep in mind when designing these things is to cater the design as per the requirements. For example, if a company is sponsoring a marathon, then it can go all out and advertise its logo on these things, however, if the bottles are gifted in fairs and conferences, then the design should preferably be toned down and maintained as per the context of the event. The shape of the promotional sports bottle also plays a key role in its success. Using squeezable plastic bottles for track meets and outdoor activities is all right but, for conference use, aluminum or steel bottles preferably thermal ones work best. Investing a little extra on multi-utility bottles, which have more than one opening and will fit a bicycle strap as well as a cup holder is a neat idea. Using bottles that have straps or small hooks on them is a splendid idea because these bottles will be easier to carry around. Regardless of the shape, promotional sports bottles will serve their purpose of advertising since many people use more than one bottle. In fact, many people keep a stock of such things since they shall come handy in the future.

Businesses that want to market to fit active people will often create promotional sports bottles. Another popular product which is similar is a promotional bottled water, which is reusable and therefore a bit more eco friendly.

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