All-natural soda now in sleek 12-oz can






RSS

Reprints/License

Print

Email










Posted by Kari Embree, Senior Digital Content Editor — Packaging Digest, 7/24/2013 11:03:43 AM





 

 

DRY Soda sleek can

 

As consumers continue to demand real ingredients in their beverages and seek out all-natural and lower sugar soda options, DRY Soda is making its unique sodas more accessible to customers by offering it in Rexam 12-oz. SLEEK cans. DRY Soda also introduces two new flavors this summer: Apple DRY and Ginger DRY.

DRY Soda’s launch of sleek cans and introduction of new flavors means that DRY customers can enjoy DRY in more places—on the go, poolside, cocktails, lunches and entertaining at home. In addition to the Apple and Ginger, DRY will also offer three current flavors in cans: Vanilla Bean, Blood Orange, and Cucumber DRY. 

Originally introduced in 12-oz. glass bottles, DRY Soda has chosen to expand into the Rexam SLEEK can because of its durability and portability. DRY Soda also supports the use of aluminum cans as they are the most sustainable packaging choice in the world, and are recycled at more than double the rate of any other beverage package. 

In 2005, well before low sugar products were part of the national conversation, DRY Soda CEO and Founder Sharelle Klaus saw the need for a less sweet, all-natural soda and created the first soda line with significantly less sugar and made with just four ingredients. DRY, the better for you soda, contains one-quarter to one-third of the sugar and calories of traditional sodas, and is only 45-70 calories per 12-oz. bottle/can.

“I developed DRY because I believe in offering a better low sugar soda option to consumers seeking healthier alternatives to traditional sodas and am thrilled that DRY cans will allow people to enjoy it anywhere, anytime and offer our customers the convenience of DRY on the go,” says DRY Soda CEO Sharelle Klaus. “DRY really stands out in the Rexam SLEEK cans and provides DRY Soda retailers more opportunities to offer DRY to their customers.”

 

Rich Grimley, president and CEO, Rexam BCNA, says the SLEEK can is the perfect choice to broaden consumer reach for DRY. “The SLEEK can provides a differentiation on retail shelves that helps build brands,” he said.

 

“Besides the appeal of the package with colorful graphics that enable brands to attract attention on retail shelves, beverage cans offer superior recycling, filling, distribution and display economics that just make good business sense.”

DRY Soda cans are available now throughout the U.S. in traditional and specialty retail stores, restaurants, cafes and online. The cans will be sold individually at retailers for $1.29.

 

Source: DRY Soda

 

 

.

 







RSS

Reprints/License

Print

Email





    We would love your feedback!

Post a comment






No related content found.





»MORE











Canon Resource Center






Source Article from http://www.packagingdigest.com/article/523530-All_natural_soda_now_in_sleek_12_oz_can.php?rssid=20538

Technorati Tags: , , , , , , , , , , , , , , , , , , ,

Whole Foods Market commits to full GMO transparency






RSS

Reprints/License

Print

Email










Posted by Rick Lingle, Technical Editor — Packaging Digest, 3/13/2013 2:44:22 PM





 

Whole Foods NonGMOWhole Foods Market announced at Natural Products Expo West that, by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically modified organisms (GMOs). It is the first national grocery chain to set a deadline for full GMO transparency.

 

“We are putting a stake in the ground on GMO labeling to support the consumer’s right to know,” says Walter Robb , co-CEO of Whole Foods Market. “The prevalence of GMOs in the U.S. paired with nonexistent mandatory labeling makes it very difficult to select non-GMO products. We are increasing our support of organic, and we are working with our supplier partners to grow our non-GMO supply chain to ensure we can continue to provide these choices in the future.”

 

Whole Foods Market now has 3,300 Non-GMO Project verified products, more than any North American retailer. In 2009, it began putting its 365 Everyday Value line through Non-GMO Project verification and encouraged its grocery suppliers to do the same. It is expanding this effort to work with all suppliers as they transition to ingredients from non-GMO sources, or clearly label products containing GMOs by the five-year deadline. The company will announce its progress along the way.

 

“We’re responding to our customers who have consistently asked us for GMO labeling and we are doing so by focusing on where we have control: in our own stores,” says Robb.

 

GMOs are now part of an ongoing national conversation, thanks to efforts of various advocacy groups and to U.S. states considering their own labeling laws. Robb adds, “While we are encouraged by the many mandatory labeling initiatives, we are committed to moving forward with our own GMO transparency plan now.”

 

“We have always believed quality and transparency are inseparable and that providing detailed information about our products is part of satisfying and delighting the millions of people who place their trust in Whole Foods Market each day,” says A.C. Gallo , president of Whole Foods Market. “This bold task will encourage manufacturers to ask deeper questions about ingredients and it will help us provide greater transparency about what we sell, so our customers can be empowered to make informed decisions.”

 

Source: Whole Foods

 

.







RSS

Reprints/License

Print

Email





    We would love your feedback!

Post a comment






No related content found.





»MORE











Canon Resource Center






Source Article from http://www.packagingdigest.com/article/523100-Whole_Foods_Market_commits_to_full_GMO_transparency.php?rssid=20538

Technorati Tags: , , , , , , , , , , , , , , , , , , ,