Soft & Dri Partners with Play for P.I.N.K. to Benefit Breast Cancer Research

Newhall Laboratories announced that its Soft & Dri brand is partnering with Play for P.I.N.K., a non-profit organization that raises funds for breast cancer research. Beginning July 1, sales of specially-marked Soft & Dri stick and aerosol products sold in North America will support a $10,000 donation to the organization.

In addition to being featured on-pack, the Play for P.I.N.K. logo was prominent in a Soft & Dri ad distributed in Sunday newspapers nationwide on 7/28. The partnership will also be prominently called out on Soft & Dri’s and Play for P.I.N.K.’s websites.

“We are honored to support the vital efforts of Play for P.I.N.K., whose steadfast dedication to funding breast cancer research we have long admired,” said Jon Achenbaum, Newhall Laboratories’ CEO.  “Soft & Dri stands for confidence, a value that naturally aligns with Play for P.I.N.K.’s resolve to make ‘breast cancer’ a term referred to solely in past tense.”

“As a brand long trusted by millions of women, Soft & Dri is an ideal partner for our organization” said Stephanie Hamburger, executive director of Play for P.I.N.K. “Soft & Dri’s products help women feel confident and beautiful. At Play for P.I.N.K., our efforts aim to create a world where women can feel confident knowing they can live their lives without the specter of a disease that has impacted the lives of far too many.”

Soft & Dri currently offers four types of deodorants including Aerosol Antiperspirant, Dri Gel Antiperspirant, Clear Glide Antiperspirant, Aluminum Free Deodorant and Stripe Antiperspirant Sticks (in Canada only). Every Soft & Dri product helps women feel confident by keeping them dry and fresh all day long.

Soft & Dri products with the Play for P.I.N.K. logo will be available starting in August. For more information, please visit

About Play for P.I.N.K.
Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) is a grassroots organization dedicated to raising funds for breast cancer research, by creating and promoting awareness of breast cancer through sporting and lifestyle events. Our commitment is to contribute 100% of all monies raised to our sole beneficiary, The Breast Cancer Research Foundation.  Since 1996, Play for P.I.N.K. has donated nearly $30 million to The Breast Cancer Research Foundation. Play for P.I.N.K. currently holds events in 27 states with an estimated 30,000 annual participants. For additional information, please visit

About Newhall Laboratories
Soft & Dri owner Newhall Laboratories (a Brynwood Partners company) acquires and reinvigorates classic personal care and beauty brands, bringing deep consumer marketing, product innovation and retail expertise to some of America’s most trusted brands. LA Looks, Dep, Thicker Fuller Hair, Zero Frizz, Pure & Natural and La Bella are among the company’s other brands.  For more information, please visit

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Toasting ‘American-style’ EPR





Posted by Lisa McTigue Pierce, Executive Editor — Packaging Digest, 5/3/2013 4:14:18 PM

Katie WallaceKatie Wallace, sustainability specialist, New Belgium BrewingEarlier this year, New Belgium Brewing pledged a one-time donation of $10,000 to support a cost-benefit analysis of extended producer responsibility (EPR). The research is being conducted by Recycling Reinvented (, a non-profit organization committed to increasing recycling rates of waste packaging and printed material in the U.S. through an EPR model. 

Katie Wallace, sustainability specialist and “Purveyor of the Good Life” at New Belgium Brewing, tells Packaging Digest why the Colorado-based brewer made the investment and why you should too.


Q: Why do you support the concept of business-driven extended producer responsibility (EPR)?
In the United States, we generate more waste than almost any other country in the world, but we recycle far less than most developed countries. Many European countries enjoy a 70 percent recycling rate, while the U.S. musters up less than half of that at 33 percent. 

At New Belgium, we are a company of innovators, and we know we live in a country with some of the most inventive people and companies in all of history. With the expertise and genius we hold in this nation, we should be leading the world in recycling rates and intelligent use of valuable and finite natural resources, not falling at the end of the line. 

EPR captures the proven power of business and applies it to an ailing system which has the potential to improve our economy and our environment while preserving long-term viability of necessary resources for business.

Q: Why did you decide to work with Recycling Reinvented?
The leadership at Recycling Reinvented has strong experience in private, public and non-profit sectors, and they are successfully working with an array of important stakeholders. We explored the multiple ways that a relatively small company like ours could have a meaningful impact and make efficient use of our donation, and Recycling Reinvented presented the best-fit option.

Q: How will the program increase recycling of your used packaging materials?
Bottle bills, which exist in a handful of states, can be effective at increasing recycling. On average a non-bottle bill state will recycle 10 to 15 percent of their glass bottles, while effective bottle bills will bring a state to a 70 percent recycling rate. The limitation here is that we are only addressing bottles. 

This is a missed opportunity for other materials, such as paper and paperboard, for example. EPR broadens the scope to affect more materials. EPR allows brands, our suppliers and recyclers to collaborate on the quality of recycled materials and the needs of the marketplace. When all brands (not just beverage companies) chip in to fund recycling according to the value and recyclability of their packaging and paper, it creates a broader base of financial support. This allows for increased supply of recycled materials and promotes more recyclable and recycled-content packaging and paper.

Q: What are the benefits of EPR for New Belgium Brewing? For other product marketers?
Any system that improves the environment at large, our habitat and source of life and livelihood, will help New Belgium Brewing. We, as all companies, depend upon the health of our natural resources. We’ve always been a values-driven business. Environmental stewardship is cemented in our Core Values & Beliefs. The ability of future generations to not only provide for themselves but to thrive and flourish is a concept we believe in whole-heartedly. The intelligent collection and reuse of our natural resources will result in a stronger economy, more jobs, as well as reduced need for mining and greenhouse gas (GHG) reduction. Our brewery will benefit from this, as will others who depend on long-term resource vitality and a strong economy.

Q: In public materials, you’ve made reference to an “American style” of EPR. What do you mean by that?
Europe and Canada introduced EPR as primarily a top-down environmental strategy. In the U.S., we are interested in this for environmental reasons, but also for economic ones. The supply of recycled materials is not currently meeting domestic and global demand. Increased recycling helps to lower commodity costs. Using EPR—as opposed to recycling funded by local governments (which comes from ratepayers and taxpayers)—makes recycling more responsive to the market. Consumers will then pay for recycling in the cost of products according to what they consume rather than according to their property.






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What is the Green Seal in Cleaners and Where to Buy Them

What is the Green Seal in Cleaners and Where to Buy Them

Consumers are more aware of their choices than ever and cleaners are no exception. The organization that most turn to is the Green Seal. The Green Seal is an independent, non-profit organization that is dedicated to the protection of the environment and human health as well as transforming the market by promoting the manufacturing, purchasing, and use of environmentally responsible products and services. The Green Seal uses science-based certification standards that are both credible and transparent. Their industry knowledge and standards have allowed for environmentally responsible choices to be made for positive business behaviors and a better quality of life. The first certification with the Green Seal was in 1992. Since then, many businesses, universities, government agencies, and other institutions have benefitted from the Green Seal.

The goal of the Green Seal standards is to identify sustainable leadership performance levels and practices for products and services. These products and services can be cleaning products as well as office supplies, construction supplies, and vehicles. This process is based on the International Organization for Standardization (ISO) standards. Products or services are evaluated using a life-cycle approach to ensure all possible environmental impacts are considered in the development of a standard, from raw materials through manufacturing to use and disposal. The evaluations done are thorough using state-of-the art scientific evaluations that are used globally.

The Green Seal criteria in section GS-8 for household cleaners is rather extensive, but can be summed up in a few ways. A product must be easy to use in most household conditions, such as not requiring water at special temperatures in order to use. The performance is also measured in that the product must clean as well as or better than nationally recognized products. The safety of the product is strictly tested in that the undiluted or diluted products cannot be corrosive or cause any injury as well as harbor any toxins that are harmful to human or any other life forms. The environmental aspects of course are strict as well. Products must be biodegradable in water, compostable, and not create air pollution. Some things such as phosphorous are used very minimally with their known impacts on water supplies. Certain agents never be used such as heavy metals. The Green Seal also requires and discourages any use of perfumes or animal testing, so consumers are completely aware of the product from all of its stages of manufacturing. Labeling and packaging are also required so that consumers are aware of all content and can dispense of the products wisely.

There are a few household cleaners that are already listed for earning the Green Seal. There are a total of 11 manufacturers who have earned this so far. Among them are names that are easily recognizable such as Office Depot, Ace Hardware, and Simple Green. Products can be looked up on the Green Seal website at Several stores and supermarkets are carrying more of these cleaners all the time. They are usually found in the natural section of the supermarket and sometimes with other cleaners.

The Green Seal is increasing the numbers of products that can be used in any home. The website has new standards developing for more products and listing more each year. This is just one of the many ways to support the Earth and live well. is a comprehensive ecommerce website that combines robust commerce, content, and community.  We believe that we have created the most comprehensive site to date to make eco-friendly products, services, and information available to individuals who wish to live a green, more eco-friendly lifestyle.  Our site offers a very broad and diverse array of eco-friendly products as well as comprehensive, authoritative information and environmental education.  Additionally, users can enjoy the sense of community created by participating in our Forum.

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