Peak Oil and the ’08 Election

Peak Oil and the ’08 Election

The headlines this month have been taken by the most insidious of America’s vices: black gold. Oil futures are now projected to exceed 0 a barrel until 2016, and continue to sit comfortably near the 5-120 a barrel mark. Many different causes have been blamed for rising prices at the pump, ranging from massive speculation to supply instability in some oil-producing nations. However, one factor must surely be worrisome to most every American: oil companies haven’t been getting enough of the stuff out of the ground.

Exxon Mobil’s billion quarterly profit disappointed Wall Street and investors alike, their shares falling 4 percent on May 1st. The largest oil company in the US has seen stagnant margins in most quarters since 2005 without being able to increase production. In fact, their overall production fell 10 percent. Demand in the US has also contracted 2 percent since the beginning of the credit crunch last summer, so Exxon’s profits have been reaped in large part because of increasing price pressure on consumers, many of whom have looking to Congress for some relief. They may be looking for a while, as representatives have been less than forthcoming on bipartisan measures since they passed the economic stimulus package into law in February. 

The two Democratic candidates running for President have sharply contrasted on how to address record oil inflation. Both Democratic Senator Hillary Clinton and Republican Senator John McCain have endorsed the idea of temporarily removing the federal gas tax over the summer months. Their reasoning is that consumers will feel the pinch of driving costs most over the summer, which means some offset in price would be more appreciated. However, there is no guarantee that the tax break will reach consumer directly, as many other secondary industries besides the oil companies price their profits into gasoline. Senator Barack Obama has also criticized the two candidates, stating that they were “reading from the same political playbook.” However, he hasn’t offered forth an alternative.

It is therefore difficult to project how difficult it will be for hard-hit US consumers in the near term, much less come November. Ethanol conversion and use is another issue that will continue to influence price inflation, as greater demand for alternative fuels increases. Many economists already believe that the globe has reached peak oil, or the zenith of possible oil production. This means that energy will only become scarcer and more expensive, and the 18.5 cent federal gas tax will only be the tip of the iceberg when it comes to government intervention. Oil prices aren’t going down by much even if such a tax break is implemented, primarily because demand from developing countries like China and India continues to grow. Indeed, their combined oil consumption outpaced that of the US for the first time in 2007. Some type of initiative between oil-producing nations will eventually have to be made to move towards more sustainable levels of consumption, but growing divisive political sentiments make it unlikely for anything major to happen until someone new is in the Oval Office.

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Peak Seven Brands and Markets ?america?s First Eco-sustainable City?

Peak Seven Brands and Markets ?america?s First Eco-sustainable City?

DEERFIELD BEACH, Fla. – Land is our Past, our Present and our Future – the official motto of Destiny, America’s first eco-sustainable city, located in Central Florida. And, with America’s growing eco-friendly initiatives, expect many more cities to follow this model.

Destiny is the vision of South Florida commercial and residential real estate developer Anthony V. Pugliese, III, who founded The Pugliese Company, one of Peak Seven Advertising’s veteran clients.

Pugliese contracted Peak Seven, a full-service advertising agency, to brand and market Destiny through an extensive online presence including viral marketing, corporate branding package and promotional collateral, including a series of brochures.

Reaching across 41,300 acres of land, Destiny is 25 percent larger than the city of Miami. This self-contained Green Planned Environmental Development is designed to ensure environmental, social and economic sustainability for its residents. Destiny is located in Southeast Osceola County in Central Florida—less than two hours from several major cities including Orlando, Tampa, Vero Beach and West Palm Beach and Miami.

Anthony V. Pugliese, III, and Fred DeLuca, founder of Subway Restaurants, teamed up to purchase the Destiny property in 2005. Randy Johnson, former chairman of the Growth Management Committee in the Florida House of Representatives and co-author of the landmark Growth Management Act of 2005, serves as the Chief Operating Officer.

“Destiny’s vision is becoming the first eco-sustainable city in America, offering residents a superior community centered around old-world values that leverage state-of-the-art technology to preserve and protect the land and natural habitats,” said Pugliese. Destiny is the largest land deal in Florida since Walt Disney purchased 27,000 acres in the early 1960s.

Peak Seven is no stranger to the Green way of life, servicing many other environmentally aware clients. As a member of the Florida Green Building Coalition, the company believes in helping Florida become a thriving natural environment for generations to come, through ecological and economical building.
“When Anthony approached me with the opportunity to market Destiny, I was energized,” said Darren Seys, president of Peak Seven. “We are looking at the bigger picture. Growing up on a farm, not only do I strongly believe in preserving the environment, but also wanted to play a significant role in creating a Green awareness campaign to those who require more education on the subject.”
Destiny, once developed, will be home to dozens of Green Technology Companies providing “Green-collar jobs,” universities and hospitals supporting and serving a thriving residential community. In addition, to reinforce its commitment to the environment and to preserve the rural and agricultural heritage of Central Florida, Destiny plans to preserve close to 60 percent of the land as open space, and strive for carbon neutrality and net water use.

“Destiny is what can happen when you stop talking about protecting the environment, and start taking action,” said Seys.

Peak Seven is currently working on Phase 1 of the project in time for Governor Crist’s 2008 Climate Change Summit, which focuses to transform the state’s energy marketplace to enhance fuel diversity, lessen dependence on foreign sources of oil and reduce greenhouse gas emissions. The summit will bring together industry leaders including Governor of California Arnold Schwarzenegger and Former British Prime Minister Tony Blair, policy makers, academics, scientists, environmentalists and the business community to explore opportunities for expanding Florida’s renewable and alternative energy marketplace and greening the business community.

Peak Seven Advertising is located at 2151 West Hillsboro Boulevard in Deerfield Beach. The full-service agency provides marketing to local, regional, national and international clients. For more information on Peak Seven, call 954-574-0810 or visit

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