INX International and Spartanics to Demonstrate Popular Inkjet UV Digital Narrow Web Press at Labelexpo Europe

Fresh off an impressive performance at Print 13, the NW140 inkjet UV digital narrow web press will be demonstrated live by INX International Ink Co. in tandem with partner company Spartanics (Stand 9G38) at Labelexpo Europe. INX will also highlight the popular AquaTech ION Label ink systems at the four day show, which runs from September 24-27 in Brussels.

“We had an absolutely fantastic response to the NW140 earlier this month at the Print show in Chicago. At times there were so many visitors wanting to see it demonstrated the main aisle was blocked. People could not walk by without stopping and seeing the press,” remarked Jim Lambert, vice president and general manager – Digital Division, for INX International Ink Co.

“Since the last Labelexpo show a year ago in Chicago, we have made some upgrades to the NW140.  By using the Spartanics X140 laser die-cutting station, you combine printing and conversion in one machine, making it very unique in the marketplace.”

The NW140 is powered by the JetINX print head drive and ink recirculation system, making it incredibly fast with UV LED cure single pass output up to 80 feet per minute on label stock. Delivering brilliant color with the ability to print 140mm wide and providing for easy separation of printed labels, the press produces outstanding performance with automated and precise cutting paths and fast job changeovers.

The high level of technology is significant. The NW140 now employs 12 digital print heads with six ink channels, a custom designed high efficiency, water-cooled UV LED curing system, and an air-cooled UV LED pinning system. The press also supports media on 3-inch cores up to two feet in diameter and uses EVOLVE Advanced Digital Solutions brand ink.

INX International’s AquaTech ION Label systems are the perfect solution for narrow to mid-Web flexographic printers who do work for tag and label customers. The premium quality, water-based flexographic printing ink formulations represent a significant advancement for paper, film and thermal label printing on anilox rolls up to 1500 lines per inch.

Each of the three series has exceptional characteristics. INX will display ION-P, ION-F and ION-T, which are noted for strong performance, radiant color strength and outstanding transparency, and offers superior press stability for a wide range of press speeds.

ION-P is formulated to run on various paper substrates, including most prime label, EDP, semi-gloss and a wide variety of pressure sensitive and tag liners. ION-T offers high heat resistance and is designed for direct and indirect printing across a variety of paper substrates. The ION-F series is designed to provide excellent adhesion on most treated, non-porous Film structures including Polyethylene, Polypropylene, Polyester, Cellophane, Vinyl and Foils. Ink experts will be available in the stand to answer any questions.

About INX International Ink Co.
INX International Ink Co. is the third largest producer of inks in North America with over 15 facilities in the U.S. and Canada, and is a global supplier as part of Sakata INX worldwide operations. We offer a complete line of ink and coating solutions technology for commercial, packaging and digital applications. As a leading global manufacturer of inkjet inks, we provide a full palette of digital ink systems, advanced technologies and integrated services. 

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Aliment Accentuation

Dean & DeLuca aims to get back to its roots with an in-house redesign project spanning the entire private label collection. “It was important for us to get everything redesigned and rebranded back to our core elements. Now, the customer can identify our products more easily on the shelf, and they standout as being our own and as having a consistent core brand style,” Jenny Burgett, graphic designer, brand identitiy and packaging, Dean & DeLuca, comments.

Utilizing the brand’s core colors of black, white, silver, PMS 877 for printed labels and PMS 432 gray: the redesign strives to keep packaging as white and light as possible. Taking a cue from the Neo-classical, minimalist look of the brand’s retail spaces. Glass bottles and jars are used throughout the collection to emphasize a natural look. For products the brand could not show, due to the nature of the packaging, such as the boxed baking mixes, photography was employed.

A clean sans serif typeface is consistent throughout the line, and denotes the product category; while a cursive font, based on the handwriting of one of the founders, Jack Ceglic, depicts the variety on pack. “We wanted to revert back to our own history and the value in that, so we decided to bring that font back into all of our packaging. It represents a strong part of our brand history,” Burgett explains.

A palette of secondary brand colors is used as a guide when choosing accent colors for products that need to be distinguished on shelf. For instance, the syrup and dipping oil collections, both featuring four flavor varieties, utilize the palette of secondary brand colors. However, for the brand’s 10 glass packaged salts, only the primary color palette was utilized, as the unique coloring and textures of the salts serve as an adequate differentiator on shelf.

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Snapshots: June/July 2013 Issue

Aliment Accentuation
Packaging that says, ‘It’s all about the food.’

Dean & DeLuca aims to get back to its roots with an in-house redesign project spanning the entire private label collection. “It was important for us to get everything redesigned and rebranded back to our core elements. Now, the customer can identify our products more easily on the shelf, and they standout as being our own and as having a consistent core brand style,” Jenny Burgett, graphic designer, brand identitiy and packaging, Dean & DeLuca, comments.

Utilizing the brand’s core colors of black, white, silver, PMS 877 for printed labels and PMS 432 gray: the redesign strives to keep packaging as white and light as possible. Taking a cue from the Neo-classical, minimalist look of the brand’s retail spaces. Glass bottles and jars are used throughout the collection to emphasize a natural look. For products the brand could not show, due to the nature of the packaging, such as the boxed baking mixes, photography was employed.

A clean sans serif typeface is consistent throughout the line, and denotes the product category; while a cursive font, based on the handwriting of one of the founders, Jack Ceglic, depicts the variety on pack. “We wanted to revert back to our own history and the value in that, so we decided to bring that font back into all of our packaging. It represents a strong part of our brand history,” Burgett explains.

A palette of secondary brand colors is used as a guide when choosing accent colors for products that need to be distinguished on shelf. For instance, the syrup and dipping oil collections, both featuring four flavor varieties, utilize the palette of secondary brand colors. However, for the brand’s 10 glass packaged salts, only the primary color palette was utilized, as the unique coloring and textures of the salts serve as an adequate differentiator on shelf.

 

Branded Luxury
Italian Alps channeled in artisan chocolate package design.

Nestled in the Italian alpine resort community of Breuil-Cervinia, a boutique hotel by the name of Principe Delle Nevi, or “Prince of Snow” beckons ski enthusiasts worldwide. Plan B Creative Team (www.planbproject.com), Tel-Aviv, Israel, took on the task of creating a sub-brand chocolate line for the hotel.

Dubbed “The Chocolate”, Plan B’s brief was to create a branded luxury packaging for the hotel’s unique handmade chocolates. “Our goal was to combine the new and the old. A mix between classic Italian design and clean and modern elements, reflecting the hotel’s branding and interior design.” explains Max Gat-mor, creative director and partner, Plan B.  The logo that appears on the packaging is a mix between a contemporary typeface and the brand name; an image of the “Matterhorn” mountain, the central view from the hotel, is the focal point and consistent throughout The Chocolate line. The chocolatier’s autograph appears on the sleeve and labeling, adding to the artisanal quality of the collection.

Hotel Principe Delle Nevi offers a selection of luxury chocolate pralines, housed in high-quality thick duplex paper. Israeli printing and packaging service supplier Ravgon collaborated with Plan B to conduct material research and testing until the current box was developed. For efficiency and budget consciousness, the custom chocolate box is printed entirely on a single sheet of paper, using only three Pantone colors. Hot stamping the Hotel Principe Delle Nevi’s crest onto the package further reinforces the high-end appeal.

Brushed aluminum bags, sourced through a large coffee packaging vendor evoke a contemporary look and feel. Digitally printed labels with a complementary color palette provide the brand with flexibility to add new colors as seasonal flavors are introduced into the line. The artisanal quality is further continued as a “freehand” font type was selected for the labels as a flavor descriptor.

 

Sweet Reunion
The Mike and Ike split is settled.

Mike and Ike, the infamous duo of the Just Born Inc. family settled their differences and reconvened, after taking a year to explore separate interests. The fruit-flavored candy brand was revitalized, with a complete packaging redesign, by BrandFirst (www.brandfirstnj.com). A redesign was in order, for the brand to be more relevant with the target consumer, ages 13-19.

“The creative brief outlined the need for three different design families: Fun & Energetic, Cool & Hip, and Futuristic & Trendy,” explains Donald Huston, Mike and Ike, brand manager. Huston comments on the redesign capabilities of BrandFirst: “Their design creativity, confirmed by extensive consumer testing, led us to a fantastic design that is new and fresh but still very much tied to the historical visual cornerstones of the brand.” On the logo, the word “and” is now situated on a vertical plane between Mike and Ike; dimension applied to the background generates the sense of motion.

“We introduced black as a mainstay color, to work across all of the flavors of the brand,” explains Amy Happ, BrandFirst, creative director. “That really gave it the edge that we were looking for, and with that we built on it with the futuristic background.” Gone are cartoony fruit illustrations; custom illustrations featuring photo realistic quality now grace Mike and Ike packs. The on-pack “bean” graphics were given a sleek redesign, now debossed and featuring a translucent appearance.

Mike and Ike’s color palette expanded with the redesign; transitioning from a spot-color printing process to a seven-color printing process. “Our suppliers are delivering on the expanded gamut printing process that we need to really deliver on the new eye catching design.” explains Huston.

 

Sensual Structure
Condom brand enters new territory.

Church & Dwight wanted to address a new market with its Trojan brand, so Trojan Lubricants was created. To develop a visual identity for the collection of three varieties of gender-neutral personal lubricants, Church & Dwight approached strategic partners, Product Ventures (productventures.com), for structural design and Colangelo (colangelo-sm.com), for graphic design and communication of the outer carton.

Product Ventures’ client director on the Trojan project, Sarah Palomba recaps the design firm’s goals, “The idea was that the package would be engaging, feature dynamic color, and appeal to both sexes through its alluring and captivating form,” The environment of use was yet another design element addressed, “Another key design goal for the product was understanding the environment of use and therefore we sought to make the package as easy-to-handle and intuitive to use as possible.” continues Palomba.

The PP cap is fully integrated into the curved PET bottle shape, assisting with the one-handed-operation design. A luxurious gold ink, bearing the Trojan logo is pad-printed on the front of the hourglass bottle, versus a lamination process, which could potentially get slick. The jewel-tone bottles evoke a premium feel via use of a pearlescent finish. Peter Clarke, CEO of Product Ventures reflects, “The branding on the bottle is minimal so that the structure becomes the primary visual. The form evokes a passionate embrace with the intertwining curves and undulating surfaces.”

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Product Focus: Special Effects

Foil-stamped Box
www.accentembossing.com
A  4x4x4-in. Snap Lock box produced on Classic Crest Epic Black 16-pt paper with a metallic silver foil stamp. Packaging offers advertising on all sides of the box. The top-load opening provides easy loading, and the interlocking bottom offers secure assembly.

Iridescent Film
www.enhanceyourbrand.com
Fasson Diamond Iridescent film is a translucent PET material with pink and green undertones that is intended for applications such as premium personal care, food and beverage products. It can be combined with a variety of print effects, including metallic inks, embossing and hot foil stamping to create attention-grabbing labels.

Digitally Printed Labels on Metallic Foil
www.aladdinlabel.com
Digital labels are available in minimum qualities of 100 labels with no plate or tooling charges. The near-photographic quality paper can be printed in a large selection of materials including metallic foils with special effects. Inline laser cutting capabilities allow consumers to cut labels in virtually any size or shape to stand out on the shelves.

Rotogravure Printed Pouches
www.ampaconline.com
High quality rotogravure-printed pouch can be paired with a spot dull varnish to make an image stand out. A dull varnish can create a chalkboard effect at the top of the pouch, giving the piece more dimension and texture.

Metalized Paper
www.labeltronix.com
Print directly onto a metallic silver laminate paper to create a metallic look with virtually any color. Without tooling dies, opportunities to change up labels and colors selected increases. A wide variety of foil colors are available for labels.

Foil Effect
www.clariant.masterbatches.com
This foil-look effect marries a highly reflective plastic base layer and a color-saturated transparent outer layer to create a high-end visual appearance normally achieved only by laminating aluminum foil between two plastic layers. The stunning yet cost-effective result is created entirely in an automated bi-layer tube-extrusion process.

Embossed, Debossed Cartons
www.diamondpackaging.com
Cartons can be offset printed with three PMS colors and dense black inks, in-line with UV matte and UV gloss spot coating. UV matte coating contributes to the natural aesthetic of the graphics and provide a striking contrast to the UV gloss spot coating that can be used on the front panel text and desired graphics. The graphics can be enhanced with embossing on the front and rear panels, and debossed text on the side panels, contributing to a distinctive visual and tactile presentation.

Transfer Metallized Paper
www.hazen.com
Mirror-like silver and/or hypnotioc holographic effects in combination with white motion etchings can be used to create packaging graphics with dramatic 3-D effects. Packaging is transformed from a protective vessel to an artform that adds value and allure to the brand and the product. The Hazen transfer metallizing process adds less than .01% to the thickness of the paper, and Hazen Envirofoil is certified recyclable.

Hot Stamping Foil
www.kurz.de
The hot stamping foil design SB Aquadrops shows lenses as casually arranged water drops in a variety of shapes and sizes. The special feature of this design is that the drops refract the light in various directions. The lenses thus exhibit amazingly dynamic color and movement effects.

Specialty Coating
www.curtispackaging.com
This paperboard substrate coating measures 99 Gloss Units, the highest gloss available for printed materials, and can be applied up to 250 microns in polymer height, 100 times higher than traditional UV coatings. Variable density capabilities ranging from 1 to 100%, allow for both high-gloss and more “matte” finishes in a single pass. It also offers enhancement for underlying colors through the “lens effect.” Digital technology allows for full customization on both short and long runs. Future product offerings in this series will include glitter, spot flocking and lenticular effects.

Embossed Labels and Packages
www.wspackaging.com
Labels and packages finished with a variety of embossing techniques, such as blind- and print-embossing, to embossed foil treatments. These finishing techniques add visual and tactile depth, which helps set a brand apart. They create graphical intrigue that captures consumer attention at the shelf and enhance brand value.

Specialty Effects
www.sakurai.com
Working with a printing company using a Sakurai press enables designers to incorporate multiple specialty effects in their designs. The family of screen presses can be used for packaging applications such as boxes and labels finished with UV clear, spot, scratch-off, scratch-and-sniff, soft-touch or raised-UV coatings.

Special Effects Software
www.color-logic.com
Color-Logic develops color communication systems and software tool sets for special effect printing.  The Process Metallic Color System by Color-Logic enables brand owners, product managers, corporations and their design agencies to differentiate their packages with a simple print production process yielding dramatic results.

Thermal Laminating
www.drytac.com
MHL High Gloss Silver or MHL Brushed Silver thermal laminating films with metallic finishes can be used alone to mimic the look of metallic media or foil stamping, or printed to mimic the look of metallic inks. The company says the films are especially suited for digital prototype applications.         

Energy-efficient Foil System
www.dgmna.com
Cold-foil system is engineered to offer eco-conscious package designers a more energy-efficient way to decorate packages with foil. Metallic foil is applied using a lithographic adhesive and shear instead of heat. Specifying packages be produced by packaging suppliers using the system may positively impact pricing because the company’s Foildex system enables the printing companies to control costs by minimizing waste.

UV Metallic Coatings
www.henkelna.com
Designers and brand managers enjoy the versatility and shelf impact of the MiraFoil coatings product line. New specialty coatings offer a sustainable, cost-effective alternative to foil board.

NOT PICTURED
Transfer Metallized Substrate

www.itwfoils.com
Lightweight and customizable EcoShine metallized substrate offers shelf pop along with recyclability and lower transportation costs. Premium printability, folding characteristics, and a range of weights and patterns for applications from packaging to point-of-purchase displays. Custom-registered holographic designs and seamless option offer enhanced security and brand differentiation.

Coated, Foiled Box with Window
www.packgraph.com
Cartons are available with matte and UV coatings and other special effects such as in-line foiling. Clear acetate windows can be added during the converting process.

Holographic Product
www.paperworksindustries.com
Using an embossed coating to make holographic effects during printing, HoloBrite combines metallic inks with the process, eliminating the need for Holographic MetPET and removing a secondary process—laminating PET to paperboard—to reduce costs. The effect can also be achieved without metallic inks, further reducing expenditures.

 

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