“Live Stress Free.” That’s the mantra of Zenify, the 100 percent natural stress relief drink. Looking for a truly distinctive package that would exemplify the look and feel of its brand, the company chose to launch in the first Rexam 12oz. SLEEK® can in the U.S. to utilize tactile printing technology.
Zenify is a clean and extremely refreshing stress relief drink. It contains 25 times more stress-relieving antioxidants than green tea, but without the caffeine. The drink’s blend of natural antioxidants and amino acids has been clinically shown to increase alpha waves in the brain, elevate serotonin and dopamine levels and reduce stress without drowsiness. Zenify also includes 100 percent of the recommended dietary allowance of five B-Vitamins, which are designed to work synergistically in the beverage to reduce stress.
“80% of working Americans are chronically stressed. Our goal was to create the most effective and best-tasting stress relief drink on the market, one that you can drink throughout the day to clear your mind and stay focused,” said Adam Rosenfeld, founder and formulator of Zenify. “And we wanted a unique design that would be a differentiator. Working closely with Rexam, we created just that.”
“The tactile printing adds another dimension to the brand,” said Brian Liu, co-founder of Zenify. “In addition to taste, sight and smell, our product now has a distinct texture all its own. We’ve already received tremendous customer feedback on the new can.”
In addition to its exclusive tactile can design, Zenify benefits from the many inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are infinitely recyclable with cans able to be melted, converted to cans again and back on retail shelves within 60 days. In the last 15 years, the beverage can industry has reduced the overall carbon footprint of the aluminum can by more than 45 percent. These facts help make cans the most recycled beverage container in the world with a U.S. recycling rate of 65.1 percent, more than double the rate of other beverage packages.
Rich Grimley, president and CEO, Rexam BCNA, commented on how Zenify’s unique packaging will benefit its brand and business. “Our 12oz. SLEEK can is already a great solution to help brands attract attention on store shelves. Utilizing our tactile printing technology takes it one step further, allowing the product to stand out even more, while benefiting from the inherent advantages of cans that include superior recycling, filling, distribution and retail display economics.”
In addition to reducing stress and tension, the company is committed to helping bridge divides. Zenify is the first corporate partner of The Coexist Foundation, donating five percent of its profits to the global non-profit organization focused on increasing understanding and reducing conflict throughout the world.
Zenify is currently available at select natural and specialty retailers in New York and California, with plans for continued expansion.
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Flexibility, speed, differentiation – all attributes of the variable printing technology dubbed Dynamark available from Ball Packaging Europe, one of the leading beverage can producers on the continent. With this new process, European beverage producers can, with immediate effect, obtain 24 different can designs in one production run. From logos and portraits to graphics and messages, all the elements in the livery can be changed and modified to appeal directly to a targeted audience and grab attention at the point of sale.
Newly developed Dynamark technology can be integrated in the existing printing process for all sizes of steel and aluminum can. It enables up to 24 different monochromatic graphic elements to be added to a defined vacant area of, or supplemental to, the basic design. Thus, logos, icons or individualized messages can be incorporated into the can appearance. Dynamark allows variability in the graphic design at normal production speed.
In Europe, Dynamark technology is already available in Ball’s plants in Weissenthurm (Germany), Oss (Netherlands), Belgrade (Serbia) and Radomsko (Poland). Other plants will follow. The first users are already on board: Dynamark-designed beverage cans will be hitting the market in the second quarter of 2013.
Attractive marketing tool
Dynamark offers brand responsible a number of advantages. With variably designed cans, they are able to introduce special promotions with greater ease. Large-volume yet tailored manufacture means consumers can be directly addressed, with beverage suppliers effectively tapping into the megatrend of individualization. Limited editions can also be produced, as can special designs aligned to particular events, with changes of date and/or protagonist being readily accommodated for serial promotions.
With Dynamark technology, it is also possible to make changes: That means, for example, that the latest Facebook posts or Twitter tweets can be integrated within the can design – adding a truly modern trait and linking the virtual with the real world. Benoit Hirszowski, marketing director at Ball Europe GmbH, summarizes the benefits of Dynamark technology thus: “The new process is not only fast and flexible. It allows our customers to bring differentiation at the point of sale. As variability within the marketing context is becoming ever more important, Dynamark offers optimum opportunity for directly targeting consumers and, perhaps, even amazing them on occasion.”
Ball Packaging Europe
Ball Packaging Europe is one of the leading producers of beverage cans in Europe, headquartered in Zurich, Switzerland. Ball Packaging Europe employs 2,800 people and has 12 production locations in Germany, France, the Netherlands, Poland, Serbia, and the United Kingdom. The company is a subsidiary of Ball Corporation, which manufactures high-quality metal packaging for beverage, food and household products, and also provides aerospace and other technologies and services, primarily to the U.S. Government. Ball Corporation and its subsidiaries employ approximately 15,000 people worldwide and reported 2012 sales of more than $8.7 billion.
Forward-Looking Statements This release contains “forward-looking” statements concerning future events and financial performance. Words such as “expects,” “anticipates,” “estimates” and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available on our website and at www.sec.gov. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange rates or tax rates. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; changes in senior management; the recent global recession and its effects on liquidity, credit risk, asset values and the economy; successful or unsuccessful acquisitions; regulatory action or laws including tax, environmental, health and workplace safety, including U.S. FDA and other actions affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company’s defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget and debt limit; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects.
China's printing industry situation and development trend of environmental protection – the printing industry, environmental protection – Prin
Following China Printing Technology Association Mr. Yu Yongzhan on June 3, 2008 in Dusseldorf, Germany in the World Print and Communication Forum Organization “Printing and the Environment” forum statement. Printing industry worldwide attention drupa2008 occasion organized by the World Print and Communication Forum, organized by the theme of “Printing and the Environment” forum, for the majority of attention in the Development of peer Environmental protection And to promote the harmonious development between man and nature is of great significance. Thanks to the invitation of President Sykes, I and my colleagues are very pleased to attend the meeting. Please allow me on behalf of China Printing Technology Association and the China printing industry, organized by the Forum to extend our warmest congratulations on schedule; to print from around the world and related industries to express my sincere greetings to friends; to the Forum’s Steering Committee and the Secretariat to do the good of this forum to express my heartfelt thanks to careful arrangements. Now I am the subject of this forum to talk about the printing industry of China’s environmental situation and development trend of the future view of the exchange and discussion with everyone. 1, China’s environmental legislation
Environment is a global problem, is threatening the survival of mankind and the survival of civilization. With continued population growth and increased economic output, consumption levels increase, shortage of resources, climate change, ozone depletion, biodiversity loss, land degradation, environmental pollution has become acute. States are facing serious challenges to sustainable development. China is the world’s most populous developing countries. Since the late 70s of the 20th century, with China’s rapid economic growth, industrialization process of developed countries to a century in phases to the environmental issues in China concentrated there, becoming a major issue in China’s development. Chinese government and people attach great importance, and has now established a “Constitution” as the basis, “PRC Environmental Protection Law” as the main body of environmental laws. China’s Constitution clearly stipulates: “The state protects and improve the living environment and ecological environment, prevent pollution and other public hazards.” Chinese criminal law on the crime of destruction of environmental resources are also special provisions. So far, China’s legislature enacted the Environmental Protection Act, Environmental Impact Assessment Law, Water Pollution Control Act, Solid Waste Pollution Control Act, Clean Production Promotion Law, Air Pollution Control Act and other environmental protection laws and 9, Natural Resources Conservation Legal 15. China has also participated in, or the conclusion of the “United Nations Framework Convention on Climate Change” and “Kyoto Protocol”, “on the Montreal Protocol on Substances that Deplete the Ozone Layer,” “Convention on Biological Diversity” and 50 more involved in environmental and resources protection of international conventions and treaties and to actively comply with these covenants and obligations under the treaty. The State Council and relevant departments and local people’s congresses and the government developed a large number of corresponding administrative regulations concerning the environment, department regulations and local laws and local regulations. Can be said that China’s protection of the environment have formed a relatively complete legal framework for environment protection, so that the legal basis, rule-based. In addition, China has built, including environmental quality standards, pollutant discharge (control) standards, environmental standards, samples, etc., state and local environmental standards, and environmental protection responsibility system of administrative law enforcement and accountability system was improved and amendments. According to the present and for quite a long time goal of China’s environmental situation and to protect people’s health, improve the quality of life, protecting national environmental safety, development of circular economy and the establishment of “resource saving”, “environmentally friendly” society has become China’s environmental legislation a few basic directions and tasks. Here necessary to point out that industrial pollution is the focus of environmental protection. Therefore, in addition to environmental legislation, China has promulgated industrial policies and economic policies have also attached great importance to environmental issues, such as the Catalogue of Industrial Structure Adjustment issued, the development of industry access to enterprise energy conservation environmental protection projects and other preferential policies for tax relief. June 2007, the Chinese government set up a special State Council Premier Wen Jiabao as head of the national response to climate change and energy conservation, the leading group, respectively, introduced the “China National Climate Change Programme” and “comprehensive energy conservation work program, “some other areas determined to reverse the GDP growth, regardless of environmental protection practices. The Chinese government is organized and coordinated efforts of all sectors to implement the scientific development concept, the effective implementation of international commitment to ensure sustainable development. Second, the environmental status of the printing industry in China and Countermeasures
China’s reform and opening up 30 years ago, the printing industry to benefit from the rapid growth of the national economy has achieved rapid development, completed in the last century, the second revolution in printing technology, out of the lead platoon, letterpress printing process to achieve the published objects Phototypesetting Offset printing , Completely away from the general practitioners working environment contaminated with lead. As the number of printing companies still used the traditional printing process, in some production areas there are still some, such as volatile organic solvents, waste water discharge and other environmental problems. To stop low-level redundant construction, to prevent environmental pollution, accelerate the pace of industrial restructuring, promoting the production process, technology upgrading of equipment and products, China’s printing industry in government guidance and coordination with the relevant industrial sector, has taken many positive measures. These measures include: the development of industry in accordance with government macro-control plan, adjust and optimize industrial structure; strictly implement the environmental assessment of new projects, increased the threshold for access to new enterprises; eliminate backward production methods, serious environmental pollution, energy consumption high printing capacity, and promote the level of printing technology, product quality, grade, cost-effective on the stage; rely on the introduction, digestion and a combination of independent innovation popularization of some key to encourage the development of new products and new technologies, from traditional printing methods to radically reduce the harm caused to the environment. Not long ago Beijing had a Packaging Printing Enterprises have become the history of the Olympic years, the first printed use of advanced environmental protection technology to provide green services to the Olympic Games in Beijing 2008 Olympic Games Printing services Suppliers. Implemented in the industry and the packaging and printing ink technology standards for environmental labeling products, promotion of cleaner production in enterprises and the ISO14000 environmental audit Management System certification, to improve the environmental awareness of employees, to promote the printing production of green products, enhance market competitiveness. Relevant government departments and enterprises in the joint efforts of recent years, the environmental situation of the Chinese printing industry has improved to some extent. Main problems: more and more outdated technology
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