Private Label Ice Cream Packaging Design by Murray Brand Communications

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Snapshots: June/July 2013 Issue

Aliment Accentuation
Packaging that says, ‘It’s all about the food.’

Dean & DeLuca aims to get back to its roots with an in-house redesign project spanning the entire private label collection. “It was important for us to get everything redesigned and rebranded back to our core elements. Now, the customer can identify our products more easily on the shelf, and they standout as being our own and as having a consistent core brand style,” Jenny Burgett, graphic designer, brand identitiy and packaging, Dean & DeLuca, comments.

Utilizing the brand’s core colors of black, white, silver, PMS 877 for printed labels and PMS 432 gray: the redesign strives to keep packaging as white and light as possible. Taking a cue from the Neo-classical, minimalist look of the brand’s retail spaces. Glass bottles and jars are used throughout the collection to emphasize a natural look. For products the brand could not show, due to the nature of the packaging, such as the boxed baking mixes, photography was employed.

A clean sans serif typeface is consistent throughout the line, and denotes the product category; while a cursive font, based on the handwriting of one of the founders, Jack Ceglic, depicts the variety on pack. “We wanted to revert back to our own history and the value in that, so we decided to bring that font back into all of our packaging. It represents a strong part of our brand history,” Burgett explains.

A palette of secondary brand colors is used as a guide when choosing accent colors for products that need to be distinguished on shelf. For instance, the syrup and dipping oil collections, both featuring four flavor varieties, utilize the palette of secondary brand colors. However, for the brand’s 10 glass packaged salts, only the primary color palette was utilized, as the unique coloring and textures of the salts serve as an adequate differentiator on shelf.

 

Branded Luxury
Italian Alps channeled in artisan chocolate package design.

Nestled in the Italian alpine resort community of Breuil-Cervinia, a boutique hotel by the name of Principe Delle Nevi, or “Prince of Snow” beckons ski enthusiasts worldwide. Plan B Creative Team (www.planbproject.com), Tel-Aviv, Israel, took on the task of creating a sub-brand chocolate line for the hotel.

Dubbed “The Chocolate”, Plan B’s brief was to create a branded luxury packaging for the hotel’s unique handmade chocolates. “Our goal was to combine the new and the old. A mix between classic Italian design and clean and modern elements, reflecting the hotel’s branding and interior design.” explains Max Gat-mor, creative director and partner, Plan B.  The logo that appears on the packaging is a mix between a contemporary typeface and the brand name; an image of the “Matterhorn” mountain, the central view from the hotel, is the focal point and consistent throughout The Chocolate line. The chocolatier’s autograph appears on the sleeve and labeling, adding to the artisanal quality of the collection.

Hotel Principe Delle Nevi offers a selection of luxury chocolate pralines, housed in high-quality thick duplex paper. Israeli printing and packaging service supplier Ravgon collaborated with Plan B to conduct material research and testing until the current box was developed. For efficiency and budget consciousness, the custom chocolate box is printed entirely on a single sheet of paper, using only three Pantone colors. Hot stamping the Hotel Principe Delle Nevi’s crest onto the package further reinforces the high-end appeal.

Brushed aluminum bags, sourced through a large coffee packaging vendor evoke a contemporary look and feel. Digitally printed labels with a complementary color palette provide the brand with flexibility to add new colors as seasonal flavors are introduced into the line. The artisanal quality is further continued as a “freehand” font type was selected for the labels as a flavor descriptor.

 

Sweet Reunion
The Mike and Ike split is settled.

Mike and Ike, the infamous duo of the Just Born Inc. family settled their differences and reconvened, after taking a year to explore separate interests. The fruit-flavored candy brand was revitalized, with a complete packaging redesign, by BrandFirst (www.brandfirstnj.com). A redesign was in order, for the brand to be more relevant with the target consumer, ages 13-19.

“The creative brief outlined the need for three different design families: Fun & Energetic, Cool & Hip, and Futuristic & Trendy,” explains Donald Huston, Mike and Ike, brand manager. Huston comments on the redesign capabilities of BrandFirst: “Their design creativity, confirmed by extensive consumer testing, led us to a fantastic design that is new and fresh but still very much tied to the historical visual cornerstones of the brand.” On the logo, the word “and” is now situated on a vertical plane between Mike and Ike; dimension applied to the background generates the sense of motion.

“We introduced black as a mainstay color, to work across all of the flavors of the brand,” explains Amy Happ, BrandFirst, creative director. “That really gave it the edge that we were looking for, and with that we built on it with the futuristic background.” Gone are cartoony fruit illustrations; custom illustrations featuring photo realistic quality now grace Mike and Ike packs. The on-pack “bean” graphics were given a sleek redesign, now debossed and featuring a translucent appearance.

Mike and Ike’s color palette expanded with the redesign; transitioning from a spot-color printing process to a seven-color printing process. “Our suppliers are delivering on the expanded gamut printing process that we need to really deliver on the new eye catching design.” explains Huston.

 

Sensual Structure
Condom brand enters new territory.

Church & Dwight wanted to address a new market with its Trojan brand, so Trojan Lubricants was created. To develop a visual identity for the collection of three varieties of gender-neutral personal lubricants, Church & Dwight approached strategic partners, Product Ventures (productventures.com), for structural design and Colangelo (colangelo-sm.com), for graphic design and communication of the outer carton.

Product Ventures’ client director on the Trojan project, Sarah Palomba recaps the design firm’s goals, “The idea was that the package would be engaging, feature dynamic color, and appeal to both sexes through its alluring and captivating form,” The environment of use was yet another design element addressed, “Another key design goal for the product was understanding the environment of use and therefore we sought to make the package as easy-to-handle and intuitive to use as possible.” continues Palomba.

The PP cap is fully integrated into the curved PET bottle shape, assisting with the one-handed-operation design. A luxurious gold ink, bearing the Trojan logo is pad-printed on the front of the hourglass bottle, versus a lamination process, which could potentially get slick. The jewel-tone bottles evoke a premium feel via use of a pearlescent finish. Peter Clarke, CEO of Product Ventures reflects, “The branding on the bottle is minimal so that the structure becomes the primary visual. The form evokes a passionate embrace with the intertwining curves and undulating surfaces.”

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Five new trends in private-label packaging






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Lisa McTigue Pierce, Executive Editor — Packaging Digest, 4/14/2013 11:40:43 PM





 

Private-label packaging awards 2013

 

 

Some surprises mark the packaging designs and strategies of a range of North American retailers.

 

For the second consecutive year, the editors of Packaging Digest served as judges in the packaging competition for Private Label =>Store Brands magazine.

 

More than 300 packages were on display at the magazine’s Deerfield, IL, offices on April 11, 2013, representing nearly two hundred entries from North American retailers, big and small.

 

Notable overall packaging trends include:

 

1. Unique fonts—including scripts, hand-drawn type and edgy treatments of label copy.

2. Warm earth tones—greens, tans and blues (sky) appeared on many packages and not just for earth-friendly products.

3. Stylized photography—along with high-quality printing for maximum shelf impact.

4. Fun, “whimsical” designs—for products targeted to all age groups, not just kids.

5. Limited-edition products/packages—previously the domain of national brands.

 

One Top Award was chosen, as well as Gold, Silver and Bronze winners in each of five categories: Shelf-Stable Foods; Refrigerated & Frozen Foods; Beverages; Non-Foods; and, new this year, New Lines (which also includes new line extensions).

 

An article about the winners will be published in the June 2013 issue of Private Label => Store Brands magazine, a property of Stagnito Media. Click here to see the 2012 winners.

 

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Start Your Own Beauty Supply Business – Wholesale Beauty Supply!

Start Your Own Beauty Supply Business – Wholesale Beauty Supply!

We all love beauty but for most it is simply an expense that we use to buy the beauty products that we like in stores or malls but what if there was a way that you could profit from the top of the line beauty products? Products like mineral makeup, facial creams, anti aging and wrinkle creams as well as body products like body lotions and body creams, even fragrances that most everybody likes. Now there is a way that you can take the best in natural beauty and use it to start your own business. Alternative beauty manufactures top of the line bulk skin care, hair care, bath and body as well as mineral makeup. They supply in bulk and also supply in smaller containers for those that want to put their own business name on their or those that want to private label their own skin care or hair care or even makeup. Alternative Beauty is a wholesale beauty salon supply company

For most women starting this kind of business is only a dream but those that do business with Alternative Beauty is can become a reality. The current product list consists of over 150 spa creams and hair products. Salons can private label their own line of shampoos and conditioners. There are products for stretch marks, spider veins, cellulite and many more specialty products that you can choose from. Also note that Alternative Beauty can custom manufacture any products that you would to have done including skin care, hair care and bath and body along with mineral makeup. This means that essentially you can have all of your products made at one place and sell them for huge markups. Most products can sell for at least double their cost but most sell for 3 and 4 times their cost.

This means that your business makes on a jar of facial cream that cost you . Obviously, the more that you purchase the better your purchasing power when it comes to the entire product line. This means that you save on all of the products when you start to add to your product lines.

There have been several start ups that sell products through ebay along with other shopping search engines and these search engines get your products out in front of the world. The best selling products range from the natural bath and body line with a very natural process of manufacturing along with custom scenting. This means that you can choose your scent for each of the bath lines including the washes and mists. The body mists are alcohol free along with several of the hair sprays. The products are very natural and natural based.

How we recommend that you start. First we recommend that you start with about5 products or so. You can purchase our brand or you can start with a private label. If you prefer to start with a private label then you will need someone to help with your logo. Once we have your logo you can then decide what points you want to hit on the bottle. These marketing points will help your product to sell. The ingredients on the back of the bottle will stay the same unless you have chosen to change the ingredients in any way. We will help with the labels or help your designer with the labels or screens. For most bottles they are screen printed here in house and then filled with your product.

So if you ever thought that having your own product line was difficult then think again as it is not difficult when you can simply chose the products that you would like to have yourself and sell to others. We have seen spas and salons all the way down to boutique owners join in this process to simply pick out the products and then if you choose to private label then do so. Alternative Beauty is a wholesale beauty salon supply company that specializes in natural based wholesale beauty products. Located in Atlanta Georgia and ships to everywhere in the world that needs wholesale beauty products.

We specialize in Wholesale Beauty Salon Supply products. You can now order our Private Label Beauty Products and create your own beauty line to sell online and at your store.

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Wholesale Beauty Supply And How To Start One Yourself

Wholesale Beauty Supply And How To Start One Yourself

We all love beauty but for most it is simply an expense that we use to buy the beauty products that we like in stores or malls but what if there was a way that you could profit from the top of the line beauty products? Products like mineral makeup, facial creams, anti aging and wrinkle creams as well as body products like body lotions and body creams, even fragrances that most everybody likes. Now there is a way that you can take the best in natural beauty and use it to start your own business. Alternative beauty manufactures top of the line bulk skin care, hair care, bath and body as well as mineral makeup. They supply in bulk and also supply in smaller containers for those that want to put their own business name on their or those that want to private label their own skin care or hair care or even makeup. Alternative Beauty is a wholesale beauty salon supply company

For most women starting this kind of business is only a dream but those that do business with Alternative Beauty is can become a reality. The current product list consists of over 150 spa creams and hair products. Salons can private label their own line of shampoos and conditioners. There are products for stretch marks, spider veins, cellulite and many more specialty products that you can choose from. Also note that Alternative Beauty can custom manufacture any products that you would to have done including skin care, hair care and bath and body along with mineral makeup. This means that essentially you can have all of your products made at one place and sell them for huge markups. Most products can sell for at least double their cost but most sell for 3 and 4 times their cost.

This means that your business makes on a jar of facial cream that cost you . Obviously, the more that you purchase the better your purchasing power when it comes to the entire product line. This means that you save on all of the products when you start to add to your product lines.

There have been several start ups that sell products through ebay along with other shopping search engines and these search engines get your products out in front of the world. The best selling products range from the natural bath and body line with a very natural process of manufacturing along with custom scenting. This means that you can choose your scent for each of the bath lines including the washes and mists. The body mists are alcohol free along with several of the hair sprays. The products are very natural and natural based.

How we recommend that you start. First we recommend that you start with about5 products or so. You can purchase our brand or you can start with a private label. If you prefer to start with a private label then you will need someone to help with your logo. Once we have your logo you can then decide what points you want to hit on the bottle. These marketing points will help your product to sell. The ingredients on the back of the bottle will stay the same unless you have chosen to change the ingredients in any way. We will help with the labels or help your designer with the labels or screens. For most bottles they are screen printed here in house and then filled with your product.

So if you ever thought that having your own product line was difficult then think again as it is not difficult when you can simply chose the products that you would like to have yourself and sell to others. We have seen spas and salons all the way down to boutique owners join in this process to simply pick out the products and then if you choose to private label then do so. Alternative Beauty is a wholesale beauty salon supply company that specializes in natural based wholesale beauty products. Located in Atlanta Georgia and ships to everywhere in the world that needs wholesale beauty products.

Want to find out about kidney lesion and kidney mass? Get tips from the Kidney Ache website.

In this video you will learn about PP plastic containers. Wholesale Supplies Plus -www.WholesaleSuppliesPlus.com
Video Rating: 5 / 5

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