Conceptual Idea Of Product Package Design

Conceptual Idea Of Product Package Design

If you are a marketer who gain some experience of marketing field, you should realise that one of the most powerful marketing tool is packaging. Especially for the consumer products in the same type of product but the different is only packaging. For example, drinking water, as you can see that drinking water product are same over the world, we just can not really identify the different of the product different but what we can se the different is only the package that contain the water.

So this is what we are talking about. Packaging can influence the consumer to buy the product, which sometimes it is much more important than the quality of the product itself. And this is what many of marketer trying to archive in order to be competitive in the market. However, there are still many young marketers who still misconcept of designing good product package.

It is likely that to day many marketer just trying to design the product package that has good appearance and attractive to the customers. Sometimes there is also a strong argument from consumers that the manufacturers just to design beautiful package only to increase the price without increasing the quality of the product. Therefore, it is clearly that quite unfair for consumer to buy more expensive products but still get the same quality and the price just increase because of the cost of product packaging.

According to the fact described above that the main purpose of product packaging design is to create “difference” to another product in the same market. But this does not mean that it is all about the appearance of the design that has to be attractive to customer. There are still more to consider in order achieving sales targets. This is because the consumers now are very well educated and they just do not look at the appearance of the package to make final decision.

However, some factor may be still play major role in customer’ decision making process, such as branding. We have to admit that branding is one of the most important marketing tool that costly, time and resource consuming but the result is magnificent. Success of product branding can indicate the success of the organisation. In case that the product has very strong branding, the importance of product packaging seem to be less significant. This is because consumers seem to stick with the brand rather than the appearance of the product package. Therefore, the characteristics of the package of product tend to be focus or other aspect such as environmental preservation, re-cycleable, flexible and movable etc.

In contrast with the product that in the stage of building its brand, the characteristics of packaging design is so important. Product designer tend to focus more on appearance of the package. However, this could be very costly and sometimes not worth the investment because it may not increase the sales volume as expect. However, for this type of product, packaging may be only one of the important marketing factor that have to be focus on, choosing other marketing tool is always the better option.

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How Custom Printed Product Packaging Can Make Your Product Visually Exciting

How Custom Printed Product Packaging Can Make Your Product Visually Exciting

There is not getting away from it. When you buy something new and it comes well presented you just feel more excited about receiving it.

Just think about how Apple so beautifully present their products and you will appreciate that good design and great custom printed packaging can mean a great deal to the end user.

I well remember getting my first iPod. Frankly I’d never seen anything quite like it before. But there was just something about the way that the box was constructed and the instructions had been printed that made me excited about opening this new toy.

Since then other manufacturers have caught onto the idea that producing high quality printed packaging can dramatically boost the prestige of the product inside.

Can you imagine if that iPod was simply sold in a Jiffy Bag? Would it ever have been quite so successful? The answer is of course no.

Custom printed product packaging can take many forms of course. From software packaging to CD pochette or digipack. In fact the range of possibilities is endless and the number of different materials that can now be printed on, from card to plastic, is growing every day.

So the best advice is to talk to experts about your printed product packaging needs. And you should ask to see samples for two reasons:

First because it will give you ideas about the possibilities for your own printing packaging.

And second because you will then be in a better position to know whether this particular company are genuinely in a position to help you.

That last point is particularly important because, unlike with general jobbing printers, customer product packaging printing is a specialist field which relatively few printing companies are in. This means that you should take extra care to ensure that the company you are requesting quotes from are genuinely the ones who would be producing your printed packaging. Or to put it another way, there is a great deal of sub-contracting involved in product packaging. But you really want to work directly with the firm who are going to be manufacturing your custom packaging.

In these days of highly competitive markets customised product packaging really can help make you stand out from the competition. The MAC success story where they revived themselves from an almost dead outfit via a line of successful and beautifully designed products including the iPod, iPhone, iTouch and iPad is a case in point. In each case they went to the trouble to present their products in stunning customised printed packaging. Had they not have bothered it is quite possible that they would not be around today.

So take a fresh look at your own product’s packaging with a view to taking it to the next level.

As described you will want to work with a company with genuine experience in custom printed product packaging and we recommend talking to custom printed packaging experts PrintHouse Corporation. This London based company has over two decades of experience in producing product packaging and you can contact them on 020 8963 0123.

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Green Packaging – Sustainable Product Packaging Solutions

Green Packaging – Sustainable Product Packaging Solutions

The green trend is continuing to increase in power, especially now when studies and news reports keep coming out about the harmful effects of injecting factory and farm-raised animals with hormones, of pesticides that have seeped into our fruits and vegetables, of the different chemicals in our household domestic supplies, etc.

We see how using all of these different ingredients that hurt the environment in the different products that we ingest and are exposed to is having a very dangerous effect on our health. The development of life-threatening diseases, such as different types of cancers and other mutations, is being linked to these harmful substances that we are subjected to daily. This has motivated people to become more environmentally-conscious and to use more environmentally-friendly products, including green packaging.

Green Packaging for business

Just like other areas in the green industry, such as green food, green cleaning supplies, green cars, green energy, etc, green packaging is becoming increasingly more common. More and more packaging suppliers with a green slant are popping up, and an increasing number of established packaging suppliers are becoming more environmentally-friendly by selling an increasing range of green products. The different ways that these types of companies are becoming more eco-friendly is by using materials that are biodegradable and therefore sustainable, by using recycled materials and products, and by encouraging their customers to recycle the products that they buy from them.

Individuals can make a difference too

Green packaging companies are not the only ones that can help out the environment in this area. People can help, too, by employing green methods when doing their packaging. One of the ways that this can be accomplished is by reducing the amount of packaging that is used. They can also use the packaging materials that they receive on items again, using them instead of throwing them away, such as the different cushioning that comes with the shipped items, like bubblewrap and packaging paper.

Buy from Green Packaging companies

Another good way for individuals to support this green trend is to buy their packaging materials from green companies selling environmentally-friendly supplies. That way, they will be using products made from recycled materials, green packaging supplies that are biodegradable, and tree-less products made from sustainable materials They can also recycle these packaging materials if they have no use for them anymore or no place to store them instead of simply throwing them away. People who take steps to help the green movement when it concerns packaging often feel good that they are doing their part to help out the environment.

Like others Graham Baylis wants to help in saving the environment. One area that all can help in is with the amount of packaging they use and that goes for individuals and businesses alike. The trend for buying green packaging is one that MacFarlane Packaging is keen to support. See http://www.macfarlanepackaging.com/

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Choosing a Safe Reusable Water Bottle For a Promotional Product

Choosing a Safe Reusable Water Bottle For a Promotional Product

For your customers’ health and the health of the environment, choosing a safe reusable water bottle for a promotional product is very important. Everyone knows that the best way to go green with water is to drink it from the tap in a glass. But, that’s not practical for people on the go. People on the go need something to put their water in.

There are many different types of water bottles on the market. There’s the regular plastic ones that you get from your grocery store or gas station. But, there are big problems with those. They are the worse kind you can choose to drink from because they are made of PET (polyethylene terephthalate), which leaks DEHP (Bis(2-ethylhexyl)phthalate) after repeated use and is a probable carcinogen. These also can harbor bacteria in the cracks and crevices, which is not good for health either.

The plastic sports bottle is the next reusable water bottle, but is still not that safe. These are made out of polycarbonate, which leaks BPA, a synthetic hormone that can mimic estrogen and cause prostate cancer.

A better to help your customers drink their water on the go is to give them aluminum water bottles. Aluminum bottles are much safer, can be easily cleaned, and are reusable.

But, the best bet for your customers on the go are stainless steel water bottles. They do not leak, do not crack or break, and do not interact with whatever you are consuming. The water or beverage inside these water bottles also stays relatively cold. They are the safest bottles to drink from.

All in all, the safest reusable water bottles to use as promotional products are the aluminum water bottles and stainless steel water bottles. They are also the best way to go green, as they are reusable and never have to be recycled. If properly cleaned and maintained, they can last a lifetime.

So, let’s say you decide to go the greener route and you give away stainless steel water bottles. Of course, you will want your logo printed on the bottles so that your company is easily recognized. If your company is easily recognized, your advertising dollars are hard at work for you. By choosing the very best bottles for your customers’ health and the health of the environment, you are sending a clear message that you are a business owner that cares-and that says a lot about you. It shows that your not just in it for the profit. You are in it for the customer. And, that will bring in more customers than you can imagine.

Amin is the author of Discountmugs.com. If you would like more information about Water Bottles please visit http://www.discountmugs.com.

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PACKAGING DESIGN IS A SIGNIFICANT FACTOR IN ANY PRODUCT PURCHASE

PACKAGING DESIGN IS A SIGNIFICANT FACTOR IN ANY PRODUCT PURCHASE

As we walk through the aisles of our favorite stores we probably don’t think much about how the individual packages are designed. We should though because each and every product we see, touch, and buy goes through the sophisticated and time consuming process of packaging design before it ever reaches the shelves. In fact, the decision to select one item over the other may actually be the result of the overall design of the package.

Packaging design is so important in today’s market place that is has evolved into to much more than a simple element of manufacturing. Packaging design is a discipline in itself. There are trade industry groups, publications, and college courses that focus on nothing but packaging design. Millions of dollars are spent each and every year studying how packaging design will impact sales of a product and how the product influences what consumers think about a company. As a result of this research bottles are remolded, labels redesigned, and boxes stretched or shrunk.

At its simplest level packaging design is simply a method to prepare products for market by putting them in a box, bottle, or wrapper. A number of basic factors such as protection for the product, security, product directions or information, and other primary elements are considered. Once the basic criteria are met, in come the specialists and designers who tweak and shape every element of shape, texture, color, and size.

The type of product that is being sold will have an impact on package design. Food items and pharmaceutical preparations, for example, have specific requirements that must be met in order to comply with regulations. Considerations such as logistics will also have to be kept in mind since clumsy packaging can mean costly transportation. Once the basic considerations are factored in, the art of packaging design steps in. As it sits on the shelf, product packaging becomes the salesman. The label, the bottle, the box, or the container must all work together to convince make the product stand out from the crowd. At the same time, the packaging must convey the message that the manufacturer wants conveyed.

Experts in the industry will tell you that packaging design is a moving target. Demographic trends such as the aging of the population and cultural trends such as movement toward environmentally friendly products weigh heavily in packaging design. By their nature these types of trends are constantly evolving. Never the less, what works in packaging design today may not work tomorrow since like it or not, customer preferences will change over time. While there are elements of design that are timeless, trends and fads bear heavily on the design of packaging in certain segments.

All in all, the discipline of packaging design is a complex and ever changing science. To be successful, a design must be timeless, yet contemporary. It must evoke an emotional connection with the consumer and most of all, it must say buy me. When all these factors work together, a great package design is born.

Sydney CBD brand design agency specialising in corporate brand identity management packaging design and brand management. Our agency’s branding consultants & designers work on corporate strategy design, marketing to branding for packaging.

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Proper Product Packaging Benefits Everyone

Proper Product Packaging Benefits Everyone

Packaging is used to contain a product, keep it safe, ship it, handle it, and put it on the shelf with an appealing label that draws the consumer to purchase it. A package can be used to promote the benefits of the product, be structured in such a way as to let the consumer know it has not been tampered with, and give the marketing illusion that what is inside is in perfect condition for use, and therefore more valuable to the consumers than the competitors’ product. This sounds wonderful in theory, but the facts are that, products are being packaged so poorly that they are not making it into the hands of the consumer, and thereby not gaining ground in the marketplace.

 

In today’s market the wrong package can kill a marketing strategy before it ever has a chance to take off. If you cannot reach your targeted audience with the right package, it no matter how wonderful, or how many benefits the product offers; if the consumer is not attracted in 3 seconds, the deal will not be made. Lets take a look at a few retail product packaging details that affect the consumers’ decision, thereby affecting company profits of the manufacturer.

 

Food Packaging Materials:

 

These materials are used by the food manufacturing industry; consumers want packaging that is clean, and healthy in appearance. They want assurance that the package which contains their food products, is the best made. The packaging around the fresh agricultural food product should be clear, clean, and allow for easy visibility to the product inside. Labeling which obscures their vision; will result in their choosing an alternative product. Labeling is important and it should contain the needed information without being excessive. Pharmaceutical companies know the importance of correct labeling to ensure the drugs will benefit, not harm the consumer based on the information the consumer can read and acknowledge.

 

Briefly what this means is this; if you want your product to move off the shelf you must ensure the following:

 

A.The packaging should be to the highest standards in hygiene

B.The package should provide information beneficial to the consumer, in an easily read format

C.The packaging should either state clearly what it contains, or be clear enough that the consumer can see what is contained

D.If you want people to believe your product is worth the extra price over the competitor, then the marketing format should be perfect

 

People will buy, and pay more for products they trust. They will not even go back to a brand that disappointed them once, because they know that is not the norm. Keeping the consumers loyalty, depends on your ability to grab it in the first place with your product packaging.

 

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Boxcoop is a custom product packaging company. We print and manufacture software boxes packaging company for cosmetics, candle boxes and soaps.

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CD Packaging London: Entice your Customers to your Product by Quality Packaging

CD Packaging London: Entice your Customers to your Product by Quality Packaging

The packaging of a product adds value to the product which helps in increasing its sale value and thus holds great importance for any business as profit is the sole aim of any business. Companies offering CD packaging London understand this very fact and thus ensure the best packaging for your quality CDs. As CD is breakable and delicate object, its handling right from manufacturing stage to buying and thereafter its safekeeping requires them to be packaged and delivered in temper proof materials. In London, the packaging trade has been flourishing and according to trade analysts the packaging quality has become quite modern. It incorporates very rich graphics, models, designs, graffiti and logos to their products. There are varieties of formats or designs to choose from, which include easy open and close types, easy storage, handy and portable etc. CD packages with zippers are becoming quite popular today, coming with fashionable graphics it has definitive quality product appearance.

The companies offering CD packaging services in London know that the way a product is packed speaks volumes about its quality. It gives its customers great first impressions, a great merchandise appearance, company recognition and better product branding thus finally increasing sales. CD packaging design services helps in the creation of a package that makes a visual impact on the customers. If properly made, even the cover of a CD can speak very convincingly about the business you deal in or the type of product selection you follow. It is putting your needs and expectations together in order to yield a better result. Packaging can impress the customer even before he/she opens it to reveal the main product.

The CD packaging services London provide you customized packaging or casement styles to choose from which will enhance the look and feel of the product. Predominantly in London manufacturers have been consistently offering these most sought after designs like CD jewel cases, PVC wallets, Slimline Case, CD Card wallets, digipacks, CD tins storage, Clamshells CD packaging in London, Amaray style case and slider and spindle etc. Along with the age-old packaging materials, today, with the growing awareness about our environment, the services providers have adopted several eco-friendly materials which are fit for recycle and reuse.

 

Author Info:- This article is written by a technical writer, working at a leading CD packaging services London firm. We have years of experience as a DVD recording company and offer CD packaging London services to worldwide clients.

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How To Find Product Packaging For Your Company

How To Find Product Packaging For Your Company

Product packaging consists of either a container or wrapping that serves as protection to the item. A lot of packaging companies advertise their services either online or in the yellow pages. There are several types of packaging available in the market, ranging from food packaging to industrial and plastic packaging.

By doing extensive research online, you can find the right product packaging company that can provide you with what you are looking for. Allow yourself time to view the services of several companies, as particular companies may have different product materials that don’t fit your companies specifications. Bulk orders for regular packaging will often come cheaper than custom made packaging, although you will need to decide if your company needs packaging that is custom made in order to better promote your products.  

Tips on how to choose a good supplier for your packaging needs:

History and company profile – History and company profile says a lot about the company. Take the time to read about the services provided and how long they have been in the business. This will give you a good indication in regards to their experience.

Product quality – Most packaging companies will freely promote previous customers and clients on their company profile, as an addition to effectively promote their services. You could consider contacting these companies to discuss quality and service issues.

Time schedules – For long-term business proposals, make sure that the packagingcompany can meet your time schedules. Be careful though, if your products are food or beverages, you can’t afford delays on packaging deliveries.

Samples – Companies that do not provide samples are more likely to produce a cheaper quality. In choosing a manufacturer, ask them for some samples that you can take as a basis and reference point. Samples often come with specifications used in production.

Product cost – You can always ask for a quote. Indicate your specifications and design, the kind of material you need and everything that represents your required packaging. By providing complete information, you will be more likely to get better deals on prices.

Audit – Choose a packaging company that allows you to conduct an annual audit. An accurate audit allows you to monitor material increases that will ensure you are able to get the right price adjustment.

Whatever your product packaging criteria is, you should make sure that the company can meet these functional requirements:

In–home – Most households expect packaging items to be recyclable and environmental sensitive.

Warehousing – This is the item’s ability to be stored as a stock by the retailer. It should be easy to pull out for bulk purchases.

Production demands – Appropriate packaging is used to support your main products. Delays and poor quality can put your product line to waste. Make sure there is enough supply that can be provided during the production run.

Laws and legalities – A lot of consumers nowadays are very particular when it comes to the quality of packaging. If packaging is unsafe or harmful chemicals and solutions have been used in the production process, legal action may be taken against your company and this is not the kind of publicity you would want to have.

If your company has a variety of items that need Product Packaging, if so you need to speak to Berkshire based Rombus Packaging Solutions for a full range of products that should help you. For more information visit the website at http://www.rombuspackaging.co.uk/

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Classic Game Room presents a CGR Packaging Review of MUSHA for Sega Genesis, looking at the box art and cartridge design from this Seismic classic release in 1990 for Sega Genesis (aks Sega Mega Drive). This review shows the story of MUSHA as well as Musha instruction manual giving a look at the Musha instructions.
Video Rating: 4 / 5

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Make Effective Impression With Quality Product Packaging

Make Effective Impression With Quality Product Packaging

 

Packaging is essential for storage, sale and shipping supplies. The demand of packaging increases with increase in industries. In contemporary world, packaging has become a complete science that study all features of product to be packaged such as air, moisture, sensitivity of light, chemical reaction, degree of fragility and many more. It also tries to search the solution to increase protection and decrease cost. The role of packaging goods has changed with the time. There are numerous types of packaging that includes industrial packaging, hazardous material packaging, transport packaging, etc. Packaging helps to protect your products from damages during transportation. Today, packaging is expression at its finest, shapes, colors, etc.

Packaging mainly used in telecom, automobiles, ware houses, factories or any other industry. There are lots of packaging companies that offer reliable packaging services as per the needs of customer. They offer lightweight, collapsible and customizable packaging services for all sorts of products. Packaging is the requirement of every business to export their products from one place to another.

There are lots of benefits of packaging:

1) Save products from damages

2) Suitable for almost every type of products

3) Increase protection and decrease cost

4) For long duration

5) Solution for sending products at longer distance

There are lots of companies specialize in providing packaging services that are source by manufacturer’s to deliver their products in well condition to their customer. The usage and existence of highly sophisticated packaging equipments for diverse products has made better quality products that reach retail shelves. Large number of manufacturer’s finds this packaging system more cost effective for their products. Therefore, they are opting for packaging system offered by specialist to give their products a final packaged look. They are specialized in areas such as package design, contract packaging, assembly, package testing, logistics and specialty packaging.

If your products require packaging, you should consult packaging company. With the advancement in technology, you can find lots of packaging service providers on the Internet. You will find all packaging information on their websites. Search engines are the finest medium to find them. Lots of packaging companies are available on the search engines.

Nefab is one of the leading packaging service providers that offer reliable and effective services as per your needs. All the necessary packaging information are available on their website.

Avinash smith

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